Download - Candies toothpaste

Candies ToothpasteWE MAKE BRUSHING FUN!

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Sugar free. Kids Safe. Flouride.

Candie

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Candie

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Candie

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Technology EntrepreneurshipVenture-Lab

Stanford – M. Routson, [email protected]

Candies ToothpasteWE MAKE BRUSHING FUN!

Candie

s Tooth

paste

Makin

g

Bru

shin

g Fu

n


Candie

s Tooth

paste

Makin

g

Bru

shin

g Fu

n


Candie

s Tooth

paste

Makin

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Bru

shin

g Fu

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Candie

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paste

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Bru

shin

g Fu

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Low Fidelity Prototype

Facebook Launched Test Survey& Face To Face Interviews

General Questions & Responses• Kids – 6 – 16– What are your favorite Soda Flavors?

• Dr. Pepper, Mountain Dew, Coca Cola, Root Beer

– What are your favorite Candies?• Sour Patch Kids, Gum, Twizzlers, Sweet Tarts

– If you had a chance to use candy flavored toothpaste, would you try it?• Yes.

– Would you ask your parents to buy it? What would you tell them?• Yes. That it tasted good and it was about the same price as the

others.Follow Up Actions:- It seems like they like it when it is identified with an existing branded taste.- Should research larger amount of kids, to identify the first 3 – 4 flavors.- Is there a generic flavor that we could pursue without brand licensing. (Such as Root

Beer, Vanilla, …)

General Questions & Responses• Young Adults (17 – 25)

– Would you buy this product?• Yes. (General response from 13, 16, and 19 year olds)

– Why?• It is kind of goofy and cool. (19 year old)

– What Flavor would you prefer?• Dr. Pepper. (13, 16 and 19 year old)

– What friend do you think would try it, what friend would you think wouldn’t like to try it?• All my friends would like to try it.

– If you needed your parents to buy the item, what would you do to convince them?• I would tell them I wanted to try it and that my friends are trying it.

– What should the color of the toothpaste be, such as Dr. Pepper?• Don’t make it brown. Just make it like regular tooth paste color, so they don’t think it will stain their teeth.

– How much would you pay for this item?• Initially, as it would be a novelty item, I would pay $5 - $6. After a while, I’d want to pay closer to regular

prices.

Follow Up Actions:- Explore pricing premium for the toothpaste. Sounds like we could charge above the

average price.

General Questions & Responses• Parents (Mother of 3, kids 12 – 19)

– Would you buy this product?• Probably not.

– Why not?• I am afraid my kids would eat the toothpaste.

– What if we showed it was kid safe, and had the same dosage of cavity fighting agents, and your asked for it, and it cost about the same of your regular toothpaste?• Yes. I’d try it. I’d be concerned that for young kids, they may eat

too much of it.Follow Up Actions:- Is there a health risk for small kids? - Should we package in smaller tube incase someone ate the whole contents it would

still be below over dosage levels for fluoride?

Website Design (Kids Page)(We haven’t licensed any of these brands yet, concept only)

Kids Parents Dentists Ordering

Candies Tooth Paste, Co.Contact UsRetailersContact UsNewsProductsHow To Order

Candies Toothpaste make’s it

fun to brush!

Website Design (Teens Page)(We haven’t licensed any of these brands yet, concept only)


Try Dr. Pepper, or Bazooka.


Website Design (Parents Page)(We haven’t licensed any of these brands yet, concept only)



Our mission is to make brushing fun, so your kids will have healthier teeth.

Our products are:100% kids safe, Sugar Free, and has the same dosage of flouride and other active ingredients as leading national brands. The only difference is fun!Read more on …. (Our FAQ)

Website Design (Dentist Page)(We haven’t licensed any of these brands yet, concept only)


You know regular brushing helps make your patient’s dental health better.Our products have the same strength as national brands, including: - Sodium Flouride 0.24% (0.15% Flouride Ion) – Anti-Cavity- Triclosan – 0.30% - Anti-GingivitisMaking it fun can help. Please contact us if you’d like samples.* Here is our report on Candies Toothpaste Dental Health


Website Design (FAQ Page)(We haven’t licensed any of these brands yet, concept only)


What kind of Toothpaste Should I Use?

The one you like the taste of the best Dr. James MerrittThe answer to this is.................. one you like the taste of!! Studies have found if you use a toothpaste you like the taste of, you are more likely to use it. If you have a high rate of cavities then I would recommend one with fluoride.

What is Kid Safe Toothpaste?

Any with Flouride in it Dr. Patrick PulliamThe American Academy of Pediatric Dentistry recommends using a fluoride toothpaste as soon as teeth are present. Use a smear in children less than 2 years old and a pea-sized amount in children 2-5 years old. Have them spit out the excess after brushing when they are old enough. The children's ones with fluoride tend to have better flavors than the ones for

adults.

…More


Candies Toothpaste Making

Brushing Fun


Candies Toothpaste Making

Brushing Fun



Candies Toothpaste Making Brushing Fun


Candies Toothpaste Making Brushing Fun