COMMERCIAL STRATEGY IN MODERN PRACTICE
MANAGEMENT.
WHAT IS YOUR COMMERCIAL STRATEGY?
How will you achieve it?
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Growth
Growth
LONG TERM COMMERCIAL STRATEGY
• To Succeed
• To Grow
• To Gain More Market Share
• To Retain Patients
• To Encourage Referral
• To Capture New Patients
What About
• Growing The Available Market
• Increasing Profession Efficacy Acceptance
• Increasing Profession Perception
These are concepts you need to think
aboutThese are concepts that may have a huge effect
on your business moving forward
Your Future Lies In Your Existing Patients
Your existing Patients hold the key to your business’s financial health
Patient Retention & Patient Referral Strategies Are The Cheapest Manner
Available To Solidify And Increase Your Market Share
These Strategies Will Also Grow The Available Market Through Increase Of
Efficacy Perception
HOW DO YOU PLAN TO ACHIEVE YOUR LONG
TERM STRATEGY ?All strategic planning goals will only be tactically deployed as
well as the tools used to deploy them will allow
All Strategies Need Planning & Tools For Tactical
DeploymentAvailable Tools For Effective Practice Management
Proper Practice Management Is Key To On-going Success
1. Customer Relationship Management
2. Targeted And Well Defined Direct Mail
3. Patient Journey Management
4. Patient Engagement Strategies
5. Auditing And Test Verification
CRM
A Proper Customer Relationship Manager allows you to gather on-going intelligence in relation to your Patients and their families that can be used to engage them at an emotional level
CRM
A well kept CRM system will allow you to undertake imaginative, targeted and well defined mail marketing around not only your Campaigns but also your Patient journey.
CRM
A well kept CRM system will allow you to keep your Patient engaged for the long term encouraging not only Patient Retention but also Customer referral
Patient Engagement Tools
The number of Patient engagement tools designed for our profession are increasing everyday. Before you move forward with any of these tools, cover all your basics. Then move forward knowing that you are building on a strong foundation.
The basics
Is your practice clean, tidy, well decorated, comfortable for your Patients?
If you utilise displays or provided POS, are they well displayed, are they clean, when was the last time you changed them?
Is your practice and its staff welcoming?
Simply Put;
Do You Leverage Your Practice ?
Do you ensure that your practice environs sell you and add to the Patient
experience ?
Your Web Presence
• Is it a modern website?
• Has it been re-designed in the last year?
• Is it clean, clear, media rich with a regularly updated news section?
Be Innovative
Think Strategically
Manage Your Practice
Manage Your Patients
Engage Your Patients On An
Emotional Level
Thrive
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