Download - CeBit 2013

Transcript
Page 1: CeBit 2013

CeBIT 2013Social Media

Report

Page 2: CeBit 2013

What CeBIT is?

CeBIT is the world's largest international Computer Expo and Trade Fair

This fair is held at the world’s largest fairground in Hannover, Germany.

On an average there are 850,000 visitors in this event every year.

The fair showcases digital IT and Telecommunications solutions for home and work environment both.

CeBIT focuses on a theme related to Trade and Business every year. In 2011, the theme was Cloud Technology. In the year 2012, the theme was Managing Trust. And this year, Shareconomy is the theme.

Page 3: CeBit 2013

"Shareconomy" describes the societal shift from owning to sharing. According to Pörschmann, this is evident in several dimensions: "First, Shareconomy is profoundly influencing enterprise processes, because Social Media tools will become more and more popular. Second, the Internet is the place for teamwork, both in and outside the company. Partners, consultants, suppliers and customers will be more closely integrated as part of a networked process. The borders separating companies and organizations will become ever more transparent. Therefore, employees and managers must rethink and be prepared to share know-how, contacts and assets.“

Cloud-based applications are clearly on the rise, and have now earned user trust. As the world's most important event for the digital economy, CeBIT will spotlight this sweeping trend that emphasizes sharing knowledge, resources and experience to create new forms of collaboration.

A multistage screening process involving top executives from leading high-tech companies and user industries, international research institutes, and thousands of fans at the CeBIT Facebook fan page resulted in Shareconomy being selected for the CeBIT 2013 keynote theme.

Page 4: CeBit 2013

Let’s have a look at what happened on Social Media when this event was going on

What were people talking on Social Media about this event ?

On which Social Media platforms were people talking?

Who were the people talking about the event?

Page 5: CeBit 2013

What were the Social Media talks about the CeBIT 2013 event?

•Over a 100 thousand conversations were discovered on various Social Media platforms

•Shareconomy, the current year theme of the event generated 6700 conversations

•None of the Indian IT/Telecommunications brands were found actively contributing to the buzz on Social Media

•For India, brands such as Fujitsu India and Ashter Groups India participated actively in this event on Social Media

•The highest peak in the number of conversations was on 05th March when the event started. This consisted of 23,773 conversations

•Over a 100 thousand conversations were discovered on various Social Media platforms

•Shareconomy, the current year theme of the event generated 6700 conversations

•None of the Indian IT/Telecommunications brands were found actively contributing to the buzz on Social Media

•For India, brands such as Fujitsu India and Ashter Groups India participated actively in this event on Social Media

•The highest peak in the number of conversations was on 05th March when the event started. This consisted of 23,773 conversations

Top CountriesTop Countries

Above 37000 ConversationsAbove 4000 Conversations Above 2000 Conversatio

ns

Germany Netherlands Spain

Page 6: CeBit 2013

The Four Platforms of Cebit 2013

Targeted at top-level decision-makers from industry, commerce and the skilled trades, as well as procurement specialists and self-employed professionals, CeBIT pro showcases innovative solutions for all business sectors.

The CeBIT gov platform includes "Public Sector Parc" - a suite of displays in Hall 7 dedicated to the current challenges facing public administration. The eGovernment display area, for example, explores the role of advanced digital solutions in modernizing and optimizing administrative processes at all levels of government.

CeBIT lab is the direct interface between ideas and commercial application. It is the place where visions are transformed into prototypes. The world's most important ICT research platform, CeBIT lab attracts senior policymakers, plus large numbers of highly qualified attendees.

The impact of innovative ICT solutions and technologies on our private- and work life, are shown at CeBIT life. The changing ways the consumer gets in touch with ICT and the convergence of technologies and markets.

Page 7: CeBit 2013

The Four Platforms of Cebit 2013 on Social Media

Page 8: CeBit 2013

On which Social Media platforms were the conversations happening?

76481Tweets 8350

Posts

Forums

2303

13855

5469818

Images

1054

Videos

Page 9: CeBit 2013

56 Tweets 56 Tweets

•Kalus-Dieter actively participated in this event by contributing 177 tweets

• From 1st March – 09th March, this user has used the hashtags ‘#Cebit’ 110 times and ‘#Cebit13’

74 times in his tweets

•Kalus-Dieter actively participated in this event by contributing 177 tweets

• From 1st March – 09th March, this user has used the hashtags ‘#Cebit’ 110 times and ‘#Cebit13’

74 times in his tweets

Users who tweeted actively

•Svetlana Openysheva was the second user who actively tweeted about the event by contributing 156 tweets

•Most of her tweets pertained images of the event

•Svetlana Openysheva was the second user who actively tweeted about the event by contributing 156 tweets

•Most of her tweets pertained images of the event

Page 10: CeBit 2013

Influential users who tweeted - 1

Page 11: CeBit 2013

Influential users who tweeted - 2

Page 12: CeBit 2013

Thank YouShadab Khan