© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
February 2012 - Version 1
written by : Wilfried THERON
DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners.
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Content
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1. Overview / Introduction………………….…………….…...…3 – Introduction – Main Features – Simplified Block Diagram – About the “Mooretown” Plateform – About the Intel “Lincroft” Atom Z615 SoC – About the “Langwell” PCH MP30 – The course of the analysis
2. Physical Analysis ………………………………………...…...10 – Packaging – Package Opening – Accessories – View & Dimensions – External Interfaces – Tablet Label – Details about the Battery – Step by Step Tablet Disassembly – Display Module Disassembly – Main Board – Global View – Main Board – Top Side HD Photo – Main Board – Top Side Markings – Main Board – Top Side Main Components Markings – Main Board – Top Side Main Components – Main Board – Top Side Discrete Components – Main Board – Top Side Unidentified Components – Main Board – Top Connectors – Main Board – Bottom Side HD Photo & Markings – Main Board – Bottom Side Main Components – Details about the Murata WLAN Bluetooth Module – Camera Board – Main Components – Display Board – Main Components – Touchscreen Board – Main Components – Microphones Flex – Main Components
3. BOM Cost ……………………………………………………….…..59 – Assessing the BOM – Estimation of the cost of the Intel “Lincroft” Atom Z615 SoC – Estimation of the cost of the Intel “Langwell” AF82MP30 – Estimation of the cost of the Sensors XXXXX – Estimation of the cost of the Camera Modules – Estimation of the cost of the PCBs – Estimation of the cost of the Main Board – Estimation of the cost of the Auxiliary Board – Estimation of the cost of the WLAN Module, Display,
Touchscreen, Camera Boards & Microphones Flex – Estimation of the Tablet Housing cost – Estimation of the cost of the Packaging – Material cost breakdown
4. Added Value Cost …………………………………..…….……...101
– Assessing the Added Value (AV) cost – Main Board Manufacturing Flow – Main Board Process Cadencies – Main Board Equipment Investment & Hourly Rates – Labor Hourly rates – Details of the Main Board AV Cost – Details of the Display Board AV Cost – Details of the Touchscreen Board AV Cost – Details of the WLAN Module AV Cost – Details of the Microphones Flex AV Cost – Details of the Tablet Housing AV Cost – Details of the Packaging AV Cost – Added Value Cost Breakdown
5. Estimation of the selling price …………………......................123 – Manufacturing Cost Breakdown – Estimation of the Selling Price
Glossary………..………………….…..……………..……..……......127 Contact…………………………….…..……………..……..………...128
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Disassembly
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Display module Front Frame
(PC/ABS + TPU)
Speakers cover
Touchscreen Electronic Board
Display Electronic Board
Microphones Flex
45-Wire Capacitive Touch Screen
Window Glass (PC)
Front buttons Front buttons frame
Speakers felt Speakers frame
Main Electronic Board
Antenna part (Wifi/BT + GPS antennas)
Tape
LCEDI cable
Cable Flex 6 Pos
Top cover (PC/ABS) Back Cover (Magnesium)
SIM Card Cover
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Main Board – Top Side – Global view
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Top side of the main board.
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Main Board – Top Side – Main Components
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Estimation of the cost of the Intel “Lincroft” Atom Z615 SoC
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The cost of the Intel “Lincroft” Atom Z615 SoC has been estimated with our IC Price+ software. The cost of an Integrated Circuit varies according to the used technology as well as the size of the die and a lot of parameters such as number of metallization, manufacturing yields, test durations, functional blocks, ... The Intel “Lincroft” Atom Z615 includes one silicon die assembled in flip-chip in a FCBGA-518 13.8mm x 13.8mm package. We have opened the package to see the die structure and done a cross-section to identified the number of metal layers.
Silicon die
Package
Package Opening Package Back view Package Top view
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Estimation of the cost of the Intel “Lincroft” Atom Z615 SoC
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet 8
Estimation of the cost of the STMicroelectronics LSM303DLH
ASIC of Magnetic Sensor. (2.44mm x 1.45mm = 3.54mm²)
2-axis Magnetic Sensor. (0.89mm x 0.89mm = 0.79mm²)
3-Axis Accelerometer Sensor + ASIC. (1.95mm x 2.12mm = 4.13mm²)
Z-axis Magnetic Sensor. (1.61mm x 0.28mm = 0.45mm²)
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet 9
Estimation of the cost of the Camera Modules
Opening of the rear-facing camera.
Die of the rear-facing camera. (6.97mm x 6.73mm = 46.9mm²)
Pixel area
Light protection mask
Light protection mask
Passivation layer Bonding on the PCB
Die marking.
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Estimation of the cost of the PCBs
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Cross-Sections of the Main Board PCB and the WLAN Module.
Main Board PCB 8 copper layers.
WLAN Module PCB 6 copper layers
IC xxx cross-section
The cross-section of each printed circuit boards indicates the thickness of the PCB the number of metal layers and their thickness.
© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Main Board (1/3)
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Material cost breakdown
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Details of the Main board AV Cost (1/3)
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Details of the Tablet Housing AV Cost
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Added Value cost breakdown
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet
Manufacturing cost breakdown
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© 2012 by SYSTEM PLUS CONSULTING, all rights reserved. CISCO CIUS Tablet 17
• Reverse costing analysis represents the best cost/price evaluation given by the publically available data,
completed with industry expert estimates.
• These results are open for discussion and we can re-evaluate them with your information.
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