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Page 1: Cloud Crowd Book
Page 2: Cloud Crowd Book

Cloud computing has transformed the software industry. Every day, more companies are

choosing to build and run their businesses in the cloud because it’s faster, easier, and less

expensive than traditional computing.

Force.com is the new standard for enterprise success in the cloud. In the following pages,

we’ll share what some of the world’s most productive developers have already dreamed

and built on Force.com. Their success stories are sure to inspire you.

Now, you can easily build any application with this new model for cloud development

based on clicks, components, and code. Transform a single process, an IT portfolio, or your

entire business.

The Force.com platform gets better every day, thanks to automatic upgrades, constant

innovation, and proven success. So get started building your own dreams in the cloud

today, for free, at http://developer.force.com

Dream. Build. Succeed.

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The Force.com platform provides us with the fastest path from idea to application, without infrastructure and development delays.

—John Johnson, Vice President, ASCAP

“ ”

The Force.com platform allowed us to create and deliver a total of 14 applications—all without the expense and hassles of traditional application development.

—Gabrielle Toledano, Executive Vice President of Human Resources, Electronic Arts

“”

Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I would have imagined.

—Bob Morrell, CEO, Riskonnect

“”

®

Creating Success in the Cloud

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What Will You Build & Run on Force.com?

:: 9+ million customizations

:: 30 billion integration calls

:: Hundreds of partner apps to choose from

:: Customers/IT have built tens of thousands of custom applications

:: The most trusted platform for the cloud

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The Cloud Crowd50 companies that forever changed how they run their businesses

Ashland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Altium Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

American Home Shield . . . . . . . . . . . . . . . . . . . 7

Author Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . 8

ASCAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CNS Response . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Chicago Housing Authority . . . . . . . . . . . . . 12

Dolby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

The Häagen-Dazs Shoppe Company . . 15

Hasler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

IDG Nederland . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Intuitive Surgical . . . . . . . . . . . . . . . . . . . . . . . . . 19

LodgeWorks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Papa Murphy’s Take ‘N’ Bake Pizza . . . . . . 22

Senior Transitions . . . . . . . . . . . . . . . . . . . . . . . . 23

Purolator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

SFX Baseball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Tribune Company . . . . . . . . . . . . . . . . . . . . . . . . 27

Time Warner Cable Business Class . . . . . . 28

Vetrazzo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

VLM Airlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Wrigley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Appirio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

Apttus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

CODA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68

Convio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

eAssist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

Fairsail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74

Glovia (a Fujitsu subsidiary) . . . . . . . . . . . . . 76

Jobscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78

Model Metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80

MyLoanBiz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

Navatar Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

Precisio Business Solutions . . . . . . . . . . . . . 86

Riskonnect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

StakeWare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

Verticals onDemand . . . . . . . . . . . . . . . . . . . . . 92

Xactium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94

Xactly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

YOUR APPLICATIONS IN THE CLOUDTransforming Business Processes

YOUR IT PORTfOLIO IN THE CLOUDTransforming IT

YOUR BUSINESS IN THE CLOUDTransforming the Software Industry

Advanced Equities Financial Corp. . . . . . 36

Bandwidth.com . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Bennett’s Business Systems . . . . . . . . . . . . . 39

Bronx Lab School . . . . . . . . . . . . . . . . . . . . . . . . 40

CRC Health Group . . . . . . . . . . . . . . . . . . . . . . . 42

Drake International . . . . . . . . . . . . . . . . . . . . . . 43

Dell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Dreambuilder Investments . . . . . . . . . . . . . 46

Electronic Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Fios Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Harrah’s Entertainment . . . . . . . . . . . . . . . . . . 50

Japan Post Network . . . . . . . . . . . . . . . . . . . . . 51

Jobscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Kerry Ingredients and Flavours . . . . . . . . 54

Nimbus Partners . . . . . . . . . . . . . . . . . . . . . . . . . 55

NetQoS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Pearson Packaging Systems, Inc. . . . . . . . 58

Penson GHCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Schumacher Group . . . . . . . . . . . . . . . . . . . . . . 60

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Your Applications in the Cloud

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PLATFORM SERVICES

Created a custom application to •track and manage the sample process.Leveraged Visualforce to create a •built-in process wizard.Deep integration with the SAP •back-office application.Workflow manages process and •ensures automated flow.Multilevel approval process •automates global sponsorship and complex approval requirements.Audit trail created for all samples and •approval histories.

Application was fully integrated into •existing field application.All data is in one system, providing •better control and coordination of global processes.One integrated reporting platform •offers process transparency. The platform-as-a-service model •eliminated the need for additional hardware or infrastructure. Built-in multilanguage and •currency support simplifies global deployment.

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Manage complex sample •management process Integrate samples that are •combinations of materials stored in back-office application Support detailed sample distribution •approval cycleCreate an easy-to-use system •Ensure application scales and •performs across multiple teamsProvide access to clear history and •records to ensure compliance

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THE APPLICATION fORCE.COM DIffERENCEBUSINESS CHALLENGES

:: Samples:: Materials:: Approvals:: Shipping:: History

SAP ERP

:: Sales Teams:: Materials Operations

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Samples Management Application

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SAP Integration

Complex Approvals

Complete Audit History

Visualforce Wizard

Internationalization

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Operations:: Services:: Executives

:: Inventory:: Orders:: Quotes:: Components:: Projects

ERP

Chose to build on the Force Platform •over purchasing client/server systems from Oracle, SAP, and Siebel. Provides higher levels of availability, •performance, scalability, and security.Improved allocation of scarce •technical resources to focus on high-value, strategic projects.Eliminated infrastructure •management and software deployment headaches.The Force Platform Sandbox serves •as a deployment testing ground without requiring additional infrastructure.

Creates printed quotes with multiple •product lines and multilingual content; also creates sales order in ERP system, then routes it back to the appropriate warehouse for shipmentStreamlines purchasing, improving •visibility of expendituresTracks complex global projects for •internal and external groupsTracks inventory of electronic •components and maps each to purchase items from suppliers

Implement a system capable of •scaling during busy periodsGet system live within 4 weeks to •serve upcoming peak business periodAutomate key business processes•Ward off intense competition from •larger playersMaximize use of limited technical •resources

We were able to create a comprehensive business platform thanks to the power of the Force Platform.” —Alan Perkins, CIO

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

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:: Warranties:: Agents:: Listings:: Home Owners

Legacy Applications

ERP

:: Real Estate Agents:: Executives:: HR

Using the Force Platform we were able to extend our environment with new applications.” —Yuri Yanishevski, Manager

Chose the Force Platform because •its SaaS architecture allowed deployment with minimal IT resources.Supports between 250,000 and •500,000 records, providing real-time visibility into key market metrics. An innovative incentive program •keeps adoption at 100 percent. Promotional budgets can now be •managed with greater accuracy.

Built custom applications to track •the complex relationship between real estate agents, warranties, and end customers. Executives can track listings and •closings on a month-by month and year-over-year basis for both accounts and for individual agents within those accounts.Bidirectional integration with legacy •customer support and ERP systems. Leveraged applications from the Force Platform AppExchange for a 360-degree view of its staff.

Provide automated support for the •unique sales process of the leading U.S. home warranty company, with 1+ million homeowners Create a better way to track key •listings and warranty information Offer anytime, anywhere data access •for the geographically dispersed organization Ensure ease of use, an intuitive •Web-based interface, and offline capability

Real Estate Listings & Warranties Application

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Publishers:: Books:: Projects :: Printers:: Cost

Microsoft BizTalk

:: Authors:: Project Managers:: Executives:: Partners

Prebuilt services and platform •flexibility let Appirio create a SaaS solution that delivered more functionality in less time and at a fraction of the cost of a custom-built .NET system.Open interfaces allowed easier •integration among different internal systems and third-party services.The platform-as-a-service model •eliminated the need for new hardware and maintenance costs.With the Force Platform architecture •and Visualforce development capabilities, the company can easily add features and services to the app.

Created a customized application •for the publishing industry that automates the entire workflow from editorial and cover design to marketing and distribution.Integrates with existing on-premise •systems and third-party services to create a complete solution with built-in publishing rules, production workflow, file management, accounting, e-commerce, and relationship management.Developed and rolled out the •custom-built application to the first division (iUniverse) in less than 6 months.

Automate the self-publishing •workflow for authors and other publishers for the 1 out of every 19 new books distributed in the U.S. in 2008Help customers create high-quality •books faster and at a much lower costIntegrate disparate back- and front-•office systems on a common platform to speed processes and increase visibility into business metricsDevelop a unique publishing •solution that automates the company’s processes, but can also be resold to other publishers that want to achieve similar results

We’ve combined our expertise from publishing over 80,000 titles with the world’s best on-demand platform to create a system that will transform our business.” —Kevin Weiss, President and CEO

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Apex Code

Complex Workflow

Custom Objects

Integration

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Licenses:: Rates:: Billing:: Artists:: Adjustments

Billing

:: Licensing:: Support:: Collections:: Sales

The SaaS system has eliminated •ASCAP’s reliance on internal IT resources.Intuitive dashboards let users •identify key performance indicators at a glance. Automated handoff and follow-•up processes streamline the sales lifecycle.With the customized vacation •request app, employees and managers efficiently file and track vacation requests, cutting down on administrative busywork.

Deployed to 130 employees across •sales, customer service, collections, and administrative support in the general licensing department.Dashboards consolidate data that •once had to be exported from multiple databases and then analyzed in Microsoft Access. Custom tabs manage and monitor •various processes such as rates, collections and adjustments, and letters. Customized and deployed a vacation •request application from the Force Platform AppExchange with no additional investment in developer resources.

Protect the rights of hundreds of •thousands of American Society of Composers, Authors and Publishers (ASCAP) members by licensing and distributing royalties for performances and copyrighted workManage the complex process of •governing music usage in different venuesReplace the previous hodge-podge •of systems based on a Lotus Notes interface Maximize time to value and ensure •integration with existing workflow processes and billing systems

The Force Platform provides us with the fastest path from idea to application, without infrastructure and development delays.” —John Johnson, Vice President

Royalty Rights Management Application A

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PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

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Built a complete production •system and moved production processes onto the Force Platform in 4 months.Developing robust, on-demand •business applications with the Force Platform cost only 25 percent of what it would have cost to build the same solution using .NET or Java.The company reduced test •processing time from 3 days to 24 hours and also decreased production time significantly.Future plans include call center •and QuickBooks integration plus international deployment.

Built a custom production •application to gather data and suggest treatment. Developed workflows to move •information between physicians, technicians, and neurologists.With a combination of Apex, •Visualforce, .NET, and HTML, the company can store information in one centralized location for presentation.Linked a custom technician’s •portal built on .NET to the Force Platform for secure access to testing schedules and data upload. A SQL database stores proprietary •Referenced-EEG® (rEEG®) data, which is accessed via the Force Platform API.

