Microsoft CEO Steve Ballmer made his first trip to CeBIT in six years bearing promises of new products and advice – a move designed to re-cast the software giant as a friend of both Europe and the environ-ment.

Talking to a crowded CeBIT press conference yesterday afternoon, Ballmer made little of Microsoft’s recent battles with European regulators, which resulted in the company being fined a total of some EUR1.7 billion. He high-lighted the potential benefits

to customers of Microsoft’s recent decision to open up its protocols and APIs and downplayed Microsoft’s need to meet the requirements of “the European regime”.

“We are permitting more interoperability, and that’s potentially going to let third parties take away some of our business,” he told journalists.

Turning to the environment, Ballmer said energy “is work for the software community as well as hardware.”

Reducing power consump-tion, he insisted, is a big aim for both Windows Vista and Windows Server 2008. Vista is a good example of Microsoft’s green commitment, he said: Vista’s idle mode consumes 30 times less power than XP’s, while Windows Server 2008 is up to 40% less power-hungry than Windows Server 2003.

Microsoft, which is current-ly building new data centres

Microsoft’s Steve Ballmer Goes Green to Woo EuropeBy Bryan Betts

HALL 4, STAND D12

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Shiny New CeBIT LaunchedBy Philip Gallagher

CeBIT 2008 sees far-reaching improvements to meet the fast-changing needs of visitors and exhibitors.

You’ll already know that the show is now contained with a six-day week, not broken by a weekend. This enables exhibitors to better focus their

resources and gives business decision-makers more flexibility when scheduling their visit.

CeBIT’s traditional 3 pillar structure has also evolved. Dr. Sven Michael Prueser, Senior Vice-President of CeBIT, says the “display categories of

Breaking News ......................................1 In Brief...............................................4 World Wire .......................................6 Today @ CeBIT .................................9 The Buzz..........................................12 Face to Face ...................................16

Business Solutions.....................18 & 56 Home & Mobile Solutions .........32 & 46 Public Sector Solutions......................42

Reseller & Channel Solutions ...........76

Index ......................................................82

Continued on page 84Continued on page 85

See page 84

ISSUE 1

The Official Newspaper Of ceBiT siNce 1986The Official Newspaper Of ceBiT siNce 1986 Tuesday, 4 March 2008

CeBIT 2008’s opening ceremony last night welcomed four world leaders to the Hannover Congress Centrum. From left to right, French President Sarkozy, German Chancellor Merkel, European Commission President Barroso, BITKOM President Scheer and Microsoft CEO Ballmer.

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CEBIT 2008: MUCH NEWS FROM SAP FOR COMPANIES OF ANY SIZE.Discover a software that fits your organization like a glove. Not just today, but any time. No matter how your company grows or how your business evolves. Get some hands-on experience of SAP® solutions live at the CeBIT. To learn more, go to www.sap.com/cebit

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CeBIT NEWS ● 4 March 2008 �

BreakiNg News

Do They Dream of Electric Sheep?By Keith Waller

Visitors to Joker AG‘s Stand D40 in Hall 25 are in for a surprise.

A one-week old Camarasau-rus sauropod, or long neck dinosaur, going by the name of Pleo, has taken up residence on the stand.

The company that makes Pleo, UGOBE, says that thanks to some nifty technology the “organic robot“ can move in a lifelike way and behaves completely autonomously. Equipped with nearly 40 sen-sors, including infrared and ste-reophonic sound, Pleo requires

no remote control and is free to interact with his owner and environment.

Pleo is engineered to mimic life and relate to its owner on a personal level. Pleo will let its user know how it feels at any moment. He is capable of mul-tiple expressions, including joy, aggression, sorrow, and fear. Every Pleo eventually exhibits a unique personality. Pleo can sigh, sniff, sniffle, snore, cough, hiccup and sneeze. When Pleo is tired, he gets drowsy and goes to sleep. Sometimes he may even dream.

We think he‘s cute. Oth-ers see him as big business. Market researchers ABI say the market for personal robots – offering the sweetness of a pet with none of the feeding or walking duties – will be worth US$15billion by 2015.

Massive Software (Hall 14, Stand G38) is also showing a robot. This one is called Zeno. Massive says Zeno has the ability to navigate, make facial expressions and move his body based on what he sees in his physical environment, learn and become smarter over time.

Zeno is highly articulated with more than 28 built-in servos in his legs, torso, arms and face. He is described as an intelligent character robot that can show emotions with his flexible expressive face and perform stunts with his agile and self-balancing body.

Cute or what? Pleo features 14 servo joints and 38-touch, sound, light and tilt sensors.

U-Blox GPS Powers NAVIGON/Porsche PNDBy Philip Gallagher

GPS technology from Switzer-land’s u-blox (Hall 15, Stand D27) is driving a gorgeous new PND from NAVIGON (Hall 15, Stand E13). NAVI-GON has developed the device in partnership with Porsche Design.

NAVIGON’s P9611 – mea-suring 125mm x 82 mm x 19mm – weighs just 250 grams. The little beauty boasts a wide range of hardware and software features, including a pre-installed SD memory card, USB cable, car cradle and charging cable and high quality audio player. The device comes with Bluetooth, enabling hands-free communication support for Bluetooth-enabled mobile phones.

Other software features include digital maps of 37 European countries and an integrated TMC (Traffic Mes-sage Channel). The TMC alerts users about traffic jams and automatically calculates alterna-

tive routes. The clever feature is preloaded with international information that updates au-tomatically when users cross a border, displaying country-spe-cific information such as speed limits or permitted alcohol limits.

“The P9611 combines u-blox’ high sensitivity, high accuracy SuperSense GPS technology with NAVIGON’s cutting edge navigation know-how and Porsche Design’s slick looks,” says Thomas Seiler, u-blox CEO. “This combination, added to the device’s myriad of features, makes the P9611 the ideal PND for discerning users who want a reliable, long-last-ing navigation device.”

NAVIGON‘s Porsche Design P9611 GPS unit also boasts two powerful proces-sors, a 4.3-inch 480×272 pixels (WQVGA) high-resolu-tion TFT touch screen and a 1400mAh Li-Ion battery.

The P9611 is available from

NAVIGON’s online shop (www.navigon.com/site/porsche) and from electronics retailers.

Weather ForecastCold; sunny spells in the morning, followed by rain during the day and pos-sibly snow after 18:06 sunset.

High: 6 Celcius/43 Fahrenheit

Wind: 18 kph/11 mph; Chance of precipitation: 70%

weaTher & curreNcy

Currency Exchange Rates(As of 3 March at 15:30)Currencies USD $ EUR GBP £ JPY ¥ CNY Yuan IDR RupeeUSD $ 1.0000 0.6555 0.5028 102.846 7.1040 40.3900EUR 1.5256 1.0000 0.7671 156.897 10.838 61.6650GBP £ 1.9888 1.3037 1.0000 204.539 14.1284 80.4950JPY ¥ 0.0097 0.0064 0.0049 1.0000 0.0690 0.391CNY Yuan 0.1408 0.0923 0.0708 14.4926 1.0000 5.6855IDR Rupee 0.0248 0.0162 0.0124 2.5562 0.1759 1.0000

This compact, highly desirable PND has been created by NAVIGON, Porsche Design and advanced chip supplier, u-blox.

4 CeBIT NEWS ● 4 March 2008

BreakiNg News

Building Strange and Marvellous MiceBy Keith Waller

A new interface technology that allows consumers to enjoy the full power of a desktop mouse and keyboard within mobile environments is on the menu at Simtrix (Hall 14, Stand G38).

Simtrix is demonstrating its Swiftpoint TriPed designed primarily for Tablet PCs and multi-touch tabletop sur-faces. The company says the strange-looking device pro-vides seamless transitioning between mouse, pen, and text

entry without introducing any of the compromises typically associated with pen or touch interfaces.

The company is also show-ing the Swiftpoint Slider. This gadget holds broader market appeal as it solves the problem of laptop or living room PCs lacking space for a mouse. The “Slider,” as the name sug-gests, resolves this dilemma by an ingenious design concept whereby it slides over keyboard keys - effectively enabling the

keypad to become a large mouse pad.

Saitek (Hall 21, Stand A40) is showing a more traditional looking mouse. However, this one has a transparent top that flips up to allow you to insert your favourite photo. When the mouse is plugged into a USB port the picture is backlit by a white LED.

WorldConnect (Hall 25, Stand E48), better known for

its Swiss Travel product line, is showing the latest designs of its Swiss MoGo Bluetooth Mice, which are specially de-signed for notebook users.

It‘s a mouse - but not as we know it, Jim.

Siemens Launches OpenScape Unified Communications ServerBy Gerhard Kafka

Siemens Enterprise Commu-nications (Hall 13, Stand D37) has announced a significant step in its transformation into a software-oriented company: it has launched OpenScape Unified Communications (UC) Server, an innovative unified communications software platform.

OpenScape is designed to remove legacy barriers be-tween today’s traditionally separate voice, video and uni-fied communications systems to enable a comprehensive suite of UC applications. This suite initially includes OpenScape Voice Applica-tion (HiPath 8000 V3.1 R2, enterprise grade voice and IP least cost routing), OpenScape Video (integrated HD, desktop and client video conferencing) and OpenScape UC Applica-tion V3 (role-based UC).

OpenScape can operate in IT or telephony environments, including IP telephony and legacy PBX telephony envi-ronments run by Siemens or any other vendor. Installation

is easy and affordable, with options that do not require expensive or complex pro-prietary technology stacks. New modular capabilities are enabled by simply activating the desired license keys on a user-by-user basis.

OpenScape will be available in three versions. The Medium Edition (ME) configuration is a single server solution with optional redundancy for up to 1,000 users. The Large Edition (LE) is a multi-server configu-ration for up to 100,000 users (with full UC functions for up to 20,000 users and basic UC functions for up to 100,000 users). The Hosted Edition (HE) contains additional ap-plication components to sup-port the unique requirements of service providers and host-ing organizations.

Built on the standards-based OpenSOA framework, OpenScape UC Application allows deep business process integration into virtually any existing line of business appli-cation to provide rich commu-

iN Brief

nications embedded business processes (CEBP).

Unified communications

includes voice, data and video.

Of all the scintillating green products showing at this year’s CeBIT, one will be selected TODAY as the greenest and most virtuous. German Economy Minister Michael Glos himself will announce the winner of the PRIZE for best ICT-based energy efficiency project – a handsome award worth up to EUR40 million in government aid. It’s too late to nominate yourself, but check out www.e-energie.info after 15:00 to find out who won. Or simply watch this space…

Ever tried moving files from PC to Mac without losing the files or your mind? For those close to despair, have a look at JMTek’s (Hall 21, Stand B46 (C4)) Crossbox. This little gadget works like a car jumper cable. Simply link up your two comput-ers with the Crossbox’s two retractable USB 2.0 cables, and bingo, the transfer begins. Each system recognizes Crossbox and launches a window to drag and drop files from drive to drive. With no software required, it’s hard to imagine some-thing more idiot-proof.

The best thing that could happen to your discs:Optical disc drives from Sony NEC Optiarc Europe.

www.sonynec-optiarc.eu

Visit us:CeBIT

Hall 21, Booth A06

cebit_news_225x301.indd 1 28.02.2008 9:51:47 Uhr

� CeBIT NEWS ● 4 March 2008

BreakiNg News

French Centres of Excellence Seeking PartnersBy Philip Gallagher

With so much attention on the BRIC (Brazil, Russia, India, China) technology markets, it’s easy to forget the great tech partners on our own doorstep.

CeBIT’s Partner Country this year is France. That reflects the strong showing that French exhibitors have made at the last two CeBITs.

For the Partner Country role, the French government is spon-soring exhibits by nine of its regional centres of excellence.

These are clusters of com-panies from the same area en-gaged in mutually complemen-tary activities within a shared value chain. In total 35 of the cluster companies are exhibiting in Hall 9 at Stand B19.

Among the intriguing clusters to investigate are:

• IMAGES ET RÉ-SEAUX, located in Brittany and the Loire valley, working on applications that include high-resolution television (HDTV, DVB-T), mobile TV and Internet TV, the transmission of images over networks and secure transmission.

• MINALOGIC, located in the Greater Grenoble/Isère region and based around the semiconductor manufacturer STMicroelectronics, carries out research in nanotechnology and develops intelligent miniaturized systems.

• CAP DIGITAL Paris Région specialises in digital

production, process-ing of data, sound and images as well as the transmission of analog content. This technol-ogy is widely used in cinema systems, video games and multimedia applications.

On Wednesday the centres of excellence will be introducing themselves at a Clus-ter Workshop, 10:00 to 17:30 p.m., in Hall 1, Brussels Room. Main themes of the sessions will be joint venture opportunities and market out-looks. Today French and Ger-man bigwigs will meet for the

Franco-German ICT high-level conference in the NORD/LB-Forum.

France’s ICT regional clusters encourage companies to support each other along a

shared value chain.

wOrld wire

UK Set to Launch Green Sports CarA “zero-emission” sports car with a top speed of nearly 100mph is set to be unveiled at the Geneva Motor Show, the BBC reports. Based on the design of the Morgan Aero-8 roadster, the hydrogen-powered Lifecar produces little noise and only water vapour from its exhaust. The GBP1.9m project, partly funded by the UK government, has taken nearly three years to complete. Geneva’s Motor Show opens its doors on 6 March.

US Seeks Terrorists in Virtual WorldsThe US government has begun a project to develop ways to spot terrorists who are using virtual worlds. Codenamed Rey-nard, it aims to recognise normal behaviour in online worlds and home in on anomalous activity. It is likely to develop tools and techniques for intelligence officers who are hunting ter-rorists and terror groups on the net or in virtual worlds. The project was welcomed by experts tracking terror groups using the net to organise or carry out attacks.

3Com Booms On Buyout Chatter3Com shot up 17% Monday following a Wall Street Journal report saying people familiar with the matter suggest that Bain Capital LLC and China‘s Huawei Co. plan to resubmit an appli-cation seeking US approval for their planned US$2.2bn buyout of the networking company within the next several weeks.

Topex Offers Trio of IP Telecom SolutionsBy Jim Charos

TOPEX (Hall 13, Stand D53) VoisTel, Topex VoiBridge and Topex VoxiPlus are telecom solutions designed for small me-dium business environments. The trio of products is available in multiple configurations depending on the customer needs of investments, security and simplicity.

TOPEX VoisTel is a VoIP Private Branch Exchange that offers full PBX functionality and services and it has built in ISDN-PRI (E1), ISDN-BRI, GSM, UMTS or analog inter-faces. This is an all in one IP-PBX, E1 and GSM gateway, Fax and Unified Messaging server offering powerful Least Cost Routing and simple deployment of IP Telephony.

The company’s VoiBridge is a VoIP to GSM/UMTS small

capacity gateway and its main functionality is to interconnect VoIP networks with mobile networks. Some of its benefits are that the equipment supports up to 4 cellular operators and the customer makes significant savings on calls from IP to GSM networks and backwards.

TOPEX VoxiPlus is a VoIP-PRI-GSM gateway that com-bines multiple types of connec-tions like GSM, PRI, BRI and IP lines into a single platform, helping the client to better optimize and support their business needs.

TOPEX‘s leveraged expertise includes: NGN solutions, Softswitch, Media Gateways for TDM, VoIP, GSM and CDMA, Signaling Gateways, Broadband Wi-Fi Mobile Routers, Fixed-Mobile Terminals and ATC Voice Communication Systems.

http://www.argent.com

fairgrOuNds Map

Business SolutionsHalls 2, 4, 5, 6, 7, 9

Public Sector SolutionsHalls 8, 9

Home & Mobile SolutionsHalls 7, 13, 14, 15, 16, 18, 21, 22, 23, 25, 26

Technology + InfrastructureHalls 7, 12, 13, 14, 15, 16, 19, 20, 21, 23, 25, 26

CeBIT NEWS ● 4 March 2008 �

TOday @ ceBiT

Conference and Presentation Schedule

Conference and Presentation ScheduleYahoo! Press ConferenceJournalists -- don‘t miss the Yahoo! press conference today in The Convention Centre’s Heidelberg Room, 12:30 to 13:30.Enterprise 2.0 SUMMITThe Enterprise 2.0 SUMMIT takes place today in the Con-gress Area of Hall 8.

A wide programme looks at Web 2.0 technologies that have captured so much attention in the consumer sector and what they may mean for executive decision-makers.

Two main topic sessions will probe the opportunities and challenges of social network-ing, blogs and wiksi in the enterprise.

You may still be able to a get ticket for the event in the hall. Entry costs EUR490.00, but you get your money‘s worth: the SUMMIT runs from 11:00 to 20:00.Big Name Mobile Confer-ence at CeBITLooking ahead to Thursday morning, the NGMN (Next Generation Mobile Network Alliance) is holding a con-ference on „The Future of Mobile Broadband Communi-cations“ in Room 13/14 of the Convention Centre, from 10:00 to 13:00.

For your FREE tickets, send an email to office@ngmn.org.

Comprising 44 member organisations, the NGMN is

considered the world‘s top initiative by mobile commu-nications network operations, equipment providers and research institutes.

The conference keynote address will be delivered by Hamid Akhavan, CEO of T-Mobile International and Chairman of the Board of the NGMN Alliance. Akhavan will detail objectives of the mobile communications initiative, of-fering a glimpse of the future challenges facing the industry.CeBIT Global Confer-ences Welcome to CeBIT Global Conferences – a brand new springboard for visionary concepts and groundbreaking

innovations that can help you gain a crucial edge over the competition.

True to the motto „Im-proving Life for the Global Village,” leading personalities from the realms of business, R&D and academia will be tak-ing the stage at this inaugural event from 4 to 6 March. They will champion their causes for the sake of long-term social benefit – all by means of key-notes and executive labs held in the Convention Centre be-tween 10:00 and 19:00. Check the public display screens for details.

Multidisciplinary Conferences

10:00-11:00 CeBIT Global Conferences Keynotes Convention Center (CC), Saal 2

Public Sector Solutions Global threats how can the information technology used by civil society help?

11:00-11:30 CeBIT Global Conferences Keynote - Special Guest Convention Center (CC), Saal 2

KevinTurner, COO, Microsoft Corporation Delivering Innovation and Business Excellence

CeBIT Global Conferences Executive Labs Convention Center (CC), Saal 2

11:30-14:00 Information technology – the hits and flops of the last decade and the next 10 years

15:00-17:30 Human Resources, Social networks - the new challenge for companies

17:30-19:00 CeBIT Global Conferences Evening Lecture and Executive Networ¬king Lounge Convention Center (CC), Saal 2

11:00-14:30 German-French ICT Summit Business Solutions P37/Nord/LB forum

10:30-17:00 CeBIT Forum Learning & Knowledge Solutions in German H 6, Stand B38

10:00-17:25 Content Management Arena In German H 3, Stand

10:30-17:00 CRM Arena, in German H 4, Stand D64

DMS Area In German H 3, Stand A29

11:00-20:00 Enterprise 2.0 SUMMIT Kongressbereich H 8

13:00-16:00 ERP Forum, in German H 5, Stand D18

10:00-18:00 CeBIT SME Forum (In German). H 5, Stand B48

09:30-18:00 CeBIT Security World Forum H 6, Stand G16

10:15-17:30 forum-bi-eii - Forum Business Intelligence & Enterprise Information Integration (German) H 3, Stand C45

LinuxPark – LinuxForum, German/English H 5, Stand F48

10:15-18:00 Marketing Solutions Area Deutsch H 4, Stand F58

10:30-14:00 BSI Presentations German Language Convention Center (CC), Saal 107

14:30-17:40 soa-bpm-world - Service Oriented Architecture & Business Process Management World In German Technology Infrastructure H 3, Stand C45

12:00-17:30 CeBIT in Motion (German/ English) H 15, Stand D41

09:15-17:15 IPCentral@CeBIT 2008 (German/English) H 13, Stand D34

09:15-14:15 WIRELESSWorld@CeBIT 2008 Banking & Finance (German/ English) H 13, Stand D34

10:30-17:05 CeBIT Finance Solutions Forum Research & Development (German/ English) H 17, Stand A01

11:00-15:15 Future Parc (Dutch Pavilion) H 9, Stand A66

10:30-17:30 future talk (German/ English) H 9, Stand A30

10 CeBIT NEWS ● 4 March 2008

BreakiNg News

Sony Celebrates Victory for Blu-ray DiscBy Bryan Betts

With Blu-ray Disc having beaten HD-DVD in the war over the next generation opti-cal format, Sony NEC Optiarc (Hall 21, Stand A06) is bringing its latest Sony-branded Blu-ray drives to CeBIT.

These include Blu-ray disc burners for desktop computers and Blu-ray combo drives for laptops, says Thomas Nedder, managing director of Sony NEC Optiarc Europe. All Blu-ray drives can read CDs and DVDs, while Blu-ray combo drives can read Blu-ray and burn DVDs, he adds.

“We sell both to PC builders and assemblers and through retailers,” he says. “The other

news is that our retail sales will all be under the Sony name now, not NEC.”

