[PR Analysis] Insights for News Apps
TheQuint.com vs. Scoopwhoop vs. Newshunt vs. News In Shorts
1 Jan 2014 – 1 March 2015
Data-Driven PR
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“Making” News?
The market for news apps is heating up. So we asked an interesting question: How much news are the news apps making themselves?!For this analysis, we selected four of the most loved news apps: • Raghav Bahl-backed TheQuint.com• BSB-funded Scoopwhoop• Sequoia-funded Newshunt• Tiger Global-funded News In Shorts
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Data Source
The data for this analysis comes from www.wizikey.com. wizikey is a DIY platform we’ve developed for brands and PR professionals to track media happenings and maximize their visibility.
The duration for the analysis is 1 Jan 2014 to 1 March 2015.
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Insight 1: Total News Items
When it comes to total mentions in news, Newshunt eats the nearest rivals Scoopwhoop and News In Shorts for breakfast.
News in Shorts
Newshunt
Scoopwhoop
TheQuint.com
0 20 40 60 80 100 120 140 160
45
135
43
3
Total News
Total News
5
But we know better than to trust data at first sight, right? So we askedwizikey to look deeper. And what came out was surprising.
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The picture changes dramatically once we start looking at mentions in news headlines. Here Newshunt is the last one, while News In Shorts dominates.
News in Shorts
Newshunt Scoopwhoop TheQuint.com0%
10%
20%
30%
40%
50% 44%
14%
26%33%
Headlines (Percentage of total news)
Headline
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But here’s what matters even more: mention in mainline publications like TOI. Here, TheQuint.com has done very well.
News in Shorts
Newshunt
Scoopwhoop
TheQuint.com
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
36%
21%
37%
67%
64%
79%
63%
33%
Mainline Vs Online
Mainline Online
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Insight 2: Top Publications
wizikey also reveals which publications are carrying the most news stories about news apps.
YourStory Medianama Next Big What Light House Insights
Economic Times05
10152025303540
35
27
16 16
10
Top Publications
News
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Insight 3: Top Journalists
And here’s which journalists new entrants to the News Apps market can approach as part of their PR strategy.
0
2
4
6
8
10
12
14 13
8 8
54 4
Top Journalists
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Insight 4: News in Top Publications
For the top two publications in online and offline segment, Newshunt holds the most weight.
News in Shorts Newshunt Scoopwhoop TheQuint.com0
5
10
15
20
25
30
5 4 3
0
6
27
5
0
News in Top Publication
Economic Times Yourstory
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That was the PR analysis for the News Apps segment by www.wizikey.com. If you too want access to such insights and transform your brand, wizikey is what the doctor ordered!
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