Working with DesignersKatie Marcus
@whatkatiedoeswhatkatiedoes.net/portfolio
WHAT I DO
a
PROCESS
BRANDING WIREFRAMING UI DESIGN
BUILD MAINTENANCE
BRANDING MOODBOARD
BRANDING DEVELOPMENT
BRANDING DEVELOPMENT
BRAND BOOK
WIREFRAMES
USER INTERFACE + BUILD
MAINTENANCE + CMS
wordpress.com
squarespace.com
ghost.orgtumblr.com
SAVE CASH, START WITH A THEME
themetrust.com
themeforest.netwpshower.com
woothemes.com
SAVE CASH, START WITH A THEME
FINDING A DESIGNER
HOW TO CHOOSE WHERE TO LOOK
Skill set
PersonalityWork style
Recommendations
Industry boardsSocial networks
http://www.campuslondon.com/jobshttp://itsnicethatjobsboard.comhttp://www.behance.net/joblist
http://dribbble.com/jobshttp://www.workinstartups.com
BRIEFING
BRIEFING
Summary
What is the general outline of the job?
What are the main objectives and outcomes?
What is the timescale and budget?
Project background
Any relevant history of project
Target audience
What is the audience demographic?
What is their purpose when interacting with the site?
Are you trying to reach new audiences?
Competitors
Who else is competing in this market and what can be learned / avoided from their work?
Work specification
What needs designing / building?
What pages / functionality are required?
What platform / CMS will be used?
Any existing style guides / branding to be adhered to
What devices and platforms will we optimise for - mobile / tablet / old browsers
What will be delivered on completion of this project?
Visual/functional references
Any supporting information that could aid the project - e.g. reference sites, current branding
Content sources
What exists already? What needs sourcing / creating? Who will populate the site with content?
“Rumour are a public relations and marketing house for design, home and lifestyle brands with clients including Anorak, Hope & Greenwood and the London Transport Museum. Rumour’s current Wordpress-based website already contains most of the content they need but was put together in-house, so a redesign and build is required to make it feel more polished and professional.”
CONTRACT
DOs and DON’Ts
Do
✔ Make an investment - but spend wisely
✔ Clearly define the specification of work
✔ Stay on top of it
Don’t
× Canvass too many opinions
× Be afraid to give feedback
× Have unrealistic expectations
Thanks!Katie Marcus
@whatkatiedoeswhatkatiedoes.net/portfolio
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