As laptop manufacturers look for ways to differentiate themselves from the herd, they are adopting not only Blu-ray, but slot drives, Nedder says. These are like a car CD player, where you feed the disc into a slot, not a slide-out tray.

Sony‘s latest DVD slot drive is just 9.5mm thick. Its Blu-ray slot drives are headed that way too - the thinnest is just 12.7 mm thick.

“With Blu-ray we are basically talking about higher storage capacity,” Nedder says.

A dual-layer Blu-ray can store 50GB per disc.

That‘s enough for a high definition movie or plenty of high-resolution photos. Nedder says he expects film fans, pho-tographers and video-process-ing professionals to be among Blu-ray‘s earliest adopters.

Laptop combo drives can play Blu-ray and write DVDs or CDs.

Digital Radio Hits Mobile PhonesBy Gerhard Kafka

Radio has entered the mo-bile age. At this year’s CeBIT, German radio broadcaster Südwestrundfunk (SWR) and Australia’s The Technology Partnership (TTP) present Future Radio. The project fore-sees multimedia digital audio broadcasting on any mobile phone.

SWR and TTP will unveil the aims of Future Radio to broadcasters and op-erators in Hall 26, Stand A59. The first trial of these innovative interactive radio services will launch in Stutt-gart this sum-mer.

Future Radio will have an open service delivery specification to enable new visual, interactive and down-load services on any digital radio receiver. These services will allow mobile phone users to listen to digital radio and to view, navigate and store visual content such as images, slides, weather information, music tracks and podcasts.

The trial’s 500 participants will give feedback on what content works best and how it should be delivered. Unlike tra-ditional non-interactive radio, this trial will encourage users to create their own services.

The team believes visual, interactive and multimedia ser-vices will stimulate the listening habits of young consumers. This in turn will help posi-tion digital radio on mobiles as a viable broadcast medium for public service broadcast-ers with their wealth of public value content.

Commercial radio stations and network operators, too, will find new revenue opportu-

nities. These will include mass advertising through down-loadable special offers and coupons, as well as a range of value-added content services requiring user interaction, such as competitions, music charts, shopping, voting and user gen-erated content.

TTP’s nanoDABTM accessory: a key vehicle for new revenue opportunities, says TTP Digital Media General Manager Martin Orrell.

TomTom’s New BeatsBy Philip Gallagher

Dutch navigation king pin TomTom (Hall 15, Stand E14) revealed the first fruits of its TeleAtlas acquisition at a CeBIT press confer-ence yesterday. TomTom’s EUR2.7 billion takeover of the digital maps company marks a bold new strategy for Europe‘s satnav star -- add-ing services to its mass-market hardware lines.

So besides new GO portable navigation devices in Hall 15, you‘ll find improved mapping services.

TomTom Map Share lets you make corrections to your own map and benefit from thou-sands of corrections made by TomTom users, free of charge.

The company‘s Latest Map Guarantee promises that if your preloaded map isn’t the newest version at the moment of pur-chase, you can simply download the latest release for free via

TomTom HOME.TomTom will be battling with

Nokia in a navigation equip-ment and services market fore-cast to hit US$33bn worldwide by 2014, according to Strategy Analytics. Nokia has spent even more to get mapping know-how -- EUR5.7 bn to take over TeleAtlas rival NAVTEQ.

Hear more on Friday’s Navigation Day@CeBIT 2008 Conference the Convention Centre. See also the Wednesday edition of CeBIT News for comments by Strategy Analytics on TomTom‘s ambitious moves.

TomTom’s road ahead: hardware, software and digital

mapping services.

Come to see us at CeBIT 2008:

Hall 12, Stand C05

We see potential growth inthe simplest of ideas.Realize Your Potential

At Huawei, we know that simple ideas can lead to big things. In much the same way a tiny acorn can grow into an oak tree, we strive to realize your full potential through innovative products and solutions.

We devote 48% of our entire staff of around 70,000 people to R&D, which is just one of the reasons why the world’s top telecom network operators choose us as their partner.

We are committed to looking after your needs every step of the way. By putting you first, we grow your business to be as lasting and enduring as the oak tree itself. That’s why at Huawei, we help you realize your potential from the simplest of ideas, to ultimate success.

12 CeBIT NEWS ● 4 March 2008

BreakiNg News

Speed-Link is showcasing its specialist gamer products in Hall 22 (Stand C35) as part of the World Cyber Games.

The Styx Gaming Mouse will be available in Hall 22 for computer gamers to test out to the max. The first Speed-Link gaming mouse is equipped with a 2200 dpi laser sensor and features seven buttons. One special feature is its multi-fire function that fires off multiple bursts, one after the other, at a single press of the button.

The main highlight on

the stand is the Speed-Link Gaming Edition Mini Coo-per. Equipped with the latest Speed-Link racing wheel, the Mini Cooper offers the chance to achieve new lap times while sitting in a car, just like in real life. Compatible with the PC, PS2 and PS3, the racing wheel cover is made from artificial leather and provides excellent grip. The pedal unit, featuring gas and brake pedals, and the shifters for manual gear shift-ing make for real driving fun that is as close to real life

as it gets.Another CeBIT highlight

is the presentation of the Speed-Link Wii accessories. Kitted out with the right gear such as the Professional Box-ing Kit, the Cooking Pro Kit or the Fishing Kit, gamers can have even more fun.

The Buzz

Speed-Link Takes Games SeriouslyBy Keith Waller

Public Debut for HD-Videoconferencing By Keith Waller

The first software-only full motion desktop HD-videocon-ferencing solution is being shown at CeBIT by VidSoft (Hall 7, Stand A28)

Due for release in May, the new VidSoft Version 1.9 has a video resolution of 1280 x720 pixels at 30fps and is com-pressed below 1 Mbit per second during parallel sending and receiving of HD-Video. Based on this, VidSoft can deliver optimum picture quality even at a lower bandwidth.

According to VidSoft a com-plete in-house solution for 10

users requires only an invest-ment of under EUR10,000.

Sascha Kuemmel, CTO and managing director VidSoft GmbH comments: “With VidSoft Version 1.9 we have reached to overcome the limitations of HD-Videocon-ferencing in meeting rooms and are now able to deliver the best quality right to the desktop of the user. Many of our customers have asked us for low-cost, internet-based HD-Quality right on their Desktop, this wish now becomes reality.“

What’s Up with RFID?By Bernhard Schoon

Radio-frequency identifica-tion (RFID) supports our daily lives, be it for access systems, ski passes or car keys. An even larger potential is in logistics and retail, where various prod-ucts and components can be identified contactlessly. RFID can help reduce expenses in automotive and aviation logis-tics and control the stream of objects more efficiently.

The Auto ID/RFID Solu-tions Park in Hall 7 takes up more than 5,000 square metres at CeBIT and shows the full range of RFID applications and equipment. Among the exhibitors are deister electronic (Stand C20/2), Identec Solu-tions (Stand D15), Psion Tek-logix (Stand C06) and Siemens A&D (Automation and Drives) at Stand C20/6, while the user side is represented by Metro Group, Procter & Gamble, Rewe Group and logistics pro-vider Kuehne+Nagel.

Real-life scenarios show RFID applications in commer-cial processes. Among them

is a reader station for luggage at airports, demonstrated by Siemens. The Tracking & Trac-ing Theatre – that premiered last year – shows RFID at work in supply chains from manu-facturer and distributors to the consumer. Another demonstra-tion is a pharmacy with RFID-supported stock management.

The demonstrations are accompanied by the CeBIT-Forum Auto ID/RFID with discussions and personal networking from 5 to 8 March. Topics include the position of RFID in Europe; security and identification; innovative appli-cations of Auto ID/RFID and healthcare solutions.

RFID-ready devices accelerate logistics and reduce cost in warehousing.

The Styx Gaming Mouse - seven buttons for the serious gamer.

Personal navigation systems are one of THE hot topics at CeBIT this year. Being able to get from A to B in the quickest possible time is something all our readers will appreciate on this opening day of CeBIT. This is the day that the employees of Ustra, the local bus and tram operator, have decided is a good time to flex their industrial muscle and go on strike. Get-ting to the show will be a lot more difficult than normal.

Ustra’s solution is to suggest we all have a lie-in and come to the show later in the day when services are running properly again. However, the majority of visitors to CeBIT are expected to attempt the journey regardless and use taxis and private transport. With the increased traffic on the roads you can bet that the stands of GPS companies like Garmin and TomTom will be busier than ever.

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Use GPS to navigate your way around town

Stay in touch via email, Facebook or IM

Listen to your favourite tracks on the multi-media player

Use the 2MP camera to take pictures or video*

Browse the web while you’re on the move

Open and read attachments

* Feature available on the BlackBerry Pearl 8110 smartphone. © 2008 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion®, SureType® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other trademarks are the property of their respective owners.

BLK0311 Cebit News 301x225_V2.indd 1 21/2/08 16:35:09

14 CeBIT NEWS ● 4 March 2008

BreakiNg News

Netviewer is launching signifi-cant new services at this year’s CeBIT on Stand C63 in Hall 3.

Building on the recent release of Netviewer five (an extensively enhanced version of their award winning web conferencing solution), Net-viewer has revealed a portal for interactive live video events, new web extensions and inte-gration with Microsoft OCS.

Netviewer says its prime goal is to make web conferenc-ing as easy as possible. So that all types of workers find online collaboration becomes as natu-ral as making a phone call. The new developments premiered at CeBIT are Netviewer Web calendar, Netviewer PreChat,

Netviewer Live Present-er, Netviewer for Events, plus integra-tion with Microsoft OCS. They further extend the ease of use for web conferencing and remote collaboration.

CeBIT 08 sees Netviewer joined on its booth for the first time by its strategic part-ners. Projectplace is exhibiting the latest version of its web-based project management solution with integrated VoIP technology and face-to-face

communication from Net-viewer. Samsung is showing a new type of monitor with integrated web cam, micro-phone, and speakers aimed specifically at Web conferenc-ing users. Inneo Solutions and Aviconet are resellers of Netviewer solutions.

Device Offers a Pocketful of Fast Internet ServiceThe PocketSurfer2 from Datawind is a mobile Internet device that delivers fast, ba-sic web usage that is includ-ed in the cost of the product and does not require the user to sign-up on a contract or pay monthly fees. The Pocket-sufer2 allows users to access the Internet wirelessly using a mobile phone network and delivering web pages exactly as they appear on a PC. An embedded SIM card provides a fully integrated solution in a mobile environment. Com-pression technology offers website load speeds of less than seven seconds.

Hall 26, Stand A45

New prOducT

New Directions For Netviewer’s Web ConferencingBy Keith Waller

Find Netviewer and its partners in Hall 3.

Harmony in the Home from LogitechBy Keith Waller

Logitech (Hall 25, Stand D40, (H110)) is showing its Harmony One advanced universal remote control that the company says is a significant leap in the evolu-tion of the best-selling line of Harmony remotes.

We sought to intimately understand the interaction between people, their remotes, and their entertainment systems. Harmony One is the result of our most comprehensive R&D undertaking ever,” says Ash-ish Arora, vice president and general manager of Logitech’s Harmony business unit.

One outcome of Logitech’s research is a 2.2-inch colour touch screen that uses capacitive technology. This responds to tiny electrical charges from the fingertips. The Harmony One remote also provides for control of home entertainment devices an intelligent and intuitive but-ton layout divided into four dis-tinct zones (numbers; traditional DVD controls; D-pad with volume and channel up/down; and on-screen menu buttons). Only the 40 most essential but-tons appear on the Harmony One remote so people can fast find the right one.

Using the Harmony One colour touch screen, people simply touch the appropriate activity button and the Har-mony One remote does the rest, including turning on the right components in the right order and setting the correct inputs. To watch a DVD, for example, people simply touch “Watch a DVD” on the touch screen. The Harmony One remote then turns on the TV, the DVD player, and the A/V receiver.

The Harmony One remote control features a full-colour touch screen.

CAPTION PHOTO HERE12 OR 14Logitech harmony.zip

http://www.sisvel.com

face TO face

1� CeBIT NEWS ● 4 March 2008

Super Micro Computer Takes the Lead with Green Blades Philip Gallagher

Super Micro Computer (Hall 21, Stand B46 (A1)), HQ‘d in San Jose, California, spe-cialises in supplying highly reliable mission critical servers to a wide array of industries. The company has expanded into modular computing and enterprise storage. CEO Charles Liang now places a strong empha-sis on green IT. Supermi-cro‘s European HQ is in The Netherlands.

CeBIT News: What’s your headline message for visi-tors to the show?

Charles Liang: Supermicro has the most comprehensive selection of servers, worksta-tions and Server Building Block Solutions® in the industry, and we are consistently first-to-market with the latest technolo-gies. As a leading, responsible corporate citizen when it comes to protecting the environment, our technology outpaces the industry in energy efficiency.

What are some of the product ranges you will be showing at CeBIT?

We are showcasing over 40 of our latest server and worksta-tion motherboards, more than 20 server and workstation systems including our whis-per-quiet (28dB) but powerful SuperWorkstation, and our growing blade server family (SuperBlade™) which includes the low power consumption OfficeBlade™ that is suitable for office environments (as

quiet as 50dB). We also have partners like Microsoft in our booth showing their solutions on our hardware.

What’s new? What’s the highlight of your stand?

With 93% peak power supply efficiency, our SuperBlade™ is the industry’s most energy-ef-ficient and earth-friendly blade server system. SuperBlade™ has multiple choices of server blades, such as those based on the latest Intel Seaburg and San Clemente chipsets all the way to AMD-based DP and MP blades. Based on the blades’ configuration, we offer a selec-tion of several power supplies in the same form factor for the most optimized power solutions. In addition, our SuperWorkstation 7045A-C3 is the quietest high-performance workstation in its class, operat-ing at 28dB.

What new technologies are you looking at? What prod-uct areas are you expand-ing?

We are continuing to increase the energy efficiency of our products beyond 93%, while expanding our blade server system product line. We are expanding product offerings based our popular Universal I/O (UIO) architecture and solutions, providing more advanced networking technolo-gies like 10 Gigabit Ethernet, and leading the way with a new HPC architecture for next-gen-eration supercomputers. For

workstations, we are continuously reducing power consumption and noise levels, while increasing perfor-mance.

What technology trends do you see around your prod-ucts, for the next couple of years? What’s going to start growing?

The trend is toward low-power CPU, chipset, motherboard and system designs as well as higher efficiency power sup-plies. On the other hand, more powerful systems with higher capacity will be required when running multiple virtual machines using virtualization technology for server consolidation and bet-ter resource utilization. I also see blade servers becoming mainstream server solutions. High-end servers will be trend-ing toward even more RAS features. For our next-genera-tion Itanium servers, which are under development, nearly all of the components will be hot-pluggable. Also, direct-connect memory, which Intel calls QPI (Quick Path Interconnect), will become the standard system architecture.

How do these products and technologies help your customers improve ROI, ef-fectiveness, productivity or

flexibility?

Greater energy efficiency re-duces the need for more power and cooling, while increased performance moderates the need to increase IT floor space. In addition, low-power high performance systems have higher reliability and help our customers lower their TCO.

What kinds of visitors do you particularly want to at-tract to the CeBIT booth?

Our products are very popu-lar with many CeBIT visitors including channel customers, system integrators, OEMs and corporate IT managers & executives. We appreciate the opportunity to come here each year. Thank you.

Charles Liang, CEO and President, Super Micro Computer, Inc., with the company’s high performance, super density, energy saving SuperBlade, which has won multiple awards.

http://www.egybtatcebit.com

18 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

A star exhibit at CeBIT 08 is Rittal’s 200 square metre green data centre demo in Hall 12.

You’re hearing all this talk about green IT. A visit to the Rittal display will show how your company can make sig-nificant changes in its carbon footprint. Not only that: the Rittal demo addresses another big corporate worry - data security.

The fully functional

RimatiX5 data centre features a raised floor, high-density climate control, free cooling, plus power distribution and back-up.

A high-availability LSR 18.6 E Security Room provides physical protection. Features include safety doors, security partitions and false floors.

“We are aiming at increased efficiency of secure voltage supplies and consumption, in particular with our flexible systems for UPS and cooling in data centres,” says Bernd Eckel, Rittal’s Executive Vice President IT. “This is of strate-gic importance for us.”

To build the demonstration Rittal has worked with sub-sidiaries Lampertz and Litcos. Lampertz is a world leader in physical data and systems secu-rity. Litcos offers consultancy services for data centre plan-ning and business continuity management.

The partners have planned

their green data centre to meet the demanding E4 formula, which guarantees optimum efficiency in the areas of energy, security, availability and synergy.

In the energy sector for in-stance the group claims to of-fer the most modern UPS with a high level of efficiency. Its rack-and-room-based climate control concept is environ-ment-friendly, making econom-ic use of resources and creating cost savings for the user.

Rittal, Lampertz and Litcos deliver security via IT safety rooms and safes for physi-cal protection of information technology.

Green IT GreenIT...........................................18 TechnologyInfrastructure..........20 Content&Document Management..................................26 EnterpriseStorage........................27 Display&Imaging

Technologies..................................29 ITServices&Consulting.............30 Web&Software- BasedProcesses...........................31 Security&Biometrics...................56 AutoID&RFID...............................58 FixedLine&Networks..................59 MobileCommunications &Devices........................................62 Carriers& ServicesProviders........................68 WirelessTechnologies.................70 Telematics,Logistics& Navigation.......................................72

Contents

Rittal’s Must-See Green Data CentreByPhilipGallagher

Rittal is exhibiting a fully functioning data centre meeting needs of efficiency, availability, security and complexity reduction. Source:RittalGmbH&Co.KG

Rittal’s green data centre meets the demanding

E4 formula.

➯ ➯ ➯ ➯

CeBIT NEWS ● 4-9 March 2008 19

IT eggheads may have a genius for miniaturisation, but while they rush to shrink our com-puters, cell phones, and other gadgets, they have been slow to do the same to the industry’s carbon footprint.

That appears to be changing. Over the past year, every major IT company has unveiled new green policies aimed at cutting

the environmental impact of their products and processes.

And this year, CeBIT has put the issue centre-stage. There will be three featured components addressing en-vironmental questions at the trade fair: the Green IT Vil-lage, the Green IT Guide and a series of presentations and conferences.

“The ICT sector has a pivotal role to play in devis-

ing solutions to promote energy efficiency and reduce the volume of CO2 emissions,” says Ernst Raue, Member of the Board of Deutsche Messe, which puts on CeBIT.

“At a time of rapidly rising energy prices, green IT offers business users the potential for significant savings in energy costs.”

CeBIT’s Green IT Village in Hall 9 is showcasing a range

of the latest technologies, in its networked office, home devices, energy-saving PCs, alternative power sourcing and other environmentally friendly innovations. At the same time, an extensive program of conferences and presentations involving specialists from busi-ness and research will aim to stimulate debate and encourage the exchange of ideas.

To ensure around-the-clock availability service provid-ers linked to Rittal can offer a comprehensive range of solutions for 100% business continuity.

Finally, says Rittal, E4 stands for synergy, with its custom-ers receiving wide-ranging and competent solutions from one source – worldwide.

Rittal’s Bernd Eckel: “We are aiming at increased efficiency of secure voltage supplies and

consumption.” Source:RittalGmbH&Co.KG

➯ ➯ ➯ ➯

CeBIT’s Green SheenByLeoCendrowicz

CeBIT’s Green IT Guide

The Green IT Guide will showcase issues, companies and initiatives on a wide range of environmental challenges facing the IT industry. Some 50,000 copies of the Guide are expected to be sold as a supplement to the CeBIT issue of Computerwoche magazine. CeBIT hopes it can become a reference book with concrete solutions and case studies on projects and sustainable economic management.

Continued on page 81

20 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness Technology Infrastructure

Around the globe, IT depart-ments in this increasingly mobile world are realising that they need to treat handhelds the same as they do PCs.

Awareness of the scale and scope of both internal and external threats has increased. Government regulations around data protection and privacy are becoming increasingly common and stringent.

High-profile stories in the media about lost customer data have tarnished company reputa-tions, damaged brand equity, and hurt the bottom line.

These factors combined have forced IT to come to the bitter realisation that ultimately it is

responsible for protecting all information and technology assets.

And it’s only going to get harder.

Longer-term trends that will drive enterprise mobility — and make it harder for IT to secure and manage it — include:• A new generation of

employees entering the workforce. The retiring Baby Boomers will shift the work-force and give way to Millen-nials, people born between 1980 and 2000. Millennials will come into your company with a higher technology IQ and different expectations of the kinds of tools that IT

provides to them.• Increasing dependence on

mobile applications beyond just email and PIM. As en-terprises push mobility onto more applications beyond just email, contacts, and calen-dars, it will become increas-ingly vital to have secure and operationally sound devices. While IT is more concerned today with simply making these work, soon they’ll focus on user experience and quality of service.

• Lower price points for mobile PCs and handhelds. The cost of laptops and smartphones is falling due to a number of different factors,

including lower manufactur-ing costs, more competition, lower distribution costs, and economies of scale. As average

Mobile Devices: A Challenge For Corporate ITByBenjaminGray,ForresterResearch

Ben Gray of Forrester: “High-profile stories about lost customer data have hurt the bottom line.”

