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CULTURE IN CATALONIA
September 2014
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40,373 170,400COMPANIES IN THE CULTURAL AND CREATIVE FIELD (2011)
EMPLOYEESIN THE CULTURAL AND CREATIVE FIELD (3RD Q 2013)
€15,039MOPERATING REVENUE FROM THE CULTURALAND CREATIVE FIELD (2011)
Cultural and Creative
Industries in Catalonia SOURCE: IDESCAT.
€5,957MGROSS VALUE ADDED (FC) (2011) 3.1% of CATALAN GVA
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Creative, artistic and show activities 5.114 12.7 %
Performing arts, artistic and literary creation, and show venue management
4.743
Libraries and files 371
Cultural Industries 6.718 16.6 %
Film, video, TV programmes, sound recording and music editing
1.745
Radio and TV 254
Book, newspaper and magazine publishing 1.750
Retail sales of books, newspapers and stationaery items 2.969
Creative Industries 28.541 70.7 %
Development of videogames and IT programs 284
Photography 2.040
Specialised design activities 7.247
Informationl services 2.122
Technical architectural services 10.552
Advertising 6.296
TOTAL 40.373 100 %
Companies
Catalunya. Dades 2011Source: Idescat
TOTAL CATALUNYA
611.751
% s/ TOTAL CATALUNYA 6,6%
40.373
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Directorate-General for Creation and Cultural
Companies
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DGCEC 2013-2014
Distribution
Audiovisual Performing Arts Visual Arts Books Music Digital
ExhibitionProductionCreation
Directorate-General for Creation and Cultural Companies
CATALAN INSTITUTE FOR THE CULTURAL COMPANIES (ICEC)Subdirectorate-General for Cultural
Promotion
CREATION VENUES COMPANIES MARKETS AUDIENCE
CULTURAL SECTORS
VALUE CHAIN
MINISTRY OF CULTURE
DGCEC 2014
Budget
Total initial unconsolidated budget. Including contributions from the Ministry of Culture.
In 2014, ‘Creation’ included a line item of 7,500,000 euros intended for long-term loans outside the public sector.
CreationStage-musical and film venues
Companies
Markets
Audiences€85,831,942
2014
€23,189,456
€30,969,370
€29,312,142
€2,031,184 €329,788
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DGCEC 2013-2014
Audiovisual Audience and earnings at cinemas in
Catalonia.2008 - 2012Source: ICEC
ACTIONS
Grants for the audiovisual sector
Improvement of administrative procedures
Regulation of Catalan Cinema Law
Maintenance of data from the exhibition sector in Catalonia
Support for exhibitors’ conversion to the digital paradigm
Support for the Sitges International Fantastic Film Festival of Catalonia
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37
5641
25
29
20
20
26
18
2517
20
13
18
2008 2009 2010 2011 2012
Catalan full- length film production. 2008 - 2012Source: ICEC
74
74
96 80
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DGCEC 2013-2014
Performing Arts
Theatres BCN Season 2010/2011
Season2011/2012
Season2012/2013 % dif.
