Presentation by:
Michael Watson
General Manager
Stó:lō Community Futures
Chilliwack, BC
October 27th, 2015
Mission: Building Capacity to Strengthen Aboriginal Communities
Summary of Major Topics Covered
2
Aboriginal Economies – A Growing Power
Overview of the Stó:lō Economy in Stó:lō Traditional Territory – Sólh Téméxw
Stó:lō Community Futures’s Role and Mandate
Our Vision – Creating the Centre of Aboriginal Business in BC
Achieving the Vision with Modern Business and Economic Strategies
Open Dialogue and Discussion
Rapid Growth of Aboriginal Business in
Canada
4
TD Bank Special Report – June 17th, 2011
Combined income of Aboriginal households,
businesses and governments
$24 billion in 2011 Could eclipse $32
billion in 2016
Will exceed the combined Gross
Domestic Product (GDP) of the
Provinces of Prince Edward Island and
Newfoundland
Rapid Growth of Aboriginal Business in
Canada
5
• Owned by the Communities
• Unique business tools for Community-owned Aboriginal businesses
• Successful at bridging the gap between Community aspirations and the Private Economy
• Major economic and Business growth vehicle for many Aboriginal Communities
Aboriginal Economic Development Corporations
• Growing power from Court Decisions
• Impacts of Tsilhqot’in Decision
• Energy, Pipeline and Commodities
• Land Titles
• Impact Benefit Agreements
• Business and Employment Opportunities
First Nations are at the forefront in the boom in Resource Sectors across Canada
Rapid Growth of Aboriginal Business in
Canada
6
From Canadian Council for Aboriginal Business (CCAB)
Studies
2006 Census – Over 37,000 Aboriginal businesses across
Canada
87% above the 1996 Census
2015 Data now being assembled, estimated over 50,000 Aboriginal
businesses across Canada
Rapid Growth of Aboriginal Business in
Canada
8
Rapidly increasing population with
approximately 50% of the total Aboriginal population under the
age of 25
Aboriginals are proportionally are
starting businesses at 5 times the rate of
non-Aboriginal businesses in
Canada
Overview of the Economy of the Stó:lō
Territory
10
24 First Nation Communities
56 Reserves allocated by the Federal Government
Total Aboriginal/First Nation/Métis Population: 15,000 (Est)
Largest First Nation in BC
Traditional Territory from Fort Langley to Yale, on both sides of the Fraser River, and into the United States
Major industries: Forestry, Farming, Band Business and Trade
Community Futures of BC
11
Core funding is provided by Western Economic Diversification
Community Futures was established by the Federal Government in 1986
• Assist local communities in responding to the severe economic and labour market changes they were facing
Community Futures branches are locally based, non-profit organizations overseen by a volunteer Board of Directors and various Board appointed Committees. – Bottom-up Structure
• There are 34 active Community Futures in BC, 3 of which are “Aboriginal Specific”
Stó:lō Community Futures
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A "not-for-profit" organization
Directed by a volunteer Board of Directors, of Aboriginal and Non-Aboriginal Members who are local business professionals and Community Leaders
Mandate - To provide entrepreneurial training programs, to provide lending services to qualified Aboriginal businesses and to assist in Community economic development
Embraces and celebrates Stó:lō cultural values
Creating and supporting the entrepreneurial spirit in our Communities
Stó:lō Community Futures
13
2015 Winner of the Community Futures
British Columbia Award for Excellence and
Innovation
Contributes to social and economic well-being within the Stó:lō Traditional Territory
Providing business owners and entrepreneurs access to services through a range of Community economic development initiatives, business support services, and lending services
Offer full-service support centre, for Aboriginals wanting to start or expand their own businesses, with business supports ranging from financing to training programs.
Need for a New Vision
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Close proximity to major International Markets, from Vancouver, Seattle and the
Pacific Rim
Largest land holdings in the Fraser Valley – Rapidly increasing land wealth
Highly educated Aboriginal workforce
A rich entrepreneurial and cultural history in Sólh
Téméxw
Developed by the SCF Board on the Stó:lō
strengths of:
Our Vision
15
The Vision of Stó:lō Community Futures is for
the Stó:lō Traditional Territory to become a
leading center of Aboriginal business and
entrepreneurial growth within British Columbia,
within five years.