Continued on page 24

Rittal GmbH & Co. KG – Auf dem Stützelberg – D-35745 Herborn

Tel. 02772.505-0 – E-mail info@rittal.de – www.rittal.de/media?-cn08

A new dimension in IT efficiency.

”Rit tal together“ showcases a new dimension in ef f iciency. Visit us at CeBIT 2008, and discover for

yourself why our ”Total Ef f iciency” logo is more than just a promise. Come and experience hands-on the

benef its of Total Ef f iciency for the future of your IT systems.

Live Data CenterRittal Hall 12, Stand B26

Lampertz Hall 2, Stand B38

L

Starting 4 March, Hanover Goes Green.

RITT801-006_Anz_CeBIT_cn08_225x301_GB.indd 1 21.02.2008 16:38:38 Uhr

22 CeBIT NEWS ● 4-9 March 2008

Slimming profits have hit Taiwan’s Notebook and Ul-tra-Mobile PC industry. The island and its offshore plants still hold 90% of the world notebook market, but the landscape is now populated by fewer and larger companies. The trend translates directly onto the CeBIT floor: you will

find fewer Taiwanese PC and UMPC exhibitors at this year’s fair. And expect to see a lot of low-cost PCs.

Those firms that have made it to CeBIT are worth seeing: Taiwan producers of UMPCs, Notebook PCs, Panel PCs and Ruggedised PCs – PCs with extra protection for rough or military use – can all be found in Hall 21.

Gathered in Hall 21, Stand C22, are touch tablet PC maker AMTEK, notebook PC veteran

Clevo and ruggedising specialist Samwell with its extra-sturdy tablet PCs, computers and PDAs. Billionton Sys-tems, also at Stand C22, is showing various Bluetooth and Ether-net devices as well as modems, USB/1394 host cards, adapters with wireless solu-tions for data and voice transfer and other peripheral devices.

The global PC market is developing in favour of small-screen stripped-down versions as consumers tighten their belts worldwide. Origi-nally intended for educational purposes in developing coun-tries, these low-cost PCs are making inroads among custom-ers worldwide for whom basic units offer all the computing power they realistically need.

Vying for attention in this

area are the Lenovo UMPC with its tiny hard disk and the flash memory based design by Asustek Eee (Asus is in Hall 26, Stand D39).

Among the Taiwan giants of the industry is MSI (Hall

Technology InfrastructureSolutions:Business

Cables Stand Up to Harsh Conditions and NoiseL-com’s hi-flex Ethernet patch cables utilize shielded RJ45 modular plugs professionally terminated to Category 5e require-ments. These cables feature a Halogen-Free PUR jacket which prevents breakdown when exposed to oil based lubricants, making them ideal for factory floor and process control environments. Additionally, a braided shield helps protect against EMI/RFI.

Hall 13, Stand D34

New Product

Taiwan Firms Trim Costs and Prices in Notebook and Ultra-Mobile PCsByDieterNeumann,HannoverPacificPublications

Samwell’s RuggedBook PC for demanding environments. The company also offers ruggedised PDAs.

Continued on page 25

Dieter Neumann, Senior Editor of Hannover Pacific Publications, official representative of Deutsche Messe AG in Taiwan.

Help Preserve the Earth with Supermicro High Efficiency ServersSupermicro continues to lead the way in server technology with power-saving, earth-friendly designs in its full line of SuperBlade™ servers with high-efficiency power supplies as a standard option. With high efficiency ratings reaching an impressive 93%, each system achieves significant energy savings compared to traditional power supplies.

2008

OfficeBlade™10 Blades, 50 dB In Operation

DatacenterBlade™14 Blades, 93% high Efficiency

www.supermicro.comHall 21 Stand B46, Booth A1

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EarthfriendlyBladeAdCebitDailyFA.pdf 2/28/2008 11:07:52 AM

24 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

selling prices come down for both handhelds and PCs, we’ll see an influx of new devices that IT must manage and secure.

• Faster networks and more hotspots. Fifty-five percent of enterprises have already deployed WLAN. But employees also use other

wireless networks, such as public Wi-Fi, municipal wire-less networks, and cellular networks. Plus, with 802.11n

and WiMAX just around the corner, organisations need to build their business plan for these next-generation net-works now.

• An influx of personal devices into the corporate

environment. Handhelds have introduced new procure-ment and support models into the enterprise. While the iPhone wasn’t the first consumer phone that employ-ees requested, it certainly was

the one that brought to the forefront the consumerisation of the enterprise.

• A progression of mobile security threats. Security threats have bridged the PC-to-handheld gap. But the biggest danger of informa-tion leakage will likely come in the form of a lost or stolen handheld. Opening up your network to handhelds that aren’t in compliance with your IT security and mobile policy will make the perimeter even more porous.

Benjamin Gray is an analyst at Forrester Research, where he primarily contributes to its offerings for the IT Infrastructure & Operations professional. To learn more about Forrester, please visit www.forrester.com.

Technology Infrastructure

The biggest risk of information leakage from handhelds will be loss or theft of devices.

We’ll see an influx of new devices that IT must manage and secure.

Continued from page 20

Mobile Devices: A Challenge For Corporate IT

CeBIT NEWS ● 4-9 March 2008 25

21, Stand B34), a major player in mainboards, notebooks, communication equipment and multimedia with subsid-iaries in 18 countries. MSI’s

stand sprawls over 500 square metres. Mainboard, note-book and graphic card player ECS (Elitegroup) is in Hall 21, Stand C10. GIGABYTE, another giant with 11 foreign subsidiaries and a huge portfo-lio from mobile computers to mobile phones, can be found at Hall 21, Stand C07.

The Asus low-cost PC: Inspired by NGO projects to make cheap laptops for schools in developing countries. Source:laptop.org

Flexible Tester Available for VoIP, ADSL and ISDNThe ARGUS 42 ADSL tester from intec is available as a voice tester for “Voice over IP” (VoIP) with optional support for common telephone interfaces or as an ADSL access tes-ter with options to up-grade to an ISDN/ADSL combi-tester. ARGUS 42 can be set up for Annex A, M or Annex B or have built-in support for all three. Functions include measure-ment of the maximum data rate and line parameters such as the signal-to-noise ratio and up and downstream attenuation.

Hall 12, Stand C43

New Product

Continued from page 22 Taiwan Firms Trim Costs and Prices in Notebook and Ultra-Mobile PCs

26 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Document management seems to be a never ending story. No matter what their size, compa-nies have recourse to afford-

able and powerful document management systems (DMS) solutions. This is the core mission of the DMS Arena in

Hall 3. The vision of the pa-perless office never really came true, and as a result there is an enormous market potential

for document management sys-tems, says Germany-based As-sociation of Organisation and Information Systems (VOI).

VOI estimates one third of businesses currently without DMS – particularly those with between 100 and 500 employ-ees – are now planning to in-troduce such a system. Smaller companies are still sceptical and seem to fear that a DMS might blow their IT budget. But a conventional paper archive needs more and more space and is less economical than a digital archive. Besides the environmental footprint of printed documents, the

Content & Document Management

Document-Centric Processes are the Future of PaperworkByBernhardSchoon

Display Provides Well-Rounded ViewThe 360-degree energy-saving LED display from Digidelta Internacional offers a broader visual area, reaching more specta-tors. The display is equally divided into three 120-degree screens, allowing viewers to watch video projections in a 360-degree area. Applications include lighting, digital displays and advertising. A Roadside model also is available for outdoor use.

Hall 25, Stand F33

New Product

Continued on page 67

CeBIT NEWS ● 4-9 March 2008 27

SolutionsBusinessEnterprise Storage

Storage Virtualisation Reaches the MainstreamByBryanBetts

With the growing popularity of tools such as virtual tape librar-ies (VTLs) and disk-to-disk backup, as now offered now by most of the big vendors, the idea of making one storage device look like another is no longer just blue sky technology.

Virtualising storage control-lers such as EMC’s InVista, TagmaStore USP from Hitachi Data Systems (Hall 2, Stand A20) and SVC (SAN Volume Controller) from IBM (Hall 2, Stand A10), differ in their capabilities. However, they all aim to free the user from the physical limitations of storage.

“Storage virtualisation goes hand-in-hand with server, desktop and application deliv-ery virtualisation,” says George Teixeira, president and CEO of DataCore Software (Hall 2, A30), which develops software-based storage controllers.

The huge popularity of virtual servers can cause problems behind the scenes if virtual machines are allocated

real storage on a storage area network or SAN, Teixeira says. That’s because administra-tors must manually reallocate that storage when the virtual machine is moved to a new physical server. Virtual storage makes it simpler to “move and migrate virtual machines,” he says.

In a SAN, virtualisation means that the server sees one thing - for example a 100 gigabyte disk - but behind the scenes, the storage controller might be creating that from a slice of a larger disk, assem-bling it from several smaller disks, or even allocating only as much real storage as the server needs at the time.

This latter concept is called thin provisioning. It’s just one of many services that run on top of virtualised storage. It’s useful to note that storage virtualisation is an enabler, not an end in itself.

Another service it enables is the VTL, such as the Centric-

Stor from Fujitsu Sie-mens Computers (Hall 4, Stand A04). With a VTL, the backup pro-gramme on the server sees a super-fast tape drive, but the data is really stored on disk.

Fujitsu Siemens recently added a ver-sion of CentricStor that backs up data to virtual tape, but can then optionally save it to a real tape drive in the background.

“When backing up data, enterprises must also take into account the importance of the data and how quickly it is possible to access it,” says Helmut Beck, Vice President of storage at Fujitsu Siemens Computers. “Users can now decide freely what storage medium they want to use for what data.”

Storage virtualisation enables and enhances many other ser-vices. For example, as well as

selling a VTL, software devel-oper FalconStor (Hall 2, Stand E55) offers a storage manage-ment system called Network Storage Server. This includes features such as data replica-tion for disaster recovery, ap-plication snapshot agents and fail-over capabilities. All these rely on the underlying storage being virtualised.

Keeping records safe: virtual storage offers backup options aplenty.

DataCore’s George Teixeira: virtual servers need virtual storage.

Enclosures Double Storage SpaceDual Bay Enclosures from A-Tec Subsystems support two hard disk drives simultaneously. The HD-3206-U2S with USB2.0 inter-face supports two 3.5-inch SATA HDDs. The HD-3206-SRD fea-tures a USB2.0 and eSATA combo interface with more function for Raid 0, Raid 1 and Raid 0+1. Both units are easy to install and feature a high level of security. Also included are100-240 VAC AC input, 12V4.2A, 48Wdual output DC output and a 5cm internal fan.

Hall 23, Stand A01/2

New Product

28 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Storage is going green. The eco-spotlight shone first on servers and their energy-hun-gry processors. But it wasn’t long before we noticed data storage consumes large amounts of power too.

Industry estimates suggest as much as 30% or 40% of a data centre’s power consumption - and therefore 30% or 40% of its cooling costs - may arise from storage.

Some of this is obvious. Modern disk drives for in-stance can run remarkably hot - and the faster they spin, the more power they take.

There are other culprits too though, such as storage

networks - with each SAN port consuming several Watts of power - and tape libraries.

Processors can slow down when not under load, but what’s the equivalent for

storage? Tom Clark, principal analyst and resident SAN evan-gelist at Brocade Communica-tions (Hall 2, A10), highlights information lifecycle manage-ment (ILM) and its ability to migrate less critical data to tiers of slower storage, such as SATA disk and eventually tape.

Also helpful is MAID (mas-sive array of idle disks) tech-nology, which powers down its disk drives until they are needed, he says. Suppliers of MAID-type arrays include Co-pan, Nexsan and Hitachi Data Systems (Hall 2, Stand A20).

“Compressing data on disk and eliminating redundant copies of files via data de-du-plication can also help,” Clark says. Companies with de-dupe technology include EMC (Hall 9, Stand C60), FalconStor (Hall 2, Stand E55), Microsoft (Hall 4, Stand A26), Network Appli-ance (Hall 9, Stand C60) and Symantec (Hall 9, Stand C60).

Infortrend (Hall 2, Stand A31) is taking another ap-proach with its EonStor B12F,

a disk array that uses 2.5-inch hard drives - more often found in laptops - instead of the usual 3.5-inch drives.

“Smaller, lighter platters mean power consumption is lower, so there’s less heat to remove too,” says Alex Young, Infortrend’s technical director. “It does require more spindles but that brings more data throughput.”

There is no one-size-fits-all approach here, Young adds. You need to use the storage product that best suits the

application’s performance and efficiency demands.

More and more storage developers are realising they can save power by introducing an idle mode of one sort or another. A recent convert was Quantum, which added a green mode to its LTO-4 tape drives, shutting off power to compo-nents inside the drive when it is idle or on standby.

Another option is Flash memory, which uses less power than spinning disks and is faster too. It is significantly more expensive though.

Yet a lot can be done by making better use of the storage you already have, says Juergen Arnold, chairman of storage networking association SNIA Europe.

“Data de-duplication, virtu-alisation and storage consolida-tion also reduce the amount of physical storage required, thus cutting down on hardware and an organisation’s carbon footprint and ultimately lower-ing its OPEX and CAPEX,” he says.

Arnold highlights projects such as the Green Grid and SNIA’s own Green Storage Ini-tiative as useful sources of help and information in this area.

Enterprise Storage

Green Storage: How to Cut Power Consumption and Cool CostsByBryanBetts

Tom Clark, principal analyst at Brocade Communications.Smaller drives use less power, says Infortrend.

There is no one-size-fits-all approach here

CeBIT NEWS ● 4-9 March 2008 29

SolutionsBusiness

While there are signs that cur-rent economic conditions in the United States are depress-ing tech spending by enter-prises, there are enough growth factors for enterprise printing for Lyra Research to forecast modest but positive growth for enterprise printing over the next several years.

The sweet spot for en-terprise printing is in colour MFPs. This is the product of two trends: one toward multi-functional devices and away from single function printers, copiers, and fax machines; and one toward colour rather than monochrome devices.

The trend toward multifunc-tionality has been building for some time. Vendors have been improving the functionality and cost performance of their multifunctional devices at the same time that their enterprise customers have been trying to reduce their device footprints and printing infrastructure costs by consolidating many standalone printers, copiers, and fax machines into fewer multifunctional devices.

The trend towards colour is more recent. It is only in the past 18 months that the prices of colour devices have fallen to the point where enterprises can accept them. Desktop colour laser printers can now be bought for as little as US$300. Desktop colour MFPs have come down to as low as $500. The price differential be-tween colour and monochrome A3-sized devices has shrunk significantly recently. Cost per page for colour remains an ob-stacle, but vendors are provid-ing enterprise customers with tools to control access

to colour printing, and to apportion colour printing costs where they belong.

There are several underlying growth factors for enterprise printing. The first is printer (and printing) management. Enterprises are always looking

for places to cut costs, and are now increasingly turning their attention to printing costs in

their organisations. Recognis-ing this, printer (and copier) vendors are providing enter-prise customers with better and better tools for measuring and analysing printing costs. Using these, enterprises are rationalis-ing their printing as they have rationalised their computing and communications infra-structures for years now.

The other major underlying growth factor for printing in enterprises is the increase in the marriage of printing de-vices with business processes. Multifunctional devices can both capture paper documents for insertion into electronic en-terprise workflows, and provide

an outlet for paper documents to be produced from corporate workflows at the places where

Display & Imaging Technologies

Colour and Multifunctionality Lead the Way on the Printer MarketBySteveReynolds

Lyra Research senior analyst Steve Reynolds.

Continued on page 49

Printer (and copier) vendors are providing enterprise customers with better and better tools for measuring and analysing printing costs.

30 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Defiant Indian IT Firms Join the Big LeagueByBernhardSchoon

The Indian subcontinent is no longer a low-cost alterna-tive for Western companies to outsource IT work. Indian IT outsourcing experts such as Satyam (Hall 4, Stand C64) are making their portfolio avai-lable to customers worldwide and using Western marketing models to keep up their growth even as a weak dollar pinches their margins.

“Indian experts are beco–ming more and more competi-tive with vendors from indus-trialised countries”, says Aloke Palsikar, Vice President and Regional Director of Central Europe for the Indian com-pany. Indian companies such as

Satyam, Tata Consultancy Ser-vices, Infosys Technologies and Wipro have seen their global market share boom in recent years, Palsikar says. Satyam alone employs 42,500 people in 61 countries and serves 630 clients.

India’s former coding factories have developed into sophisticated outfits that sell consulting, systems integra-tion and outsourcing solu-tions. Leading Indian service providers are now listed on the Nasdaq, NYSE and other stock exchanges. They have an attractive profile that has for several years secured double-digit profit growth:

a high level of industry and functional expertise alongside long-standing experience with technology and global delivery models.

There are questions of whether such growth can con-tinue in the face of the Indian rupee’s gains against the US dollar. The results are being felt already: Satyam’s year on year net profit growth slumped to 28.6% from more than 40% last year – a trend shared by its fellow Indian market leaders Tata, Infosys and Wipro. Still,

there is talk of accelerating expansion in Europe and the USA, and of mergers and buy-ups that would ensure rapid access to foreign markets.

And Satyam is not shy about using Western-style marketing techniques to improve its brand: still largely unknown to the public, Satyam will be sponsoring the FIFA World Cup in 2010 and 2014 and be the sole IT service provider of the football championship. Whatever it takes to become as known as its Western rivals.

Blending western business with Indian traditions: the headquarters of Satyam in Hyderabad.

IT Services & Consulting

Service Ensures the Right Personnel for the JobAmadeus FiRe Consultants provide specialized, well-devised and efficient human resources solutions for temporary staffing, specialized recruitment and interim management I the areas of accounting, banking, office and IT services. Clients can elaborate the exact tasks and consequently the exact type of job specifica-tion and qualifications required of a person to fulfill such tasks and can benefit from the comprehensive knowledge and experi-ence of the staff and specialists. Each individually drawn contract receives the best know-how and at the best conditions, available on short notice.

Hall 6, Stand C02

New Product

Improved Solutions from AvangateAvangate BV, a provider of electronic software distribution and reseller management for software vendors, is presenting a newly structured commercial offer for Micro, SMB and Enterprise levels that appropriately balances online payment support, web market-ing services, affiliates networking and channel management tools. In addition to its web-based version, the Avangate Reseller Management System (ARMS) is available now as stand-alone edition and fully integrates with Avangate payment solution.

Hall 6, Stand K05.

New Product

CeBIT NEWS ● 4-9 March 2008 31

SolutionsBusiness

Business Process Management (BPM) and Service Oriented Architectures (SOA) are an essential task for any CIO who wants an up-to-date IT infra-structure. For this target group the combined SOA and BPM

World (Hall 3, Stand C45) offers an exhibition area and an open congress forum that this year merges with CeBIT’s Business Intelligence and Enterprise Information inte-gration forum.

The SOA World concept has been updated: mid-sized organisations with up to 500

employees can now benefit from SOA solutions that until last year were a domain of big business. Another innovation is the merging of SOA and BPM, an idea that comes straight out of latest Gartner Group re-search: the group has placed in its magic quadrant those BPM vendors who can manage busi-ness processes based on SOA.

Watching the effects SOA and BPM from the bottom up, the area studies the role that these two elements play in the working days of employees and departments rather than IT architects and analysts.

SOA BPM World has a floor space of more than 600 square metres and covers six core topics: BPM, SOA assess-ments, governance, integra-tion and modernisation; data management and productivity in the development of vertical

solutions. In several demonstration

projects, several vendors show their products working in conjunction with one another. Visitors can learn about the

benefit they most need from successful SOA, be it more agile and flexible IT systems, automation of processes, or making existing systems last as long as they can.

Web & Software-Based Processes

SOA: No Longer Just For Big BusinessByBernhardSchoon

The target group for Service Oriented Architectures has been expanded to medium-sized organisations.

The SOA World concept has been updated: mid-sized organisations can now benefit from SOA solutions.

Comprehensive Software Solutions Benefit BusinessSAP will present integrated solutions for businesses of all sizes and for all industries. In addition to SAP Business One and SAP Business All-in-One, the company will be showcasing SAP Business ByDesign on-demand software solutions for midsize companies and technolo-gies. Included will be information on emissions management solutions as well as enterprise service-oriented architecture and comprehensive business applications.

Hall 4, Stand D12

New Product

32 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

One overriding theme will dominate the digital connected home agenda in Europe dur-ing 2008: the battle between “Over the top” video services and traditional service provid-ers offering managed IPTV services. Already in the US we see growing numbers of Inter-net users accessing video over the open Internet: not only “user-generated content” from the likes of YouTube, but

increasingly also professionally de-veloped program-ming such as TV shows and movies. Europe is set to follow suit. Several broadcasters have been increasing the availability of their TV programming on the Internet for some time.

Today users access most of this content via an Inter-net-connected home PC. The challenge for technology and device providers is to bridge the gap between the PC and the TV so that web content can be accessed on the big screen. Such products have been available for some years from smaller companies and new entrants, but are generally expensive and difficult for the average user to set up and use.

Their performance has also

been limited by the capabilities of home networks to support high quality video streaming, particularly those that use wireless LAN technologies.

