Joint Information Systems Committee
e-Infrastructure Programme Workshop
JISC Communications & Marketing
What we do, and how we can work with youAlice GuganCommunications Co-Ordinator7th February 2008
09/04/23 | Supporting education and research | Slide 1
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 2
JISC Communications and Marketing – What do we do?
Reinforce JISC’s role in providing world-class leadership in the innovative use of ICT to support education and research
Disseminate programme, cross-programme and corporate messages
Support projects in their dissemination work, where possible
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 3
What do we do?
Event Management
– e.g. JISC Conference, All Hands Meeting,
On-Line Educa, ALT, UCISA
Design Print and Production
e.g. JISC Inform, Annual Review, Briefing Papers,
Collections Catalogues, Programme documents
Electronic - web, blogs & wikis, video,
animations and podcasts
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 4
Public Relations
Press releases, articles, interviews
Strategic Briefing Papers
Press and media relations
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 5
Partnership - Partners
National
– Becta
– British Library
– HE Academy
– ALT
(Associate)
– Digital Libraries Federation
(Associate)
International
– DEST
(Australia)
– Internet 2
(US)
– Knowledge Exchange
(UK, NL, D, DK)
– Ministry of Education
(NZ)
– SURF Foundation
(NL)
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 6
Communications Planning - Strategies
Introduction
Identify JISC Strategic Priorities
Identify Activity Areas
Audiences
Routes
Messages
To Planning
Themes
The process
Which priorities are being worked to?
‘Clumps’ of workWhat do you want to say?
Segmentation
Good and bad ways to access audiences Identify messages
against segments
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 7
Communications Planning - Activity Plans
Strategy
Output Timeline
Explode Individual Outputs
Individual Vehicle
Timelines
Creative Briefs
Prepare Strategy, Plan and Budget
Summary Document
Key Milestones
Map outputs against priorities, themes, audiences, messages etc
Identify timescales, actions, responsibilities, budgets etc
Develop briefs for each activity
Summary documents, calendars and budgets
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 8
Typical Activities - Corporate
JISC Strategy, Annual Review, JISC Inform,
Members Handbooks, Strategic Briefings
JISC Conference
Board and Committee Members Briefings
Partnership Activity
Press & Media Activity
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 9
Typical Activities – Programme
Briefing Papers on specific developments
All Hands Meeting
Conferences, workshops and seminars
Multimedia, eg, videodemos
Press & Media
Seeking new ways to work with partners,
eg. Research Councils and Learned Societies
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 10
How can we work with you?
Provide demo opportunities at the JISC Conference and All Hands Meeting
Send news items and updates – and write articles – on your project in JISC Inform, and publish podcast interviews
Help with wider press coverage
Provide fora for mixing with other projects, eg. Joint Programmes Meeting
Synthesise your work with that of other projects in briefing papers and other publications
Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 11
And lastly….
We always need news!
Further contacts:
Communications planning: Alice Gugan – [email protected]
PR: Philip Pothen – [email protected]
Web, publications, use of JISC logo: Greg Clemett – [email protected]
http://www.jisc.ac.uk/aboutus/marketing_toolkit/logo.aspx
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