Capitalizing on TwitterJon Henshaw
Overview
• Profile Setup (Yawn)• Initial Engagement• Stuff You Can and Should Do• Stuff You Shouldn’t Do But Could
Who Are You?
Unrealistically Hot! Fake Celebrity
Who Are You?
Expert & Guru Brand
A “Real” Person
Bad Profile
Good Profile
Things You’ll Need
• 3rd Party Tools• Developers• Creativity• Proxy Servers
Initial Engagement
• Follow Target Groups• Unfollow Gently & Randomly• Maintain Your Ratio• Contribute & Stay On Topic• Retweet for Max Ego Boost• Find Topics in Twitter Search
Autopilot
• RSS Feeds• Search and Auto-Retweet or
Copy Tweet• Schedule Repeat Tweets
Event Promotion
• Target Geolocation• Monitor Search Terms• Auto-Reply / Mention on
Matches
Monitter
Corporate Use
• Use Brand in Username• Control Access• Sales and Support
– Retain Customers– Gain New Customers
• Distribute Coupons / Promos• Job Recruiting• Crowd Sourcing
CoTweet
Affiliate Marketing
• Create Thousands of Accounts• Have All of the Accounts Follow
Each Other• Follow Accounts that Follow a
Lot of Accounts
Affiliate Option 1
• Use Autopilot Techniques• Add Affiliate Site Feeds to Feed
List
Affiliate Option 2
• Search Keywords & Hashes• Setup Autoresponders
Affiliate Option 3
• Setup Searches• Create Reply Templates• Randomly Rotate Templates• Set Frequency Rate &
Intermingle with Autopilot
Email Aggregation
• Free Resources Requiring Email to Download
• Tweets Related to Newsletters• Private Beta Signups
Drive Impressions
• Same as Affiliate Option 3• Works Best for Celebs/Models• Target Mentions
Additional Tools
• EasyTweets• Topify• Incoming• Google It!
Social Me
• twitter.com/RavenJon• facebook.com/henshaw• linkedin.com/in/jonhenshaw• [email protected]
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