Apple’s Apple TV device was intended to solve some of these problems but has failed to establish itself in the US. Clearly there is a major new revenue opportunity for any company that can bring web

SolutionsHome & MobileConsumer & Home Electronics

The Digital Connected Home: Key Themes for 2008ByDavidMercer,VicePresidentandPrincipalAnalyst,StrategyAnalytics

Will 802.11n routers such as this D-Link model unleash streaming Internet TV into European homes?

European Digital Consumer Electronics Market 2007Total Retail Market Value: $79.5m

➯ ➯ ➯ ➯

Consumer& HomeElectronics..........................32 HomeEntertainment.....................34 Computers&Peripherals............36 Imaging&Printing........................40 Personal&MobileStorage.........46 MobileCommunications &Devices........................................50 Telematics&Navigation..............54

Contents

Visitors wanting a first-hand look at how digital technology is transforming the home must visit the “digital living @ future building” display in Hall 21, consisting of 20 completely furnished, digitally equipped interiors demonstrating the latest in consumer electronics and home networking.

CeBIT NEWS ● 4-9 March 2008 33

TV to the TV viewing mass market.

2008 will see the arrival of at least part of the answer to these challenges, with the widespread availability of the new 802.11n Wi-Fi standard. This has now been certified by the Wi-Fi Alliance. 11n should

quickly penetrate mainstream home PC markets, and, over time, will also become the wireless flavour of choice for connected digital media devices and wireless home networking devices.

We expect to see major manufacturers introduce Internet-connected TVs and other consumer electron-

ics devices in Europe during 2008. Each manufacturer will take a different approach to Internet connectivity into big-screen TVs. Some will use it to provide managed data ser-vices; some will offer online customer support; others will go as far as introducing their own online video services. All manufacturers will be hop-ing that such innovations will help to stem the price erosion that will continue to affect Europe’s US$40bn flat panel TV market.

Strategy Analytics provides analysis and advice on a wide range of digital and connected home issues to the world’s leading industry players. Full details are available at www.strategyanalytics.com. Comments on this article should be sent to dmercer@strategyanalytics.com. Analyst blog: http://www.strategyanalytics.com/blogs/dmercer.

We expect to see major manufacturers introduce Internet-connected in Europe during 2008.

➯ ➯ ➯ ➯

Media Player Takes Data from PC to TVThe Media Player HDD from Argosy features with built-in HDMI & SCART - HV358T. It enables users to download through PC and directly playback on TV and is compatible with most media file and subtitle formats. Features include on-screen file naviga-tion, multi-language support (UNICODE) and support for both FAT32 and NTFS. Upscaled video output is 720p/1080i. Included are playlist, private folder and DVD menu support.

Hall 23, Stand A08

New Product

34 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

The battle over who will con-trol the home network is still undecided. Consumer electron-ics companies and IT compa-nies are fighting for dominance in the connected home.

IT companies have made inroads into the home by con-necting PCs with peripherals wirelessly and by connecting users to the Internet. However, the real battle involves con-necting consumer electronics devices to a home network and sharing digital audio and video content around the home.

Microsoft (Hall 4, Stand A26) is leading the way with its Windows Home Server. Announced just over a year ago, the software was finally released in November and products are now beginning to appear on the market. Win-

dows Home Server monitors the health and security status of home computers and can stream media to other devices in the home, such as Xbox 360, allowing users to enjoy digital music, photos and videos on their TV. It also automatically

backs up Windows XP-based and Windows Vista-based home PCs each night and pro-vides a central place to organise digital documents and media. It includes a free Windows Live Internet address to access the home server from virtually anywhere and share content with friends and family.

Forrester Research fore-casts home server adoption will reach millions of house-holds in the next five years.

“Windows Home Server will spearhead the growth of an important new product category,” says JP Gownder, Principal Analyst at Forrester Research. “The proliferation of consumer digital assets creates a need for the functionality of a home server. And multi-PC households are growing rapidly, along with home networks.”

A number of companies at CeBIT have products based on Windows Home Server. The HP (Hall 6, Stand C24) Media-Smart Server, is one of the first and comes in 500GB or 1 Terrabyte versions.

Fujitsu Siemens Computers (Hall 3, Stand C56) is show-ing its Scaleo Home Server

1900, which offers 1 Terrabyte capacity across two hard drives, Gigabit Ethernet and advanced power management features. Near-silent in operation the server comes with special en-ergy management software that minimises power consumption but nevertheless guarantees on-demand system availability.

Maxdata (Hall 25, Stand D40, (F106)) has a Windows

Touch, Test and Experience the Digital HomeByBernhardSchoon

Home Entertainment

Raid Subsystem is SMART choice for Enterprise Storage The Yotta B series from Axus 24-bay Raid subsystem is based on highly scalable SAS performance with 12 GB, consisting of four simultaneous links of 3 GB. It offers dual porting of drives for redundancy, and an SAS expander capable of supporting up to 128 SAS/Sata2 devices. Other features include modular designs, multiple Raid selection, instant availability, background initializa-tion, array roaming, online capacity expansion, online Raid level and stripe size migration, SNMP, SMART (Self-Monitoring, Analy-sis and Reporting Technology) capability, and easy management.

Hall 21, Stand C22

New Product

The Home Server: Serving the Connected HomeByKeithWaller

Fujitsu Siemens’ Scaleo Home Server gives users access to multimedia content at home or by Internet.

“Windows Home Server products are beginning to appear on the market.”

Continued on page 74Twenty rooms behind an illu-minated siding, fully furnished and equipped with every imag-inable gadget. That’s the digital living @ future building, on display in Hall 21. The rooms reflect the EUR13 billion mar-ket in Germany alone created by the appetite for consumer electronics that change the way we live and work.

The rooms look futuristic but they may be reality soon: work spaces, bathrooms and kitchens all offer enor-mous potential for digital support and networked applications. The final vision might be wireless connectivity between all devices in the home.

The digital living @ future building consists of separate 20 square metre rooms, each showing various scenarios. Independent exhibitors show off their vision and solutions for digital lifestyle and the inte-gration of professional work-flows into the home. There are guided tours for groups, architects and designers to glimpse the future of homes and work-spaces.

UK firm Digital Living develops

home solutions to manage energy

and water usage and link safety and

security devices.

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36 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

European demand for note-books is very strong. It is driven by extensive product offerings from manufacturers who are supplying increasingly attractive designs.

As notebooks pack in more

features they have been able to take the place of desktop PCs, with users paying little or no extra price premium for mobil-ity. As a result, notebooks sales now represent more than 50% of total PC sales.

This trend is set to continue. According to market research-ers IC Insights, notebook

PC unit sales are forecast to increase at a compound annual growth rate of 18% from 2000 to 2010 compared to a com-pound annual growth rate of 4% for desktop PCs.

Competition among manu-facturers has also put down-ward pressure on prices, which are attracting both first-time and second-time buyers.

CeBIT visitors can see many new ideas and designs from notebook suppliers. For ex-ample, expect a lot of slim-line designs. The stir caused by the release of Apple’s super-thin MacBook Air laptop means other manufacturers will be looking to grab users’ attention with similar products.

Toshiba’s stand (Hall 25, Stand D40, (E101)) is always worth visiting if you’re inter-ested in the latest in notebook developments. The company has developed a new Qosmio concept model integrating Toshiba’s new SpursEngine, a co-processor derived from the high-performance Cell Broad-band Engine and Toshiba’s advanced image processing technology. They say this brings new levels of processing power to notebooks.

Toshiba is also showing its Qosmio G45-AV690 - the world’s first notebook to fea-ture an HD-DVD-R/RW opti-cal drive. The drive provides Qosmio notebook users with a multimedia machine that can burn, erase and re-burn data, including home-videos, entire photo albums and music librar-ies onto a single HD DVD rewritable disc. The drive can also play HD DVD movies in the highest quality possible.

Hewlett-Packard, (Hall 3, Stand C40) is another company offering users the chance to watch high definition mov-

ies on their notebooks. The company’s Pavilion HDX laptop comes with a 20.1-inch high-definition display capable of handling 1080p high-defini-tion TV. Users must choose between optional HD-DVD or Blu-Ray Disc drives to play back the movies.

Visitors to CeBIT will find another split developing in the notebook market. On the one hand we have a new generation of notebooks sport-ing solid state drives. On the other notebooks using hard drives are now able to offer enormously increased capacity

Computers & Peripherals

Innovation Drives Notebook SalesByKeithWaller

“Expect a lot of slim-line designs.” Thin is in for notebook

manufacturers like Toshiba.

➯ ➯ ➯ ➯

New Product

Memory Module Features “Cool” DesignThe APOGEE GT DDR3 2000MHz memory module from Walton Chaintech is 100% tested for quality assurance and compatibil-ity and suited for gaming or other multimedia applications with high computing needs. It uses a Cool It Smart™ heatsink design and is avail-able in 2GB dual channel kit (1GB×2). The device is rated to run CL 9-8-8-24 to maximize the operation of the latest Intel platforms.

Hall 21, Stand A30

CeBIT NEWS ● 4-9 March 2008 37

thanks to recent technological developments. Hard disk drive manufacturers are pushing the limits of hard drive design to cram more storage into note-book drives. Samsung (Hall 26, Stand D60) says it will have a 500 gigabyte model available in March while Hitachi (Hall 2, Stand A20) is planning to beat it to market with its own

500 gigabyte model at around the same time.

Asus (Hall 26, Stand D39) has already devel-

oped a notebook featuring two of the Hitachi drives - al-lowing it to claim the world’s first 1 terabyte notebook.

Other notebook manufac-turers worth a visit include MSI Technology (Hall 25, Stand D40, (P101)), Panasonic (Hall 26, Stand B40), Packard Bell (Hall 25, Stand D40, (P103)) and Fujitsu Siemens (Hall 9, Stand C60).

HP’s Pavilion HDXEntertainment Notebook: users can chose

between HD-DVD and Blu-ray drives.

Digital Frame Combines Sights and SoundsPrinceton Technology’s high resolution digital photo frame enables users to view digital photos in slide show or in a still picture. It also can play video files such as MPEG1, 2, and 4 and play MP3 music. Resolution is 480x234 pixels. The frame sup-ports MS, SD,MMC & XD along with JPEG picture browsing. The user menu supports several languages. Optional audio and video outputs are available.

Hall 21, Stand C41

New Product

➯ ➯ ➯ ➯

38 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

Once restricted to education and business uses, falling prices have turned projectors into home entertainment devices.

The days of the bulky over-head projector are long gone. Projectors nowadays are get-ting smaller and smaller while still offering the big screen experience.

At CeBIT visitors will find projectors to suit all applica-tions and price ranges.

Samsung (Hall 26, Stand D60) has a new HD-ready SP-A400B projector that looks equally good in the office or in the home. Boasting a high contrast ratio of 2500:1 and Samsung’s BrilliantColor technology, it shows all your photos and movies in their best light. Sansung’s BrilliantColor technology utilises six separate colours: red, blue, green, cyan, yellow and magenta for a wider variety of accurate, vibrant colours that won’t fade over time. BrilliantColor enables a 50% increase in brightness of colours and expands the colour pallet beyond only three basic colours offered by traditional LCD technologies. With its sleek designer look and piano-black finish, the projector

will blend into any home. It offers 1280 x 768p WXGA resolution.

Epson’s (Hall 23, Stand B18) EMP-6110 projector is a XGA resolution projector engineered to operate in large, dusty environments such as factories, work-shops and technology or art classrooms. The sealed casing on the projector, long lamp-life and innovative air filter design mean the projector requires very little maintenance. Ac-cording to Epson this makes it the projector of choice for challenging installations such as high ceilings where hands-on maintenance can be more demanding.

Incorporating Epson’s pat-ented 3LCD technology and a high-brightness 3500 ANSI lumens lamp, the new projector offers excellent picture qual-ity even in larger rooms. The EMP-6110 boasts a lamp-life expectancy of 3,500 hours in high-brightness mode, ensuring the product is both easy and economical to maintain.

Remote monitoring and diagnostic assessment is made

possible thanks to the Epson EasyMP software, which gives advance notice of any potential maintenance required, eliminat-ing the expense, inconvenience and time spent solving any problems after they occur. A web browser generates email alerts and provides essential information including the temperature status or when air filters or projector lamps need to be changed.

BenQ (Hall 25, Stand D40, (O104)) has launched the SP870 digital projector - an ultra-high bright-ness projector with a high brightness level of 5000 ANSI lumens meaning users will no longer have to turn off lights when delivering presentations - thus maintaining a fully lit environment for tak-ing notes or reading through documents. Weighing at 4.9kg, the SP870 is able to project a 1024 x 768 XGA resolution at a 2000:1 contrast ratio.

Projector special-ist Shenzhen ACTO Digital Video (Hall 20, Stand D01) is showing its line of LCD/DLP Projectors and Rear

Projection TVs. New from the company is the AT-X5200 LCD multimedia XGA pro-jector, which offers a native resolution 1024 x 768, a bright-ness of 2000 ANSI lumens and contrast ratio of 300:1.

Computers & Peripherals

Projectors For All PocketsByKeithWaller

Gone are the days of bulky projectors: small low-cost models are entering home entertainment.

Epson’s new EMP-6110 is designed to perform in large, dusty environments using filtration technology.

CeBIT NEWS ● 4-9 March 2008 39

Low Cost Home Connections

The low-cost Smart Node S-DTA from Patton Electronics con-nects existing ISDN phones or PBXs to any VoIP system for two concurrent voice or T.38 fax calls. Designed for the ISDN home or small office, it can seamlessly connect up to eight ISDN termi-nals (or a PBX) over the S-bus to a service provider or private VoIP network. Built-in S0 line power eliminates the need for an external power supply.

Hall 13, Stand A58

New Product

Belkin Introduces DisplayPort Technology ByKeithWaller

Belkin’s new DisplayPort - expected to replace

DVI and VGA cables.

Belkin (Hall 25, Stand E84) has announced its new DisplayPort (DP) Cable, a high-definition digital audio video cable for computing displays, graphic cards, and laptops. It will ship in Europe later this year.

Expected to replace DVI and VGA, DP is considered the HDMI equivalent for comput-ers, providing both high-defini-tion digital audio and video via one cable.

With the DisplayPort Cable, you can view movies and photos at 1080p picture clarity on your PC monitor; have a smaller connector footprint compared to DVI and VGA; future-proof yourself when DVI and VGA are slowly phased out -starting in late 2008 -as DP adoption increases

IDC forecasts that Display-Port penetration in PCs will

represent 34% of the market share in 2010.

Chris McGugan, Vice Presi-dent of Product Management at Belkin explains: “Like USB

almost a decade ago, we believe DisplayPort is poised to have a significant impact on computer connectivity. And, like USB, we intend to be a leader in intro-

ducing a well-designed line of solutions that make transition-ing to and connecting Display-Port devices seamless for our customers.”

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40 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile Imaging & Printing

A Rainbow of Choice: Printers Offer Mobile, Monochrome and Green SolutionsByKeithWaller

Here at CeBIT we expect to see colour everywhere. But in the printer market mono-chrome models still manage to hold their own against colour - especially personal monochrome devices. Accord-ing to market researcher, Lyra Research, a number of printer manufacturers finished the year by upgrading their existing personal monochrome laser machines or even expanding their product lines.

Companies like Samsung (Hall 26, Stand D60) and Brother (Hall 2, Stand D30) have been very active in this area.

If you are at CeBIT looking

for colour you are also well catered for. Canon (Hall 23, Stand B18) is showing its new Pixma MX850 Of-fice All-In-One (AIO) printer for homes and small offices. Besides the usual printing, copying, scanning and faxing capabilities the printer features an Ethernet port for network-ing - making it ideal for sharing in the home where there is a need for multiple PCs.

Besides all this, the Pixma MX850 has several environ-mentally friendly features: Energy Star compliance, duplex printing and changes in packaging.

It has a document feeder

which can copy or scan both sides of a document auto-matically. The Auto Duplexing feature permits two-sided copying/scanning of letter-sized docu-ments, without the need to manually turn over pages and re-feed the document. Consumers are able to print two-sided documents automatically as well. This unit even has the ability to scan and print at the same time, which can dramatically decrease the amount of time it will take to complete a project.

Lexmark is another com-pany to address the AIO

market for SOHO users. It has introduced the Professional Series, its first inkjet all-in-one (AIO) line to include high-yield cartridges. The high-yield ink cartridges deliver twice the yield of Lexmark’s standard cartridges and both high-yield and standard-yield cartridges will be available for this series.

According to Lyra Research, a number of printer vendors are beginning to offer end us-ers a choice of standard and high yield cartridges for their lower-end devices. Users can choose between the standard-yield SKU which has a low purchase price but prints fewer pages than the higher-yield

cartridge. The opposite is true for the

high-yield option, which costs more to purchase but delivers more pages. In the past, only higher-end machines such as

workgroup or department printers provided users with the opportunity to choose the cartridges that best met their budgets.

If you’re looking for something a little bit differ-ent in the printer line then don’t miss the Printstik from Planon (Hall 16, Stand D04).

The Printstik is a truly mobile printer which can print directly through various Bluetooth en-abled devices such as a phone or PDA. The pocket-size ther-mal printer can print at speeds of up to 3ppm and weighs only 1.5lb including battery and paper.

The Printstik mobile printer: goes where you go, syncs with laptops, PDAs and mobiles.

Green credentials: Canon’s Pixma MX850 Office AIO printer features Energy Star compliance, duplex printing and eco packaging.

Camcorder Captures Hi-Definition ImagesThe DV Vintage HD from Mustek is a high definition digital video camcorder that features MPEG-4 video recording and playback, high definition movie playback, a photo func-tion and a USB mass storage device. There is a large 2.5-inch LCD swivel screen for viewing as well as flash, self-timer, 2X digital zoom and digital effects. The cam-corder holds 128MB internal memory extendable with SD/MMC/SDHC memory cards.

Hall 23, Stand A34

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Jason CalacanisEntrepreneur in Action

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42 CeBIT NEWS ● 4-9 March 2008

SolutionsPublic Sector

Public administrators across Europe are facing a central dilemma: how to fulfil growing expectations and responsibilities with ever fewer resources. The answer, of course, lies in lean and efficient public administra-tion systems.

To address this growing area of interest and the 50,000 visi-tors that last year flocked to this part of the show, CeBIT has this year doubled the space ded-icated to public sector solutions. Some 250 exhibitors, including independent developers, public institutions and several German federal states are gathered in Hall 9. Hall 8 focuses on ITC solutions for telehealth.

The Public Sector Parc is almost a self-contained trade show within CeBIT: it provides new call-centre and adminis-trative models for town halls; advice on new European laws; solutions for traffic and town planning; infrastructure integra-tion and a series of lectures. German Interior Minister Wolfgang Schäuble will deliver the keynote address.

Public Sector Parc targets decision makers from govern-

ment agencies, educational in-stitutions or representatives of the industry. Among this year’s exhibitors are Fabasoft from Austria, Fujitsu Siemens Com-puter, IBM, Germany-based Materna, SAP and Siemens.

The Community Marketplace or “Marktplatz Kommune” addresses questions of how to instill greater efficiency in on a local level. A dedicated forum in Hall 9 features call service cen-tres, the new Doppik account-ing system for German town halls, city portals in the web, e-government and workflow and document management systems.

The Geo Information section advises public administrators on technology developed to pro-cess and use geographical data for effective traffic and environ-ment planning.

Geographical information solutions can also be relevant for insurance companies and the real estate industry in predicting natural disasters – an increasingly real prospect given today’s fears on climate change.

Public Sector Parc charts currently available analysis and display technologies and high-lights evolving trends in emer-gency services or 3D-modeling for administrative purposes.

Legal experts are on hand also to clarify the practical side of new European laws launched last summer under the EU Ser-vices Directive. For many, the implications of the Directive are

still unclear: will all IT systems have to be modified? Who will be in charge of the coherent service number 115?

Half-hour lectures in the PSP forum present the results of research projects and best-prac-tice solutions in e-government, education and public organisa-tions. The lectures are organised along three themes: towns and counties; strategic concepts for

federal and state authorities, and technologies and solutions for modern public administrations.

Public Sector Parc was designed to deliver an overview of latest e-government tools and IT in public services, such as secure data transfer between several organisations, online tax declarations or the introduc-tion of electronic signatures in public administrations.

E-Government Solutions

IT to the Rescue as Public Budgets DwindleByBernhardSchoon

No More Parking Fines?Sunhill Technologies from Erlangen has found a novel way for car owners to avoid parking fines once and for all: by mobile phone. SMS&Park allows car owners to send a text message to a premium number that then charges their phone account the desired parking fee. Not only that: the system sends a warning message when time is about to expire – giving car owners the choice of topping up their metre or dashing back before time’s out.

Sunhill Managing Director Matthias Mandelkow shows off his parking solution to Thuringia Prime Minister Dieter Althaus.

The Public Sector Parc may be regarded as the leading trade show for public services and administrations.

E-GovernmentSolutions...............42 E-Health/Telehealth Solutions.........................................44

Contents

Visitors wanting a first-hand look at how digital technology is transforming the home must visit the “digital living @ future building” display in Hall 21, consisting of 20 completely furnished, digitally equipped interiors demonstrating the latest in consumer electronics and home networking.