Audience 2.675.736 2.890.713 2.333.685 -19%
Earnings 63.326.502 68.162.773 51.212.144 -25%
Shows 948 1.082 1.155 7%
Performances 11.713 12.674 12.791 1%
Figures for theatres in Barcelona. 2010-2013 Source: ADETCA
Private Public Overall total
Barcelonès area 34 14 48
Rest of Catalonia 12 90 102
Total Catalonia 46 104 150
Theatres in Catalonia by ownership. 2011Source: Technical Office of the Ministry of Culture
ACTIONS
Grants for the performing arts sector: -Triennial agreements with companies, producers and theatres -Financial aid for productions, programming and dissemination-Individual grants for important fairs and festivals-Grants for infrastructure-Comprehensive plans for CIRCUS, DANCE and ALL AUDIENCES
Theatre Rehabilitation and Equipment Programme in Barcelona
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DGCEC 2013-2014
BooksACTIONS
Bookstore Plan (National Reading Plan)
Publishing Plan: - Grants for publishing in Catalan or Occitan (general)- Grants for publishing in Catalan or Occitan (special interest)- Repayable contributions and subsidies for publishing projects_________________________________Support for book fairs
Titles published
% in Catalan
Titles in catalogue
% in Catalan
2008 32,741 35.1% 166,437 33.9%
2009 33,428 34.4% 175,110 32.7%
2010 34,414 33.2% 188,988 31.1%
2011 33,970 32.9% 200,458 31.6%
2012 31,759 26.8% 213,800 30.9%
Basic data for Catalan publishers 2008-2012Source: Domestic Book Trade in Spain 2012Federation of Publishing Associations of Spain
Number of
publishers Staff
Turnover for Spain. In €M
2008 306 6,334 1,623.84
2009 301 5,233 1,588.40
2010 288 5,488 1,434.97
2011 286 5,290 1,332.45
2012 272 4,907 1,208.99
Títles published and in catalogues from Catalan publishers2008-2012Source: Domestic Book Trade in Spain 2012 Federation of Publishing Associations of Spain
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DGCEC 2013-2014
Music ACTIONS
Catalan Music Law
Grants for the music industry:- Grants for recording music or video of special interest - Grants for programming live music and festivals - Grants for the activities of well-established music groups - Grants for promotional events
2008 2009 2010 2011 2012
Physical media sales 2.53 2.30 1.08 2.15 0.98
Sales to foreign digital operators 3.43 4.62 7.41 8.10 10.86
Licenses and sales for publishing rights 5.85 5.13 3.92 2.35 4.62
Revenue from concerts given abroad 0.30 0.25
TOTAL EXPORT11.8
2 12.0412.4
1 12.9016.7
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Spanish recording industry exports2008-2012 (in €M)Source: Promusicae
Recording industry turnover by medium 2008 - 2012 ( RRP in €M)Source: Promusicae
2008 2009201
0201
1 2012
PHYSICAL MARKET 225 179 128 102 93
DIGITAL MARKET 29 32 39 46 48
NATIONAL MARKET 254 211 167 148 141
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DGCEC 2013-2014
Visual Arts
Basic figures from art galleries in Catalonia. 2009Source: Technical Office of the Ministry of Culture
Art galleries 185
Staff 503
Average area (m2) 177.2
Number of exhibitions 1,781
Artists exhibited 3,834
Sales in Spanish galleries through distribution channels. 2011Source: El mercado del arte en 2012. Fundació n Arte y Mecenazgo
ACTIONS
Activities to improve the professionalism of art galleries
Grants for art galleries
Cohesive projects able to communicate with audiences
Strategic events to foster the art marketplace in Catalonia
0,50%
3,50%
5,30%
15,90%
17,10%
57,80%
Auction
Private
Online sales
Art fairs in Spain
International artfairs
Galleries
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DGCEC 2013-2014
Digital
ACTIONS
Digital & Interactive Content Cluster
Gamelab
Agora for Mobile and Creative Digital Services and Content
2009 2010 2011 2012
Turnover 1,646 1,515 1,315 1,496
Hardware 562 446 373 297
Peripherals 118 132 107 97
Physical software format 638 575 499 728
Mobile and online software format 328 362 336 374
Videogame turnover in Spain (in €M) Source: ADESE, PWC
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Policy Evolution
16FOTOhttps://www.flickr.com/photos/62186790@N05/5782065545
+ EMPLOYMENT
+ AUDIENCE
-2000 ICIC (Catalan Institute for Cultural Industries)
-2002 IRL (Institute Ramon Llull)
PRIMAVERA SOUND
17FOTO: http://i.huffpost.com/gadgets/slideshows/320880/slide_320880_3004133_free.jpg
FROM:
Support to production schemes
TOWARDS:
Emphasis in distribution and exhibition
SITGES INTERNATIONAL FANTASTIC FILM FESTIVAL
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1919
20FOTO: KINO
SAGRADA FAMÍ LIA
PUBLIC / PRIVATE COOPERATION:
- CONCA : non executive Council of the Arts
-Private representants of all sectors in the General and Executive Boards of ICEC
-Defining complementary roles of public/ private (ex. Theatres)
21SÓNAR
FROM:Automatic support
TOWARDS :Smart finance.
Repayable Contributions (RCs)
RCs are a form of aid that seek to provide financial support to cultural companies so that they can move forward with their projects, provided these are market-oriented, that is, they are planned with economic objectives and are investment recovery-focused.