Identify a secure, scalable, and •reliable platform to integrate and share data between custom data systems and partner physicians, technicians, and neurologistsOrganize workflows, capture and •store patient data—including medications and technician visits—and present results in an easy-to-use format for physicians and patientsSelect a solution that’s easy to •deploy globally by this developer of a technology that provides personalized medication guidance based on brain function

:: Medication:: Treatments:: Testing Schedules:: Technician Visits:: Patients

Technicians Portal

Microsoft DB

:: Physicians:: Patients:: Medical Staff:: Neurologists:: Technicians

We needed a scalable, reliable, and secure environment. The Force Platform was the only tool that could actually do it— and at a fraction of the cost of other solutions.” —Mark Desrosiers, Senior VP, Commercial Operations

Healthcare Treatment Management Application

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Goods:: Income:: Dependants:: Health and Wellness :: Skills

:: Residents:: Service Providers:: Partners

Rapid deployment much faster •than traditional application development cycle.Addressed unique, complex security •model of personal data, dispersed to multiple partner agencies.Addressed business needs without •significant IT involvement.Reduced input and caseload transfer •effort by more than 50 percent.

Client management system built •with the Force Platform using custom objects and workflows.Goals and referrals let service •providers review goals and set up referrals for residents.Family information tracking status •of individual service plans. Intake employment information •maintaining resident employment history.Case loads with complex security •and sharing model.

Manage the diverse needs of •residents, partners, and third-party providersImprove central management of •goals/referrals, family information, employment history, case load management, and reportingAccommodate the needs of •agencies scattered across multiple companies, offices, and locations

We were able to easily tailor the Force Platform to our needs.” —Leticia McCullom, Management Analyst

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Partner

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Custom Objects

Workflow

Tailored User Experience

Complex Access Control

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Movies:: Screens:: Facilities:: Equipment:: Installations

Legacy Applications

:: Shipping:: Maintenance:: Support:: Sales

Built the cinema asset application in •2 months.The platform-as-a-service model •reduces infrastructure and maintenance costs. Easy access to real-time data •and advanced analytics provides increased business visibility and improved forecasting.The Force Platform lets •Dolby cost-effectively develop custom apps.

Cloud-based cinema asset •application provides a rich user interface to better track and manage the use of movie and digital equipment.Custom objects include Movies, •Screens, Facilities, Equipment, and Installations.In-depth management of cinema •equipment and support data allows more efficient deployment of technical resources and better customer service.

Create a tool to replace a •spreadsheet-based system for managing equipment and support tickets for cinema customers Automate the product shipping •and distribution process as well as maintenance renewalsSelect a hosted solution that would •minimize resources needed for infrastructure, maintenance, and upgradesEnsure the system provides •support for multiple languages and currencies

Cinema Asset Applicationd

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With the Force Platform, we can better support our global workforce with the tools they need to support our customers around the world.” —George Lin, CIO

Partner

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PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

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:: Shop Inspections:: Real Estate:: Openings:: Construction Sites:: Training

Outlook

:: Franchises:: Franchise Reps:: Executives

Franchise Management Application

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Salesforce has made a huge difference in our ability to increase development and sales opportunities. It’s a resource I turn to 100 times a day.” —Julie Michelutti, Brand Manager

Häagen-Dazs selected the Force •Platform over a proprietary, in-house solution. Deployed and customized the •application in less than 6 months.The platform-as-a-service model •ensures franchise information is easily accessible regardless of where an employee is working.Dashboards and reporting capability •give management greater insight into franchise activity.

Franchiseforce includes custom tabs: Häagen-Dazs University: tracks •which franchises have attended trainingDefaults: tracks which shops failed •inspectionsOpenings: follows the opening •process for new construction Real Estate Leads: matches new •franchise owners with a potential shop locationIntegrates with Microsoft Outlook •for simple information access

Create a system to manage national •franchises, including training, openings, and new constructionProvide easy access to data currently •available in legacy Microsoft Access database and Excel spreadsheets via VPNDesign a solution accessible to •remote workers in franchises nationwide Ensure customization capabilities •can match the unique nature of the business

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Meter Data:: Products:: Templates

eAutomate

:: Dealers:: Separate Systems:: Executives

Chose the Force Platform for its •flexibility, speed of deployment, and Web-based model.Combined consistent workflow •and custom objects, but allowed for dealer control of data and customization.Developed two dealer solutions •within months that went live within weeks.No hardware required at dealer sites. •The solution is being widely adopted: •It has already been deployed at 40 percent of dealers; an additional 20 percent are projected to come onboard before the end of 2008.

Built two solutions that dealers •could choose to implement for their businesses.Developed custom objects, •including templates, customer fields, USPS postage meter data, links to current product portfolio info, and product lease information.Workflow automatically alerts •dealers to contracts and leases up for renewal.Offered 3-day and 5-day pre-•packaged user training sessions on complete system.Pre-packaged business system •integration templates for eAutomate.

Provide network of independent •dealers throughout North America with access to valuable postage meter data that could broaden their penetration throughout the U.S.Maintain separate systems with •individual customer data for independent dealers-owners Identify a third party to help •individual dealers of different sizesSupport company’s broad portfolio •of products simply and easily

The Force Platform allowed us to do the work upfront to provide our dealers with 90% of the functionality they need, but ultimately gives our dealers flexibility, selection, and control over the system.” —Bob Ruvy, Senior Director, Sales Strategy

Postage Services Application for Dealer Networkh

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Partner

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Integration

Custom Objects

Apex

Workflow

Competitive Research

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Order Confirmation:: Materials (execution):: Invoice Printing:: Credit Note

:: Traffic:: Sales:: Finance

Easier decision-making thanks to •real-time, 360-degree view of all operations.Fewer errors due to built-in checks •and workflows.Better collaboration across •departments.Fast rollout from business process •reengineering (BPR) to operational CRM.Sales, traffic, and financial processes •plus history data are now centrally managed and accessible.Easy-to-access, easy-to-use •application required no capital investment and incurs no obsolescence costs.

Built three custom applications: •materials traffic app, finance app, and sales process management app. Created custom objects, including •Accounting Account, Edition, GB Invoice, Invoice Line Invoice, Credit Note, Material, Order, Order Change Request, Order Line Order, Publication Item, and Support Request.Developed custom code using •Apex, mashups, and Visualforce for Opportunity products (cost per click, cost per mille, discount calculation), Creating Order confirmations, and (credit) Invoicing.Created workflows, including order •approval, discounts, and notification messages (new/change order).

Manage materials traffic and •corporate financial processes Create a solution that could be •quickly deployedDesign an easy-to-use application •that would create high user adoption Require minimal upfront investment •or IT resourcesUse a SaaS approach to software •development and deployment

The Force Platform brings all our business-critical processes together in one place and maximizes our focus on our customers.” —Dick de Groot, IT Director

Advertisement Management ApplicationId

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Partner

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PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

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:: Devices:: Trials:: Patients:: Cases:: Sponsors

:: Surgery Staff:: Intuitive Staff:: Trial Administrators

We feel empowered by the Force Platform to create exactly what we need in far less time than we imagined.” —Usha Kreaden, Sr. Director, Clinical Affairs

The Force Platform–based solution •easily meets the FDA’s Good Clinical Practice standards by managing and tracking all pertinent information in one consolidated system. Speedy information transfer among •multiple parties allows for seamless collaboration and rapid independent third-party reviews. The system provides real-time •sharing of information between trial sponsors and participants. Staff members instantly receive •results from anywhere, saving time and travel costs.

Built a custom clinical trial •management system that complies with FDA regulations. The solution went live in just 2 weeks •to multiple surgical centers and clinical trials worldwide with zero IT intervention. Automated workflow pushes •surgery results—which are entered in real time from the operating room—into the Force Platform immediately following a procedure, accelerating third-party case reviews that determine if it is safe to proceed. A “Patients” tab provides an •auditable data trail for each step in a patient’s procedure.

Design a system to efficiently •track and report on patients who undergo robotic-assisted, minimally invasive surgery for FDA-regulated clinical trials Choose an on-demand platform •that could be customized to comply with strict FDA regulations Ensure the solution was fast and •reliable to support the life-saving nature of the procedures—plus a geographically dispersed team Compensate for the lack of •dedicated IT resources

Global Clinical Trials Application

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Projects:: Teams:: Tasks:: Properties

:: Project Managers:: Foreman:: Executives

Field workers can now access project •management files remotely from anywhere.Management has greatly improved •visibility into operations.The new application has eliminated •the use of spreadsheets for project management.

Downloaded and deployed •DreamTeam Project Management from the Force Platform AppExchange.Enabled access by all project teams. •Pre-populated all hotel development •tasks and allowed project teams to select the specific tasks required for their property.

Design a system to tap project •management knowledge currently siloed and difficult to access across this large-scale hotel builder’s operationsCreate a solution that supports •aggressive timelines for building new hotels, each with hundreds of associated tasksMeet project management •requirements that go beyond standard CRM

We see the application as a huge strategic advantage as we continue to grow. There is no one in our organization that isn’t touched by it.” —Gary Owen, Director of IT

Construction Project Management Applicationlo

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AppExchange

Custom Objects

Tailored User Interface

Analytics

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Store Locations:: Marketing Programs:: Store Cleanliness:: Construction Sites:: Customer Satisfaction

:: Franchise Reps:: Executives

Chose the Force Platform for rapid •development and deployment.Live in only 3 months. •No hardware required. •The platform-as-a-service model •allows Papa Murphy’s to build tools quickly.Mobile access resulted in better data •quality and faster data capture.

Tracks information on stores, quality, •service cleanliness, new construction, and customer satisfaction.Provides full mobile access via •BlackBerry devices.Web-based forms built on the Force •Platform report on the health of the stores in the system.Analytics and reports provide •transparency across users and geographies.

Easily track and update all aspects of •the businesses now managed with Excel spreadsheets and email for 900 franchises across 30 statesDesign a solution that can be •quickly deployed

It took less than 3 months to build what would have taken a year on other platforms.” —Brian Fisher, Director of Business Technology

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PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

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:: Facilities:: Locations:: Payment Options:: Type of Care:: Patients

Google Mashup

:: Counselors

connecting seniors with senior living communities

Recommend and place seniors in •the best care facility for their needs, connecting more than 180,000 visitors per month with 4,000 facilities nationwideIdentify the best facility for patients in •real time based on dozens of attributes Improve the productivity of •counselors so they can assist more customers, fasterReplace the manual process of •emailing and faxing documents to help scale the businessProvide partner facilities with better •insight into metrics and patient statusAutomate and close the loop •between sales and patient placement

Highly customized application •that filters through attributes such as facility type, location, payment options, and specialty care in real time.A map mashup links patient •criteria and facility information held in the Force Platform. It automatically lists recommendations, gathers facility information, and begins the patient placement process—improving counselor productivity by 100 percent.Reports and dashboards provide •valuable metrics and insight to partner facilities.