CeBIT NEWS ● 4-9 March 2008 43

Renting Customer Support by InternetByBernhardSchoon

Marketing campaigns, individual sales and service and support delivery require a comprehen-sive understanding of customer data. Sage (Hall 5, Stand B16), the third largest vendor of ac-counting software worldwide with 14,000 employees and 5.5 million customers, has now released SageCRM.com as a hosted service for CRM.

Starting at EUR21.00 per month per seat, users get a

browser, personal registration and a password to access the software. The monthly fee includes support and online training and there is no fur-ther investment in hardware, software and installation. The hosting facility is in a data cen-tre in Atlanta, Georgia which is certified by security standard SAS 70 Type II.

The functionality of the managed service corresponds to

the licensed Sage CRM packet. It allows sales management including pipeline management, forecasting and reporting. In marketing it supports campaign and communication and lead management. For support and service departments, SageCRM.com offers a fast online access to customer requests, call histo-ries, email and documents.

Besides a complete bidirection-al synchronisation of contacts,

calendars, tasks and email with Microsoft Outlook, SageCRM.com data can be accessed through Outlook. A solo client for laptops is available as an option: this software lets a user process data offline on his machine. As soon as there is Internet access avail-able the data are synchronised. After gathering several thousand users in the US and UK the online software is now available in Germany as well.

44 CeBIT NEWS ● 4-9 March 2008

SolutionsPublic Sector

Digital data management and IT systems can improve health-care effectiveness significantly. On Friday and Saturday CeBIT is hosting the 2-day TeleHealth fair for the second year run-ning in Hall 8. Targeted at health organisations and health professionals, the fair will focus on recent progress and emerg-ing trends in medical IT for both public and private health systems.

The central focus of this year’s TeleHealth show is its eHealth section, which looks at questions of how to achieve international medical standar-disation under rising financial pressure.

The congress, exhibition and meeting areas adopted from last year’s start are in Hall 8 next to the Public Sector Parc. The exhibition space will showcase products, practical examples and lectures on newly emerging medical routines for an inter-national audience. It covers IT solutions and applications for telemedicine, healthcare man-agement or healthcare projects.

Last year’s show featured 67 exhibitors from Europe, Asia and the Americas. This year, exhibitors include Atos Worldline, BodyTel GmbH, Deutsche Gesellschaft für Tele-medizin, Fraunhofer Institut IPMS, T-Systems, Utimaco Software and VDE. Organisers expect 10,000 visitors. Here’s what they can expect:

Day 1: TeleHealth opens on 7 March at 10:30. The day’s highlight, organisers say, is a roundtable discussion on “Helping Healthcare Systems Cope with Increasing Demand and Decreasing Budgets - New Solutions and Approaches” at 13.00. Earlier in the day,

at 12:00, visitors can watch a best practice show entitled “Telematics infrastructure in today’s Germany.” A session on Telemonitoring will showcase successful providers at 16:00.

Wrapping up the first day, “Networking Night” aims to facilitate new contacts and discussions with potential busi-ness partners. Among them are medical practitioners, service providers, equipment manu-facturers, hospitals, clinics and rehab centres as well as health insurance organisations and

nursing services. Day 2: 8 March kicks off

at 10:00 with a workshop on “Quality assurance and risk management” by the Swiss Society for Telemedicine and eHealth. A live demonstration on “TeleMed in Germany” will follow from 11.30 to 13.00. CeBIT partner country France takes over the show at 13:30. The show will end with a best practice documentation about a T-city project in Fried-richshafen at Lake Constance, at 16.30.

E-Health/Telehealth Solutions

Healthcare Benefits From Technological ProgressByBernhardSchoon

IT-supported systems have become essential in diagnostics, therapy and administration of healthcare processes.

Must-See Technology For HealthcareByBernhardSchoon

Strolling through the show, you will find various medical products for clinics, doctors and public healthcare organi-sations. Austria-based g.tec Guger Technologies (Hall 8, Stand B34) is showing OEM-versions of embed-ded computer hardware and wearable computer products. Cardiplus Internacional (Hall 8, Stand B10) from Seville in Spain presents its compact Cardiotest Plus.

This device was designed for four-minute electro cardio-graphs which can be stored and transmitted by telephone.

CardGuard (Hall 8, Stand A10) shows its wireless healthcare system PMP4. This provides tools for screening, monitoring and managing of general consum-er health, disease manage-ment and fitness.

The ICW Professional Suite of InterComponent-Ware (ICW, Stand B15) enables communication and data exchange with the LifeSensor personal health record and networking of participants throughout the healthcare system.

TheraOpt of Atheso (Hall 8, Stand B33) has devel-oped software to fit into the workflow of doctors and pharmacies. It is based on an encyclopaedia of medicine and matches drugs with a patient’s age, sex or allergies to calculate the ideal prescription.

Location Finder Aids in Rescue ApplicationsBornemann’s Rescue Dobber is a mobile location-finding device based on GPS technology. When the emergency call button is pressed, an alarm call is transmitted in seconds, giving the current location of the caller. The system also has a geofencing function, giving users the option of setting up protected zones. As soon as

the transmitter leaves or enters the selected area, an alarm signal is sent. All the tracking data are stored in

memory and can be graphi-cally reproduced at any time

in map form. Hall 15, Stand B14

New Product

ITC-Based health care has emerged as a primary IT trend at CeBIT.

The Leading Business Event for the Digital World

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The Leading Business Event for the Digital World

4 – 9 MARCH 20083 – 8 MARCH 2009

HANNOVER, GERMANY

For further details please contact: Deutsche Messe · Messegelände · 30521 Hannover, GermanyTel. +49 511 89-33113 · Fax +49 511 89-33140 · info@cebit-events.com · www.cebit-events.com

CeBIT EVENTS WORLDWIDE

20 – 23 NOVEMBER 2008, ISTANBUL, TURKEY

info@hf-turkey.com – www.cebit-bcs.com

10 – 12 JUNE 2008, SAN DIEGO, USA

info@isce.com – www.isce.com

7 – 12 OCTOBER 2008, ISTANBUL, TURKEY

info@cebiltbilisim.com – www.cebitbilisim.com

International Trade Fair for Information Technology, Telecommunications, Software & Services

27 – 30 OCTOBER 2008, SHANGHAI, CHINA

info@cebit-events.com – www.cebit-asia.com

International Conference on ICT Solutions & Products for Materials Handling & Logistics

20 – 22 MAY 2008, SYDNEY, AUSTRALIA

cebit@hannoverfairs.com.au – www.cebit.com.au

International Trade Fair and Conference for Satellite Communications, Broadcasting and TV Content – a CeBIT Event

International Satellite & CommunicationExchange Conference and Expo – a CeBIT Event

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46 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

Revenue from removable memory cards for cell phones is booming. Last year market researcher ABI estimated shipments of memory cards to be worth more than US$7 billion, dwarfing shipments of Bluetooth, wired and other headsets worth $5 billion.

Memory cards will remain the highest revenue-generating mobile phone accessory cat-egory for the next five years, ABI predicts. Memory card suppliers at CeBIT include China’s Biwin Technology (Hall 23, Stand B40(1)) and Hong Kong’s Coby Manufac-turing (Hall 19, Stand B44).

“Memory cards for hand-sets are bought by users sepa-rately from the handset pur-chase, whereas an increasing

number of headsets are now being supplied inbox with the handsets,” says ABI Research analyst Shailendra Pandey.

“Earlier handset vendors only provided wired headsets, but now even Bluetooth head-sets are being presented inbox with the handsets. So, greater

aftermarket sales of memory cards versus increasing inbox sales for headsets are resulting in stronger growth and higher revenue from memory cards when compared with head-sets.”

Micron Technology, Nokia, Samsung, Sony Ericsson, Spansion, STMicroelectronics and Texas Instruments recently announced they would support the creation of a Universal Flash Storage (UFS) specification for use in mobile phones, digital cameras and other CE devices. This move is likely to fuel the growth of the memory card market.

The UFS norm, expected to be finalised in 2009, will provide a single memory standard

for embedded memory and removable memory cards — eliminating the need to have adaptors for different memory card formats.

“In the coming years a greater number of handset accessories will be supplied inbox,” says Pandey.

“Handset vendors recog-nise that to boost sales of high-end, feature-rich mobile phones and smartphones, they need to offer accessories that allow users to benefit fully from the multimedia features in those handsets.”

ABI Research expects the market for mobile phone accessories to grow steadily for next five years, generat-ing more than $80 billion in revenue in 2012. Continu-ing innovation and further advancements in technology — coupled with the increasing desire of customers to person-alize their handsets — bode well for the future of the market.

An immediate example this year, says ABI, has been iPhone sales boost-ing the cellphone

accessories market. iPod ac-cessories have grown into a separate billion-dollar industry, driven by an ongoing trend for consumer technology person-alisation. iPhone accessories, from Vendors such as Belkin (Hall 25, Stand E84) and Car-comm International (Hall 14, Stand j09), look set to follow the same path.

Personal & Mobile StorageFor the table of contents of this section please refer to page 32

Memory Now Highest Revenue-Generating Mobile Phone Accessory

“Now even Bluetooth headsets are being presented inbox with the handsets”

A microSDHC memory card

from SanDisk for the RIM Blackberry 8830 (both companies Hall 26).

iPhone extras will help drive cellphone accessory revenues to US$80bn by 2012 says ABI Research.Source: © 2008 ABI Research

Headsets

Removable Memory Cards

US$ 7 bn

US$ 5 bn

Cellphone Removable AccessoriesEst. Shipment Value 2007

Whatever their passions, your customers are counting on SanDisk to let them enjoy, store and share their precious photos, music, video and data. Thanks to their trust, SanDisk has grown to become the world’s largest supplier of flash storage cards in all popular formats for smartphones, still and video cameras, USB drives, solid state drives and audio/video entertainment players. SanDisk gives your customers the right products to fuel their passions. No wonder more people on the go, around the world, choose SanDisk.

Visit our world at Stand D59 in Hall 26.

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SanDisk, the SanDisk logo, Store Your World In Ours are trademarks of SanDisk Corporation, registered in the United States and other countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).© 2008 SanDisk Corporation. All rights reserved.

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48 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile Personal & Mobile Storage

Mobile Storage: Not Just For the RoadByRainerBuecken

Portable and mobile gadgets are everywhere you look: mobile phones, MP3 players, digital still and video cameras, PDAs, notebooks, laptops and many more product groups are in the hands of consum-ers and professionals. And all pose the same problem – how to extend and to save data?

This year’s CeBIT gives an overview of what is going on in the market.

TrekStor (Hall 18, Stand A01) is showing its new Data-Station with a built-in 1.8 Inch Hard disk, the so-called mi-crodisk. The credit-card-sized disk needs no separate power supply. The microdisk comes with data storage capacities of 20, 80 or 120 GB and weighs between 65 and 76 grams.

The microdisk is ideal for storing data, pictures, audio and video files. The most dangerous situation for a hard

disk is of course a head crash. TrekStor’s DataStation offers a data-reconstruction service free of charge – if the hard disk is registered.

FREECOM (Hall 25, Stand 108) is showing its Tough-Drive Pink mobile disk with up to 250GB storage space. The disk has a built-in shock absorber – this means you can drop it from a height of up to 2 metres and be sure your data is still there. Back-ups work with the NTI Shadow, which is included in the package.

PDAs and related prod-ucts are becoming ever more important tools for employees on the go, but simultaneously present a growing security threat for companies. Data Security (Hall 6, Stand G25) is showing its safeguarding software SafeGuard PDA. IT-magazines from IT Admin-istrator to SC Magazine have

tested the software – which is designed for medium sized and large businesses – and given it top marks.

Besides hard disk drives, mobile storage can also come in the form of USB sticks. These are used like HDD – but with a flash memory for storage and a USB interface. Mobile phones also need a lot more storage space now as they double up as music players, cameras and video recorders and often carry GPS software.

SanDisk (Hall 26, Stand D59) has answered this need with its new iNAND

16GB embedded flash drive (EFD).

“The new 16GB iNAND is the ideal solution for accom-modating mobile applications, operating system programs and premium content such as large quantities of music, photos or video,” says Dan Inbar, Vice President and gen-eral manager of the Mobile Handset Vendors division at SanDisk.

“The 16GB iNAND EFD is designed to be quickly integrated into various handset designs for both storage ca-pacity scalability and a smooth migration to future products and functionalities, such as system boot.”

SanDisk is also showing a full range of memory prod-ucts. The Video HD memory card is flexible to use and able to store moving pictures in HDTV 1080 format.

Showing in Europe for the first time this year is Pretec’s (Hall 23, Stand A04) 48GB compact flash card with a read/write-speed of 35/25 MBps.

Freecom’s pink mobile disk with up to 250 GB capacity.

An Overview of Memory CardsThe last 15 years have seen the development of all sorts of memory cards. But what’s the latest in this corner of the market?

CompactFlash-Cards were first introduced in 1994. Today, capacity can go up to 48GB, with several classes designed specifically for use in professional digital cameras.

Among the wide range of memory-sticks, there are the models Pro, Pro HG, Pro Duo and Memorystick Micro, also known as M2. Mobile makers Sony-Ericcson and other manufacturers will use M2 in their latest multimedia phones. The MemoryStick Pro Duo is the successor of the MemoryStick, and now available for a capacity of up to 16GB.

The range of SecureDigital Cards, or SD, has also grown. SDs are used in mobile products such as cameras, camcorders, mobile phones, PDAs, printers and audio equipment.

The xD-Picture Card was developed by Fujifilm and Olympus – and is mostly used in their cameras.

PNY Technologies (Hall 2, Stand B44) is displaying the 4 in1 MicroSD Full Mobility Pack, which consists of one MicroSD Card, one USB 2.0 Adapter, one MiniSD Adapter and one SD-Adapter. So a MicroSD fits also in a Mini SD-Slot or a SD-Slot. The USB 2.0 Adapter makes a MicroSD Card to an USB Stick.

“The new mobile phones are able to play back any content. It is now very simple to bring content from the Computer into the mobile,” says Laure Lapegue, Category Manager Flash Cards, PNY Europe.

CeBIT NEWS ● 4-9 March 2008 49

they are needed. Printer and copier vendors are developing architectures that allow them and third-party developers to more easily integrate their ap-plications with their printing devices.

Steve Reynolds (sreynolds@lyra.com) is a Senior Analyst at Lyra Research. Reynolds has more than

20 years of experience in conducting market research in the information technology and printer industries, including both custom research conducted for clients such as Canon, H-P, and IBM, and research and editing responsibilities for computer- and printer-related publications. Reynolds has held several senior positions with Evans Research Corporation, the leading supplier of market research to the Canadian information technology industry, including research analyst, manager of telephone inquiry service, and director of research. He joined Lyra in 1998.

Continued from page 29

Colour and Multifunctionality Lead the Way on the Printer Market

Worldwide Shipments of Color Devices, by Type

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2004 2005 2006 2007 2008 2009 2010 2011

Shipments (thousands)

Single Function

MFP

Source: Lyra Research, Inc.,Hard Copy Industry Advisory Service, Forecast 360, July 2007

Trends in enterprise printing mirror trends in the overall market. Two key trends are towards colour and multifunctionality.

Worldwide Shipments of Color Devices, by Type

Just a Bundle of DisksWelland’s 3.5-inch, two-bay Sata to USB 2.0 JBOD (Just a Bundle of Disks) enclosure supports dual 3.5-inch Sata hard drives up to 2 TB. The JBOD or Individual mode options allow users to select their preference for HDD capacity management. The external USB 2.0 interface allows speeds up to 480 Mbps. Features include a built-in, powerful 6-cm mini-fan, front ventilation, and an air filter to keep the drive cool and free of dust. The dimensions of the aluminum and plastic unit are 196x135x61 mm.

Hall 023, Stand A01

New Product

50 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

Global shipments of GPS-en-abled handsets are expected to more than triple to 56 million units by 2012, from 175 million units in 2007, according to research firm Berg Insight. The main driver will be the rapid adoption of GPS technology in mass-market GSM/WCD-MA handsets.

“Last year marked a break-through for GPS outside the CDMA-market with success-ful product launches by Nokia and others”, says Berg Insight analyst Andre Malm.

“This year we expect to see an abundance of new models supporting GPS from all major

brands. By 2009, GPS is going to be a must-have in all high-end handsets.”

Berg Insight believes the increasing penetration for GPS in GSM/WCDMA handsets will trigger a wave of innova-

tions in the field of location-based services.

“The availability of ac-curate position data in mobile devices creates exciting new opportunities for developers of local search, navigation and social networking appli-cations”, says Malm. “There is a good chance that the development will also give birth to the next Facebook or MySpace.”

ABI Research agrees. Its analysts forecast shipments of GPS-enabled mobile phones will generate more than US$50 billion in revenues in 2008, doubling to $100 bil-lion in 2012. The New York-based company says CIO and IT managers, especially those with mobile workforces, stand to benefit from an increase in GPS-enabled smartphones because such devices can help

keep tabs on remote workers and employees on the go.

On the services side, ABI points out, mobile operators and navigation application developers are coming up with

Sony Ericsson’s Xperia X1 redefines the Windows

smartphone. Needless to say it’s GPS-enabled.

Mobile Communications & Devices

GPS-enabled Handsets Break into GSM World

6000 Exhibitors to choose from....

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Product Line Includes Memories and MoreA-DATA is exhibiting the NTSC-Series of fashion-related pen-drives and the recently announced DDR3-2000X high-speed memory along with the company’s en-tire range of memory modules. The 2.5-inch, 128GB SATA RAID Solid State Drive (SSD) and digital photo-frames (DPF) also will be on display.

Hall 23, Stand A01

New Product

It will become more cost-effective for manufacturers to have GPS in a large proportion of devices, rather than offering it in fewer handsets.

CeBIT NEWS ● 4-9 March 2008 51

Who needs wires? In many European countries you can now get multi-megabit broad-band delivered over a 3G cellular network direct to your PC. Most times it is sold as mobile broadband, but some companies also promote it as an alternative to DSL for the home or office.

“3G is being used where businesses can’t get wired broadband, for example on farms or boats in harbour, or where people need broadband for a temporary office at an event or on a construction site,” said Ivar Beljaars, product marketing manager at Linksys Europe (Hall 13, C74), which sells a 3G/WiFi router in as-sociation with Vodafone.

Some of the first services of this kind were launched in Ger-many a couple of years ago, but they were limited in speed - especially the upload speed. Many 3G network operators saw data as a way to make more money from under-used networks, and they responded with two notable innovations.

The first was to upgrade their networks to high speed packet access (HSPA), which increased the maximum pos-sible download speed from 384 kilobytes per second to three megabits or even seven mega-bits per second.

Second, they offered bet-ter-priced data tariffs - about EUR20 a month for one gigabyte.

Those cheaper tariffs were a big breakthrough, said Roger Tao, a senior product specialist for D-Link Europe (Hall 13, D71), another 3G/WiFi router supplier.

When 3G data was expen-

sive, it was mainly used as an emergency back-up for regular cables or DSL modems. Today many small office and home

users use a 3G/WiFi router as their sole Internet connection - especially Europe’s Nordic countries, where 3G is often

more widely available than DSL or cable, said Tao.

The Rise of Mobile BroadbandByBryanBetts

Continued on page 84

52 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile Mobile Communications & Devices

Print-on-the-Go Simplified

Imagine taking images from your Smartphone and printing them out while on-the-go with-out needing to be near a com-puter. Sound unreal? Planon (Hall 13, Stand D34) makes this mobile solution a reality with the PRINTSTIK. Planon brings cutting-edge technol-ogy to business and personal lifestyles with this fully-enabled pocket size printer only 25 x 273 x 48mm that’s easy to carry and houses 20 letter size sheets format. And, the firm claims it’s the only truly mobile printer which can

print directly through various Bluetooth enabled devices.

Planon’s CEO, Doug Verkaik, stays in touch with the needs of the fast-growing mo-bile market and developed the most portable full-page, pen-sized scanner, the Docupen. “Then about 2 years ago I saw there was an unmet need to conveniently print on-the-go, and commissioned our R&D

team to create a solution. The mobile email device market has since experienced explosive growth, and with the timely release of our PRINTSTIK, we are well positioned to grow with this trend,” he said.

The company says it is focusing on making it more convenient for people outside of their office to accomplish simple tasks like: printing a

boarding pass or important email. Need a document from your office? Just get it emailed to your mobile phone and print.

Surfing on the web and need to print some info, like bank-ing, order confirmations or show info? Looking at GPS maps on your small screen? Just print it to a convenient size.

Planon’ PRINTSTIK is a laptop’s productive companion for road warriors who still need to live in the paper age.

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54 CeBIT NEWS ● 4-9 March 2008

SolutionsHome & Mobile

The last 12 months have seen unprecedented levels of activity and growth in the consumer navigation market.

The market has been mainly driven by per-sonal navigation devices (PNDs) which offer a compelling mix of ease of use, features, portability, and affordability. This fast-growing market has attracted many new entrants seeking to carve out a slice of the market and has already seen some companies making an early exit.

