A Fashion Journal by Tori Hottinger.
Table of Contents Entry # 1 – Womens Wear Daily Cosmetic Article, Page 3 Entry # 2 – Business Article, Pages 4 & 5 Entry # 3 – Vogue Trend, Pages 6 & 7 Entry # 4 – Fashion Observation, Pages 7 & 8 Entry # 5 – Department Store Trends, Pages 9 – 13 Entry # 7 – Textile Trends, Pages 13 & 14 Entry # 9 – Visual Display, Pages 15 & 16 Entry # 10 -‐ TV Trend, Pages 16 & 17 Entry # 11 – Favorite Design, Pages 17 & 18 Entry # 12 – Roles and Responsibilities, Page 18 Entry # 13 – Fashion DON’T’s, Pages 19 & 20 Entry # 14 – Career Opportunities, Page 21
Entry #1 – Women’s Wear Daily Cosmetic Article
Oscar de la Renta Dips Into Color Cosmetics
Oscar de la Renta has re-entered the fragrance fray by recently unveiling his first new brand in roughly a decade. Now he will put a toe in the color cosmetics market Thursday with a limited edition makeup palette, called a “Ready to Wear” Kaleidoscope.
The palette — including one lip color, two eye shadows and a cheek highlighter — is a venture with Le Métier de Beauté. The colors were inspired by De la Renta’s fall ready-to-wear collection. Available only during Fashion’s Night Out, the kits will retail for $150 apiece, with a percentage of the proceeds earmarked for the NYC AIDS Fund. De la Renta plans to promote the kit with an appearance at the Le Métier de Beauté counter at Bergdorf Goodman from 5:30 to 6:30 p.m. Thursday before going to his boutique at 66th Street and Madison Avenue. The makeup kit will be sold only in those two locations.
“Color has always been an extremely important part of who I am as a designer, De la Renta stated. “It is wonderful to work with cosmetics because they are such an important part of a woman’s sense of femininity.” Noting that the color combination was designed to compliment and enhance a woman’s beauty, De la Renta added, “I have chosen shades that are indispensible, like a good red lip, and a neutral highlighter for the cheekbones.”
Mikey Castillo, director of color and education at Métier, noted, “as is fashion, beauty is a tactile and sensual experience with texture, color and scent — how it feels on the fingertips, how it lies on the face. Beauty is a natural and physical extension of fashion.”
http://www.wwd.com/beauty-industry-news/color-cosmetics/oscar-de-la-renta-dips-into-color-cosmetics-5111459
Summary:
Oscar de la Renta has teamed up with Le Métier de Beauté and created a cosmetic palette consisting of one lip color, two eye shadows and a cheek highlighter. They will be sold only on Fashion’s Night Out at two NYC Bergdorf Goodman locations. Retailing at roughly $150 apiece, a percentage of the palette’s proceeds will be donated to the NYC AIDS fund. I think it’s really great when designers dip into the cosmetic industry. Usually, from my experiences, the quality of the product is excellent, and I especially love when the cosmetic lines they produce go hand in hand with their current runway collections. It’s a great way to be able to capture a piece of the collection if you can’t necessarily afford a garment.
Entry # 2 – Business Article
Cyber Monday sales jump; department stores shine
Cyber Monday online sales jumped to a record, led by department stores and home goods retailers, according to U.S. data released on Tuesday. Online sales climbed 33 percent versus Cyber Monday in 2010, said IBM Benchmark, a unit of International Business Machines. Department stores saw online sales surge 60 percent this Cyber Monday, compared to last year, while sales of home goods climbed 68 percent, IBM Benchmark added. Cyber Monday is traditionally the first Monday after Thanksgiving when employees return to offices and purchase items with their work computers. In 2010, Cyber Monday sales topped $1 billion, making it the heaviest day of online spending ever, according to comScore. This year, the firm expects Cyber Monday sales to exceed last year's tally. It releases data on Wednesday. "Cyber Monday was the biggest day of the year and the biggest day ever for online retailing in the U.S.," said John Squire of IBM's Smarter Commerce initiative. Department store operators including Nordstrom Inc, Macy's Inc and J.C. Penney Inc, have spent a lot personalizing their websites, online advertising and e-mails to customers, which paid off this year, Squire said. Department stores have collected more data on which brands and products shoppers browse online. Combined with geographic information, the effort has helped companies recommend more relevant products, he added. J.C. Penney and Macy's saw the biggest increases in web traffic among retailers in the past month, according to FreePriceAlerts, which tracks consumer goods prices online. A major source of online traffic to J.C. Penney this Cyber Monday came from the company's mobile website. Consumers could buy on the mobile site this year, while they could not last year, according to a spokeswoman. J.C. Penney and other department stores including Kohl's and Macy's, used Facebook a lot more this year to attract online shoppers. J.C. Penney released its Black Friday deals on Facebook, allowing customers to browse the promotions, create shareable wish lists and send tips to friends.
