TWITTER’S NEXT GENERATION USER EXPERIENCE:
DEPLOYING GEOSPATIAL METAPHORS
Joseph Mathew
@CodyCostaRica
March 25, 2012
Introduction
o While Twitter continues to skyrocket in popularity, the service is
running into a major problem due to the sheer number of people each
user is following
Section I
o What follows are some mock-ups outlining a user flow deploying a
metaphor based on Geospatial navigational interface
Section II
o Lastly, a few monetization ideas based on this interface are included at
the end
TWITTER’S NEXT GENERATION USER EXPERIENCE: INTRODUCTION
SECTION I: THE GEOSPATIAL USER FLOW
- Manage Conversations Following
Conversation Management Interface: The Geospatial Experience
Step 1: User Swipes To A Location
Step 2: User Picks A Specific City
Step 3: User Picks A Region Within The City
Fashion
Movies
Television
Music Gossip
Celebrity
Causes Celeb Fitness/Diet
LA Sports
Step 4: User Picks A Neighborhood Within The Region
Reality
Food
Drama
Entertainment News
Sitcom
Step 5: User Picks A House Within The Neighborhood
Step 6: The House Metaphor Experience - #kardashianwedding
Step 7: User Chooses A Conversation Within The Floor
Kardashians Celebrities
Public
Sponsored
Step 8: User Checks Out The Conversation
SECTION II: MONETIZATION STRATEGIES
Tiered Pricing Scheme:
o Cheapest Tier: Members
• Listen in on the first party source of the #hashtag house grouped by topic
(In the #kardashianwedding example, the Kardashians themselves)
o Medium Tier: Partners
• Participate in the conversation, but only the other pay-to-listeners can see your tweets
• Can only retweet other pay-to-listeners
o Top Tier: Platinum Partners
• Participate in the conversation, and everyone, including the Kardashians, can see your tweets
• Ability to retweet comments from anyone in the conversation, including the Kardashians
REVENUE STREAM: PAY TO JOIN THE EXCLUSIVE CONVERSATIONS
Financial Industry
o Well known Analysts for an industry would have their own rooms
o Top flight investment bankers could purchase, from Twitter, “Managing
Director Rooms” where other public investors could pay to listen
Management Consulting
o Partners at consulting firms could set up their own rooms
o The most interesting rooms for these type of groups would be cross-
firm rooms containing top Partners from across firms
Political
o Permanent rooms should be set up for political debate
o Significant fees could be charged to participate in the rooms that
included solely major party contenders
Sports
o Sports experts and should have rooms
o First parties [teams, coaches, trainers, athletes] should also have
multiple rooms as well (…)
INDUSTRY TARGETS: WHERE DO PEOPLE PAY THE MOST?
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