Download - Child Child Child · 2018-07-16 · ...

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

1. What is a Variation?A variation relationship is a set of products that are related to one another. Good variation families provide a cleaner buyer experience and give our customers insight into all the potential variations of a product they are interested in purchasing.

VARIATIONS

4 Most Important Things You Need to Know About

ChildChild Child

ParentPlaceholder

Not for Sale

No EAN, Price, Size and Color

Attributes valid for all children (brand, description, bullet points etc.)

S M LUnique Identifier (EAN/UPC)

Real Product for Sale

Attributes such as: color, size, price and quantity

Unique Identifier (EAN/UPC)



Unique Identifier (EAN/UPC)



2. Why is it important to create a Variation?Parent-child relationships help to make search results manageable for customers. For example, you might offer a shirt that comes in four colours and four sizes. Rather than display all 16 unique combinations of the product in search results, only the one product from the parent-child grouping appears. The specific product that appears depends on the category.

3. When is it necessary to create a Variation?If your products fulfill the following requirements, they are probably good candidates for a variation:

The products are fundamentally the same.

The products vary only in a few very specific ways.

Buyers expect to find these products together on a single product page.

4. How to create a Variation?

Size/Colour Variation created

Variation of the product not created Detail Page view Variation of the product not created Search Page view

Enough Theory? - Click Here to Practice Variation Creation

https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload

https://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_uploadhttps://sellercentral-europe.amazon.com/listing/download?ref_=pt_download_tnav_upload

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Note: Not every category supports parent-child relationships, but if an appropriate variation theme exists for your products, you must include your products in a parent-child relationship. See the inventory file for your specific category to see whether it supports relationships.

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx

https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx https://images-na.ssl-images-amazon.com/images/G/02/help/defects/Variations_Fashion_UK.ppsx