Economic and Business Strategies
Supporting the Vision
16
Some of the Economic Business concepts deployed, included: (next page)
Not yet collectively deployed by any Aboriginal business organization
Drew upon key non-Aboriginal economic strategies
Founded upon Stó:lō
Drew upon the Stó:lō entrepreneurial strengths and cultural values
Economic and Business Strategies
Supporting the Vision
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Branding
Strategies
Business
Cluster
Development
Theories
Attraction
Strategies for
Aboriginal Land
Development
Grow Your Own
Business
Strategies
Stó:lō Centre for
Business
New Entrepreneurial
and Training Programs
Creating New Sources
of Aboriginal Finance
Birth of the Brand
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Branding theory well used - new phenomena for Aboriginal organizations
Used to promote Stó:lō culture, history and strong entrepreneurial spirit
The Brand becomes the unifying message
• Standards of business practice
• Create business and economic growth opportunities
As the unifying message, all activities of SCF are now linked to the Brand and its strategies
Birth of the Brand
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The STÓ:LŌ MEANS BUSINESS Brand was designed by Jason Forseth, a Seabird Island First Nation Band Member.
The water droplet in the center of the logo represents the Stó:lō (People of the River) forming two hands shaking. A universal sign
of business
On the outside of the droplet, there are two open native hands (in the position of ”Giving thanks” or “Honoring”) within two Salmon,
which represent our Stó:lō culture and traditions
The two figures on the outside edge represent the people, businesses and organizations who support us and who we do
business with
The cityscape in the lower part of the circle represents the future and growth of our businesses, seven generations into the future
Birth of the Brand
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https://www.youtube.com/watch?feature=player_embedded&v=fvUWgF2HxGM
Our New Home - Award-winning Stó:lō
Resource Centre
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Developed by Stó:lō Resource Centre Management Team – Houses Cultural, Business and Learning Facilities
Project managed by Stó:lō Community Futures
Funding negotiated from Federal Government - $7.5 million – Economic Stimulus Program
Direct Funding from Stó:lō Nation - $5 million
Building completed to Gold LEED Certification – First in all the Territory
Building opened October, 2010
Winner of major Awards, including the 2010 Federal Minister’s Award for Excellence and Innovation
Launch of a Brand – April 9th
, 2014
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Gala ceremony in Longhouse on Coqualeetza Campus
Site of major Brand Launch
Several unique features – Setting the Brand’s public image
New song by Juno nominated and Stó:lō music artist, Inez Jasper – “Go Stó:lō”, to support the Brand.
Launch of a Brand – April 9th
, 2014
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Extensive Aboriginal food caterers and purveyors
Showcasing extent of food service and cuisine businesses within Sólh Téméxw,
Event announced the initial Stó:lō Micro Lending Program with Bank of Montréal: for $100,000
Launch of a Brand – April 9th
, 2014
25
Announced major business event sponsored by SCF – STÓ:LŌ BUSINESS MATCH.
Announced Vancity “Each One, Grow One” Training Program
Achieved extensive media coverage.
Key Aspects of the Stó:lō Economy
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Working in partnership with the Province of BC – SCF was commissioned to complete a comprehensive business survey of Stó:lō, to fully understand the Aboriginal business economy
The Survey was designed to identify the size of the Stó:lō economy and gather Stó:lō businesses intelligence
Understanding Our Businesses
Key Aspects of the Stó:lō Economy
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The Survey revealed that there were over 250 Aboriginal-owned businesses in Sólh Téméxw
The Survey also revealed that Sólh Téméxw is one of the fastest-growing areas of Aboriginal business concentration in the Province of BC
With the information from the Survey, the SCF website http://www.stolocf.ca became a major marketing tool for Aboriginal businesses
Incorporating database into business marketing tool, linked directly into the Aboriginal business websites and social media pages.
Key Aspects of the Stó:lō Economy
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There are over 250 businesses in Sólh Téméxw, with many more being identified and new businesses rapidly being created
45% of Aboriginal businesses have
some form of Community ownership
39% of Stó:lō businesses have been in business for than 10 years; 11% have been in business more than
20 years!
STÓ:LŌ BUSINESS MATCH
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Designed to connect Stó:lō decision-makers from both the Sto:lo Communities and the Aboriginal business sector, with the private sector, to create opportunities for joint venture businesses.
