Chapter 1Introduction to E-Commerce and E-
Marketplaces
Learning Objectives1. Define electronic commerce (EC) and describe its
various categories.2. Describe and discuss the content and framework
of EC.3. Describe the major types of EC transactions.4. Describe the drivers of EC. 5. Discuss the benefits of EC to individuals,
organizations and society.6. Discuss e-commerce 2.0 and social media.
Learning Objectives7. Describe social commerce and social software.8. Understand the elements of the digital world.9. Describe the major environmental business
pressures and organizational responses.10.Describe some EC business models.11.List and describe the major limitations of EC.
Electronic Commerce:
Definitions and Concepts
• Defining Electronic Commerceo *Electronic commerce (EC)
• Defining E-Businesso *E-business
Electronic Commerce:
Definitions and Concepts
• Major EC ConceptsoPure Versus Partial ECoEC Organizations
• Electronic Markets and Networks
E-Commerce as Percent
of Total Value: 2003-2011
The Electronic Commerce Field:
Growth, Content, Classification,
and a Brief History• The Content and Framework of E-
Commerce• An EC Framework
A Framework for Electronic
Commerce
The Electronic Commerce Field:
Growth, Content, Classification,
and a Brief History• Classification of EC by the Nature of the
Transactions and the Relationships Among Participantso *Business-to-Business (B2B)o *Business-to-Consumer (B2C)o *Business-to-Business-to-Consumer (B2B2C)o *Consumer-to-Business (C2B)o *Intrabusiness ECo *Business-to-Employees (B2E)o *Consumer-to-Consumer (C2C)o *Collaborative Commerceo *E-Government
Categories of Transactions in
E-Commerce
The Electronic Commerce Field:
Growth, Content, Classification,
and a Brief History• A Brief History of EC
oThe Interdisciplinary Nature of ECoThe Google RevolutionoCyber Monday, Single DayoSocial Commerce• F-Commerce
oEC Failures
Drivers and Benefits of E-Commerce
• The Drivers of E-CommerceoThe Major Drivers of EC
• The Benefits of E-CommerceoOpportunities for EntrepreneursoEC as a Provider of Efficiency,
Effectiveness, and of Competitive Advantage
The Major Drivers of E-Commerce Growth
E-Commerce 2.0: From Social
Commerce to Virtual Worlds• *Social Computing• *Web 2.0• *Social Media
o The Difference between Social Media and Web 2.0
• Social Networks and Social Network Serviceso *Social Networko Social Networking Services o *Social Networking
The Social Customer
E-Commerce 2.0: From Social
Commerce to Virtual Worlds• Enterprise Social Networks• Social Commerce• Virtual Worlds and Second Life
oHow Students Make Money in a Virtual World
• The Major Tools of Web 2.0
The Digital and Social Worlds: Economy,
Enterprises, and Society • *The Digital Economy
o *Sharing EconomyoThe Social Impact
• *The Digital EnterpriseoSmart and Intelligent Enterprise
Systems
The Digital and Social Worlds: Economy,
Enterprises, and Society
• *The Social Business (Enterprise)oThe Social Business Forumo IBM’s Approacho *Social Business by Design
• The Digital Revolution and SocietyoDisruptive Impactso *The Social Customer
The Changing Business Environment,
Organizational Responses, and EC and IT
Support• The Changing Business
Environment• Performance, Business Pressures,
and Organizational Responses and EC SupportoThe Business Environment and
Performance Impact ModeloBusiness PressuresoOrganizational Response StrategiesoThe Major Capabilities of E-
Commerce
The Business Environment and Performance Model
Electronic Commerce Business
Models• *Business Model• The Structure and Properties of
Business ModelsoRevenue ModelsoValue PropositionoFunctions of a Business Model
• Typical EC Business Models• Classification of Business Models in
E-Commerce
The Major Components of a Business Model
The Limitations, Impacts, and the Future
of E-Commerce• The Limitations and Barriers of EC
oEthical IssuesoOvercoming the Barriers
• Why Study E-Commerce?• The Future of EC
Managerial Issues1.Why is B2B e-commerce so
essential and successful?2.Which EC business model should I
choose?3.How can we exploit social
commerce?4.What are the top challenges of EC
today?
Summary1. Definition of EC and description of
its various categories.2. The content and framework of EC.3. The major types of EC
transactions.4. The drivers of EC.5. Benefits of EC to organizations,
consumers, and society.6. E-commerce 2.0 and social media.
Summary7. Describe social commerce and
social software. 8. The elements of the digital world. 9. Business pressures.10.The major EC business models.11.Limitations of e-commerce.
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