The flexibility of the Force Platform •and Visualforce let Appirio create a customized industry application that required little to no user training. Integration with Google Maps •provided a way for counselors to visually identify facilities, further improving productivity.The platform-as-a-service model •eliminated hardware maintenance costs.A scalable foundation supports a •fast-growing business, providing the ability to quickly add new features and attributes.

The Force Platform helped us both double our counselors’ productivity and provide better service to seniors and our community partners.” —Howard Brown, CEO

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Senior Living Community Application

Partner

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PLATFORM SERVICES

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Claims:: Districts:: Client Workbooks:: Tracking Pins

SAP

:: Claims Reps:: Executives

Chose the Force Platform over .NET •and SAP.Application went live in only 10 •weeks with one developer and no infrastructure investment. Strong user adoption resulted in •better-quality data, faster claims processing, and a paperless process.Integration with SAP customer •master greatly reduced manual processes.

Custom objects include Claims, •Tracking Pins, Districts, and Client Workbook.Created workflows to enforce •business processes, assign tasks, and send emails to clients.Designed Approvals to put claims •through a multistep approval process based on claim amount.Created reports and dashboards to •track open claims, claims by status, claims trending, fraud, and loss prevention.

Develop a new application to help •Canada’s largest courier service process its claimsDesign a solution that eliminates the •manual sharing of informationReplace the legacy DOS-based app •written in FoxProAddress the lack of vendor support •for legacy software and hardware platforms

Developing on the Force Platform is addictive.” —Mino DeFacendis, App Developer

PUro

lATo

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Claim Processing Application

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Analytics

SAP Integration

Mashup

Complete Audit History

Complex Workflow

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Contracts:: Sponsorships:: Incentives:: Players:: Taxes

:: Agents:: Representatives

Unique system that allows workers •to find contracts in seconds, rather than hours.Fast rollout in only a matter of weeks •vs. months for other platforms.Far easier and more effective with •the Force Platform than with other available platforms.Field reps can now easily locate •contract records and make changes or updates as needed.

Built a contract management system •using the Force Platform.Developed custom objects for •each aspect of a professional baseball player’s career, including sponsorship management, contract management, tracking of legal issues and taxes, incentives, equipment, and personal affairs. Mobilized application for field workers •using BlackBerry devices.

Replace the paper-based, manual, •and laborious process of managing contracts, sponsorships, and the affairs of professional baseball players Create a system that provides •easy access to contracts or other important data and eliminates time-consuming searches through filing cabinetsChoose a solution that uses field •reps more efficiently Track and manage long-term •relationship with athletes and their families and friends

SFX Baseball has truly unique business requirements as the premier baseball marketing agency. The Force Platform handles our challenges and allows us to access mission-critical data quickly and from anywhere.” —Pete Smith, CFO

SFX

bA

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Baseball Contract Management System

Partner

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

27

:: Products:: Pricing:: Contracts:: Payments

eSignatures

Pivotal

:: Fulfillment:: Advertising Reps

Integrate with Pivotal and Axiom •databases Create a central order entry system •to eliminate the manual tracking of nine newspaper fulfillment teams Design a secure way to capture •customer payment and credit card dataAutomate the process of calculating •product pricing for each client

Replaced previous order entry system •with a central database for sales and fulfillment information.Integrated with eSignature vendor.•Used Apex to define product with •individual base price opportunity amount.Built a custom PDF creation tool and •provided a button for previewing a draft or creating a contract.Created encrypted files and record •types for credit cards.

Centralized data from three •databases into the Force Platform, making processes much more efficient.Workflow greatly improved and •many manual processes are now fully automated.Creating a contract automatically •attaches it to the Opportunity with a time stamp.Provides secure storage and access •to credit card information.Salesperson never touches the rates •or amount. Fulfillment team has the ability to override total price, if necessary.

TrIb

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mPA

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Advertisement Order Capture Application

Partner

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Records:: Leads:: GeoCodes:: Distance Scores:: Costs

Google Maps

GeoData

:: Engineers:: Sales Teams

The Entry Point application was built •using the MVC design pattern and leveraging Visualforce, Apex, AJAX, and Google Maps for an enhanced user experience. This approach allows for simple, •efficient unit testing to verify the stability of the application as well as easy enhancements in line with the Bluewolf Agile methodology.

Bluewolf developed a custom Entry •Point application. The app uses a mashup with Google •Maps and GeoCodes to provide “distance scores” for each new lead. Entry Point identifies the related •construction costs (or lack thereof) in selling new accounts by providing detailed information to sales through a visual interface.

Design a way to qualify leads •based on cable coverage, which is determined by how close a prospect is to a current customer or an access point to cable Create a solution to increase •productivity by providing accurate information; lower the internal engineering resource cost to obtain distance info for each leadImprove data quality as well as •visibility into customer data and location to provide accurate lead qualification assessmentsIntegrate detailed geographic data •obtained manually from a third-party vendor

Entry Point App for Construction Site ManagementTI

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Partner

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Visualforce

Sandbox

Mashup

Integration

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Shipping:: Invoices:: Inventory:: Orders:: Prices

QuickBooks

:: Fulfillment:: Finance:: Shipping:: Operations:: Billing:: Executives

The power of the Force Platform •let Vetrazzo build, customize, and deploy an ERP system in just 7 months.The solution was built in a •fraction of the time and cost and without the headaches associated with traditional ERP software implementations.The platform-as-a-service model •means there is no infrastructure or maintenance.Vetrazzo plans to build and deploy •additional apps for purchasing and equipment maintenance management.

Built an ERP solution rather than •purchase an expensive ERP package from SAP or Oracle. Custom apps include Order •Management, Inventory Management, Production Planning and Scheduling, Raw Materials Management, Shipping and Logistics, Document Management, and Invoicing and Warranty Management.Used Visualforce to customize the •user interface to support unique manufacturing processes.The Force Platform automatically •integrates with Vetrazzo’s ERP and CRM applications.

Create an ERP system that could be •customized to handle the unique manufacturing processes of the recycled glass countertops market Design a solution that didn’t require •the budget and personnel needed to purchase and implement a traditional, on-premise ERP systemAvoid having to buy and manage a •hardware infrastructureChoose a Web-based solution this •eco-friendly small company could easily support and build upon as its business grows

We’ve created a state-of-the-art, fully integrated solution in a fraction of the time and at a fraction of the cost—without the headaches associated with big ERP implementations.” —James Sheppard, President

Custom ERP Application v

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PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

31

:: Planes:: Quotes:: Airports:: Contracts:: Time

:: Charter Reps

Create an application that calculates •the trajectory cost for an aircraft between two airports for the company’s charter department Support a geocoding calculation: •duration + variable parameter costsUse the output of this calculation •to make a quote, depending on passenger numbers

Developed a custom application, •Charter Quote (Create/Edit).Developed multiple custom objects: •Airports, Quotes, Quote Details, Atys (airplanes), Contract Iata, Contract Iine, Iata Account Relation, and Iata Agent Number.Developed the application with •S-controls (AJAX).Manages key data, including airports, •plane type, and costs settings. Creates custom quotes.•Developed workflows for approvals, •validation rules, notification messages, and mail merge.Designed dashboards, reports, and •message and letter templates.

Better, easier, and faster followup •on offers.Gathers statistics so the company •can know its customers better.Quote system is fully integrated into •Salesforce CRM. Saves time and provides easier •access to all information linked to a quote (customer, contract, etc.).Financial variables can be changed •quickly. Price can be adapted according to •changing market situations, such as the cost of fuel.

The Force Platform has enabled us to join several business-critical processes together within one application, which saved us valuable time and increased our flexibility.” —Annelies Verbist, Head of Distribution

vlm

AIr

lIn

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Airline Charter Quote Calculation Manager

Partner

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BUSINESS CHALLENGES THE APPLICATION fORCE.COM DIffERENCE

:: Cost:: Programs:: Budget:: Pricing:: Stores:: Rates

:: Sales Teams:: Store Reps:: Executives

Multiple, complex applications •can now be managed in one system instead of the several siloed environments previously required.The new system is easily accessible •by all teams and departments.Results to date include improved •coordination, communication, and teamwork between departments for all customer-related activity tracking.Simple, easy-to-use applications •maximize user adoption.User-friendly interface speeds data •input and improves accuracy.

Built custom applications with the •Force Platform for managing all aspects of key accounts, including tracking cost share programs.Workflows let executives drive •accountability.Custom reporting plus advanced •analysis through crystalreports.com.

Design a system that fosters •collaboration among team members Create solutions that provide •comprehensive reporting capabilitiesEnsure high-quality data and •functionality that can evolve as needed Replace the hard-to-manage •version control of Excel spreadsheet documentation

Key Account Management ApplicationW

rIg

ley

Partner

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Workflow

Custom Objects

Custom Tabs

Analytics

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Your IT Portfolio in the Cloud

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Custom objects allow management and tracking of:

Coaching and trainer activities•Advisor performance through •training programsTraining history•Complex workflow to manage •approval process of new investments into fundsWeb2Anything (from the Force •Platform AppExchange) to manage Investor Qualification Questionnaire from investor prospect to advisors and Advanced Equities

New reps are trained and •certified quickly.Management can track each •individual’s training progress to meet target performance goals.Trainers can easily track their •programs and curriculum. Investment qualification process •was reduced from 2–3 weeks to 3–5 days and turned into a near-paperless task.Central repository gives multiple •business units improved throughput and eliminates “wild goose chases.”

FUJI

TSU 1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

:: Operations:: Warehouse:: Sales:: Accounting

Deploy training quickly to franchised •advisors of fast-growing investment capital companyTrack progress and certification •status of advisors as well as performance training history more easilyConsolidate training history •dispersed across multiple databases and desktop applicationsReplace manual, paper-based Investor •Qualification Questionnaire process that typically took 2–3+ weeks Involve multiple business units in •the approval process, with multiple checkpoints

Partner

36

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Courses:: Curriculum:: Goals:: Certifications:: History

:: Advisors:: Executives:: Training

Ad

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ced

eq

UIT

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FIn

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Training & Certification Applications

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Analytics

Workflow

Custom Objects

AppExchange

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Executives:: Partners:: Pricing:: Operations

:: Inventory:: Referrals

Pricing

Every department now tracks key •operational metrics in real time. Strategic partners participate •directly in operations, minimizing overhead and manual processes.

Selected the Force Platform based •on integration, customization, and functional requirements. Tight integration between •proprietary pricing engine and the Force Platform eliminated delays.Leveraged powerful customization •tools to track inventory, business initiatives, and referrals.

Create a platform to track key •inventory, pricing, and referral data for fast-growing ISP and VoIP provider Control access to data for strategic •partners via a secure system easily available over the Internet Enable bidirectional integration with •highly specialized pricing engine

” With Salesforce CRM and other key initiatives, Bandwidth.com has grown at 200% during the past 3 years.

