From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a
new generation of businesses are rising out of the maelstrom of
economic and technological change across our world. These are just a
few of the companies shaking up our world. Over the last 12 months I
have completed a huge research project to find the 120 companies,
large and small, from every continent, who are changing our world …
and how they do it.
“Gamechangers” are disruptive and innovative, start-ups and
corporates, in every sector and region, reshaping our world. They are
more ambitious, with stretching vision and enlightened purpose. They
see markets as kaleidoscopes of infinite possibilities, assembling and
defining them to their advantage. They find their own space, then
shape it in their own vision. Most of all they have great ideas. They
outthink their competition, thinking bigger and different. They don’t
believe in being slightly cheaper or slightly better. That is a short-term
game of diminishing returns.
Why be 10% better, when you could be 10 times better?
Gamechangers think and act differently. They fuse digital and physical,
global and local, ideas and networks. They win by being smart, fast
and connected – rather than through scale and efficiency.
They capture their higher purpose in more inspiring brands that
resonate with their target audiences at the right time and place,
enabled by data and technology, but more through empathetic design
and rich human experiences. Social networks drive reach and richness,
whilst new business models make the possible profitable. They
collaborate with customers, and partner with other business,
connecting ideas and utilising their capabilities. They look beyond the
sale to enable customers to achieve more, they care about their impact
on people and the world. Ultimately they want to create a better world.
“Gamechangers. Are you ready to change the world?” will be
published in 2014, and is also a portfolio of inspiring, practical
workshops described in this document … For more information explore
www.Gamechangers.pro
We live in an incredible time of power shifts and rapid change
Change creates new opportunities, behaviours, expectations
Changing the way we engage people
Changing the way we engage people
Changing the way we engage people
Changing where and how we connect
Changing where and how we connect
Changing where and how we connect
Changing the way we do businessChanging how we deliver
Changing the way we do businessChanging the way we do businessChanging how we deliver
Changing the way we do businessChanging the way we do businessChanging how we deliver
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Le Pain Q
6. Magazine Luiza
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beats
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Dropbox
5. Giff Gaff
6. Google X
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. Airbnb
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Beauty’in
3. Danone
4. Graze
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Desigual
3. Editd
4. Gilan
5. Greenbox
6. Indetix
7. Patagonia
8. Rapha
9. Threadless
10. Tom’s
1. Alior Sync
2. Commonwealth
3. Fidor
4. First National
5. Handelsbanken
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Flipboard
4. Netflix
5. Pixar
6. Red Bull
7. Supercell
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfutureretail
Futurehealth Futuretech FuturemakersFutureBank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
Futuremedia
1. Ashoka
2. AzuriTech
3. Chile AIC
4. Graal Bio
5. IBM
6. IDEO
7. Kickstarter
8. Li & Fung
9. Live Nation
10. Salesforce
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. Usain Bolt
5. The Elders
6. Lovemarks
7. Oregon Project
8. ParkRun
9. WWF
10. You
Futureservice FutureBrands
www.gamechangers.pro
© Peter Fisk 2014
© Peter Fisk 2013
theGeniusWorks.com
What can we learn from other sectors, around the world?
What can we learn from other sectors, around the world?
Change your game
THINKChange your
vision
Change your
story
Change your
market
disruptChange your
strategy
INSPIREChange your
brand
createChange your
business
AMPLIFYChange your
potential
sustainChange your
impact
Change your
relationship
ENABLEChange your
experience
resonate
mobilise
explore
© Peter Fisk 2013
What do “Gamechangers” do?
© Peter Fisk 2013
Gamechangers.pro
“Change the game” in 4 dimensions
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovation
Concept
innovation
Structural
innovation
Process
innovation
Resource
innovation
Financial
innovation
Market
innovation
Customer
innovation
Experience
innovation
Relational
innovation
Pricing
innovation
Channel
innovation
Service
innovation
Product
innovation
Which is the right “business models” for your future?
Acting
with speed
and agility
Connecting
ideas and
people
Passion to
make life
better
Having an
audacious
attitude
Shaping
your own
vision
Making
sense of
change
Persisting
to make it
happen
What kind of people does it take?
© Peter Fisk 2014
Gamechangers.pro
Making your best ideas happen with “Change Maps”
© Peter Fisk 2014
Gamechangers.pro
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working collaboratively to
achieve your objectives better, faster … We combine a wide range
of processes and tools, insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
© GeniusWorks 2013
Business vision Masterclasses Gamechangers
Innovation Business summits Think Different
Brand strategy Customised training New Customer Agenda
Propositions Innovative Leaders Einstein Picasso
Business impact Winning Marketers GenY+SoLoMo=expG
Future
Innolab
Brandlab
optima
fast
Strategic consulting Practical development Inspiring keynotes
Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative solutions
for implementation and profitable growth. Customised
approaches, built around these proven formats:
Fast, intense process helping executive
teams rethink purpose and strategy in a
fast changing world, and then to refocus
and reinvent the business for the future.
Recent clients: Cinnamon, Vodafone
Accelerated and collaborative three
phase process exploring insights,
designing concepts and delivering
innovative solutions for market success.
Recent clients: Savola Foods, Turkcell
Developing or extending your brand for a
better future, based on purpose and
relevance, differentiation and identity,
experience and effective delivery.
Recent clients: Aeroflot, Philosophy
Developing fresh, distinctive value
propositions for each target audience,
building on the brand to engage
customers and deliver better solutions.
Recent clients: TeliaSonera, Visa Europe
Exploring your biggest challenges and
opportunities, developing smarter
strategies and innovative solutions
implementation and profitable growth.
Recent clients: Microsoft, Pinar
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Inspiring, practical and stretching 1-2 day
seminars on future strategy and brands,
marketing and innovation applied to your
business issues and sector opportunities.
