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25 YEARS OF DISCOVERY
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DISCOVERY ROMANIA
Timeline
1997 1998 2001 2005 2007 2008 2009
Enters Romanian
market
Enters
Romanian
market
Opens for
advertising in
Romania
Opens local
office and grid
Business
Superbrands
trophy
Internalize ad-
sales
New Look
Opens for
advertising inRomania
Starts local
feed
Local grid &
promo
DVDs for
consumer
Local grid &
promo
AD-Sales
Portal
New look
2010
Internetics
award
Romanian hub
responsible for
Hungary,
Czech and
Slovak offices
Starts local feed
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one of the most trustworthy media brands world wide
the leader in factual entertainment
targeting young men curios about the world and eager to broaden their horizons
about adventurous, passionate and expansive life
offering true stories full of emotion and passion about everything that makes the world be
great
Discovery Channel encourages people to Live Life Large!
People & placesScience & Engineering Wildlife & Natural History Travel & CultureExploration
Discovery Channel is
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ADVERTISING
OPORTUNITIES
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Advertising Opportunities
Classic spot campaigns (max. 12 minutes / h)
Package deals
Brand Partnership (special projects):
Vignette:
Programming Vignettes
Commercial Vignettes
Sponsorship:
Program sponsorship
Program category sponsorship
Timeslot sponsorship
Special sponsored weekend
Channel Sponsorship:
Break Keepers
Ident Commercial
In Program Messages
Online Competitions
Mobile Advertising
Other Media
You can watch and download
more special projects examples from out
B2B webpage: www.discoverymedia.ro
Click below to go online now.
http://www.discoverymedia.ro/http://discoverymedia.ro/Proiecte-speciale/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/http://www.discoverymedia.ro/7/28/2019 Channel Discovery Channel Prezentzre
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RESEARCH
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Discovery Channel Basic Demographics
Men
64.7%
Women
35.3%
GenderAU, 4-145.8%
AU, 15-24
13.0%
Au, 25-34
17.0%
AU, 35-44
22.7%
AU, 45-54
13.6%
Au, 55+
27.9%
Age
Targeting male audience, Discovery Channel has its core viewers between 25-44 y.o. (40%).
Filter: All urban population
Period: Jan Dec 2010
GFK Romania
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Discovery Channel Audience DataRtg% (All urban, 18-49)
Good results in both Prime Time and in Day Time (Discovery Tour on Sundays)
Period: Jan Dec 2010
GFK Romania
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Audience Profile Map Q410
20
25
30
35
40
45
50
55
60
65
20 25 30 35 40 45 50 55 60 65 70 75 80 85
vg. Age
% Gender
Nat Geo W
Eurosport
GSPDigi Sport
Cartoon
NetworkDisney
Kiss TV
MTV
UTVMinimax
Sport.ro
Nat Geo
Realitatea TV
Acasa
Romantica
EuforiaKanal D
Antena 2B1TV
National
TVPrima TV
ProCinema
Pro TV
Antena`1
Antena3
TVR1
AXN Sci-Fi
Filter: All urban population
GFK Romania
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Demographics
Viewers of Discovery Channel, Animal Planet and TCM, tend have high house hold incomes and
higher education => upscale profile.
Household Income (Urban Area)
7,4%
9,8%
19,1%
11,3%
22,6%
21,6%
17,3%
26,9%
69,1%
67,7%
63,6%
61,0%
0,9%
0,9%
0,0%
0,8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Discovery
Animal Planet
TCM
TTV
Low HH Income Medium HH Income High HH Income NS/NR
Education (Urban Area)
17,9%
18,5%
15,9%
23,4%
52,6%
51,2%
52,2%
49,2%
29,4%
30,3%
31,9%
27,4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Discovery
Animal Planet
TCM
TTV
Low Education Medium Education High Education
107
111
116
Channel Household
High Income Index vs.
TTV113
111
104
Filter: All urban population
Period: Jan Dec 2010
GFK Romania
Channel High
Education Index vs.
TTV
Channel Household
High Income Index vs.
TTV
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Top Discovery Series 2010
A haunting (0.61 rtg%), Deadly women (0.59 rtg%) and River monsters (0.55 rtg%) are top
series on Discovery Channel in 2010.
Base: Romania/
Source: Local audience measurement systems 2010.
Top series, All day (06:00 26:00) Top series, Prime Time (19:00 24:00)
Rank Programe Title rtg% 000(avg) Shr% Count Rank Programe Title rtg% 000(avg) Shr% Count
1 A haunting 0.61 32.05 2.01 106 1 A haunting 0.61 32.05 2.01 106
2 River monsters 0.55 28.47 1.70 33 2 Deadly women 0.59 30.78 2.06 7
3 Behind bars: alaska 0.54 28.15 2.19 3 3 River monsters 0.55 28.47 1.70 33
4 Ray mears' world of survival 0.51 27.00 2.04 70 4 Human body ultimate machine 0.52 28.09 1.33 4
5 Industrial revelations 0.49 26.47 1.53 10 5 Next world 0.52 28.00 1.47 6
6 My shocking story 0.47 24.48 1.68 36 6 The real hustle 0.51 27.21 1.32 14
7 Deadly women 0.46 24.03 1.98 12 7 My shocking story 0.51 26.92 1.59 27
8 Heart of the machine 0.46 23.61 2.06 8 8 Deadly women 0.49 25.45 2.03 24
9 Worst-case scenario 0.46 24.09 1.57 30 9 Worst-case scenario 0.49 25.29 1.42 19
10 Dual survival 0.44 22.77 1.69 19 10 Ray mears' world of survival 0.48 24.86 1.51 24
163 Decoding disaster 0.07 3.68 1.00 18 66 Kill zone 0.16 8.13 0.46 13
164 Megabuilders 0.07 3.70 0.96 8 67 Street customs 0.15 8.29 0.38 4
165 The british bikers build off 0.05 2.37 0.35 3 68 Swords life on the line 0.15 7.60 0.54 3
166 21st century war machines 0.05 2.82 0.39 8 69 Tornado road 0.12 6.00 0.38 6
167 Race to dakar 0.02 1.29 0.62 6 70 Ross kemp return to 0.08 4.04 0.26 5
Discovery Channel, AU, 18-49, Jan - Dec 2010 Discovery Channel, AU, 18-49, Jan - Dec 2010
Top series, All day (06:00 26:00) Top series, All day (06:00 26:00)
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www.discoverymedia.ro
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