Company Confidential
NFOEC 2001
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Pre-show Promotion: Web Banners
Light Reading Web Banner Ad
• three ad series
Results
“Click-thrus” (June 1 - July 12)
•299 from Light Reading articles with Zenastra mention
•118 from Light Reading web banner ads
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• sent to 361 people from 99 firms
• animated electronic follow-up
Pre-show Promotion: Direct Mailers
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Pre-show Promotion:Hospitality Suite Invitations
• sent to 85 target customers from 32 companies
• 50 invitations handed out during the show
• attendance at event by 99 customers from 33 companies
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Pre-show Promotion: Z-Bus!
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External web site enhancements
External web site enhancements: • Further improving our virtual face to key customers and industry influencers.
• A rapidly growing number of customers, recruits, investors, analysts and media get their first impression of Zenastra online.
• Enhancements designed to accelerate our strong brand presence –
• Leveraging our highly regarded ‘look and feel’
• Dramatically bolstering the amount of content available
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External web site enhancements:
Key upgrades:
•Virtual manufacturing tour• Highlighting Zenastra’s
differentiating technology and industry expertise without ‘giving away the farm’ in terms of IP
• Interactive network application animations
• Reinforce the areas in a DWDM network where Zenastra’s products can add value.
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Excellent Trade Media Coverage
Automation: Key to Delivery of Integrated ComponentsSimon Wingar
Integrated Optics Will Accelerate Metro NetworksViorel Craciun andMike Ivancevic
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Views from the Financial Analysts
• Market recovery likely mid-2002
• “Down rounds” the norm for firms raising additional capital
• Market will spawn interesting business partnerships
• Only the strong will survive
• Integrated optical components are a key technology to help market recovery
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Views from the Industry Analysts
• Product differentiation is key given high level of competition
• Systems suppliers will use more integrated components to reduce their costs to develop more competitive products
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