—Kade Ross, Executive VP

Inventory, Referral, & Pricing Management ApplicationsB

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

39

:: Projects:: Pricing:: Products:: Inventory

:: Executives:: HR:: Fulfillment:: Sales

We believe the Force Platform represents a dramatic leap forward for on-demand applications.” —Wes Benwick, CEO and President

Employees now focus on the business •at hand, not how to share data across applications and organizations. Sales executives can track client •responses throughout the sales pipeline.Sales can leverage comprehensive •intelligence on up-selling and cross-selling opportunities. Customer retention significantly •improved because account reps can access and respond to client data/ history on demand.

Used the Force Platform to unite, •deploy, and manage unique on-demand applications for product management, pricing and configuration, recruiting, document management, inventory management, and customer equipment asset management All eight applications built using •the Force Platform declarative environment Round-the-clock access to business-•critical information from Web browsers and wireless devices A 360-degree view of the business•

Design an effective way to manage •multiple applications Gain the ability to create customized •applications for business-specific needs Deploy an “anywhere, anytime” •solution users can access 24x7 Create an easy-to-use system that •could be rapidly deployed and adopted by users

Eight Applications on the Force Platform

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Partner

40

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Grades:: Counseling:: Attendance:: Performance:: Homework

:: Parents:: Teachers:: Counselors

Deployed in 1 month. •Transformed the way the school •manages student information.Dashboards let the school stay on •top of attendance and demerits. Administrators and teachers can see •trends, solve problems, and enhance performance.More effective reporting helps •attract future funding.Success has led to use of the •application at 30 other New York City schools.

Built a custom application with no •IT supportReal-time access to student •progress, attendance, demerits, and homeworkDaily updates to parents, teachers, •and advisors via the WebWorkflow automatically sends email •to parents or principal when a child is absent or given a demeritA custom counseling tab helps •the school social worker manage counseling sessionsReports and dashboards can be •easily created based on data in the system

Track and measure students’ •homework, grades, attendance, and counseling performance in school for low-income familiesAddress inaccurate numbers and •metrics generated from a legacy application Reach 90 percent attendance to •maintain the autonomy to make hiring, teaching, and learning decisions independent of a regional superintendent

The Force Platform is provid-ing us with the innovation we need to transform education.” —Marc Sternberg, Principal

Student Performance & Counseling Applications B

ron

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Custom Tabs

Analytics

Images

Workflow

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Partner

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Patient Data:: Available Space:: Facilities:: Admissions

Legacy Tracking

Microsoft Outlook

eFax

:: Patients:: Operations:: Doctors

Using the Force Platform, CRC •Health created scalable applications that mapped directly to its unique business needs.Security levels matched what’s •required to comply with the Health Insurance Portability and Accountability Act (HIPAA) and other industry regulations.Open APIs permitted tight •integration with legacy tracking systems, Microsoft Outlook, eFax, and other third-party apps.The Force Platform developer tools •let multiple application developers work collaboratively and efficiently through launch.

More than 30 custom objects and •400 custom fields manage all data throughout the admissions and discharge process.Advanced and customized reporting •capabilities let CRC track every attribute of a prospective client to provide better treatment options and care. An innovative census application •provides a real-time view into bed availability at each of CRC’s programs to speed client admissions.A Web marketing application tracks •data on CRC’s 100+ Web sites.

Create an efficient, scalable •system to manage client intake for specialized behavioral healthcare services provider Replace Excel, proprietary apps, •and ACT! Streamline operations and provide •a way to tie revenue to referral performanceProvide greater visibility into •treatment history, future placement, and clinical and behavioral trends that might impact CRC’s marketing and acquisition strategy

The apps we’ve customized on the Force Platform have resulted in a more efficient intake process, which has helped us help more people.” —Jim Thompson, Senior Director of Marketing

Custom Healthcare Applications cr

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

43

The Force Platform helped us build the customized solutions we needed. To have one compre-hensive system that houses all the systems we would otherwise need is powerful.” —Tony Scala, Vice President of Marketing

A single, common platform •consolidates disparate systems and automates business processes. Management has real-time visibility •into key metrics and can adjust priorities accordingly. The ability to build customized •modules and solutions gives the company exactly the tools it needs to manage and build its business. A single resource administers the •entire system, significantly reducing IT costs.

Selected the Force Platform for its •on-demand architecture, ease of use, and robust customization tools. Created four new applications. •Built a collections application •to manage account finances; integration streamlines communication between finance and the proposal team. Customized the proposal application. •A custom recruitment solution •integrates with a legacy applicant-tracking system to build a complete candidate history. Built a project application to •streamline project management activities.

Consolidate disconnected, •homegrown legacy systems for a global human resources solutions provider Standardize operations on a •platform that could integrate multiple business processes Go beyond traditional packaged •applications to support numerous unique business processes with customized solutions

:: Projects:: Proposals:: Recruits

Collections

HR

:: Finance:: HR:: Sales:: Collections

Finance, Recruiting, Proposal, & Collections Applications

dr

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Change Requests:: Feature Requests:: Release Scope:: Program Issues

:: Release Managers:: IT Analysts:: IT Architects:: IT Development:: Bus Automation Team

Developed the application/tool •within a matter of weeks; continue to evolve it, as necessary.Provides metrics related to release •capacity and the effort required to develop a release.Uses task management instead of •emails, creating an audit trail.Uses Reports and Analytics to drive •architecture, design, and release scope decisions.Provides transparency on change •status for business and IT.Evaluating using the Force Platform •for other Customer Self-Supported (CSS) and patent processing applications.

With the Force Platform, built a •custom application called PMO to manage the change control process.Configured custom objects and •fields to capture all necessary information about a request.Leveraged Workflow to notify teams •at designated points in the process.Used Analytics to drive approvals •and scope meetings in real time.The new PMO tool supports a •broader release management methodology.

Manage a large number of global •business requests to change the Salesforce CRM and Salesforce CRM Partner Networks applicationsExpand project management •functionality to cover all applications that touch the CRM programReplace the previous system, which •did not include or support a change management processCreate a system that can measure •and store the Level of Effort & Capacity Ensure transparency to the change •process, allowing for tradeoffs by business stakeholders

The PMO tool—along with our Release Methodology—provides transparency to our business support teams, encouraging collaboration and trust.

—Ryan Worobel, Sr. Manager CRM

Project Management Applicationsd

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Custom Objects

Tagging

Workflow

Long Text Fields

Integrated Calendar

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Borrowers

:: Payments

:: Deals

:: Investments

Strategic Partners

:: Advisors:: Executives:: Partners:: Operations

Realized 129 percent growth in •assets under management in 1 year.The company runs all aspects of its •operations—from investors and partners to products and deals—in the cloud with Salesforce CRM and the Force Platform. The Force Platform AppExchange •ecosystem provides a repertoire of preintegrated solutions. Simple customizations—executed •without a developer—transformed Dreambuilder into an agile organization with greater insight into its business.

The application went live in just •5 days. Custom apps developed to match •processes as they evolve now track deals, investments, homeowner details, and borrower payments. Dashboards track mortgage/•property purchases, leads, deals, and revenue. Integration with a strategic •partner via 30–40 fields facilitates the exchange of service deal information. Integration with QuickBooks for its •finance and operations employees is a future corporate goal.

Manage all facets of the •bourgeoning business of a small New York–based mortgage investment firm Replace an online version of ACT! •that couldn’t scale to meet the myriad customization needs of the evolving businessAdapt the legacy environment to •support the unique challenges faced by the financial services sectorSelect a platform with robust •functionality and integration capabilities Create a solution that goes •beyond CRM and includes channel management

Investment, Payment, & Deal Applicationsd

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enTS

The Force Platform has empowered us to build custom apps, integrate third-party systems, and deploy pre-integrated solutions.” —Peter Andrews, President and Founder

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

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:: Candidates:: Positions:: Referrals

PeopleSoft

Outlook

:: Hiring Managers:: HR:: Executives

HR Recruitment Applications

elec

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S

The Force Platform allowed us to create and deliver a total of 14 applications—all without the expense and hassles of traditional application development.” — Gabrielle Toledano, Executive Vice President of

Human Resources

Realized the vision of a consolidated, •global talent acquisition system—the most advanced of its kind, according to the Corporate Executive Board—now available in 12 languages.Achieved a 95 percent adoption rate.•New ability to track leads to contact •conversion gives the company a critical indicator of how well its brand resonates in the marketplace.By fully integrating enterprise apps •such as PeopleSoft HRMS and subsuming its Applicant Tracking System into their Force Platform application, EA is on track to close the loop on its recruitment process worldwide.

Chose salesforce.com primarily for •its on-demand Force Platform that provides the flexibility and speed to respond to a rapidly changing global talent environment.Integrated new application with •Microsoft Outlook; plans to integrate with multiple, mission-critical systems are underway.Deployed on Force Platform Mobile.•Built a detailed pipeline statistics •application that accurately forecasts how many people should be contacted to fill a given position.With dashboards, talent acquisition •leaders can oversee recruitment efforts on a global scale.

Create a talent relationship •management system for the world’s leading independent developer and publisher of interactive entertainment software for advanced entertainment systems Consolidate data from disparate •Microsoft Excel spreadsheetsMeasure the conversion rate of •contacts to candidates and the success of recruitment campaigns Deploy a global, multilingual, end-•to-end talent acquisition platform

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Contracts/Quotes:: Manufacturing:: Recruitment:: Legal Documents

BPM

HR

:: Management:: Reps:: Services:: Fulfillment

The solution went live nationwide in •30 days, with limited IT involvement; Fios achieved 100 percent user adoption in 3 months.Up-to-the-minute reports, job •orders, and detailed customer status reports are available on demand from any location. Integration across systems means •processes are better managed and productivity has increased. Future plans include further •integration with other business systems and providing real-time order-manufacturing status to clients via a customer portal.

The Force Platform integrates with •the company’s business process management (BPM) systems.Remote users and management now •have real-time views of each order’s manufacturing status. Fios quickly built new applications •to manage contracts and legal documents. Customization extends to back-office •systems such as finance and HR: HR’s RMS tab, for example, provides a way to store resumes, record notes, and track recruitment results. Additional integration is planned •with Eloqua, Sant, and the company’s IP telephony system.

Replace a manual, spreadsheet-•based forecasting process that was time-consuming and inaccurateCreate an application to manage •contracts and legal documents effectivelyDevelop an easy-to-use system that •did not distract resources from IT or product development

The Force Platform has enabled us to quickly integrate our systems.” —Director

Contracts & Legal Document Management Applications FI

oS

Inc.