This financial instrument is based both on the idea of transparency and co-responsibility between the cultural company and the government funding the project, as it seeks to fund projects in an efficient way from the outset, and determine the amount the project really needs in the event of losses being incurred.
Evolution of RC sums granted 2009/13
2009 2010 2011 2012 2013
€5,939,760
€3,617,260€3,521,241
€3,349,043
€2,117,157
+58%
+5%+2%
+64%
Repayable Contributions
Loans scheme
€20 M for loans for investment (fixed assets) and cash-flow necessities to make financing more accessible to Catalan cultural and creative companies.
Financial programme in cooperation with the Catalan Institute of Finance (ICF).
€10M Guarantee Fund from the Ministry of Culture for risk mitigation proposals.
Loans from €30,000-1M.
Guarantee Fund
Participative loans for digital businesses
New fund for startups producing digital services and goods (gaming, apps, e-platforms, interactive solutions) within a cultural and creative framework.
Participative loans (€40,000-200,000) with variable interest rates (according to revenue/benefits results).
Goal: to achieve a 20% success rate for the different investments (research & development philosophy)
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VIDEOGAMES
Support to NEW SECTORS:
-VIDEOGAMES-ARCHITECTURE-DESIGN
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Objectives Challenges
2 OBJECTIVES
Directorate-General for Creation and Cultural Companies
+ excellence+ economic return+ social return3 MAIN CONCEPTS
+ employment+ audience
creationvenues and networkscompaniesmarketsaudience5 AREAS
Challenges
Digital Shift: find sustainable new business models / piracy
Improve the professionalization of the sector (investment readiness) by capacity building programmes (SDE)
Increase demand / enlarge audiences.
Support SME in their path to access finance.
Private investment
General
New income revenues for the Public Administration (ADSL tax).
State laws: VAT/ Patronage (Region do not legislate).
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Challenges
Increase support for creation as a necessary requirement for better cultural development.
Improve conditions so that creators have the necessary means to operate to their full potential. Place emphasis on locations dedicated to production, and on increasing dedicated resources for the activity.
Gain first-hand knowledge of the projects being carried out.
Promote conditions to expand Catalonia’s creative base in all areas of artistic expression and thought.
Creation Area
Facilitate the connection between cultural agents and creators. Connectivity being the element on which to focus.
Optimize resources. Build networks, develop collaborations, co-productions, co-financing, partnerships and alliances, all creating permanent exchange channels.
Encourage private equity investment. Define a new, more competitive and independent model of cultural creation and production.
Challenges
Venue and distributionNetworks area
Maintain and optimize the use of venues used for Catalonia’s performing arts, music and visual arts.
Enrich the work done over the network by programmers and all agents across the sectors.
Improve the distribution of Catalan cultural productions.
Help increase the promotion of emerging artistic productions.
Boost the cultural role played across the board in all spheres of society.
Challenges
Increase the financial autonomy of companies with regard to the government.
Improve the competitiveness of companies so that they optimize their structures and investments in a demanding and shrinking market.
Foster a culture of collaboration and of resource transfer to move towards the new economic paradigm.
Promote the business models of those sectors emerging as a result of digital transformation and disseminate them to the rest of the sectors.
Companies area
Challenges
Promote Catalan artistic creativity worldwide.
Become more competitive in both the domestic and international markets.
Strengthen the central section of the culture value chain, (Business to Business - B2B).Strengthen industrial relations frameworks for culture.
Build broader markets.
Improve conditions to enable market access.
Markets area
Optimize resources.
Internationally promote the Audiovisual Cluster and the Video Game Cluster.
Promote Creative Catalonia within the framework of the EU Creative Europe programme.
Strengthen and foster cultural business diplomacy.
Challenges
Create a unique system that allows users to access culture and explore cultural consumption.
Design comprehensive supply and demand strategies.
Widen audiences, create new ones and attract non-audiences to culture.
Understand cultural behaviour (cultural diet) and build user loyalty.
Meet the demands of a heterogeneous and complex population as is found in Catalonia.
Audience area
Boost audience creation work with new models of participation organization.
Generate policies with audience development strategies.
Develop the dynamics for cultural democracy in which the audience takes part in projects: time of experiences.
Boost audiences in the three smallest performing arts sectors with comprehensive plans: circus, dance and family.
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37FOTO: Assamblea.cat
THANK YOU!
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