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THOSE WHO DARE TO TEACH—WITH EVERY OUNCE OF THEIR BEING—SUCCEED HERE. They dare to do the difficult and important and necessary
work of educating our youth. Through an intentionally
diverse set of field experiences; through exposure to
innovative models of education and assessment; through
meaningful student teaching placements and intimate
classes; through the professional relationships they
develop within their cohorts and clusters, Indiana
University School of Education students are being prepared
to embark on long and impactful teaching careers.
CHAPTER ONE For Those Who Dare To Teach
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THE YEAR IS 2022.The Indiana University School of Education, after receiving a
substantial naming gift, is now the Peterson School of Education.
When people talk about IU, they talk about Kelley, Jacobs and
Peterson. And basketball. That still hasn’t changed.
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Defining the destination
In this kick-off meeting that begins our partnership, we’ll develop a shared understanding of your goals for your organization or institution, and together define measures of success.
The journey to coherence
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Three Satellites
To determine your current position in the marketplace, we next engage in comprehensive market research, answering the “three satellite” questions illustrated in the next steps. These findings will pinpoint your location on the landscape of competing groups and messages.
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The journey to coherence
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Satellite One: Who are you?
With Circles of Influence, we’ll discover the distinctive experience of your institution by engaging in intensive conversations with current, internal, primary customers.
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The journey to coherence
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Satellite Two: What do you say you are?
Here, we’ll take a Coherence Inventory of your current communication strategies and tools, with an eye toward identifying those that are “on track,” as well as those that represent missed opportunities.
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The journey to coherence
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Satellite Three: What do others say you are?
In this step, we’ll gather and evaluate the perceptions of external markets, again looking for opportunities to clarify messaging, address misunderstandings and better connect with constituents.
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The journey to coherence
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Coherence Manifest
Now we’re ready to chart a course that will guide you toward the destination(s) outlined in Step One. Part communications standards, part strategic plan, the Coherence Manifest presents the verbal and visual elements that will serve as navigational touchstones in the development of new key messaging and communications.
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The journey to coherence
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Making the trip
In this final phase of our journey toward coherence, we will implement the strategies and creative direction developed in the previous steps. Marketing communication tools will vary depending on the “three satellite” findings, but may include digital, print or broadcast solutions.
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The journey to coherence
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