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Analytics

Custom Tabs

Integrated with BPM

Custom Objects

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Properties:: Hotel Rooms:: Limos:: Events:: Clients:: Locations:: Reservations

Multiple Legacy Apps

:: Harrah’s Employees:: Partners:: Executives

The Force Platform is now a standard •option for developing new projects. Scaled from initial four users to •nearly everyone on a property.Replaced a Microsoft-based system.•The Force Platform provides real-•time feedback through dashboards and reports.Roomforce replaced a process that •required 500–600 faxes per day and operated at a 2-week backlog.Significant new business •opportunities are now managed in minutes instead of days.

Player Exchange (PX), an enhanced •casino marketing system, lets management launch tasks for hosts to contact guests based on specific criteria. Roomforce, an online reservations •system booked through PX or an online portal, is used by 26 Harrah’s properties and supported 90,000+ reservations in 2007. Fact Book is a locale for posting current •property and event information for use by the marketing network.NCM Portal is used by reps to access •Roomforce and Fact Book.NCM Administration is a repository •of all information needed to manage a large marketing organization.

Replace heavily manual •processes—including faxes, emails, spreadsheets, and phone calls—for newly merged Harrah’s Entertainment and Caesars Entertainment Manage players, charters, room •assignments, and events for key clients Match Harrah’s world-class use of •information technology to innovate and manage its business based on metrics and operational visibilitySelect a technology that could be •easily adapted to Harrah’s unique business requirements and could scale across multiple IT projects

When we discovered how we could use the Force Platform to develop custom solutions, we were thrilled to take advantage of something that put us in control of our applications.” — Tim Stanley, CIO and SVP of Innovation,

Gaming and Technology

Room Reservation, Player Exchange, & External Portal Applications h

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

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:: Inquiries:: Mail:: Insurance:: Banking:: Post Offices

:: All Branch Employees

Japan Post Network deployed a custom-developed application to 40,000 users in only 2 months. It was the key to our success.” —Akira Iwasaki, CIO

Implementation has grown to •40,000 users.Service representatives can respond •appropriately to customers on the spot.Obtained and confirmed personal •information usage agreements with customers nationwide.Will move beyond pilot program •and analyze benefits of custom development vs. SaaS and look into where SaaS deployment can be expanded.

Services can be deployed rapidly, •leveraging a rock-solid data center and security.The interface and tabs can be easily •customized, even after deployment.Users can easily access the •application via an Internet browser from any of the 24,000 offices. Management now has real-time •visibility into business processes using reports and the dashboard.

Create an exclusive system for •the newly established Japan Post Service Company that integrated the systems of three existing companies: Postal Savings, Postal Life Insurance, and Postal ServiceConsolidate paper-based customer •data and feedback from Japan Post’s branch offices at headquarters for systems development Comply with regulations and •compile a database of personal information usage agreements with customers that also supports cross-selling opportunities between Japan Post Service Company and the group companies

Retail Banking Compliance & Customer Inquiry Management Applications

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Recruits:: Products:: Billing:: Performance:: Pipeline

Outlook

:: Sales Teams:: HR:: Services

By jettisoning disparate software •applications for one unified Web-based solution, the company streamlined processes and communications companywide. Deployment reduced the need for •a support staff from 1.5 full-time equivalents to zero. Achieved a 360-degree view of the •business for more accurate business assessment and planning. Future plans to integrate Salesforce •CRM Partner Networks will offer greater synchronicity with Jobscience’s hospital and healthcare partners.

Chose salesforce.com for its ability to •adapt to its business.Shifted the company’s corporate •structure to run entirely in the cloud.Built a recruitment application for •the Force Platform AppExchange called Pass It On. Downloaded and customized more •than 30 apps from the AppExchange, ranging from marketing and product management to HR and finance. Each department head maintains •dashboards to report to the CEO.Integrated with a hosted version of •Microsoft Outlook.

Replace an ineffective ACT! database •to automate processes for a leading developer of recruiting and hiring solutions for the healthcare industry Get a complete view of the business •across multiple people and functions Select a solution that would align •with its vision as a Web-based innovator Integrate with multiple applications•Support in-house configurations and •customizations

We wanted Talent Relationship Management to be a reality for thousands of recruiters, today!” —Ted Elliott, CEO

Suite of HR Applications Jo

BSc

Ien

ce

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Workflow

Mashup

Visualforce

Apex

Integrated with Outlook

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Inventory:: Suppliers:: 1000s of Projects:: 10K+ Products:: 100K Accounts

:: Sales:: Customer Service:: Product Development:: Executives:: Operations

The application has been embraced •by 800+ users in the company’s major North and South American locations.The system is viewed as mission-•critical by executive management. Includes 250+ custom objects, 100+ •dashboards, and a robust security and collaboration model.Initial rollout was completed in just •6 weeks.

Used the Force Platform to create •multiple cloud-based applications that manage 100,000+ accounts and thousands of projects worldwide.Replaced the legacy Visual Basic 6.0 •client/server system. Implemented a new international •system across the U.S., Canada, Mexico, and Brazil. The new sample management •application is fully integrated with the CRM application.Teams from multiple product lines •around the world can now plan, manage, and gain visibility into the ingredient development projects.

Develop a global, on-demand •system to create custom applications for new product development, sample management, and supply chain for this global leader in food and beverage ingredient and flavor productionShift to cloud-based application •development to ease deployment at remote locations and streamline acquisitions Select an advanced platform to •rapidly create custom, sophisticated business systems to solve unique customer needs

Using the Force Platform, we’ve replaced years of program-ming with weeks of development, creating an application more quickly, easily deploying it enterprise-wide and achieving greater adoption than was previously possible.” —Dan Callahan, Director of Information

Technology

Supply Chain, Sample Management, & Product Development Applications k

erry

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red

Ien

TS A

nd

FlA

vo

UrS

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

55

:: Training:: Performance:: Contracts:: Purchase Orders:: IT Assets

:: HR:: Hiring Managers:: Executives

Avoid large up-front investments •in infrastructure for this UK-based company that helps customers drive transformational change through process managementCreate a human resources •management systemDevelop additional applications to •streamline business processes and minimize administrative overheadCompensate for a lack of in-house •development resources

Built a human resources •management application that manages employee vacation requests, performance reviews, and more.Developed custom IT asset •management, partner contracts, employee training, and purchase order apps using the Force Platform. Workflow automatically alerts users •when purchase orders come in.

Chose the Force Platform over other •platforms for its Web-based model, ease of use, and point-and-click development capabilities.Grew turnover from $2 million 6 •years ago to $18 million today.Reduced collection times from 75 •days to 24 days.Minimized administrative overhead.•Improved accountability and •response times.

The great thing about the Force Platform is that you don’t need to be an expert developer to quickly produce critical business applications.” —Lucy Mills, Business Excellence Manager

nIm

BU

S pA

rTn

erS

Human Capital Management Applications

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Shipping:: Inventory:: Quotes:: Orders:: Renewals

FedEx

UPS

:: Operations:: Shipping:: Sales:: HR:: Executives

Chose the Force Platform over .NET •and J2EE for ease of development, innovation, and platform-as-a-service model.Lets salespeople submit 50+ •customer quotes per week.Supports NetQoS’s 40–50 percent •annual growth rate.One user can easily build a large •number of apps.

Built an evaluation management •tool to track shipping, product distribution, and retrievals. Mashups take users directly to FedEx •and UPS sites for shipment tracking.Custom quoting tool built with •S-controls automates printing and customizations of quotes.Maintenance renewal app tracks •maintenance renewals and interactions related to servicing appliances.Apps downloaded from the •Force Platform AppExchange handle commissions and contract management.

Create a solution for quotes using •data currently in Excel and ACT! Choose a platform to handle •commissions, contract management, evaluations, and more

The Force Platform is the center of the universe for our business. It’s the backbone of our operations.” —Jim Duster, VP of Sales Operations

neT

qo

S

Shipping, Warranties, & Product Distribution Applications

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Custom Objects

AppExchange

Mashup

Visualforce

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Quotes:: Orders:: Equipment:: Prices:: Components:: Cost

ERP

:: Service Teams:: Sales Operations:: Executives

Chose the Force Platform over .NET •and J2EE for rapid development, innovation, and platform-as-a-service model.Sales reps now can create quotes •for prospects and customers directly within Salesforce CRM in less than 5 minutes instead of the previous 1+ hour.Reduced training time while •increasing productivity.New post-sales service program •successfully supports service reps with key customer asset data.

Built custom applications to automate •post-sales service process, including managing contracts, licensing, billing, and custom asset data.Automated the quotation process •using BigMachines’ product configuration solution from the Force Platform AppExchange.Deployed integrated solution to •1,100 current users, including 900 new users.Integrated configured products, •including pricing, component, and real-time cost.

Develop accurate quotes for custom •manufactured equipmentAutomate manually intensive •quote processIntegrate legacy ERP application •Provide access to customer •equipment detail for post-sales serviceEliminate expensive maintenance •costs related to disparate legacy systems

The Force Platform allows us to aggressively expand the level of functionality we are using and achieve our goal of extending Salesforce CRM throughout our entire organization.” —Scott Reed, Vice President

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License, Billing, & Contract Applications

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

59

:: Licenses:: Contracts:: Billing

Commission System

Microsoft Outlook

:: Brokers:: Operations

Design a cost-effective system for •this registered futures commission merchant and broker-dealer Avoid adding another server to a •server room already maxed out from hosting trading software on 18 different platforms Create an easy-to-customize solution •that could handle four to five business change requests per week

Built custom apps for license tracking, •billing, Web site administration, and outside contracts.Platform flexibility enables multiple •customizations on-the-fly. Integrated with Microsoft Outlook. •Integrated an internal commission-•building system, with contract information stored in the Force Platform. Dashboards let the company track •account openings and closings conducted by outside business development consultants and generate real-time reports.

By consolidating information on a •unified, Web-based platform, Penson GHCO streamlined its operations. The multitenant SaaS delivery model •prevents overburdening IT resources and maximizes ROI. Management buy-in has spurred •user adoption, resulting in greater efficiencies and enhanced customer service.

Using the Force Platform, we were able to augment and extend our solution so that it became more than simply a way to manage customers.” — Carrie Radwan-Maney, Manager of

Client Services and Operations

pen

Son

Gh

co

License, Billing, & Contract Applications

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BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

:: Physicians

:: Staff

:: Emergency Rooms

:: Scheduling

:: Contracts

:: Billing

PeopleSoft

Tangiers

:: Staffing:: Billing:: Executives

Deployed in less than 4 months to •200+ users.Reports are easy to generate and •let executives quickly identify problem areas. Data quality has significantly •improved as a result of moving to salesforce.com. With the Force Platform and Apex, •Schumacher Group can easily write and deploy applications to support its ongoing growth. The company will customize its •application user interfaces with Visualforce to boost productivity and user adoption.