Unique partnership between SCF and Raven Events
This major Aboriginal business event was held in Sólh Téméxw on October 28th and 29th, 2014
Funded by 20 private sector sponsors for over $75,000
STÓ:LŌ BUSINESS MATCH
30
Over 1,000 business appointments between Aboriginal businesses and the private sector
Featured a Stó:lō cultural and business celebration at the Sumas Longhouse
Featured a diverse range of Stó:lō and Métis entertainment, and Aboriginal cuisine
STÓ:LŌ BUSINESS MATCH
31
Doubling of the Micro Lending Program by the Bank of
Montréal
The new Stó:lō Community Loan Fund
jointly announced by
SCF and Vancity, for $1 million for new
Stó:lō Community
loans
Aboriginal BEST training
program funded by Vancity,
delivered in November,
2014
New PAL loan funding of
$500,000, from other BC
Community Futures offices
Major Achievements Announced:
STÓ:LŌ BUSINESS MATCH
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STÓ:LŌ BUSINESS MATCH (SBM) established six goals, five of which were achieved:
Ensuring that our Guests have
excellent experiences
MET
Honoring our
Sponsors
MET
Promoting the
STÓ:LŌ MEANS
BUSINESS Brand
MET
Achieving several
new announce-ments at
SBM
MET
Having excellent
media relations
and coverage
MET
SBM to break even financially
NOT MET
STÓ:LŌ MEANS BUSINESS – Summary of
Achievements to date
33
Unique and innovative approaches to Aboriginal business and economic development
Diversification of one of the fastest growing Aboriginal business economies in BC
Focused on the growth of new and existing Aboriginal small and medium-sized business enterprises
Major new Aboriginal/non-Aboriginal business partnerships
Significant employment growth and new job creation in Sólh Téméxw
STÓ:LŌ MEANS BUSINESS – Summary of
Achievements to date
34
Delivery of services to all Aboriginal businesses and First Nation communities throughout the major urban and rural areas of 24 First Nation Communities
Already recognized provincially and nationally as a major new approach to Aboriginal business and economic development
Extensive media coverage for STÓ:LŌ MEANS BUSINESS
The Brand is displayed with all STÓ:LŌ MEANS BUSINESS Branding strategies to develop and convey standard imaging and messaging for Stó:lō
Many aspects of the economic and business strategies deployed by SCF, can be used by other Aboriginal economic development organizations
STÓ:LŌ MEANS BUSINESS is a major catalyst for Aboriginal business growth, both in Stó:lō First Nation Communities and the larger Aboriginal business sector.
SCF Strategic Planning Committee – The
Next Steps
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Business Networking and Public Relations
• Creating business networking opportunities
• Aboriginal Business Association
• Stó:lō Business Connect
STÓ:LŌ CENTRE FOR BUSINESS
• Conducting a detailed feasibility study
• Carefully surveying the market on the exact needs and Programs for STÓ:LŌ CENTRE FOR BUSINESS
• Establishing self-sustained financing
Education and Training
• Develop businesses and entrepreneurial training programs
• Work with various universities
• Develop an entrepreneurial training centre for Stó:lō
Securing Financing for Businesses
• Developing new sources of business capital
• Securing new equity channels
• Exploring crowdfunding networks for First Nations
• Develop venture capital funds for First Nation
Mandate – To develop and implement the Strategy for achieving the Vision
Highlights of Achievements – STÓ:LŌ
MEANS BUSINESS
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Provincial Aboriginal Business Awards from
Stó:lō Business Community
2010 – AJ Towing
2011 – Bravo Restaurant
2013 – Ts’elxweyeqw Tribe
2015 – K & L Contracting
Stó:lō Community Futures
2010 Minister’s Award of Excellence
and Innovation
2015 Community Futures BC Award of Excellent and
Innovation
Extensive Media Coverage
CBC Radio
National News - CBC French, The Globe and
Vancouver Sun
Business In Vancouver Magazine
Fraser Valley newspapers and radio
Highlights of Achievements – STÓ:LŌ
MEANS BUSINESS
38
https://www.youtube.com/watch?feature=player_embedded&v=XmqoR51ePqM
39
Thank you!
Questions?
Mike Watson General Manager
Stó:lō Community
Futures
To find out more about the Stó:lō
business corporate story, please visit our
website
www.stolo.ca
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