The good news for consum-ers is that competition based on both price and features is fierce. That’s bad news for manufacturers though, and a shakeout in the market seems inevitable as some of the smaller players go to the wall.

CeBIT attendees will be able to get a good overview of the market with all of the top PND companies making an appearance at CeBIT. Garmin (Hall 15, Stand D08), Mio Technology (Hall 14, Stand G08), and TomTom (Hall 15, Stand E14) are all essential visits if you are interested in this market.

According to market re-searcher ABI, PND markets will continue to grow strongly to reach a global sales volume of more than 100 million units by 2011. While dedi-cated PNDs will remain the preferred form factor for use in the car they will be comple-mented by handset-based systems for pedestrian naviga-tion. New form factors such as PMPs, UMPCs and MIDs will also appear.

Navigation producers are

making their offers stand out by adding speech technology, multimedia features and 3D map content to the mix. They are also targeting specific seg-ments. Connected navigation will become standard on hand-sets, PNDs and OEM systems as the availability of real-time traffic information and up-to-date map content becomes a key requirement.

For example, TomTom has

announced it is work-ing with Vodafone Germany to bring its traffic information system to Germany. TomTom’s High Defi-nition Traffic delivers

up-to-date and accurate travel time information.

“Our goal is to pro-vide the best and most

reliable navigation solutions for car drivers. This requires better maps, accurate route times and high quality real time traffic information,” says Tom-Tom Chief Executive Officer Harold Goddijn.

“The roll out of TomTom HD Traffic in Germany is an important step in our goal to make our superior traffic infor-mation service available to 50% of our European customers by the end of 2008.”

Mio is displaying its lat-est 3.5- and 4.3-inch “Moov”

series car navigation systems. These are its first devices to feature MioMore Connect, a new connected service that offers users dynamic content, such as online point of interest searches.

Garmin has a number of new products on display too, including a new nuvi model that uses speech recognition to control the unit and make navigation easier than ever.

“Now it’s possible to keep both hands on the wheel, tell nuvi what to do and where to go, and you’re on your way to stress-free travel,” explains Dan Bartel, Garmin’s World-wide Vice President of Sales.

Telematics & Navigation

Personal Navigation Devices Drive GPS Market To New HeightsByKeithWaller

Garmin has added speech recognition to its nuvi product line-up.

“Competition based on both price and features is fierce.”

Taiwan’s Telematics & NavigationByDieterNeumann,SeniorEditor,HannoverPacificPublications

Taiwan makers dominate the European GPS navigation market. Displaying this domi-nance in Hall 14 is the Taiwan Telematics and Navigation Pavilion and in other parts of the fair.

CeBIT is the only event that traces the entire traffic telematics chain from data acquisition and processing to the latest terminals and most up-to-date trends.

Taiwanese exhibitors share space at CeBIT with illustri-ous brands such as TomTom (Hall 15, Stand E14), Garmin (Hall 15, Stand D08), Mio

(Hall 14, Stand G08) and Navigon (Hall 15, Stand E13). Taiwan big names to check out are Holux (Hall 14, Stand G46), Globalsat (also at Stand G46), Royaltek (Hall

14, Stand G52), MSI (Hall 21, Stand B34) and Leadtek (Hall 13, Stand D76). Taiwan broadline giant Gigabyte operates its central location in Hall 21, Stand C07.

OEM handheld by Holux, one of Taiwan’s GPS players with big manufacturing resources and global sales networks.

Taiwan makers dominate the European GPS navigation market.

CeBIT NEWS ● 4-9 March 2008 55

Navigation Solution with DVB-T and Bluetooth Has It All Globalsat’s GTV-380 car navigation system with DVB-T and Blue-tooth capability features an easy-to-use touch screen interface that enables users to enjoy DVB-T digital TV. The package comes with a secure car mount for quick removal and easy mounting, a 4.3-inch high-brightness touch screen TFT LCD, GPS navigation software, a user-friendly keypad, an SD storage card expan-sion slot, and clear, high-quality voice-guided instructions. There is a built-in antenna and an MMCX-type connector for an optional external an-tenna.

Hall 14, Stand G46

New Product

attractive LBS offerings. Hand-set vendors are also showing greater interest not only in pro-viding GPS-enabled handsets, but also in introducing their own GPS-centric applications and services.

Presently, most handsets with integrated GPS are smart-phones or high-end feature phones, with wholesale prices in the range of $250 to $500.

However, chipset manufactur-ers now have solutions in place that will permit the integration of GPS in handsets at lower costs, and provide significant improvements in terms of accu-racy, time-to-first-fix, and recep-

tion in indoor environments. As a result, the wholesale

average selling price (ASP) of GPS-enabled handsets will fall to less than $200 by 2010.

“It will become more cost-effective for manufacturers to have GPS in a large proportion of devices, rather than offering it in fewer handsets; this will en-able lower ASPs for devices as well,” says ABI Research analyst Shailendra Pandey.

Until now, GPS chipset solu-tions for handsets have been costly ($5 to $10 per handset). However, chipset vendors have developed solutions that will bring down the cost of integrating GPS in handsets to less than $2. Other vendors have plans to integrate GPS with Bluetooth and to offer a single-chip solution.

Continued from page 50

GPS-enabled Handsets Break into GSM World

56 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Running a business is a social activity. Staff, executives and customers talk with each other, send messages to one another, and pass informa-tion back and forth. These moments of personal contact create a network of social rela-tionships through which busi-nesses strive to build markets and generate profits.

Social networking sites such as Facebook, MySpace and LinkedIn are envi-ronments for developing new social contacts and maintaining relationships through a computer-medi-ated interchange of informa-tion, photographs, videos and links to additional Web content.

To gain access to this large pool of potential customers (Facebook reports more than 54 million users globally, and LinkedIn more than 15 mil-lion), businesses have invested in advertising programmes and continuing presences in social-network environments via customer service portals and personal profiles for key staff. Many companies have also established group net-works for use by staff within these sites.

Here are some of the bene-fits of social network environ-

ments for business:• Attracting and retaining the

next generation of employ-ees;

• Understanding consumer behaviour and trends;

• Increasing advertising and

marketing;• Enabling a better balance

between work and social life, particularly in work environ-ments requiring long hours and extensive travel;

• Enabling employees to ex-plore creative skills such as blogging.

Yet uncontrolled use of such sites can carry significant risks.

• Expose internal corporate activities and intellectual property to inappropriate audiences.

• Provide mechanisms for rapid, viral distribution of

active and passive content that can include illegal, dam-aging and offensive material.

• Identity fraud and com-petitive espionage activities from personal and corporate information posted on social networking sites.The first step in managing

security in a social network is to establish policies and stan-dards to govern the use of the system. Although estab-lished policies can be aug-

mented to include social network issues, it can be

useful to assemble a separate document that lists security-focused best practice.

Such a list should include a focus on the following:• Responsibility for the

corporate presence and as-

sociated security risk must be assigned to a person or organisation, not an IT department.

• Information uploaded should be limited to the bare minimum required to meet

Security & BiometricsFor the table of contents of this section please refer to page 18

Social Network Sites: Business Opportunity or Security Risk?ByAndrewWalls,ResearchDirector,GartnerResearch

Gartner’s Andrew Walls sees social networks as powerful tools for business development that carry high security risks.

A FaceBook network. Enterprises need strong security plans and usage guidelines to cope with this phenomenon.

Smartphone Puts New Curve on Mobile DevicesThe BlackBerry Curve 8310 smartphone from Research in Motion features a metallic finish, clean lines and soft edges. It comes with a full QWERTY keyboard, a camera, media player, built-in GPS, expandable memory, Voice Dialing, BlackBerry® Maps and trackball navigation. Also included are email and text messaging, instant mes-saging, web browser and advanced phone functionality.

Hall 26, Stand C32

New Product

CeBIT NEWS ● 4-9 March 2008 57

business objectives. All con-tent, including text, video, graphics and links, should require official approval.

• All content obtained from social network sites should be screened for malware.

• Staff working in the social network on behalf of their company must abide by corporate policies regarding public and media relations. Staff should not place cor-porate content on personal pages without corporate approval.

• Conversations within the social-network messaging system must comply with corporate policies regarding harassment and offensive speech.

• Corporate content should be monitored on a regular basis to detect unauthorised alterations.There are also legal issues

to take into account. Social networks include activities that may be considered illegal: theft of intellectual property, identity fraud, defamation,

privacy infringement, slander and libel. At this time, court actions are ongoing in several countries as a result of activi-ties in social networks.

Corporations and agencies should not base a hiring deci-sion on information obtained from an applicant’s MySpace or Facebook profile. Given the semi-public nature of many social network sites it is pos-sible to collect a wide range of information about individu-als that could be pertinent in recruitment or promotions.

Gartner urges caution in using this information. Fraudulent profiles have been constructed containing erroneous and pri-vate information that has been published without the knowl-edge of those whose identi-ties were targeted. Companies should verify significant or legally actionable information through other channels before committing to decisions based on the information.

© 2007 Gartner, Inc. and/or its Affiliates. All Rights Reserved.

58 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Starting from a base of more than US$3.8 billion in revenue in 2007, worldwide radio-frequency identification or RFID markets are expected to reach $8.4 billion in 2012, according to ABI Research. The 2007 figure represents a 24% growth over 2006, and the curve to 2012 indicates a compound annual growth rate of 21%.

“Given the recent amount of activity and anticipation surrounding RFID technol-ogy, one might be tempted to believe the RFID market has been experiencing explosive growth,” says research director Michael Liard.

“But while uptake of full-scale RFID systems remains slower than many in the indus-try had hoped, steady growth continues. There is an overall

sense of cautious optimism in the market.”

While few large RFID implementations have been announced, extensive pilot programs and closed-loop deployments demonstrate the value propositions and cost justification for RFID. For example, enterprises can enjoy

a significant return on invest-ment and the opportunity to amortise the cost of transpon-ders over several years through applications such as asset tracking in health care; WIP (Work in Progress) tracking in manufacturing and returnable transport items such as pallets and containers.

“Asset tracking and RTLS

(Real Time Location System) applications continue to gain traction across vertical mar-kets,” says Liard, looking at current hot trends.

“From pilots to small im-plementations to full deploy-ments, activity has been brisk for passive and active solu-tions. The fashion apparel and footwear item-tagging market

is also undergoing heavy pilot and trial activity, especially within Europe via programs at Marks and Spencer and Metro. Government ID docu-ments are another strong volume segment, particu-larly for e-passports and national ID cards espe-cially in China.”

Closed-loop applica-tions currently drive RFID, which includes asset management and assembly line operations,

Auto ID & RFID

Gen2 Reader Enables Mobile PlatformsKenetics’ UHF-CF2 Compact Flash Type II Gen2 reader utilizes the CF interface found in many mobile computing terminals. With its low scanning current (< 300mA) and a range of up to 1m with its built-in antenna, this global frequency (840-960Mhz) agile reader does not require any additional power supply, maximizing usage time. This enables full RFID read and write capability on most PDAs and mobile terminals, allowing retrofits on existing termi-nals. The UHF-CF2 reader is suitable for Logistics, Asset Manage-ment, Inventory and many applications where mobility and a highly selective read range is required. This plug-in reader can also be encapsulated in rug-ged “End Caps” for industrialized PDAs. Serial RS232 & “USB Stick” & PCMCIA and other versions are also available.

Hall 7, Stand D06

New Product

RFID Moving Beyond Supply Chain Management

“The real opportunity is for open-loop applications.”

2007 2012

US$ 3.8 bn

US$ 8.4 bn

Source: © 2008 ABI Research

Worldwide RFID Market Value

C M Y K

➯ ➯ ➯ ➯

CeBIT NEWS ● 4-9 March 2008 59

SolutionsBusiness

Liard notes. “The real opportunity is for

open-loop applications like item-level tagging,” he says.

ABI believes killer applica-tions for the technology will include item-level tagging in the retail and pharmaceutical industries; RFID chips in ID documents; RFID to eliminate labour-intensive processes like retail promotions and contact-less payments and ticketing.

Going forward, issues of security and privacy will need

to be addressed, Liard says. Retailers who place RFID tags on clothing will have to remove the tags before a consumer leaves the shop, for instance. The same goes for issuing RFID-based passports and ID cards. Privacy con-cerns have already sparked heated debates about RFID technology in some European countries, including Germany.

Fixed Line & Networks

An RFID tag from Thax Software in Hall 7. Thax belongs to METRO Group’s Future Store Initiative.

➯ ➯ ➯ ➯

Wireless LANs: Expectations For 2008ByRichardWebb,InfoneticsResearch

2008 will be a year of strong growth in key areas of the wireless LAN industry, includ-ing 802.11n adoption and voice over wireless deployments.

Wireless security will continue to be a major issue.

Infonetics expects the follow-ing in 2008:• Demand for wireless LAN

equipment will continue to grow strongly as 802.11 speeds and performance improve;

• The next phase of wire-

less LAN upgrades—to 802.11n—will accelerate, driv-ing a new growth cycle;

• Security attacks will drive Continued on page 60

60 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness Fixed Line & NetworksSolutionsBusiness

WDM Switch is Flexible and ReliableAccton’s ES3528-WDM L2 WDM Metro Access Switch is Carrier-class H/W (Dual power, Temperature Harden, field replaceable fan, front access) and offers high reliable non-blocking service. The unit includes flexible uplink options and Metro Ethernet spe-cific security (IP source guard, DHCP snooping) and management features as well as advanced QoS features for triple play service. IEEE 802.3ah OAM is sup-ported.

Hall 13, Stand A56

New Product5

2006 2007 2008 2009 2010

4

3

2

1

0

World-wide Wireless LAN infrastructure Revenue Forecast (US$ bn)

Source: Infonetics Research, Wireless LAN Equipment and Phones, 3Q07

enterprises to deploy more effective security measures for wireless networks;

• The number of dual-mode Wi-Fi and cellular phones, PDAs, and smartphones will proliferate, driving the wire-less VoIP market towards a boom, likely in 2009.As organisations look to

accommodate their increasing reliance upon an expanding range of data-intensive applica-tions and a growing number of users, demand for 802.11n net-works is set to be a key driver for wireless networks in 2008, prompted by more aggressive pricing of 802.11n. Planning should be undertaken to achieve the expected performance, and organisations will need to have a strategy for phasing in 802.11n while continuing to support 802.11g, which is likely to remain in use for several years to come. Wireless Security

In January, researchers at Indiana University in the United States targeted wireless LAN equipment with a malicious at-tack, discovering serious conse-

quences. We will see more such attacks, exploiting the WLAN as the point of vulnerability. Theoretically, an attack could spread very quickly in an urban area, where there are lots of WLANs in a small region. Many WLAN routers aren’t installed in a secure manner, so an attack could guess administrative pass-words and then install worm-like firmware that would make an infected router attack other wireless routers in its range.

The possibility of an air-borne attack shouldn’t be surprising. The flaws of WEP are well-known. With so many WLAN routers in major cities, and their ranges overlapping so much, the scene is set for rapid viral contamination. Organisations and home users are prone to infection and must understand that WEP is now obsolete. As hackers become increasingly sophisticated so must the security mechanisms of the WLAN. Anything less than 802.11i, and your network could be in trouble.Voice over Wireless

Dual-mode Wi-Fi/cellular

phones and PDA shipments increased to 75 million world-wide in 2007, and will continue to increase in 2008 as busi-nesses seek to deploy wireless VoIP, and benefit from the convenience and cost savings. For the application to become truly widespread it has to be as reliable as traditional fixed-line voice services, so organisa-tions must optimize wireless access points already installed and invest in additional APs to support the increase in wireless voice traffic.

Richard Webb is Directing Analyst for WiMAX, Wi-Fi and Mobile Devices with market research firm Infonetics Research (www.infonetics.com). Infonetics tracks fixed and mobile WiMAX and mobile radio access network equipment markets with

Richard Webb, Directing Analyst at Infonetics Research.

Home Gateways Cover Range of ConnectivityIskratel home gateways provide for the delivery of real time business communications and entertain-ment contents. DSL gateways Sinope and Proteus, FTTH gateway Prospero and WiMAX/copper Ethernet gateway Loona form the complete home and business connectivity suite. Iskratel home gateways assure Level 3 and security support with integrated firewall and NAT. They include a wide range of LAN interfaces, network attached storage over USB and IP camera plug. Local wireless communication can easily be set with DECT base sta-tions and WiFi access points.

Hall 013, Stand C38

New Product

Continued from page 59

Wireless LANs: Expectations For 2008

http://www.edge-core.com

62 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

The convergence of fixed and mobile networks is an ongo-ing trend. Wireline and wire-less telecom companies are being increasingly pressured by market saturation, new competitors, eroding margins, and technological disruptions. Vendors, network operators and standardisation organisations are heading towards a com-mon middleware IP Multimedia System (IMS) that links various access technologies and core network technologies onto a single multimedia platform.

There are developments to integrate IMS into the multi-service access node (MSAN) that will allow an operator to integrate existing PSTN infra-structure into a fixed mobile

convergence (FMC) solution. One such MSAN is the flexible Hi-FOCuS family presented by ECI Telecom in Hall 12, Stand C55.

IMS technology that com-bines the internet and the mobile world will provide access to a wide variety of IP-based services. Even today, multimedia triple-play services provide users with exciting new modes of communication, and Iskratel’s (Hall 13, Stand C38) MSAN product family SI3000 MSCP provides reliable and stable control.

This product family is designed for various types of telecommunications opera-tors and service providers. The products are flexible, adaptable

and provide a large number of services.

The following products are part of the family: SI3000 MSCN (Multi-service Control Node), SI3000 CS (Call Server), SI3000 iCS (integrated Call

Server), SI3000 AS (Aplication Server), SI3000 SMG (Signal-ing & Media Gateway), SI3000 MNS (Management System) and SI3000 MS (Media Server).

Mobile Communications & DevicesSolutionsBusinessA New Star For Fixed Mobile Convergence: FemtocellsByGerhardKafka

Behind thick walls: Femtocells delivers radio signals to where 3G cannot reach.

Continued on page 64

HOOKUPS.

64 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

IMS started as a technology for 3G mobile networks driven by 3GPP, but it is now spread-ing to next-generation wireline networks. It builds on SIP, which has emerged as the cru-cial technology for controlling communications in IP-based NGNs.

A particular problem for 3G is the use of higher spectrum bands where radiofrequency sig-nals weaken more rapidly. Thus delivering high-quality mobile services inside buildings is a tough challenge for the macro network because walls under-mine the radio signal.

That’s where femtocells come in. Originally known as Access Point Base Stations, femtocells are tiny, low-power 3G radio systems that plug into a residen-tial broadband connection to provide a mobile signal directly

in the home. Apart from being able to extend network coverage where none previously existed, femtocells have the potential to play a significant disruptive role in FMC. A home femtocell not only delivers a good signal and fast data rates, but it does this at very low cost because the traffic is backhauled to the mobile operator’s core network over the household’s existing broadband link.

Femtocells can be seen as a further development of home-zone services already offered by mobile network operators.

One femtocell base station is on display at Alcatel-Lucent (Hall 12, Stand B30). The personal base station comes in two versions: a stand-alone solution with DSL modem and Ethernet interface, and an integrated solution comprising DSL modem, Wi-Fi, router, POTS, VoIP etc.

The Femtocell Base Sta-tion Router 9365 BSR Femto

addresses the domestic market for high-speed data via localized

in-building wireless service provision. With this router a user can be assured of a high quality W-CDMA delivery, with the advantages of voice support and UMTS mobility both within the home and outside.

The 9365 BSR Femto uses a revolutionary ‘Flat IP’ archi-tecture that consolidates all

UTRAN network elements into a single unit, eliminating complexity, bottlenecks and a substantial amount of operating cost compared to traditional hi-erarchical networks. This Femto solution is fully compliant to 3GPP standards and uses 3GPP interfaces to connect to existing core network nodes.

Mobile Communications & Devices

Continued from page 62

A New Star For Fixed Mobile Convergence: Femtocells

The Alcatel-Lucent base station guarantees high quality delivery.

Avaya Integrates iPhone in the EnterpriseAt this year’s CeBIT Avaya (Hall 12, Stand B25) is show-casing its one-X Mobile solu-tion that transforms the Apple iPhone into a full-fledged business tool by offering direct access to sophisticated features found on Avaya office phone including call conferencing facilities and the type of func-tionality that has, up until now, prevented the iPhone becom-ing a business gadget.

Avaya one-X Mobile client software enables the iPhone to be integrated into most enterprise IP telecommunica-tions networks. Intelligent Communications from Avaya enables you to: have calls to the deskphone simultaneously ring the iPhone or up to four other devices of the user’s choice, reducing the chance of missing important calls; transfer calls

seamlessly between the iPhone and your deskphone; have calls made from a mobile device show the desk phone caller ID, for true one-number portabil-ity; manage only one business number and voice mailbox; and access a full suite of business telephony features.

