Case Study eCommerce:Hendi
www.i-systems.net
Hendi Poland is a company whichis part of the international Hendi Group,
it has been specializing in the productionand trade of professional catering equipment
for 70 years. Hendi Group is one of thelargest suppliers on the eastern market.
Case Study eCommerce
The dynamic development of eCommerce made the board of Hendi Poland decide to start working with i-systems.
“We recognized that without a professional and modern online store, we will not have a full offer.”
Przemysław KoczorowskiHead of eCommerce at Hendi
Major eCommerce challenges:
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Major challenges
streamlining processes involving content management
unifying sales channels
creating a modern layout based on responsive web design solution
preparation of infrastructure operating within multi store
“The old store was developed a few years ago and did not meet the current standards of usability. Customers repeatedly reported
trouble with getting around the website. We needed something completely
different and modern.”
Przemysław KoczorowskiHead of eCommerce at Hendi
Modern layout
The main objective was to prepare a store which will have a modern design and be able to handle the greatest challenge – lots of content (currently 3000 products, and the number still grows.)
Product sheet was designed so that it could include the greatest amount of information, i.e.: a description, opinions, a contact form, videos, attachments and pictograms facilitating proper classification.
Modern layout
Product management
During the implementation, product management works have been speed up. Store’s administrator has a possibility to:
group assign products to a category given
group edit a product profile
group edit prices$
%group edit promotions
group add pictograms
group flag products
Product management
Additional functionalities
The new Hendi store is available in three languages:
Polish English Russian
Each of them has a dedicated content, which allows to easily reach particular target gropus.
Additional functionalities
Additional functionalities
The discount vouchers’ generator module, which enables quick generating any number of codes, has been created.
In the new online store, abandoned carts module has been introduced to remind logged customer about unfilled order.
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Additional functionalities
The importance of responsive web design
All systems of i-systems are created on the basis of responsive web design solution.
As a result, the store is correctly displayed on any device and it is better positioned in Google browser.
Responsive Web Design
$+Work is currently underway to harmonize access channels to retail and wholesale customers.
The next stage is focused on fully-automated processing of orders between the ERP systems and the store.
Future tasks
Future tasks
Przemysław KoczorowskiHead of eCommerce at Hendi Poland
“The software we received from i-systems is intuitiveand easy to use. I believe that it is able to meet theexpectations of even the most demandingowners of online stores.”
“Cooperation with i-systems always runs smoothlyand is characterized by a high level of content.
Experience and a high level of skills presented by thestaff of i-systems enable me, with complete conviction,
to recommend the company as a professional partner fora comprehensive implementation of eCommerce solutions.”
www.i-systems.net
Design and implementation: contellio.com
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