Built multiple applications on the •Force Platform, using the Force Platform Sandbox as a development testing ground. Integrated with its PeopleSoft •system, ensuring physicians are paid correctly and on time. Integrating with Tangiers Physician •Scheduling system. The Force Platform’s mobile •capabilities allow users to access the app via BlackBerry devices. Installing three apps from the •Force Platform AppExchange: Apttus Contract and Proposal Suite, Clicktools, and Crystal Reports.

Choose a platform that would allow •this large U.S. emergency medicine practice management company to maintain its 30 percent annual growth rate Provide the relational information •missing in legacy Microsoft Access and SQL databases Meet stringent Health Insurance •Portability and Accountability Act (HIPAA) requirementsCreate a solution the company •could deploy quickly, customize to fit its business, and integrate with existing systems

The Force Platform lets us maximize our focus on innova-tion. Being able to run all of these applications in the cloud changes everything.” —Doug Menefee, CIO

Emergency Room Staffing, Billing, & Hurricane Tracking ApplicationsSc

hU

mA

cher

Gro

Up

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Visualforce

Mashup

National Weather Service

Tangiers Physicians Data

Custom Objects

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Your Business in the Cloud

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

A comprehensive portfolio of free and for-fee solutions that Salesforce CRM users can use to:

Easily synchronize calendars and •contactsCollaborate on marketing •campaignsCreate and share customized •CRM dashboardsManage their documents•

With rich APIs and the GData Toolkit, •Appirio can easily connect multiple on-demand systems.Solution was developed in less •than 2 months.No hardware or additional •infrastructure was required.Ability to integrate with any •application built on the Force Platform.

Eliminate duplicate information in •multiple applicationsEase collaboration across business •boundariesAvoid wasting time manually •copying and pasting information

:: Contacts:: Events:: Campaigns:: Dashboards:: Attachments

Google Apps

Amazon.com

:: Anyone who wants

to bring together the

power of Salesforce

CRM, Google Apps, and

Amazon.com Web

services—from individu-

als to the enterprise

App

irio

64

“ Appirio uses the Force Platform to bring together the world’s leading on-demand platforms and empower organizations of all sizes to run their business in the cloud.” —Chris Barbin, CEO

Applications for Connecting the CloudsA

ppir

io

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Mashups

Integrated Storage

Sync with Google

Analytics

Visualforce

Integration

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

66

:: Contracts:: Proposals:: RFPs:: Agreements

Legacy Applications

Content Management

:: Legal:: Operations:: Shipping:: Collections:: Accounting

Profitable in 10 months.•Rapid time-to-market and go-to •market advantages helped the company acquire 32 customers such as Hitachi and Symantec and 6,500 users in only 1 year.Apttus estimated .NET costs to •build the application at $4–$5 million, plus another $3–$5 million for infrastructure and delivery, compared to zero start-up costs with the Force Platform.The solution won the Appy Award •for “Best Native Application” at salesforce.com’s Dreamforce 2007 user and developer conference.

Built a cloud-based contract and •proposal management application.In only 2 months, Apttus was able to •run its entire business and build all its applications natively on the Force Platform. Out-of-the box platform features •such as dashboards, reporting, and integration with Microsoft Outlook and other systems can be quickly deployed and leveraged by customers.The company saved tens of millions •of dollars on start-up infrastructure and application delivery costs by leaving the heavy lifting to salesforce.com.

Create a vehicle to launch this •contract and proposal management solution provider’s business and build and deliver its applicationsAvoid investing millions of dollars •on hardware infrastructure Provide the data protection and •SAS 70 certification Fortune 500 customers require—promises a small startup can’t makeProve itself in the competitive •enterprise business market

We are profitable because we didn’t need tens of millions of dollars in investment and could draw on the credibility and tested performance of the Force Platform to win customers.” —Kirk Krappe, CEO

Contract & Proposal Management ApplicationA

pttu

s

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Visualforce

Declarative Configuration

Workflow

Apex

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

68

:: Revenue:: Schedules:: Orders:: Invoices:: Agreements

Legacy Applications

Credit Check

:: Finance:: Operations:: Shipping:: Collections:: Accounting

Introduced the first enterprise •accounting system built and run in the cloud in just 6 months—something that would have been impossible on .NET or J2EE.Built reports to accompany CODA •2go in a few days using standard platform features such as workflow and reporting.Able to easily customize the user •interface using Visualforce.Because it’s a native Force Platform •app, CODA 2go automatically integrates with other Force Platform–based apps such as Salesforce CRM.

Developed CODA 2go, the first •enterprise accounting system built and run natively on the Force Platform.Integrated Order to Cash process •lets users convert Opportunities in Salesforce CRM to invoices with a single click and post the transaction to their sales ledger.CODA 2go features real-time •credit management, including built-in rules to ensure approval requirements are met.The app provides easy, controlled •self-service access to finance and CRM information.

Enter the ERP market in less than •12 monthsBecome a SaaS leader in that market•Address customer requests to •integrate Salesforce CRM with the company’s suite of accounting applicationsAvoid the long timelines of building •an on-demand development platformChoose a cloud-based platform to •help build complex applications quickly and easily while delivering reliable performance, ease of use, and full functionality to users

Developing our own on-demand platform in-house was out of the question; doing so would have cost an additional 2 years in delays.” —Liz Schofield, Group Marketing Manager

Enterprise Accounting ApplicationCo

DA

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Apex

Integration

Visualforce

Sophisticated Analytics

Internationalization

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

70

:: Donations:: Relationships:: Correspondence:: Online Interactions

:: Development:: Advocacy:: Executives:: Board Members:: Communications:: Program Staff:: Volunteers

Convio can focus on developing •functionality specific to nonprofit needs, knowing the Force Platform will continue to deliver CRM innovations.The Force Platform AppExchange •marketplace lets Common Ground clients adopt the add-ons they need to be successful.The ecosystem of Force Platform •partners and third-party developers is a valuable universe of expertise that helps clients make the most of the Force Platform and native apps.

The new app, called Common •Ground, goes beyond traditional donor management to provide a different way of delivering relationship management software to nonprofits that lets them use data for raising money and advancing their mission.The app is tightly integrated with •Convio’s online marketing suite of products so nonprofits can track and leverage all interactions, correspondence, and relationships.Common Ground provides customized •functionality for donation management, relationship management, and other activities in a specialized CRM solution for nonprofits.

Address the specialized CRM needs •of nonprofits that include donation management, volunteer tracking, communication tracking, and moreAdd to the company’s successful •SaaS online marketing solutions for nonprofits and integration tools for third-party CRM/donor management products Create an alternative to legacy, •on-premise, and closed applications that make it difficult for clients to integrate and collaborate.Decide whether to build a custom •CRM solution from scratch or leverage existing technology: the Force Platform.

In developing a CRM solution for nonprofits, the Force Platform provided a significant head start.” —Tom Krackeler, VP of Product Management

CRM Application for NonprofitsCo

nv

io

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Custom Objects

Visualforce

Mashup

Apex

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: IBDs:: RIAs:: Hedge Funds:: Investment Banks

:: Financial Advisors:: Reps:: Home Office:: Recruiting:: Compliance

Wealth Management ApplicationeA

ssis

t

72

Chose the Force Platform over dev •platforms such as Cold Fusion for its flexibility, speed of deployment, reliability, security, robustness, and data/third-party integration capabilities.The platform-as-a-service model •eliminated hardware maintenance costs, allowing IT to focus on other projects.Strong user adoption resulted in •better-quality data, faster data capture, and elimination of paper-based processes.

E*Assist was designed to be •the most complete Web-based solution for this market to manage client relationships, including all operational, business, and compliance workflowsFeatures custom objects unique to •the financial services industryFacilitates collaboration with real-•time review and release of financial transactionsLeverages an advanced workflow •engine to automate any multistep processUsers can easily create reports •and dashboards based on data in the system

Provide an industry-specific solution •to modern independent broker/dealers (IBDs) and registered investment advisors (RIAs) that are poorly served by modern technologies and platformsCreate a platform that is flexible •and scalable to meet the industry’s growing challenges: new and tighter regulations, how to handle baby boomer retirement, and overall market volatilityConvince an industry unused •to investing in cutting-edge technologies to adopt a new solution Design a solution that is easy to use •to prevent less-expensive imitators from winning the business

The Force Platform allowed us to build the most complete wealth management platform for the financial services marketplace.” —Ted Tsung, CEO and Founder

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Workflow Templates

Apex

Visualforce

Mashups

Integration

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

74

:: Targets:: Skills:: Performance Reviews:: Development Plans

HR Applications

Strategic Decision- Making

:: HR:: Executives:: Managers:: Team Members

Chose the Force Platform for its •ease of developing robust, scalable, multitenant, Web-based systems that can be deployed across multiple companies.The application went live in 6 •months without requiring hardware by Fairsail or its customers. A strong ecosystem provides •add-on tools to integrate with HR/payroll systems and offer enhanced reporting.An OEM partnership lets Fairsail •sell to customers not yet using Salesforce CRM and to roll out the app across entire companies.

Built the Fairsail HCM application •on the Force Platform.Developed custom objects, •including Objectives, Targets, Performance Review, Talent and Succession Plans, Skills and Competencies, and Personal Development Plans.Used Apex to ensure managers •followed correct processes and that confidential data was available to the right people at the right time.Workflow automatically monitors •progress and alerts managers and HR, as needed.Visualforce creates a compelling, •easy-to-use user interface.

Develop a system to recognize and •reward individual achievement, resulting in high-performance companies Find sufficient talent to staff new •projects and support corporate growth Design a solution that informs salary, •bonus, and promotion decisions rather than relying on anecdotal evidence and “gut feel”Introduce performance •management in a way that isn’t overly complex or time-consumingDevelop a solution that is cost-•effective, contains no missing or stale data, and will be used by HR departments

The Force Platform lets us concentrate 100% on creating and delivering what our customers need.” —Colin Cooper, CEO

Human Capital Management ApplicationFA

irsA

il

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Images

Visualforce

Apex

Workflow

Embedded Graphs

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

76

:: Inventory:: Quotes:: Orders:: Invoices:: Agreements

Billing

ERP

:: Operations:: Warehouse:: Sales:: Accounting

Went from idea to completed •enterprise-class application in 4 months Scalability, with open Web Services •architectureSecurity and internationalization•Built-in dashboard and reporting •capabilitiesPrebuilt customer portals•Preintegration with Salesforce CRM•Includes Force Platform Checkout•

An order management and •fulfillment application that manages quotes, orders (from multiple sources), inventory, and billing.Extends standard Salesforce CRM •objects to traditional ERP processes.Used Apex for complex business •logic.Leveraged Visualforce throughout •for enhanced usability.Used key Force Platform •technologies, including multicurrency, internationalization, and the Visualforce-to-PDF generation and attachment feature.Can leverage mobile support, •including the Apple iPhone.