The Apple iPhone is one of the Avaya one-X Mobile clients which provide quick access to office phone functionality. Im-plementation only requires pur-chasing Extension to Cellular software licenses, adding them to your existing Avaya Com-munication Manager server, downloading the software, and installing the appropriate client. This deployment provides a robust integration with Avaya Communication Manager without the need for additional hardware components.

http://www.hf-usa.com/cebit_ipcentral

66 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness Mobile Communications & Devices

European Debut For Exclaimer Mail Utilities

Exclaimer (Hall 4, Stand F80/3) the provider of the world’s best-selling suite of email utilities for Microsoft Exchange environ-ments has unveiled its newest software suite, Exclaimer Mail Utilities 2007.

Launched late last year, Mail Utilities 2007 is the first available suite of software tools that pro-vide significant email enhance-ments to organizations using Microsoft Exchange 2007.

“Since launching the new suite, we have been experiencing a high level of adoption among those companies making the shift to Exchange 2007 and look forward to discussing its benefits with other, similar organisations at the show,” explained Exclaimer

CEO Andrew Millington.The latest incarnation of Ex-

claimer’s flagship product suite is designed for organisations that have implemented Exchange 2007 and want to utilize all the benefits that Exclaimer Mail Utilities offers.

Exclaimer Mail Utilities 2007 allows organizations to execute a host of powerful mail features at the server level, ensuring compli-ance with corporate-wide poli-cies and procedures. It provides the ability to add disclaimers and signatures to outgoing email,

take advantage of Industry-lead-ing anti-spam technology, estab-lish auto-responder messages from any email address, perform email blocking and redirection functions, and perform a wide range of automated actions via a powerful rules engine.

PDA Brings Full Function to the FieldThe FDA600 Field Digital Assistant from 4P Mobile Data Processing is an industrial grade PDA with built-in audio/video, wireless communications (HSDPA, WiFi, Bluetooth), barcode, RFID, printer and card reader. It allows users to track goods, shoot pictures, capture videos, browse the Internet, accept credit/debit card payments, print receipts and more. The unit is designed to operate in difficult ambient conditions and is available in an intrinsically safe version.

Hall 7, Stand E36

New Product

CeBIT NEWS ● 4-9 March 2008 67

retrieving and process-ing of older documents is slower and less efficient than scan-ning incoming documents and process-ing them paperless, says VOI.

During this year’s CeBIT the DMS Arena is giving hourly guided tours to show visitors a range of enterprise content (ECM) and document management systems designed to capture, research and storage of digital data. Furthermore, the pro-gramme in the DMS Arena includes professional lectures

on best-practice solutions. A special showcase features digital mail processing. Scan-ning, indexing and electronic distribution of incoming paper documents can speed process-es and reduce cost of business mail - even in accordance with national government rules.

Focusing on the commercial

and entertainment sides of

multichannel and mobile

signal content delivery to

consumers, this one-of-a-

kind hybrid networks and

distribution conference

and expo looks behind the

scenes at what really drives

the transport of content.

Program Focus

Global Content Distribution

Hollywood – Silicon Valley Alliance

Convergent Common Ground

Wall Street and VC’s View

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Platforms of the Future

Software and Hardware Development

Privacy and Piracy Issues

WWW.MCCDEXPO.COM

FOR MORE INFO CONTACT HARRY THIBEDEAUHARRY@HFUSA.COM or +1 608.213.9082

CONFERENCE & EXPOCONFERENCE & EXPOFebruary 4-5, 2009

Los Angeles, CaliforniaPaper can not be banned from the office, but

should be reduced as far as possible.

Continued from page 26 Document-Centric Processes are the Future of Paperwork

68 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness

Unified communications (UC) is a potentially important tool to improve existing business processes and reduce costly business delays for time-sensi-tive situations, according to a recent report by Forrester Research.

An intelligent software platform, it connects people to people and to applications directly and easily. UC con-nects desktop collaboration technologies, such as presence, email, instant messaging and Internet conferencing with communication applications such as phones, voice messag-ing and video. Its intuitive user interface promotes adoption and usage of UC across the enterprise.

To justify UC investments, organisations should evaluate UC’s business benefits and IT improvements, and explain its full value – for instance, how it enables a faster response to critical situations, allows employees to collaborate more easily and reduces overheads such as travel and conferencing expenses.

UC helps improve how organisations communicate by addressing core issues. For instance, a dispersed workforce causes delays in scheduling meetings and reaching team members and decision-makers, resulting in delays for time-sensitive issues. As customers become more demanding of better services and support from suppliers, organisations must become more responsive to their customers and provide services that in turn help them become more successful. IT departments face challenges to leverage existing investments

in IT including improving net-work and applications manage-ment and applications.

For all these reasons, UC is important in creating a con-verged workplace.

While UC represents a major change in how organisations communicate, it is also a logical evolution in business communications.

Deciding to upgrade to UC is both a business and a tech-nology decision.

Before developing a busi-ness case for UC, IT manag-

ers should thoroughly evaluate their current com-munications and desktop applications environment and identify their readiness for UC. There are four ques-tions to bear in mind when doing this:

Managers should assess the readiness of the existing busi-ness communications environ-

ment. For instance, it may be necessary to upgrade to current software releases of existing desktop. Managers should

Carriers & Services Providers

Evaluating the Benefits of Unified Communications ByElizabethHerrell,Analyst,ForrestResearch

Large organisations’ IT ar-chitectures usually consist of applications and software so-lutions that were not originally designed to work together.

Touchpaper (Hall 3, Stand D03) presents the latest version of its IT Business Management Suite (ITBM) designed to control complex environments. It covers IT service management, customer service and network and sys-tem management.

The ITBM Suite contributes to the adherence to customer demand and predefined ser-vice levels. The new dash-board displays key figures in real time, such as incidents or the number of requests filed to a helpdesk. This helps an administrator make decisions on business goals or internal processes. An OpenTouch In-tegration Toolkit was designed for organisations which need to implement a service desk into applications from BMC, HP, Oracle or SAP without assistance by a group of

consultants.A new horizontal feature set

supports predefined processes for the human resources department. The HR Process Pack is to manage employees and in compliance to internal policy it covers hiring, resigns and admissions. The HR man-ager can manage and monitor

new candidates, their budget or the date of interview. In a case of hiring all the relevant departments are informed and requested to provide equip-ment and services at the right time. More than 1,800 organi-sations worldwide currently deploy the software solutions of Britain-based Touchpaper.

Touchpaper Helps Blend ApplicationsByBernhardSchoon

Videoconferencing Service Has Options For All LevelsA videocommunication solution from VidSoft provides affordable video, audio and web-conferencing. The Basic version enables up to 10 users to participate in an interactive multipoint conference. The Hosted Service Standard version includes application, desktop and document sharing as well as file transfer. The Premium service enables the participation of 10 added guests and the possibil-ity of unlimited telephone-based users. A Corporate version has been upgraded to include access for 5 guests, unlimited access by telephone into meetings and the connection to H.323 systems.

Hall 7, Stand A28

New Product

Continued on page 86

©2007, Forrester Research, Inc. Reproduction Prohibited

UC Connects VoIPWith CollaborationDecember 2007 “How To Evaluate Business Value For Unified Communications”

www.thomson.net

The consumer’s experience is everything . . .and everywhere.

Thomson provides the solutions and integrated systems to deliver the convergent content consumers want, where they want, when they want it, whether in the home, in the office or on the go.

With Thomson, you have the power to deliver high-quality video, on-demand content, IPTV, Mobile TV, VoIP, fixed-mobile telephony, and many other home entertainment services to the masses in the most productive and lucrative way possible.

70 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness Wireless Technologies

WiMAX Grabs More Market ShareByGerhardKafka

Wireless technologies are valuable add-ons for business and carrier network solutions. Ever more sophisticated radio technologies evolving, trans-mission speeds are increasing and areas covered are reaching new records.

Wireless technologies sup-port mobile applications on the one hand and filling in the gaps of wire-based infrastruc-ture on the other.

Wi-Fi and Bluetooth remain the main elements of enter-prise solutions. But service providers are also watching developments of UMTS/HSPA toward the Long Term Evolution project, which aims

at improving mobile phone standards, and of WiMAX. WiMAX is technology that aims at providing wireless data over long distances in a variety of ways, from point-to-point links to full mobile cellular type access. Global standar-disation body International Telecommunication Union has decided to include WiMAX technology into the IMT-2000 standard for third generation wireless telecommunications.

Visitors interested in learn-ing about these developments should visit WIRELESS-World@CeBIT in Hall 13, Stand D34. On the central stage here, vendors are exhib-

iting their newest solutions and current trends.

The Converged Multiser-vice Wireless Node BA300 is a

highlight on Airvenue’s booth in Hall 13, Stand C33/1. This is a six-radio platform that supports GSM Cellular, Wi-Fi, WiMAX and backhaul ser-vices in a compact, integrated package optimised to deliver carrier-grade voice services.

By incorporating up to two 1800 or 1900 MHz IP-based GSM EDGE-enabled pico-cells within its wireless mesh

platform, the BA300 delivers a compact, flexible and cost effective solution that features the industry’s first converged GSM picocell/wireless mesh solution, high performance and flexible coverage appli-cations for Cellular, Wi-Fi, and WiMAX. The BA300 is available in configurations for multiple point-to-point, point-to-multipoint or multipoint-to-multipoint connectivity. It can be deployed as a stand-

Remote but connected: WiMAX brings wireless data services to rural regions.

Together with Alcatel-Lucent and Inquam, VSE NET is demonstrating that rural areas can have wireless broadband Internet access.

CeBIT NEWS ● 4-9 March 2008 71

alone device or as part of a larger municipal Wi-Fi mesh comprised of other BA300 nodes.

HUBER+SUHNER (Hall 13, Stand D72) present a va-riety of WiMAX applications related to antennae. One of these is fibre optic assemblies that replace feeder lines run-ning to the antennae. For in-stance, Fibre-To-The-Antenna ODC assemblies connect the base band gateway.

Beyond antennae, the stand’s display includes a prod-uct portfolio for WiMAX base station accessories comprising lightning and surge protectors (RF and base band), feeder lines and jumper cables as well as Fibre-To-The-Antenna solutions.

WiMAX point to point links

make use of high gain low beamwidth antennae and are a cost effective way to backhaul traffic from remote sites to central network nodes without the need for expensive wire-line or fibre optic backbone networks.

The first commercial mobile WiMAX network in Germany has been implemented by VSE NET, near Wadern in southern Germany. Together with Alcatel-Lucent (Hall 12, Stand B30) and licence holder Inquam VSE NET is demonstrating that rural areas can have wireless broadband Internet access. Services in-clude telephony for residential and business customers. The network has been installed in less then four months and can handle live video applications.

WiMAX point to point links make use of high gain low beamwidth antennae.

WiMAX is now part of ITU’s IMT-2000 framework.

Device Shows What’s Hot and What’s NotNonius Software has developed a communication device that ensures users speedy access to the Internet from even the most remote locations. The cost-efficient system automatically deter-mines which connection - terrestrial or satellite - is the cheapest at any particular point in time. This gateway to the Internet can function in applications such as cruise liners or public trans-port and can be integrated into a ship’s or vehicle’s IT system, enabling it to benefit from intelligent selection of the cheapest connection.

Hall 12, Stand D82/1

New Product

72 CeBIT NEWS ● 4-9 March 2008

SolutionsBusiness Telematics, Logistics & Navigation

Telematics: Safety Tool or Privacy Risk?ByBernhardSchoon

Telematics and mobile naviga-tion systems are big business. The technology is being devel-oped for uses such as traffic safety, driver emergencies and innovative insurance models while addressing questions of data privacy. European Union regulators want all new cars to be fitted with an emergency calling system by 2010 – policy that will make telematics a traffic standard across Europe. CeBIT’s Halls 14 to 16 this year focus on telematic solutions.

One company making the most of the telematics boom is transport software company PTV (Hall 15, Stand F 08) from Karlsruhe in Germany.

The 9-billion euro company is developing a “Pay As You Drive” insurance plan that al-lows drivers to choose flexible fees according to their driving

habits as an alternative to fixed fees. The insurance is calculat-ed according to the car driver’s usage pattern: driving less and below speed limits reduces the fee.

With topography data stored in the car, the software assesses the tours driven by various parameters such as distance, class of road or speed limits. For that purpose a telemat-ics box can be installed in the car. While driving it receives GPS signals, analyses them and transmits the results to a data centre. Could such close track-ing of individual driving pat-terns cause privacy concerns? PTV says all data is deleted after transmission.

If central data analysis in a data centre is required the telematic box sends the GPS data to the solution provider who will interpret them. To ensure the privacy of per-sonal GPS data, the insurance company only receives the aggregated results.

PTV’s emergengy call system eCall is a response to European plans to fit all new cars with emergency call systems. eCall works like this: In the event of a car crash, the device sends out a call for help together with the car’s location calculated by its GPS. The gadget is to accel-erate road-side rescue and the first in a line of products that PTV plans. Next in line are services such as support after a car breakdown or advanced route planning using map technologies and geographical software.

Watch your speed: telematics insurance is good for cautious drivers.

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74 CeBIT NEWS ● 4 March 2008

Breaking news

In partnership with Samsung (Hall 26, Stand D60) Display-Link has integrated its technol-ogy into the company’s UbiSync range of monitors. This enables up to six screens to be connect-ed with minimal fuss to a PC or laptop via a standard USB connection.

According to DisplayLink, multiple screens can provide both productivity and enter-tainment benefits whether in the office or at home. Adding another display to a PC is one of the best ways to manage in-formation and enhance produc-tivity, as users can spread their applications out across multiple screens, enabling a higher level

of interactivity.Microsoft research shows

a consistent 9% productivity increase by adding a second dis-play, with up to a 50% increase in productivity for tasks such as

cutting and pasting. How-ever, in the past, multi-mon-itor computing has been difficult and expensive to set up. This is now changing due to the tumbling costs of display,

coupled with the plug-and-play simplicity and the performance of DisplayLink’s solutions.

An extra monitor can mean an almost 10% increase in productivity.

DisplayLink Multiple Monitors Boost ProductivityBy Keith Waller

Server product in the shape of its Belinea o.center. This too is energy-efficient, offers advanced management and media functions, and allows up to four hot plug SATA hard drives.

Medion’s (Hall 15, Stand F30) Home Server comes with up to

2 Terrabyte of storage capacity and will offer universal plug-and-play media streaming based on PacketVideo PVConnect software.

Iomega (Hall 2, Stand D56) says it is working on a home server product - the Iomega HomeCenter Server, which will ship with one 500GByte hard drive and four easy-swap drive bays for storage expansion.

Also, Seagate Technology (Hall 25, Stand D40, (B105)) has announced the compat-ibility of its PC hard drives and external storage devices with Windows Home Server.

Continued from page 34

The Home Server: Serving the Connected Home

The Maxdata Belinea o.center - an early entrant into the Home Server market.

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76 CeBIT NEWS ● 4 March 2008

Top Ten Trends For Consumer ITBy Bob Snyder

Oh, how we envy those Tier 1 companies with their big bud-gets and ability to spend their way to success. Being big comes with a series of challenges that make SMEs cringe. Below are the Top Ten trends that high volume retailers and vendors will confront in 2008.

1Cash & Credit CrunchHeadwinds from the mac-ro economy outside of our

industry cloud the outlook for the business sector and the con-sumer spending environment for retailers. The European Central Bank says a perfect eco-nomic storm is on the horizon. Let’s not talk ourselves into a recession. But let’s acknowledge the reality of the US sub-prime crisis, the UK’s Northern Rock fiasco, France’s rogue trader scandal and Germany’s govern-ment-backed bank bailouts.

A solid credit rating and healthy balance sheet will serve retailers well during 2008 as they again demonstrate why cash is king. With consumer spending constrained by economic weak-ness and tight credit, marginal players in the industry are in for a tough time. Companies that struggled to grow sales last year when growth was robust may have to boost borrowings under their credit lines – if they haven’t already done so – to fund operations.

2 Search for Perceived ValueRetail in affluent econo-

mies is an emotion-filled business: product purchases are driven by consumers’ desires to satisfy desires rather than meet needs. In an environment where consumers have reason to feel unsettled about the economy, retailers must demonstrate val-ue-added on top of compelling prices and quality merchandise.

3 Growth for Private Brands and Branded Non-Brands

The increased penetration of private brands is not a new phenomenon, but with retailers and distributors facing tough market conditions in 2008, the allure of direct sourcing will result in acceleration. The out-put of retailers’ internal prod-uct development teams have improved, but building a brand from scratch is never easy, so a common strategy involves en-tering into exclusive distribution agreements.

4The Rush to Authen-ticity & Transparency Thanks to the Internet

anyone with a blog or video recorder can be an investiga-tive reporter with instantaneous worldwide communication. Dubious business practices can be revealed in cyberspace. The only option for retailers in an increasingly transparent world is to embrace integrity. Add to

that rising security concerns. Any mail sent by an employee or supplier could be inter-preted in many different ways – and not always in the way the sender intended. It costs hardly anything to start a fire – but a fortune to put one out.

5More Thanks to Flat Panels and GPSBest Buy says consumer

electronics now accounts for 46% of its business. Rising stars – such as flat-panel TVs, which experienced a double-digit sales gain and GPS devices with triple-digit sales gains – were more than offset by falling stars – such as projection and tube TVs as well as MP3 devices.

Research from GfK shows retailers have no choice but to keep chasing more SKUs in order to grow sales and profits.

6Shopcasting and CrowdsumptionSocial shopping or

“crowdsumption” is what hap-pens when social networking principles meet e-tailing.

Shopcasting describes people that look at what other people are buying on the web. Narcis-sism? There is definitely some-thing going on, especially on sites such as Nethaggler, which tap into the purchasing power of large groups of individuals. More sites such as Osoyou.com and ThisNext.com connect people with similar interests and tastes and represent what

some observers are calling a new referral economy. It’s not long before that will reach our sector too.

7Feeling the Need for Speed: It no longer takes nine

to 12 months to “fast follow” runway trends. Companies are able to translate and merchan-dise trends for a mass audience with production cycles of fewer than 30 days.

8If Consumers Have the Power, What do We Have?

The Internet changes consumer behaviour because it shifts power in the form of informa-tion from the retailer to the customer. Shoppers are now increasingly well-informed and increasingly impatient thanks to the speed of the net and the control it gives to buyers.

Many customers also like physical stores if they are senso-ry and catering to personalised interests. Physical stores need to invest in both worlds: super-fast access to information and emo-tive/experimental stores.

Circuit City in USA promises buyers any item ordered over the Internet will be available in-store within 24 minutes (or the customer will get a US$24 gift card to soothe their lack of in-stant gratification.) Circuit City reports 50% of online orders

Continued on page 78

ChannelDistribution

CeBIT NEWS ● 4 March 2008 77

EC to Spend Billions on Industrial Embedded Systems R&D By Bob Snyder

Just before CeBIT opened, the European Commission launched a EUR2.5 billion multi-party technology initia-tive called ARTEMIS. The goal of the ARTEMIS consortium is to address embedded com-puter systems that – while run-ning almost unnoticed by users – improve the performance of all kinds of machines: from cars, planes and phones to fac-tories, washing machines and television sets.

The project is an enormous opportunity for systems inte-

grators that shifts commercial attention to industrial B2B commerce. More than 4 billion embedded processors were sold last year with the global market worth EUR60 billion and growing annually at rates near 14%. Forecasts predict more than 16 billion embedded devices by 2010 and more than 40 billion by 2020.

The share of embedded sys-tems in the value of final prod-ucts is expected to continue to rise in key industrial sectors: by 2010, for instance, more

than 35% of the value of your car will be attributable to embedded electronics.

“Invisible computers embedded in all devices of industrial ap-plication can have a tremen-dously posi-tive impact on Europe’s economy”, says European Information Society and Media Com-missioner Viviane Reding.

“This is why EUR2.5 billion of Eu-ropean public

and private research investment into embedded systems over ten years is very worthwhile, ensuring that European tech-nology remains at the forefront worldwide.”

To promote economies of scale, cost savings and much shorter times to market for products based on embedded computer technologies, and to keep European industry at the forefront of global develop-

ments in these fields, the EU is pioneering this entirely new way of funding research in Europe.

The commission and EU member states wishing to par-ticipate will pool their public funding with universities and industry, including many in-novative SMEs, by setting up a public-private partnership.

European Commissioner Viviane Reding: invisible embedded computers are crucial for Europe’s economy.

Continued on page 79

78 CeBIT NEWS ● 4 March 2008

ChannelDistribution

Dell Throws Out the Book; Recruits PartnersBy Bob Snyder

When Michael Dell published his book, Direct from Dell, in 1999, he told us the company’s three key rules: “Disdain inven-tory;” “Always listen to the

customer” and “Never sell indirect.”

It’s hard to forget that as Dell now rolls out its EMEA PartnerDirect channel pro-gram: for decades Michael Dell was among the most vo-ciferous critics of the reseller channel.

As direct sales of comput-ers began to falter and Dell lost its ranking as the No. 1 computer to HP in 2006, the company began to rethink its consumer sales strategy. In 2007, Michael Dell issued a corporate memo that carried a shockwave: “The direct model has been a revolution, but is not a religion.”