Summary: “Cyber Monday” is the first Monday following Thanksgiving where retailers
provide sales on their online stores, and consumers can shop the sale from the convenience of their computer, specifically, at work. Companies use their social networking sites such as Facebook to promote their online sales. This year, cyber Monday resulted in a 33% sales climb compared to last years sales, that exceeded $1 billion. Official revenue data will be posted Wednesday. With today’s economy, I think sales play a huge role in consumption, and we, as consumers try to take as much advantage of that is possible. With the holidays coming up, there are a lot of gifts to be bought, so why not shop for those gifts from the convenience of your computer at a discounted rate? Although I personally did not take part in any Cyber Monday shopping, it is definitely something I can see myself doing in the future.
Entry # 3 – Vogue Trend Article
Need It Now: Ornate Chokers by Chioma Nnadi
3 of 3
Lanvin rose choker, $3,995
net-a-porter.com
The choker has been circling its way back into the jewelry box over the past few seasons—most notably in minimalist incarnations like Céline’s metal collars, but lately more ornate styles have taken hold too. French jewelry designer Aurélie Bidermann draws on the curves of the female form for her trompe l’oeil neck piece, while Alber Elbaz immortalizes a corsage choker in a golden arrangement for Lanvin. Even more elaborate are the Marie Antoinette–inspired collars from N.Y.–based label Aesa; intricate pearl-studded curlicues are cast after exquisite Rococo ribbons favored by the ill-fated young monarch. “Wearing a piece that fits so closely to the throat, draws up your spine and changes the way you hold yourself,” says historian-turned-jeweler Randi Mates of Aesa. “It’s almost regal.” Worn over a crisp white button-down or as the crowning glory of a sweeping Grecian column dress, one can be queen for the day—and night.
http://www.vogue.com/vogue-daily/article/need-it-now-ornate-chokers/
Analysis: The ornate choker trend is a great way to dress up a simple look, or even make an already elegant look that much more “regal.” These pieces are popping up everywhere from Lanvin, to Topshop, and everywhere in between. They often act as sort of a collar, or a bib, embellished in jewels and gems, making one feel like “queen for the day.” I’m personally a huge fan of this trend, and while some of these chokers can be rather pricey, I think it’s a beautiful piece that can be kept forever and passed down if taken care of properly. They can be worn anywhere, from a day at the office to a cocktail party, it’s the perfect way to “change the way you hold yourself.”
Entry # 4 – Fashion Observation
This season, I couldn’t help but notice the abundant use of the Missoni zig-‐zag. Ever since they released their line for target, the print has been popping up everywhere. While there’s no mistaking where it has derived, what is surprising is how popular the zig-‐zag has become recently. I simply based my criteria on what I saw in stores, I know I’ve been seing it everywhere lately, and it wasn’t difficult to find examples to support my observation.
Missoni (The Original) Lucky Brand
Forever 21 Nordstrom
So it’s pretty clear that this print has taken over, if you simply search “zig zag sweater” in google shopping, tons of results of this exact print show up from Joie to Baby Phat. It’s usually pretty easy to spot the difference between a Missoni piece and a replica, or “Missoni-‐inspired” garment. The knit Missoni uses is pretty identifiable, but the replicas can be made of a variety of materials.
Entry 5 –Department Store Trends
Trend 1 – Metallics Overlapping clothing, handbags and shoes.
http://shop.nordstrom.com/S/marc-‐by-‐marc-‐jacobs-‐tela-‐cropped-‐sequin-‐sweater/3222347?origin=category&resultback=1248 http://shop.nordstrom.com/S/bcbgeneration-‐cielo-‐pump/3257029?origin=category&resultback=390 http://shop.nordstrom.com/S/michael-‐michael-‐kors-‐monogrammed-‐tote/3264898?origin=keywordsearch&resultback=1504
Trend 2 – Pyhton Print Overlaps Clothing, Jewelry & Handbags.
http://shop.nordstrom.com/s/tibi-‐python-‐print-‐dress/3241597?origin=keywordsearch&resultback=6081 http://shop.nordstrom.com/s/spring-‐street-‐design-‐group-‐python-‐print-‐statement-‐necklace/3236141?origin=category&resultback=6496 http://shop.nordstrom.com/s/valentino-‐aphrodite-‐python-‐print-‐straw-‐satchel/3213515?origin=keywordsearch&resultback=2144
Trend 3 – Color Blocking Overlaps clothing, handbags, and shoes.
http://shop.nordstrom.com/S/bcbgmaxazria-‐aidas-‐colorblock-‐minidress/3240930?origin=category&resultback=4704 http://shop.nordstrom.com/S/botkier-‐eden-‐flap-‐satchel/3218228?origin=category&resultback=3904 http://shop.nordstrom.com/s/steve-‐madden-‐audrinaa-‐platform-‐sandal/3227345?origin=category&resultback=4320
Trend 4 – Neon colors Overlapping handbags, shoes and cosmetics.