Transform Glovia’s expertise in order •management into a SaaS business that scalesAvoid setting up a hardware •infrastructure or building out a data center or operations teamProvide a single view of the business •from leads to orders to invoicingProvide instant customer provisioning •via a cloud-based platformEliminate capital expenditures on •delivery serviceEnsure high availability, scalability, •and reliability

We needed an enterprise-class SaaS platform that can execute the sophisticated business logic our market demands plus scale as fast as us. We researched other platforms and decided: only the Force Platform.” — Randy Ehler, Executive Vice President,

SaaS Business

Glo

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(A F

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su

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Claims Processing Application

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Visualforce

Workflow

Apex

Mashup

Custom Objects

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

78

:: Candidates:: Positions:: Resumes:: Hiring Managers

Social Networking

HR Applications

:: Recruiting:: HR:: Candidate

Communications:: Hiring

Jobscience can ship new iterations •more quickly; constant product improvements lead to higher customer satisfaction.Force Platform’s model helps •Jobscience save $40,000–$50,000 per month over using development languages that require hardware support.The company is focusing its new •product development on the Force Platform.The Force Platform AppExchange •marketplace provides a distribution vehicle for Jobscience’s talent applications.

Built the TalentPath service, a •customizable, on-demand talent management solution. TalentPath is 100 percent developed •on the Force Platform–based version of Jobscience’s core talent product.The Force Platform provides all the •development power of .NET and J2EE, without the need to invest in infrastructure.Jobscience can build new products •more quickly, and with fewer developers; prototypes can be created virtually overnight.Based on the success of TalentPath, •Jobscience launched a full suite of Force Platform–based talent products.

Develop a way to deliver an on-•demand recruiting product to the SMB and non-healthcare enterprise market Apply the advantages of the Force •Platform to core talent productsDeliver applications to other •companies whose entire processes are in Salesforce CRM, with services that help them seamlessly accomplish tasks

We view the Force Platform as a competitive advantage for our company. It is a solid strategy that has already proven itself. We have all the development power of .NET or J2EE—or more—without the need to invest in building out infrastructure.” — Ted Elliott, CEO

Talent Management Applicationjo

bsC

ien

Ce

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Mashup

Integration

Visualforce

Declarative Configuration

Apex

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

With the Force Platform, we see no limit to our growth. We see the platform enabling us to satisfy an endless number of unmet application needs.” —Adam Caplan, CEO

Launched four products on the •Force Platform in 1 year with no outside funding.Rapid time-to-market and go-•to market advantages resulted in 40,000 downloads of the Expense2GO app from the Force Platform AppExchange in the first month. Major customers such as Intercall •and InfoUSA are already using PerfectCall.The application won the Appy •Award for “Best Native Application” at salesforce.com’s Dreamforce 2007 user and developer conference.

Developed Expense2GO, the first •expense management application that captures receipts with the iPhone camera and auto-appends them to Salesforce CRM.2GO Framework runs disconnected •field services apps on mobile devices for use across numerous industries.PerfectCall, built using Visualforce •and Adobe technology, is already in production and helping clients increase contact center efficiencies. The company also developed •NoMoreNotes for the Force Platform, a migration application that automates the process of moving custom Lotus Notes applications to the Force Platform.

Sell packaged applications via •cloud-based services Choose a platform that provides •out-of-the-box security, internationalization, integration, and reporting features for rapid development and early market entryMove beyond the traditional CRM-•only target customer and leverage the Force Platform

:: Expenses:: Accounts:: Contracts:: Opportunities:: Inventory

Legacy Applications

Mobile Devices

Field Service, Mobile, & Advanced Contact Center Applications

:: Finance:: Operations:: Field Sales:: Inside Marketing:: Customer Service:: Field Service:: IT

Mo

Del

Met

riCs

80

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Apex

Integration

Visualforce

Workflow

Reporting and Analytics

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Mortgages:: Rates:: Loan Options:: Providers

Legacy Applications

:: Mortgage Professionals:: Real Estate Agents:: Loan Specialists

MyLoanBiz is on track to exceed •$1.5 million in license and consulting revenue in its second year.Zero start-up costs compared to •the average $5 million in venture capital needed to cover the typical technology (infrastructure) and marketing start-up costs associated with launching a business.Application development took •only a few weeks compared to the months it would have taken with Java or .NET.

The MyLoanBiz mortgage application •lets mortgage professionals manage all critical client information from a single place.Created more than 450 custom •fields, 4 custom objects, and 15–20 mashups along with up to 70 custom emails. Leveraged the Force Platform •AppExchange marketplace as a delivery vehicle to launch the new application. Used Visualforce to extend the •application’s feature set, which helped secure larger, more-upscale deals.

Create a CRM solution that meets •the unique needs of the mortgage industry for this industry-focused application service providerBuild an application cost-effectively •and get it to market quickly

Our company was mature from day one. The Force Platform put us right into the race, and we’ve been growing ever since.” —George Kenessey, CEO

Industry-Specific Mortgage ApplicationM

ylo

An

biz

82

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Integration

Apex

Workflow

Visualforce

Mashup

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

84

:: Deals:: Investments:: Trades:: Research:: Portfolio Companies

Market Data Feeds

Transactional Systems

Order Management

:: Investment Banks:: Mutual Funds:: Brokerages:: Hedge Funds:: Private Equity:: Regional Banks:: Venture Capital

Ability to focus on critical financial •services workflows, without worrying about infrastructure. Provides an easy way to take changes •and innovations to market rapidly.Enables improvements and •additions to be rolled out to all customers simultaneously.Flexibility and depth in the Apex •programming language support complex needs.Robust APIs connect with external •systems.Ability to create any user experience •through Visualforce.The Force Platform continuously rolls •out new features.

Designed five custom applications •on the Force Platform for mutual funds, institutional desk, private equity, mergers and acquisitions, and hedge funds.Developed two financial platforms •on the Force Platform for capital markets and alternative investments.

Create solutions for the unique •needs of each financial sector using a common code base to facilitate improvements /upgrades and drive innovation to each customerDesign solutions that meet the •expectations of financial firms:– Deep, targeted functionality– Screens that combine multiple

pages and require fewer clicks– Multiple levels of security– Ability to perform complex

calculations– Many-to-many relationships– Tight integration with internal/

external systems– Ability to customize for unique

needs

Thanks to the Force Platform, our comprehensive solutions for Wall Street are replacing the tedious traditional software. We’re faster, deeper, cheaper, and constantly innovating!” —Alok Misra, Principal

Specialized Applications for the Financial Industryn

AvAt

Ar

Gro

up

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Visualforce

Integration

Apex

Role-Specific UI

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: IM Master:: Bill of Materials:: Lot Management:: Trade Agreements:: Multiple Warehouse:: Sales Orders:: Purchase Orders:: Locations

:: Operations:: Warehouse:: Billing:: Shipping

Chose the Force Platform because of •its flexibility, speed of deployment, and Web-based model.Customer “go-lives” now take half •the time traditional client/server ones did.Designing without customer-•controlled servers and IT eliminates finger pointing when things aren’t working.The new approach of building on •the Force Platform makes the ability to scale infinite.

Ascent was written with Visualforce, •Apex, and S-controls.It provides complete warehouse and •inventory visibility.Functionality includes sales orders, •purchase orders, shipping, receiving, cycle count, inventory locations, bills of materials, and trade agreements.Wireless bar code scanning.•

Create an on-demand, state-of-the-•art inventory system integrated with Salesforce CRMProvide visibility into inventory at •offsite subcontract manufacturersProvide the ability to manage •inventory based on expiration validity Avoid potential VPN and IT •deployment and support issuesDesign a solution that integrates •with QuickBooks

With the Force Platform, all the heavy lifting as it relates to software implementation and support is now handled by salesforce.com. Implementation and support is fast, simple and bug free.” —Shaun McInerney, VP of Sales

Warehouse Management & Inventory Control Applicationpr

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Apex

Mashup

Visualforce

Integration

Integration

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Risks:: Mitigations:: Percentages:: Financials:: Accountability

Legacy Applications

:: Risk Management:: Boards of Directors:: Executives

With the Force Platform approach •and zero infrastructure costs, capital investments go directly to sales and marketing.Because the implementation process •doesn’t involve installing software and hardware, Riskonnect can focus on addressing the business needs of the customer.Salesforce.com’s SAS 70 certification •and best-in-class security help accelerate the sales process.

Built and launched Riskonnect on •the Force Platform in only months.Apex feeds data to the application’s •visualization technology.Using workflow, Riskonnect •customizes screens to the specifications of each customer.The new application quickly won a •key customer, Southern Company, one of the largest utilities in the U.S.

Select a platform to develop an •online enterprise risk management applicationProvide a developer-rich •environment in which to create a visual-based applicationAvoid the cost and energy of •maintaining infrastructure Meet the strictest security •requirements Ensure rapid time-to-market •

Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I could have imagined.” —Bob Morrell, CEO

®

Risk Management Applicationri

sko

nn

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Apex

Configurable UI

Analytics

Visualforce

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Stakeholder Maps:: Sustainability KPIs:: Carbon Footprint:: Environmental Data of

Supply Chain

Legacy Apps

ERP

:: Executive Management:: Sustainability Managers:: Facility Managers:: Community Liaison

Officers

Developing new applications •using the Force Platform approach is easier, quicker, and more cost-effective, allowing developers to focus on innovation and value. The Force Platform provides •comprehensive features and functionality to address stakeholder needs by vertical markets and CSR requirements. The Force Platform supports •customers’ global needs, eliminating internationalization and technology infrastructure scalability/support issues. The Force Platform significantly •reduces the traditional barriers to market entry and rapid growth.

Created on-demand CSM •applications that accelerate customers’ ability to attain sustainable performance and growth through corporate social responsibility:

– Stakeholder Relationship Management

– Sustainability/CSR Reporting

– Carbon Information Management

– Green Supply Chain Monitoring Used Visualforce for developing •the Carbon Calculator and Sustainability KPIs. Used mashups with Elixir, Flex, •and Yahoo Maps.

Address social, economic, and •environmental challenges—collectively known as corporate social responsibility (CSR)—with a unified, collaboratively managed approach that improves decision-making, lowers business risk, and protects brand equity. Select technologies that will •accelerate companies’ ability to put in place a robust, enterprise-wide CSR strategy, scale, and quickly adapt as their needs evolve. Create a unified system for managing •CSR that helps companies better understand and prioritize stakeholder risk and opportunities and align these with their approaches to meeting current and emerging CSR challenges.

With the Force Platform, we can react to the marketplace much faster, with a lot more resources.” —Natan Zaidenweber, CEO

Corporate Sustainability Management (CSM) Applications st

Ak

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sM

90

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Workflows

Apex

Visualforce

Mashups

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Healthcare Accounts:: Affiliations:: Activities:: Samples:: Electronic Signatures:: Account Plans:: Formulary

:: Primary Care Sales:: Specialty Care Sales:: Managed Markets:: Medical Affairs:: Marketing

Went from first code to first •production release in only 90 days.Created efficient development, •quality assurance, and operations teams.Leveraged existing Force Platform •objects to speed time-to-market.Gained the immediate credibility •needed to win business at the largest pharmaceutical and biotech accounts.Enjoyed incredible early customer •successes.