Recent clients: BNP Paribas, Skanska
Bringing your people together to rethink
and refocus their priorities and direction.
Designing and facilitating the format and
content to energise, connect and enable.
Recent clients: Hershey’s, Time Warner
Working with you to design better
programmes from 40+ modules, based on
team and personal capabilities and
priorities, qualifications and real impact.
Recent clients: Coca Cola, Eczacibasi
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Customer champions, business
innovators, growth drivers … how to
drive and align the business, and deliver
more business and market impact.
Recent clients: Nestle, Standard Life
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
How to shape your market in your own
vision, not live in the shadow of others.
How to innovate from the future back,
then win now forward. What is the future
of health, retail, travel and your world?
Steve Jobs was a genius and a geek, who
defied the rules of business to create new
markets, and phenomenal results. How
can you apply the magic of Apple to your
business, and Steve to your leadership?
What do post-crisis, digitally enabled,
globally influenced customers really
want? Connecting insights and trends, to
explore how you can do more for your
customers, and outthink the competition.
How to combine the analytical precision
and disruptive imagination of your left
and right brain to think bigger, simplify
complexity, shape the future, innovate
smarter, and make better decisions.
Young people, social media, mobile
marketing … connecting digital and
physical worlds, networks and content,
viral storytelling and target promotions
to deliver faster, exponential growth.
myworld
+genius
0930 - 1100 ... Gamechangers: Are you ready to change the world?
The next generation of business shaking up our world
Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity …
• Flying cars and the Guiyang Circle, Moore’s Law and plastic brains
• Exploring new markets, exponential trends, deeper insights and the best opportunities
• Incremental improvements are not enough, nobody wants to be average
• Think bigger and smarter, disruptive and transforming, be 10x better not 10%.
• So how can you build brands, engage people and drive growth in this new world
10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market
• Audacious … Google<X> solving big problems … and 23andMe one changing lives
• Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things
• Collaborative … Virgin Galactic making impossible possible … and Threadless with you
• Enabling … Nike+ redefining its business … and Safaricom stretching across sectors
• Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen.
1130 - 1330 ... Innovative strategies for brands and markets …
How to change your game, don’t just play the game!
5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage
customers, deliver experiences, and achieve success:
• Brands … How to build brands around customers, aspirations and communities.
• Innovation … How to design a better business model with partners and collaboration.
• Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical).
• Experiences … How to deliver incredible service that enables people to achieve more.
• Movements … How to build loyalty between people, communities with branded purpose.
Getting started: How can you be a Gamechanger too?
• Where to start, what is different, how to out-think your competitors …
• Local, innovative, shaking it up. Who are the “gamechangers” of your market?
• Questions and answers. How to find more. Your personal toolkit to take away.
• Inspirational words from the gamechangers … Be bold, be brave, be brilliant.
Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by
organisers) with ideas, templates, and links to further information. A range of articles, practical tools
and case studies are also available electronically© Peter Fisk 2014
Gamechangers.pro
0930 – 1100 Think … Change your future
How to out-think the competition
• Ideas Possibilities limited only by imagination
• Audacious Developing ideas with attitude
• Foresight Thinking from the future back
• Ambitious Finding your inspiring purpose
• Rethink See things differently, think different things
1130 – 1300 Explore … Change your market
How to find the best new opportunities.
• Eastwards Qatar to Jakarta, Arabian sun and Asian tigers
• Southwards Rio to Nairobi, Latin passion and mobile Africa
• Tribal Bernabau to Kalijan, people like people
• 18 and 80 Digital youth and affluent boomers
• XX and XY Athena women and metro men
1400 – 1530 Disrupt … Change your strategy
How to shape markets in your own vision
• Space Creating your own space in the world
• Disrupt Redefining the possibilities
• Vision Imagining a better future for business
• Choices Developing a winning strategy
• Pivot Moving from mediocrity to magic
1600 – 1730 Inspire … Change your brand
How to build brands that enrich people’s lives
• Purposeful Brands that make life better
• Core Finding what you really do for people
• Enabling Helping people to achieve more
• Platforms Engaging people in bigger ideas
• Propositions Making brands personal and relevant
0930 – 1100 Create … Change your business
How to design a better business model
• Innovate Creativity, design, and making ideas happen
• Models Innovating the business model
• Together Crowds and collaboration
• Frugal Create it cheaper, easier, faster
• Simple Simplicity, focus and experiences
1130 – 1300 Resonate … Change your story
How to engage people at the right moment
• In context It’s about my world not yours
• In time Real-time marketing, fast and topical
• Moments The four resonance points
• Content Creating content that is liquid and linked
• Storytelling Turning ideas into contagious stories
1400 – 1530 Enable … Change your experience
How to create a more valued customer experience
• Experience What really happens, before and beyond sales
• Enriching Educating, entertaining, enabling more
• Doubleloop Delivering retention, loyalty and advocacy
• Collaborate Participating to personalise and make it mine
• Intelligent Harnessing the potential of big data
1600 – 1730 Mobilise … Change your relationship
How to achieve more with people together
• Social Power and passion of people when connected
• Giving Collaborating and co-creating
• Sharing Renting, sharing and recommending
• Loyalty Trust, advocacy, loyal to each other
• Movements Activating a community with passion
© Peter Fisk 2014
Gamechangers.pro
Peter Fisk is a business and brand innovation expert.
He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
He was recently described by Business Strategy Review as “one of the best new business thinkers”,
part of the Thinkers 50 “Guru Radar” and a Visiting Professor of Strategy, Innovation and Marketing at
IE Business School, Madrid, Europe’s top ranked business school.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.NextGenerationBrands.com