Howdoconserva-onmessagestravel?
You Targetaudience Network Public
� ToengagepeopleonFacebookregardingyourmessage youneedtomakeitoneoftheirtop5likes.
� Thepowerofinfluenceviasocialmedia
Conserva)onandsocialmedia
Howdowecommunicateinamorerelevantwayaroundthecomplexitiesofconservationissuestodrive
action?
Opinionsaretheripplesonthesurfacesofthepublicsconsciousness,shallowandeasilychanged.
THINKAttitudesarethecurrentsbelowthesurface,deeper
andstronger.FEEL
Valuesarethedeeptidesofthepublicmood,slowtochangebutpowerful.
DO
SirRobertWorcesterFounderofMORI
3mainareastocommunica)on
Coherence: the ability to
clearly understand
Empathy: The ability ot
employ a wide range of
communication behaviours
Flexibility; the ability to
employ a wide range of
communication behaviours
Anaudiencejourney:Theemo-onaljourney
Indifferent
Empowered
Amused Unsettled
Scared Engaged
Depressed
Motivated
Urged
Social media and peoples perceptions Kaveera Singh 2015 Honours
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Plastic kills lives!
MACE LAB
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