Built VBioPharma, already the •leading SaaS CRM solution for the global life sciences industry.Created more than 50 custom •objects and multiple mobile applications.Used Apex to create a life sciences–•specific data model, including multiple addresses, many-to-many account affiliations, detailed call reporting, and formulary management.Used mashups for Google Maps and •custom user interface integration.Used the Force.com API for •custom functionality and mobile synchronization.

Build the leading cloud-based •CRM solution for the global life sciences industryBuild a SaaS company that focused •on innovation, not infrastructureGet to market quickly, with efficient •use of capitalChoose a platform that would scale •to support large, global companies from the start

To build the next market leader in life sciences CRM, we had to build on the very best SaaS platform.” —Peter Gassner, Co-Founder, President, & CEO

CRM for Life Sciences Applicationv

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Analytics

Integration

Apex

Mashup

Workflow

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Policies:: Risks:: Controls:: Procedures:: Objectives

Spreadsheets

Documents

ERP

:: Compliance Managers:: Executives:: Senior Management:: Heads of Units:: Risk Users:: Policy Users

Delivered the solution to a large •brokerage firm and one of the world’s largest insurance companies in only weeks.Fast, controlled, timely deployment •on the Force Platform.The platform-as-a-service model •allows rapid change and continuous refinement.Scalable, reusable components •provide the base for new enterprise applications.

Developed the first on-demand •governance, risk, and compliance application on the Force Platform.Created custom objects, including •Policies, Procedures, Objectives & Evidence, Risks, Controls, Assessments, and Audits.Mapped compliance to business •objectives.Managed compliance and risk •projects. Gained oversight of risk-•management activities.Prepared audits and generated •compliance reports. Monitored policy reviews and •distribution.

Respond to regulatory compliance, •corporate governance, and risk management requirementsAddress the lack of management •information, accountability, audit trails, and compliance that leads to unquantifiable risks and finesEliminate expensive infrastructure •costsProject overspend on in-house •solutionsAvoid “scope creep” that punishes •performanceEducate users on requirements, •agility, and best practicesEnsure integrity and de-duplication •of data

The Force Platform has enabled us to develop and deploy scalable enterprise applications in a fraction of the time and cost of other technology platforms.” —Andy Evans, CEO

Governance, Risk, & Compliance ApplicationX

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Analytics

Workflow

Visualforce

Apex

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1000s of Projects

Products

100K+ Accounts

Research & Development

Sales

Project Managers

Workflow

Mobile

Globalization

Analytics

PLATFORM SERVICES

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

:: Cases:: Opportunities:: Leads

PayPal

:: Sales:: Support:: Call Centers:: Marketing

Enables easy creation of data •models.Provides a rich development •platform that ensures rapid time- to-market.Leverages the powerful Apex •programming language.Takes advantage of go-to-market •programs through the Force Platform AppExchange.

Developed an easy-to-use non-cash •incentives application.New application supports creation •and management of incentive programs, contests, and special performance incentive funds (SPIFs) for multiple audiences.Features include real-time rewards •attainment tracking to the immediate online redemption of points.Provides the ability to select from •leading-brand merchandise, travel and leisure, adventure packages, and tickets to entertainment and sporting events.

Augment cash compensation with •non-cash rewards to motivate employee behavior and drive performanceImprove and reward performance •across sales, support, marketing, and call center teamsMove beyond fixed prize rewards •and gift cardsIncrease employee performance •and retention

The Force Platform lets us focus on innovation and rapid time-to-market. Developing on the Force Platform gives us broad distribution to extend the value of CRM.” —Christopher Cabrera, President and CEO

TM

Non-Cash Rewards ApplicationX

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Mashup

Integration

Visualforce

Workflow

Apex

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Business services

Altium Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Bennett’s Business Systems . . . . . . . . . . . . . . . 39

Drake International . . . . . . . . . . . . . . . . . . . . . . . . 43

Jobscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52, 78

Nimbus Partners . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Purolator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

SFX Baseball . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

communications & media

ASCAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Author Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Bandwidth.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Dolby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Electronic Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

IDG Nederland . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Time Warner Cable Business Class . . . . . . . . 28

Tribune Company . . . . . . . . . . . . . . . . . . . . . . . . . 27

distriBution & retail The Häagen-Daaz Shoppe Company . . . . . 15

Papa Murphy’s Take ’N’ Pizza . . . . . . . . . . . . . . 22

Wrigley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

education Bronx Lab School . . . . . . . . . . . . . . . . . . . . . . . . . . 40

energy & chemicals Ashland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Financial services Advanced Equities Financial Corp. . . . . . . . 36

American Home Shield . . . . . . . . . . . . . . . . . . . . . 7

Dreambuilder Investments . . . . . . . . . . . . . . . 46

Japan Post Network . . . . . . . . . . . . . . . . . . . . . . . 51

healthcare Chicago Housing Authority . . . . . . . . . . . . . . . 12

CRC Health Group . . . . . . . . . . . . . . . . . . . . . . . . . 42

Intuitive Surgical . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Schumacher Group . . . . . . . . . . . . . . . . . . . . . . . 60

Senior Transitions . . . . . . . . . . . . . . . . . . . . . . . . . 23

high-tech hardware Dell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Hasler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

NetQoS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

high-tech soFtware & services Fios Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

manuFacturing Kerry Ingredients and Flavours . . . . . . . . . . . 54

LodgeWorks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Pearson Packaging Systems, Inc. . . . . . . . . . . 58

Vetrazzo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Pharmaceuticals &

liFe sciences CNS Response . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

travel & transPortation Harrah’s Entertainment. . . . . . . . . . . . . . . . . . . . 50

VLM Airlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Industries

Page 104: Cloud Crowd Book

Force.com Platform Technologies – Applications in the Cloud Index

Ashland

Altium Limited

American Home Shield

Author Solutions

ASCAP

CNS Response

Chicago Housing Authority

Dolby

The Häagen-Dazs Shoppe Co.

Hasler

IDG Nederlands

Intuitive Surgical

LodgeWorks

Papa Murphy’s Take ‘N‘ Bake Pizza

Senior Transitions

Purolator

SFX Baseball

Tribune Company

Time Warner Cable Business Class

Vetrazzo

VLM Airlines

Wrigley

Customer/Partner PG

4

6

7

8

10

11

12

14

15

16

18

19

20

22

23

24

26

27

28

30

31

32

Declarative Configuration

Apex AppExchange Analytics

Complex Access Control IDE Integration Globalization Mashup Mobile Sandbox Visualforce Workflow

Page 105: Cloud Crowd Book

Force.com Platform Technologies – Portfolios in the Cloud Index

Advanced Equities

Bandwidth.com

Bennett’s Business Systems

Bronx Lab School

CRC Health Group

Drake International

Dell

Dreambuilder Investments

Electronic Arts

Fios Inc.

Harrah’s Entertainment

Japan Post Network

Jobscience

Kerry Ingredients and Flavours

Nimbus Partners

NetQoS

Pearson Packaging Systems, Inc.

Penson GHCO

Schumacher Group

36

38

39

40

42

43

44

46

47

48

50

51

52

54

55

56

58

59

60

Declarative Configuration

Apex AppExchange Analytics

Complex Access Control IDE Integration Globalization Mashup Mobile Sandbox Visualforce Workflow

Customer/Partner PG

Page 106: Cloud Crowd Book

Force.com Platform Technologies – Businesses in the Cloud Index

Appirio

Apttus

CODA

Convio

eAssist

Fairsail

Glovia (a Fujitsu subsidiary)

Jobscience

Model Metrics

MyLoanBiz

Navatar Group

Precisio Business Solutions

Riskonnect

StakeWare

Verticals onDemand

Xactium

Xactly

64

66

68

70

72

74

76

78

80

82

84

86

88

90

92

94

96

Declarative Configuration

Apex AppExchange Analytics

Complex Access Control IDE Integration Globalization Mashup Mobile Sandbox Visualforce Workflow

Customer/Partner PG

Page 107: Cloud Crowd Book

Departments – Applications in the Cloud

Ashland

Altium Limited

American Home Shield

Author Solutions

ASCAP

CNS Response

Chicago Housing Authority

Dolby

The Häagen-Dazs Shoppe Co.

Hasler

IDG Nederland

Intuitive Surgical

LodgeWorks

Papa Murphy’s Take ‘N‘ Bake Pizza

Senior Transitions

Purolator

SFX Baseball

Tribune Company

Time Warner Cable Business Class

Vetrazzo

VLM Airlines

Wrigley

4

6

7

8

10

11

12

14

15

16

18

19

20

22

23

24

26

27

28

30

31

32

Quote/ Order Mgt Inventory Shipping Pricing Project Mgt. Doc Mgt Accounting Billing Resources Recruiting Training R&D Supply

Resource/Asset Mgt IT Contracts

Custom CRM

• •

• • • •

oPerations Finance training manuFacturing it legalcustom

crm

Customer/Partner PG

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Departments – Portfolios to the Cloud

Advanced Equities

Bandwidth.com

Bennett’s Business Systems

Bronx Lab School

CRC Health Group

Drake International

Dell

Dreambuilder Investments

Electronic Arts

Fios Inc.

Harrah’s Entertainment

Japan Post Network

Jobscience

Kerry Ingredients and Flavours

Nimbus Partners

NetQoS

Pearson Packaging Systems, Inc.

Penson GHCO

Schumacher Group

36

38

39

40

42

43

44

46

47

48

50

51

52

54

55

56

58

59

60

Quote/ Order Mgt Inventory Shipping Pricing

Project Mgmt. Doc Mgt Accounting Billing Resources Recruiting Training R&D Supply

Resource/Asset Mgt IT Contracts

Custom CRM

oPerations Finance training manuFacturing it legalcustom

crm

• •

Customer/Partner PG

Page 109: Cloud Crowd Book

Departments – Businesses in the Cloud

Appirio

Apttus

CODA

Convio

eAssist

Fairsail

Glovia (a Fujitsu subsidiary)

Jobscience

Model Metrics

MyLoanBiz

Navator Group

Precisio Business Solutions

Riskonnect

StakeWare

Verticals onDemand

Xactium

Xactly

64

66

68

70

72

74

76

78

80

82

84

86

88

90

92

94

96

Quote/ Order Mgt Inventory Shipping Pricing

Project Mgmt. Doc Mgt Accounting Billing Resources Recruiting Training R&D Supply

Resource/Asset Mgt IT Contracts

Custom CRM

• • •

oPerations Finance training manuFacturing it legalcustom

crm

Customer/Partner PG

Page 110: Cloud Crowd Book