®
A buuteeq Customer Story | Copyright buuteeq 2015
Destination:
Comfort SuitesRapid City
41620%
WEEKS TO RECOUP ANNUAL SUBSCRIPTION COSTS
TIMES ANNUAL RETURN ON INVESTMENT
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A Monumental Makeover for
Comfort Suites Rapid City
choice.buuteeq.com | 1 (800) 734-1769
As a unique addition to the Choice family,
Comfort Suites Rapid City in South Dakota
realizes there is always opportunity for
personalization. The hotel was able to
harness its distinctiveness through a
future-proofed property-level website
by buuteeq.
With copious natural marvels, activities,
national parks, and monuments, Comfort
Suites Rapid City’s location is perfect for
adventure seekers.
Given the area’s continuous happenings,
experienced General Manager Davis Dathe
and ambitious Sales and Marketing Director
Deb Bruce, were in search of a way to
personalize the hotel’s website.
Before buuteeq, Comfort Suites Rapid City
relied on a local company to build their
website. 2QH�RI�WKH�GLɝFXOWLHV�RI�XVLQJ�WKLV�
company was that it took two weeks to a
month to update content. With endless
activities and spectacular photos to share
choice.buuteeq.com | 1 (800) 734-1769
with potential guests, this situation was far from ideal for Davis and
Deb, who needed to be able to change content quickly.
With a little assistance from buuteeq, the Comfort Suites Rapid City
team was able to create enriching content and market to the world—
across all devices.
buuteeq provided a sharp, responsive website on the front end, plus
built-in analytics and an easy-to-use content management system on
the backend. Deb and Davis, along with Aleah Eagle Boy, the hotel’s
events coordinator, now enjoy updating their content themselves,
quickly and easily.
“It’s very sophisticated and simple. buuteeq has everything all rolled
up into one,” said Aleah.
“My IDYRULWH�WKLQJ�DERXW�EXXWHHT�LV�WKH�ODUJH��KLJK�GHȴQLWLRQ�LPDJHV�RQ�
the home screen. It is so easy to upload photos and change content,”
Deb added.
By being able to properly showcase the hotel’s many assets and
amenities, the website has attracted more than 2,400 in just
two months.
In &RPIRUW�6XLWHV�5DSLG�&LW\ȇV�ȴUVW�\HDU�ZLWK�EXXWHHT��WKH\�KDYH�PRUH�
than doubled their revenue!
Deb and Davis are both extremely eager to get the most out of their
website. Davis appreciates the user-friendliness when it comes to
uploading content, and is thrilled with the experience they are
providing to website visitors.
“Our website shows more personalization, which helps with
bookings. When visitors come to our website, they see our
distinctive property, not just a corporate website,” said Davis.
choice.buuteeq.com | 1 (800) 734-1769
Davis, clearly an analytical enthusiast, is
thoroughly impressed when it comes to the
backend and analytical aspects of buuteeq.
“We can see from our analytics that we are
getting a very good return on investment,”
said Davis.
“Knowing where my bookings are coming
from helps me to reach our target audiences
better, which allows us to get the most bang
for our buck!”
Davis, who has been in the industry for more
than 25 years, knows what guests are looking
for when they visit a hotel website: simplicity
and lots of great photos. This perspective has
greatly improved their hotel website and
contributed to its remarkable success.
Deb and Davis are also excited to be reaching
visitors on all devices. In fact, 20% of their
bookings came from mobile in just the last
30 days.
“When you pull up our website on a phone,
the images look clean and crisp with easy
navigation. It is very important to be
optimized for mobile. With buuteeq, our site
is automatically optimized for all devices,”
said Deb.
“If you don’t have your own website, you
are letting everyone else control you. You
need your own website,” said Davis.
“We’re seeing a return on investment
with buuteeq, which is essential. And we’re
providing our guests with an intuitive,
enjoyable experience. It’s a win-win.”
choice.buuteeq.com | 1 (800) 734-1769
buuteeq’s cloud-based digital marketing software helps hoteliers manage their
brand and drive bookings with responsively designed websites, robust user
analytics, and intuitive content-management tools—all on one fully extensible,
open platform. Numerous CRSs, channel managers, social media channels, and
PMS solutions already integrate with buuteeq. The company is headquartered in
Seattle, WA and has customer service and product development teams in Palo
Alto, California, Santiago, Chile, and Amsterdam, The Netherlands. buuteeq is
now part of The Priceline Group.
ABOUT buuteeq