QuantelQuantel
• Formed in 1973• Heritage of innovation• Global customer base includes…• ESPN, Sky Sports, BBC News• 1 billion people watch news produced on Quantel equipment• Numerous movies including…• Slumdog Millionaire and Avatar
What is 3DTV?What is 3DTV?
• Capturing or rendering three dimensional visual information and transmission to a home audience• About 10 million sets expected to be sold by end of 2009• 3DTV’s in retailers during 2010• eg. Sony Bravia 3D
What will drive uptake of What will drive uptake of 3DTV?3DTV?
• Sports• Most disciplines look fantastic!!• Cricket, football, rugby, tennis, boxing, fencing, athletics, motorsport, swimming, basketball, gymnastics etc…..• Movies• Gamers• Blu-Ray 3D
Changeover is easier than Changeover is easier than ColourColour
B+W to Colour Mono to Stereo
Cameras New Cameras Same cameras New rigs
Recording devices New VTRS Same
Monitors New monitors New monitors
Live galleries New Switchers Same switchers.
New Graphics
Post Production New equipment New equipment
Playout New VTRs Same
Transmitters Upgrade Same
TV sets New New
Changeover is easier than Changeover is easier than ColourColour
B+W to Colour Mono to Stereo
Cameras New Cameras Same cameras New rigs
Recording devices New VTRS Same
Monitors New monitors New monitors
Live galleries New Switchers Same switchers.
New Graphics
Post Production New equipment New equipment
Playout New VTRs Same
Transmitters Upgrade Same
TV sets New New
Where is the value?Where is the value?• Increased broadcast revenues…• Subscriptions• Commercials• Marketing…• Attracting sponsorship• Promoting sports participation• Specific events…• Distributing key events into 3D cinemas
Usain Bolt in 3DUsain Bolt in 3D
• Usain’s 150m World Record in Manchester during May 2009 was recorded in 3D• It looks fantastic!!• Joint production by Sky and Can Communicate• Shown in British 3D cinemas• Seen by IAAF and 2012 officials
FIFA World Cup 2010FIFA World Cup 2010
• Recent announcement by FIFA and Sony• 25 of 64 games will be recorded in 3DTV• Content will be distributed on a daily basis to regional ‘fanzones’• Likely to drive uptake by consumers and will prove the technology
BSkyB 3D channelBSkyB 3D channel
• During July 2009, Sky announced the launch of a 3DTV channel in 2010• Content likely to cover a range of genres with focus on sports…• Premiership Football in 3D• Consumers needs a Sky HD box and a 3DTV• Service may start in pubs
3D Sports in India3D Sports in India
• Events• Commonwealth Games (Oct 2010)• IPL (Mar 2010)• Formula 1 (2011)• Promotion• Olympics 2020?• ‘Participate in Sports’ road show• Training
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