Download - Click Thru Rate Benchmark Study for Display Ads by BESegal

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Page 1: Click Thru Rate Benchmark Study for Display Ads by BESegal

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12.30%

13.35%

0.28%

0.34%

0.31%

0.17%

0.44%

0.36%

0.06%

0.01%

0.22%

0.12%

0.07% 0.23% 0.44%

0.26%

0.07%

0.06%

0.40%

0.01%

0.31%

2.84%

0.53%

0.73%

0.31%

0.25%

0.41%

0.11%

0.42%

0.24%

0.13%

0.34%

0.57%

0.15%

0.23%

0.15%

0.14%

0.49%

0.29%

0.43%

2.63%

0.51%

0.34%

0.28%

0.15%

0.44%

0.02%

0.16%

0.08%

0.27%

6.06%

0.63%

0.63%

0.05%0.21%

0.16%

0.05%

0.09%

0.28%

0.23%

0.18%

0.44%

0.22%

0.46%

0.46%

0.73%0.31%

0.33%

0.09%

0.35%

0.39%

0.78% 0.48%

0.26%0.43%

0.04%

0.21%

0.21%

0.35%

0.40%

0.22%

0.33%

0.60%

0.35%

0.18%

0.84%

0.24%

0.58%

0.30%

0.11%

0.45%

0.37%0.08%

0.18%

0.18%

0.28%

0.22%

Hugh outlier high. Does this indicate click fraud?September 2012: Kazakhstan in AsiaCTR: 12.30%, Impr per Day: 6,476

CTR by Country, Month and Year - September 2012 (Impr = 3,012 to 13,611,945,353) (Clicks = 0 to 59,080,284) (Impr per Day = 97 to 439,095,011)

Continents

0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% 0.70% 0.80%CTR (Est)

Oceania

Europe

Americas

Africa

Asia

North America

Antartica

0.77%

0.69%

0.29%

0.25%

0.24%

0.17%

0.13% Av. 0.27%

Quick View: CTR by Continent

Continents% of TotalImpr (Ge.. URL Count

NetworkName Co..

Months ofData Cou..

Oceania

Europe

Americas

Africa

Asia

North America

Antartica

Grand Total 22

10

22

22

22

22

22

22

164

34

157

128

116

126

143

117

81

20

78

68

66

70

70

69

100.0%

0.0%

74.1%

4.4%

0.4%

4.4%

14.7%

2.0%

Quick View: Sample Size (n= ) (Descending by CTR)

*Benchmark: CTR's, Ad Traffic Quality & Click Fraud Detection22 Months of Click Thru Rates for Display Ads Bought by 164 Ad Networks from 81 URLs

Want more insight, email [email protected] by Bruce E. Segal, E*S*Q Unlimited with Tableau.

Click ContinentName to Right &Filter WeeklyTrend & Map

0.13% 0.77%

CTR (Cntr = 0.45%)

0.49%

0.02%

0.12%

CTR Trend by Week

0.00% 2.50%

CTR (Cntr=0.25% End=2.50%)

Click to Animate by DateSeptember 2012

Show History