Cynthia Sterling,
Shannon Pestoni, & Christiane Silberwasser
BEYOND STYLE:
MAKE YOUR PACKAGE
A MARKETING POWERHOUSE
"Strategy without tactics
is the slowest route to victory.
Tactics without strategy is the noise
before defeat."
Sun Tzu , Au thor o f the Ar t o f War
Packaging design
and materials selections are
tactical decisions driven by
brand strategy
How do you make
your package a
marketing powerhouse?
The
BIG Idea
Invest in packaging components:
That reinforce your positioning
Make the biggest impact
Brand Strategy Drives
Packaging Choices
GRAB THEIR
ATTENTION
The
BIG Idea
SELECTING YOUR
COMPONENTS
GLASS
Semi-custom
Colored or Decorated
Fully Custom - Proprietary
Decals
LABELS
Year Cases Print Method Total Cost Per Label Cost
2005 280 Letter Press $3,000 $0.90
2014(print estimate)
1740 Lithography $7,539 $0.36
2014 1740 Digital $4,522 $0.24
Jelly Jar
Print Cost Comparison
Foils16%
Glass45%
Corks18%
Labels21%
Letter Press
Foils18%
Glass50%
Corks21%
Labels11%
Digital
Jelly Jar
Packaging Cost Breakdown
Screen Printed Labels
Alternative Materials
CLOSURES
Application Costs
WHEN YOU GET HOME
Gather samples of your key competitors and put in
a lineup.
See whats working, and where you have
opportunities to stand out.
FREE STRATEGY SESSION
Cynthia@sterlingcreativeworks.
com
Sterlingcreativeworks.com
2016 STERLING CREATIVEWORKS ALL RIGHTS RESERVED.