STORE LAUNCH SOCIAL MEDIA BUZZ
CASE STUDY
OVERVIEW
Celio Store Launch
Objective
Need for social media buzz for the store launch
Plan and Idea Flow
How we created Social Media buzz out of the store launch
Benefits of the campaign
Learnings and Insights
OBJECTIVE
* TO CREATE BUZZ ABOUT THE STORE LAUNCH
* TO INCREASE INTERACTIONS ON ALL THE PLATFORMS
WHERE BRAND IS ACTIVE
* TO BRING ABOUT AN INCREASE IN SALES
AND BRAND AWARENESS ON THE PAGE
Need for Social Media buzz for the store launchTotally 29 stores all over India
The 30th store was launched at Linking road, Bandra
The location happens to be one of the top shopping destinations in Mumbai
One of the ways to promote the same, to reach out to target audience via Social Media Platforms
Plan and Ideas Flow
The Thought : Its all about Living it BIG, living it in Style.. Living it the
Celio* Way.
The Result : Campaign Logo Identity, Campaign Strategy,
Planning and Ideas.
A New Identity is borne..
“Live Life the
Celio Way”
How we created Social Media buzz out of the store
launch?
E-mailers sent out to active fans
LAUNCHED A STORE AT BANDRA
SOCIAL MEDIA BUZZ CREATED FOR THE LAUNCH
Celio Coupon Activity
Live Life the Celio Way Contest
Live Social Media Coverage
Live Life the Celio Way : Campaign Timeline
Phase I : Coupon Activity
Phase II : Live Life the Celio Way
Contest
Phase III : Launch Buzz,
Conceptualizing In Store Social Media
Integration and Live Social Media
Coverage
Polls, Picture Updates, Contest Communication
Celio Coupon Activity & Live Life the Celio Way Contest
The Coupon Activity received an amazing response wherein every 1 our of 4 fans registered themselves.
We also received a lot of queries for Celio* store addresses leading to walk-ins and footfalls.
We received over 65 entries on less than a week for Live Live the
Celio Way contest.
Winner of the Live Life the Celio Way with the celebrity guest Ritiesh Deshmukh
Standies at the store
CELIO* Voucher Communication- crisp,
shareable, eye-catching.
Live Life the CELIO* Way Contest
Communication
92 Followers in less than 3 weeks…Over 150+ tweets.
Celebrity MissMalini tweeted and created a viral PR loop about the event…
The VIRAL PR Story : Celio Store Launch
Popular Celebrity MissMalini picks up the launch story hours after the Store Launch….
The Result?
Celio Coverage at over 13 Portals Online
BENEFITS OF CAMPAIGN
Social Media Coverage and Print Integration
Print Standee Design at the
Store.
Post Live life the CELIO* way on Facebook &
Foursquare
THANK YOU
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