http://shop.nordstrom.com/S/marc-‐by-‐marc-‐jacobs-‐turnlock-‐python-‐shine-‐percy-‐crossbody-‐bag/3219959?origin=PredictiveSearch&resultback=3199 http://shop.nordstrom.com/S/butter-‐london-‐3-‐free-‐nail-‐lacquer/3207315?origin=category&resultback=5696 http://shop.nordstrom.com/s/jeffrey-‐campbell-‐darian-‐sandal/3227065?origin=keywordsearch&resultback=4672
Trend 5 – Fur Overlapping clothing, outerwear, and shoes.
http://shop.nordstrom.com/S/alice-‐olivia-‐durham-‐crop-‐cardigan-‐with-‐genuine-‐raccoon-‐fur-‐collar/3231115?origin=keywordsearch&resultback=5280 http://shop.nordstrom.com/S/prada-‐hidden-‐wedge-‐faux-‐fur-‐boot/3199402?origin=keywordsearch&resultback=3616 http://shop.nordstrom.com/S/blue-‐duck-‐silver-‐fox-‐fur-‐jacket/3211924?origin=keywordsearch&resultback=3136
Entry 7 – Fabric Swatches
Swatch 1 Name: Velvet Content: Traditionally silk Origin: Kashmir Color: Navy
Swatch 2 Name: Chiffon Content: Cotton or silk, typically Origin: France Color: Black
Swatch 3 Name: Sweater Knit Content: Acrylic & polyester Origin: Middle eastern Europe Color: Grey
Entry 9 – Visual Display
There’s always something aesthetically pleasing about the Pink store. I love how youthful and feminine the displays are always set up. I love how the iconic pink dog matches the wallpaper; it shows consistency. I also love all of the luggage trunks! It gives a slight vintage feeling to the store. I love how the story is shabby chic, with the worn wood trims, but I love that modern feeling you get from this display with the bricks and the Chicago image.
How could one not choose Anthropologie as favorite a store display? I love how each Anthropologie store has different displays, instead of one uniform look like the pink store. I love how it looks so “modern vintage,” which although an oxymoron, makes perfect sense. I love the attention Anthropologie pays to detail. They blend home and apparel goods so well together, like they’re setting a little scene.
Entry 10 – TV Trend
Gossip Girl has always been a fashion forward show, inspiring young viewers to dress like the main characters. It all started with Blair Waldorf’s signature headband craze. After she was spotted wearing headbands episode after episode, it wasn’t long before every mass retailer was carrying them. A trend I’ve noticed often on the most recent season of Gossip Girl, is embellishments. A lot of the dresses worn by the characters are bedazzled with sequins, rhinestones and crystals, beads, fringes, and feathers. It’s no longer about classic silhouettes and timeless fabrics. I think young women/girls want to embody that glamorous essence and will carry out these looks. Especially with the holidays coming around, Christmas and New Years dresses will be nothing short of extraordinary thanks to the stylist for Gossip Girl.
Marchesa, Badgley Mischka, Christian Dior
Entry 11 – Favorite Design
My favorite design comes from the Vera Wang S/S 2012 collection. I think retailers such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman would carry this dress. I love this design so much because of that gorgeous shade of blue. I also really enjoy the neutral print in the shorter area of the skirt. The bits of pink and orange add a beautiful contrast to the blue, the flow of the skirt is heavenly and I just love how unique the look is as a whole.
Entry 12 – Roles and Responsibilities The responsibilities of a fashion designer are numerous. They must be able to predict what trends are going to be relevant in future seasons, because they must design within a year in advanced. They also are responsible for creating an entire collection of cohesive looks. They must envision multiple garments, make them come to life with fabrics, colors, prints, and patternmakers, and put these garments together to create a look. The responsibility of a buyer is to basically predict what will sell in a certain retail environment. They have to use data such as season, economy, location, demographics, and current trends to determine what should be sold in a specific store. They also must figure out how much of each item to buy, so that there aren’t too few or too many of one specific item. Product Development Managers are in charge of researching the market of an industry and develop products that will reach a specific customers needs. They are required to research existing products and figure out ways to make them better, or come up with new products based on the statistics of already existing ones. Be it cosmetics or sewing machines, the fashion industry relies heavily on these people in order to advance.
Entry 14 -‐ Career Opportunities
Stylist – I would enjoy being a stylist for a variety of reasons, the first simply being that I love clothes. My favorite thing to do is getting dressed, and being a stylist would be like playing dress up everyday – only for other people. I love subtle details that pull an outfit together, and I think my attention to detail makes styling a perfect fit for me. Boutique Owner – A big dream of mine is to own my own boutique. I would love being able to chose the merchandise, come up with a general aesthetic, decorate the retail space, and promote it using social media. I love being creative and this allows for so much creativity. I’d keep my boutique a smaller operation, so that I can do a lot of the things myself, hands on-‐making my boutique the perfect fit for me. Buyer – I think being a buyer offers a bit more of a challenge. I would enjoy “putting together the pieces of the puzzle.” In other words, taking information such as previous sales, location, season, trends, etc. to predict what is going to sell in my particular retail environment. It would be fun to be a buyer for a smaller boutique because then you would have the option to pick out a wider variety of pieces that fit the idea of the store, rather than a large corporate department store that would have much more restriction.