The company signed a number of deals with big box

retail stores such as Sam’s Club, Wal-Mart, Dixons, Staples, Carrefour, Tesco and Best Buy, making Dell avail-able at more than 10,000 retail

outlets worldwide. Presumably because these large retailers can’t afford to pass up the opportunity to show another A brand. A brands don’t come along every day.

Some success for Dell at the end of Q4 2007 led industry analysts to attribute that success to the entry into the American retail space.

Now Dell has launched its

PartnerDirect programme in the EMEA region. You

can see a video announcement Dell has put on YouTube. As you open it, there’s a stark scene and Josh Claman, general manager of Dell Channels EMEA looking very uncom-fortable in his video role.

The concept is to adopt a pricing strategy that enables resellers to sell Dell equipment at the same price as Dell and still achieve good margins.

Behind the new partner strategy, Michael Dell is once again putting his stamp on his company after the departure of ex-CEO Kevin Rollins. (Rollins was quoted calling iPod just a fad and claimed Dell would never be distracted by this silly device.)

Dell‘s new strategy will be

to simplify IT while focusing on five key areas: consumers, emerging markets, notebooks, big companies, and SMBs.

Specific initiatives in each of these broad areas include a new emphasis on design in notebooks; a continued focus on finding new ways to let con-sumers see, touch and feel Dell computers before buying them, and a focus on new devices specifically designed for small businesses.

Dell has shut down its Di-rect Store kiosks that allowed American mall shoppers to

touch but not buy Dell com-puters, after its nine month-old retail -sales strategy kicked in.

Will Dell strategy succeed in channels beyond Tier 1 retail? Will the rest of the channel show as much forgiveness as big retail?

The inventor of the Direct Sales model has written his book already: maybe he’ll have to write another one. Whether he does or not, the step Dell has taken toward distribution vindicates the channel. Maybe hating Dell should not be a religion either.

Dell founder and CEO Michael Dell: “The direct sales model is not a religion.”

are now picked up from one of their stores.

Best-Buy invests more heav-ily in staff training so staff know at least as much about the products they are selling as their customers.

Customers want more in-formation and to be in control. They want delivery and pay-ment to speed up, and they want more service. If all that clashes with their desire for low prices then you can call today’s customer both demanding and contradictory.

9Something for Noth-ing: The “Freemium” Economy

One of the business models emerging from the Internet is giving away stuff for free in the hope that customers will one day pay to upgrade their experience (or subscription).

Many people today pay Skype for services when the original service was free.

This is the “Freemium” economy and some critics argue this is the way all digital products and services will be sold in the future. Do we thank software companies for this or credit the razor blade compa-nies?

In either case, retail has yet to decide how it can either counter or utilize Freemium.

10Green is the ChannelRetailers have seen

the supply chain efficiency benefits that come from view-ing their operations through the lens of sustainability. Now Green is popular and industry leaders will push sustainability and Green initiatives at an even more aggressive pace. Green consumerism means custom-ers are more aware of climate change and want retailers and vendors to do their bit.

Continued from page 76

Top Ten Trends for Consumer IT

CeBIT NEWS ● 4 March 2008 79

Breaking news

Funkwerk – the Good Times are BackBy Bernhard Schoon

Germany-based Funkwerk (Hall 13, Stand D72) has built a complete portfolio of net-working equipment compris-ing wireless LAN, IP-based Routing, VPN and Voice-over IP. Its business unit FEC (Funkwerk Enterprise Commu-nications) is targeting the SMB sector with media gateways and a new WLAN management system.

While research funding in embedded systems so far tends to be fragmented in small projects funded by individual Member States and agencies, the new open ARTEMIS consortium allows member states and the commission to co-operate and co-finance pan-European research initiatives focused on a strategic agenda set by industry itself.

ARTEMISIA, the Artemis Industrial Association, cur-rently has more than a hun-dred members. Of these, half are R&D organisations, 22% SMEs and 28% corporate members.

The European Commission also launched a second joint technology initiative called ENIAC to target nanoelectron-ics.

For more information on joint technology initiatives, see:

http://cordis.europa.eu/fp7/jtis/ind_jti_en.html#eniac http://cordis.europa.eu/fp7/jtis/ind_jti_en.html#artemis

Continued from page 77

EC to Spend Billions on Industrial Embedded Systems R&D

With its consistent user interface, an administrator can configure and monitor all ac-cess points from one desk. The new Media-Gateways TR200aw and TR200bw are made for small business and branch offices and combine a PBX, VoIP, IP-access and WLAN.

The Funkwerk UTM pro-vides IT security with just a few clicks. It protects against virus, worms, trojans, spam, DoS and hacker attacks.

For carriers and provid-ers, who want to supply their customers with hardware, FEC has several Integrated Access Devices (IADs). The Funkwerk IAD104 and IAD106 can easily

be configured by consumers and managed remotely by the provider.

Funkwerk was the product of a merger between Artem, Bintec and Elmeg, three German communications national champions. After sales problems and financial losses the company was restructured and a new board installed. Since then Funkwerk‘s 400 em-ployees achieved an an-nual revenue of EUR242 million in 2006, yielding a profit of EUR10 million.

The Funkwerk UTM protects against spam and hacker attacks.

80 CeBIT NEWS ● 4 March 2008

Breaking news

GPU for Notebook Workstation MarketBy Keith Waller

NVIDIA (Hall 2, Stand B44) has introduced the NVIDIA Quadro FX 3600M profes-sional GPU for notebook and laptop workstations.

The company says this graphics solution defines a new level of graphics performance and advanced visual comput-ing for designers, engineers, and scientists who demand the functions of a desktop workstation on a notebook platform.

“Design professionals, who rely on the high-performance and advanced features of NVIDIA Quadro graphics

in a desktop workstation, can also experience this same level of performance in a note-book workstation,” explains Jeff Brown, general manager, Professional Solutions, NVID-IA. “With the new NVIDIA Quadro FX 3600M GPU, the notebook becomes a powerful workstation, allowing profes-sionals to work anywhere, any-time without sacrificing graph-ics quality or performance.”

Engineered to deliver high performance and visualisa-tion of extensive datasets with extremely high image quality in an ISV-certified, notebook

platform, the Quadro FX 3600M is avail-able as a fully qualified MXM v2.1A type-III form factor mobile workstation graphics board with 512MB G-DDR3 memory; 256-bit memory interface; 51.2 Gbps graphic memory band-width; OpenGL 2.1, Shader Model 4.0, and DirectX 10; and PowerMizer adaptive power management tools

The new NVIDIA Quadro FX 3600M GPU can turn a notebook into a

mobile workstation.

Egypt Nurtures an IT EnvironmentAiming at advancing and nurturing the IT industry in Egypt, the Information Technology Industry Development Agency (ITIDA) was es-tablished in 2004 to act as the developer and promoter of the Egyptian IT industry. Relying on unequivocal governmental support, ITIDA utilizes a vast array of advantages and privileges bestowed on Egypt and synchronizes public and private efforts in order to place the country high on the ‘global market’ scale.

Armed with commitment and insight, ITIDA manifests its perspective with a number of programs carefully designed to enhance the Egyptian Information Technology Industry through capacity building program. The agency also promotes Industry/Universities collabora-tion, through linking academic research with industry and market needs. Through its Intellectual Property Rights Office (IPR), ITIDA aims at ensuring an effective enforcement of the Copyright Law by fighting piracy and sanctioning all infringements in order to guarantee an efficient protection to computer programs and databases.

The Ministry of Communications and Information Technology and affiliate bodies are currently spearheading an effort to increase IT and ITES exports through a strategy formulated in a manner that reflects the public-private partnership which is one of the unique traits of the sector. The strategy pays special attention to enhancing the capacities of Egyptian ICT companies and professionals with special emphasis on cooperation with NGOs to reach various layers of targeted groups. The strategy aims at increasing IT/ITES exports to reach US$1.1 billion by 2010.

A.T. Kearney consultancy firm puts Egypt in the 13th position on its Global Services Location Index 2007, while the Yankee Group issued a report in May 2007 predicting that Egypt would be the India of the Middle East provided that the country stays the current course.

Egypt hosts various international companies like Microsoft, Oracle, Valeo, IBM, Satyam, Wipro, SQS, Teleperformance, Orange France Telecom, Vodafone, and HSBC. Choosing Egypt as an offshoring location stems from unique privileges bestowed on the country. Egypt is favored with a geographical location that allows the country to serve various time zones, availability of engineering and IT gradu-ates, and abundance of manpower capable of conversing in various languages with an accent-free manner.

The Information Technology Industry Development Agency (ITIDA) is also heading a group of 17 Egyptian ICT companies here at CeBIT in Hall 6, Stand B54.

Communiqué from EGYPT

CeBIT NEWS ● 4 March 2008 81

Breaking news

The environmental focus of CeBIT reflects the hard truth that the computer industry is very energy intensive. Many toxic chemicals and heavy met-als are used in the production of electronics. Recycling rates are low. Some components, such as batteries and metallic oxides used on motherboards, need special care at the end of their life cycle. Data centres are heavy consumers of electric-ity: studies say the volume of CO2 emissions given off by the world’s ICT equipment is about the same as that produced by international air traffic.

But the past five years

have seen a shift within the IT industry when it comes to environmental responsibility. Last year, IT companies formed an industry consortium called the Climate Savers Comput-ing Initiative (CSCI) to address the growing problem of power consumption in computing. And individually, firms such as Dell, HP, and Sun offer a range of services from tools to calculate data-center power consumption to services that help increase the efficiency of cooling systems.

One of the new technolo-gies set to be unveiled at CeBIT is Cyber Power Systems’ (Hall 24, Stand D40) latest system to power consumption of the Uninterruptible Power Supply

(UPS) by up to 75% compared with conventional systems. Indeed, power management software can cut energy costs by US$20-60 dollars per PC, which can mean a 5-15 percent reduc-tion in overall, organization-wide energy consumption.

But Green IT can mean anything from the way vendors design and manufacture prod-ucts to how efficiently those products operate to the ease of recycling them. And many of the new green IT products can help save both energy and money.

“We want to show en-ergy-efficient ways of using information and communica-tions technology and how the application of ICT solutions

can save power,” says Deutsche Messe Vice President Sven-Mi-chael Pruser.

“Investing in Green IT is an obvious step for anyone who is interested in reducing energy costs and at the same time wants to contribute to climate protection. The aim is to show every single visitor that they can make a personal contribu-tion to climate protection and cost reduc-tion.”This year’s CeBIT shines some daylight on environmental issues.

Continued from page 19

CeBIT’s Green Sheen

Full Taste of IT Success Just imagine you have been offered to develop your IT empire in a burgeoning business environment only two hours of flying away from most of European capital cities, in a country with the corporate profit tax rate or 10%-the lowest in Europe. Where potential IT buyers are given the chance to make an estimated 30-40% cost saving compared to any other place in the West and where national English language levels are among the highest in Europe, with English fluency levels at 42%!

What if the place would throw in the deal a sound monetary policy and key macro-economic laws, simplified foreign trade regulations and more than four hours overlap with the working schedule from the East Coast (compared to the one hour overlap that Asian compa-nies can provide)?

And wouldn’t it be nothing short of perfect if Intellectual Property protection in such a place would be amongst the most firmly regu-lated in the region with new legislation broadly protecting cross border technology transfer?

Now, you shouldn’t be all that surprised to find Microsoft’s 4th development center (after China, India and UK) already “Microsofting” in such an environment, capitalizing on the fact that 70% of local skilled workforce in IT sector completed a university level of educa-tion, should you?

Truth is – on top of Microsoft some 1,500 other innovative IT companies recognized Serbia in these facts above and decided to move in and are already contributing to our amazing annual growth rate of 18.3%!

No wonder that Mr. Christopher Brennan, Microsoft’s GM for CEE can be quoted saying: “Serbia has great potential in the IT industry that is why the biggest software company decided to open a development center in Belgrade. We see Serbia as the same position as India’s IT sector in 1991.”

The winner of the EU’s prestigious City of the Future award in 2006, the Serbian capital of Belgrade invites you to discover for yourself why Serbia is becoming a first choice for technology buyers world-wide, seeking higher levels of value.

If you decide to go into the outsourcing of complete application development projects and move beyond traditional “body shopping”, visit Serbia - one of the few new market economies with the infrastructure, people and price points necessary to compete!

Visit the Serbian Pavilion in Hall 4, Stand G48

Communiqué from Serbia

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Breaking news

Business Solutions, Public Sector Solutions, Home & Mobile Solutions now rest on a foundation of Technology & Infrastructure.”

This year’s CeBIT has built fast on the wide range of conferences and forums intro-duced last year by launching a new programme titled CeBIT Global Conferences.

The fair already has “firm commitments” from an im-pressive line-up of speakers, Prueser says. Microsoft COO Kevin Turner, Software AG CEO Karl-Heinz Streibich, Ericsson CEO Carl-Henric Svanberg, Natalya Kasper-skaya of Kaspersky Labs, SAP CEO Henning Kagermann, Deutsche Telekom CEO René Obermann and many more will be attending the confer-ences. This will allow CeBIT to consolidate its status as the world’s leading platform for know-how transfer, Prueser adds.

The TeleHealth confer-ence and exhibit area, a seed planted at CeBIT 07, is

another feature coming back bigger and better.

The health care sector “has a particularly large cost-sav-ings potential, which can be tapped through the intelligent deployment of IT solutions,” explains Prueser.

Green IT is the keynote theme of CeBIT 08. “For the IT industry, energy efficiency is becoming a key concern,” says Prueser. “In Hall 9 we have our Green IT Village. And we are organising a special Green IT supporting programme.” Visitors can pick up the Green IT Guide, a

comprehensive reference free booklet.

In thinking up the green display Deutsche Messe worked with the Climate Sav-ers Computing Initiative. This global alliance brings together

manufacturers, businesses, organisations and consumers to boost the energy efficiency of computers and servers. Big names involved include AMD, EDS, Intel, Microsoft, Hitachi, and Supermicro.

The market has reacted well to CeBIT’s changes, says Sven Michael Prueser. The 08 show opens with 5,845 exhibitors from 77 countries.

Continued from page 1

Shiny New CeBIT Launched

Who’s the Fastest? CeBIT stages its biggest ever charity run for children’s projects.

CeBIT has issued a mass invite for all exhibitors to participate in the first CeBIT Charity Run on the Hanover fair grounds on Thursday, 6 March 2008, at 19:00.

Runners from all over the world are welcome to take part and run a distance of 7 km, 14 km or a half marathon. Proceeds will be donated to German charities that support children’s projects.

Companies in particular are invited to put together a team to take part in the CeBIT Corporate Run. They will be compet-ing for the title of the fastest company as well as for the CeBIT Charity Run “Traveling Cup”.

The Charity Run is sponsored by Samsung Electronics.

“As the package gets cheap-er, the desire to share the con-nection increases,” Tao says. The D-Link router works with USB modems currently being promoted by 3G network operators, as well as with 3G data-cards, while the Linksys equivalent only supports data-cards, Tao noted.

Vodafone (Hall FG, G04) and T-Mobile (Hall 26, Stand A01) were European leaders in marketing mobile broadband services. By now most other

3G network operators have followed suit. They offer their 3G data connections via USB modems or CardBus (PCMCIA) data-cards, with the USB modem gaining the upper hand thanks to its compatibility with both desktop PCs and Macs.

For users on the move who don’t want a separate modem, several manufacturers now

offer laptops with built-in 3G and HSPA modems. Acer (Hall 25, Stand D40) offers its Aspire 5680-3G. Toshiba (Hall 20, Stand D39) has 3G models in its lightweight Portégé range, and Fujitsu-Siemens (Hall FG, Stand A10) offers Lifebook laptops with similar connectiv-ity. Lenovo says it too will offer laptops with broadband, build-ing in an HSPA module from Ericsson (Hall FG, Stand K05).

Several laptops have 3G built in, including this

Toshiba.

Continued from page 51

The Rise of Mobile Broad-band

Mobility: No Wires, No Desk.

“For the IT industry, energy efficiency is becoming a key concern.”

CeBIT NEWS ● 4 March 2008 85

Breaking news

MTI Wireless Edge (Hall 13, Stand A63) has announced its new range of multiple-input multiple-output communica-tions (MIMO) antennas for WiMAX systems.

This range of CPE anten-nas for 2.3-2.7GHz and 3.3-3.8GHz applications includes both 18dBi dual slant and

dual linear antennae. They are ideally suited for use in WiMAX MIMO systems. The

introduction of a similar range of MTI base station antennae to provide full MIMO system

solutions for fixed and mobile WiMAX is expected by the end of 1Q08.

around the world, will publish its advice on data centre best-practices for others to use.

“We try to be a pioneer in our own data centres,” Ballmer said. In fact, these data centres are 40% more efficient than a few years ago, according to Ballmer, and Hyper-V virtu-alisation technology may take data centre power consump-tion down by another five times.

Not only that: Ballmer unveiled the impending launch of new software products, including an enterprise search tool called Search Server 2008 Express and Silverlight Blue-print for SharePoint, which adds streaming media capabil-ity to the SharePoint collabo-ration tool. Some things will take time to arrive in Europe: Microsoft’s Exchange and SharePoint as online sub-scription-based services are currently restricted to US customers.

Later at the official CeBIT opening ceremony Ballmer told an audience that included German Chancellor Merckel and French President Sarkozy about future forces that will change the worldwide IT industry.

Continued from page 1

Steve Ballmer Goes Green to Woo Europe

New WiMAX MIMO Antenna Solutions

86 CeBIT NEWS ● 4 March 2008

Breaking news

obtain executive sponsorship, with technical and business teams working side by side to determine UC’s benefits. IT managers should also identify current communication blocks and their negative effect on production overhead costs, de-livery deadlines and customer satisfaction. Because each firm is unique, it’s also important to identify areas where UC will deliver the greatest impact.

Commercially developed ROI tools from UC vendors often show ROI in less than two years. This is realistic when the calculation is based on the value of UC to busi-ness process improvements. However, the most important factor in determining potential benefits is estimating how it

will improve employees’ ability to communicate.

UC should be adopted in stages to benchmark improve-ments. Vendors often paint a broad picture for UC, but all the functions might not be integrated into their software release. IT managers should require vendors to provide timelines for features that are not yet available in products now being sold. (c) 2007, Forrester Research, Inc. All

rights reserved. Forrester,

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Technographics, and Total Economic

Impact are trademarks of Forrester

Research, Inc. All other trademarks

are the property of their respective

companies. Additional reproduction

is strictly prohibited. For additional

reproduction rights and usage

information, go to www.forrester.

com. Information is based on best

available resources. Opinions reflect

judgment at the time and are subject

to change.

Continued from page 68

Evaluating the Benefits of Unified Communications

A Video Ad For Every PageBy Bernhard Schoon

More than 70% of internet users like to watch video. Gone are the days of high fees and slow bandwidth: today’s web users watch videos of news, music, movie trailers, TV shows and sports.

So advertisers are turning in-creasingly to streaming media. But they have a problem: so far

there is no proven method – in terms of the length or content – of grabbing surfers’ atten-tion.

Enter Nedstat, an Amster-dam-based web analytics com-pany (Marketing Solutions Area in Hall 4, Stand F58) that has made it its business to measure the effects of video ads.

“Anybody placing video on his website should know what his visitors really want to see“, says Ralf Haberich, marketing director of NedStat in Frank-furt. Video analytics track how long viewers spend watching a clip and at what point they stop. Website owners should experiment with several adverts and then stick with the most popular one, recommends Haberich.

Nedstat offers web analytics software solutions to improve websites’ online conversion. Its high-end product Sidestat tracks and reports on cam-paigns, content and conver-sions. Nedstat Pro produces reports about user behaviour

on small and medium-sized websites. NedStat is giving daily lectures about video and web analysis.

“Video ads will be successful only when their content, duration and placement is ideal“, says Nedstat’s Ralf Haberich.

SMC Breaks Networking Barriers

SMC Networks (Stand A56, Hall 13) is showing a portfolio of innovative networking solu-tions, including the first 10G copper switch and 10G fibre and copper adapter cards, at CeBIT.

Besides the new products, visitors can also see updates to the existing portfolio of net-working products.

Highlight on the stand is the launch of the industry’s first standard-based 10GBASE-T and 10G fibre XFP server adapter cards. SMC says both the SMC10GPCle-XFP and the SMC10GPCle-10BT boast a range of features that set them apart from competitive offerings including the fact that the SMC10GPCle-10BT is the

industry’s first commercially available IEEE 802.3an

standards-compliant

10GBASE-T server adapter. According to SMC, copper-

based networks are easier to install, maintain and upgrade. The SMC10GPCIe-10BT is the first in a series of products from the company that will drive the adoption of 10G into the data centre and across the enterprise. The SMC10GPCle-XFP offers pluggable XFP modules (SR or LR). This provides flexibility for different 10G networking expansions, delivering 10GbE performance from 300m (SR) to 10km (LR) distance between ports.

SMC is also showing the industry’s first standard-com-pliant multi-port 10GBASE-T and 10G fibre XFP network switch planned to launch later this year.

The SMC10GPCle-10BT is the

industry’s first IEEE 802.3an standards-compliant

10GBASE-T server adapter.

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