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Page 1: Campaign launch plan

Company Confidential - maximus

Launch Plan Vjoy Supreme and Rainbow

Partners in progress……

Page 2: Campaign launch plan

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Campaign Summary

Target Consumer: Youth - Age Between 18-25 Years (@ 1st smartphone/Upgrade)

Mechanics : Send SMS to Robi - get free Talk Time & Data BundleBuy any maximus Vjoy Supreme or Rainbow smartphones and get the offer below

Key Message: Get your Bonanza offer pack @ Robi….. Maximus Smartphone @ Unbelieveable offer….. Power+

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Communication:

ATL: Press Advertisements Protho Alo – Binodon Page – 16 - Quarter Page AdDainik Azadi - Front Page - Quarter Page adDainik Sylhet Er Daak - Front Page -Quarter Page ad

BTL: Stickers, Posters, Danglers, Bundings, Decoration at Selected Outlers, X Stand Banners, Cutouts

SMS Blast – Dhk – Selected Zones, Ctg – Selected Zones – By Robi

OOH: Bilboards at high footfall areas – Gabtoli (1) Jatrabari (1) Gazipur (1) Ashulia (1)

• share cost of Robi billboards

Digital: GDN and G&R ads in top 5 websites – Prothom Alo, BDnews24.com, Bangladesh24.com, Bdjobs.com, Bikroy.com

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Key Visuals

Headline: Get Super Smart, Get a Unbelievable Smartphone offer

Sub Head: My Smartphone, My Smart Plan 1 GB RAM, 8 GM ROM with 5 GB data and 1000 min talk time @ 4,999 only

Promo Copy: Buy Vjoy Supreme and get 1000 min free talk time and 5 GB data offer for 30 days

Buy any Vjoy Rainbow and get 750 min of free talk time and 3 GB data offer free for 30 days.

Hero Product: Vjoy SupremeCore Product: Vjoy Rainbow

Note: Visual yet to be finalizedFor illustrations only

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Key Visuals - Sticker

Note: Visual yet to be finalizedFor illustrations only

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Key Visuals – Bunting & Danglers

Note: Visual yet to be finalizedFor illustrations only

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In Shop Ambient

Note: Visual yet to be finalizedFor illustrations only

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Execution in 25 Hot Spots

Dhaka1. Bashundhara City2. Rifles Square 3. Suvastu Nazar Valley 4. Rajuk Market 5. Alauddin Tower 6. North Tower7. Shah Ali Plaza 8. Great Wall Market 9. Landview Market 10. Easter Plaza 11. Eastern Mollika 12. Motaleb Plaza 13. Eastern Plus 14. Taltola Cluster

Market 15. Shezan Point 16. Stadium Market 17. Metro Shopping Mall18. Ayesha Shopping

Mall

Chittagong1. Singapore Bangkok

Market2. Akteruzzaman

Center 3. Sanmar Ocean City4. Bilkis Supermarket

Sylhet & North Bengal1. Karimullah Market 2. TMSS Market

In Shop Activities to be done in

25 Hot Spots

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Press Advertisements

Note: Visual yet to be finalizedFor illustrations only

Bangladesh Protidin– 3rd Page Quarter Page Ad8 October 2015 & 12 October 2015

Dainik Azadi -Front PageQuarter Page ad9 October 2015

Dainik Sylhet Er Daak -Front PageQuarter Page ad9 October 2015

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SMS (with support from Team Robi)

Get 1000 min Free Talk Time & 5 GB data with maximus Vjoy Supreme @ BDT 4,999 onlyGet 750 min Free Talk time & 3 GB data with maximus Vjoy Rainbow @ BDT 3,275 only

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Proposed Launch Plan

Pre Sales BuzzSept-October

Consumer Launch October

CommunicationOctober

Pre-sales Press Launch Press Release

On-ground ActivationAt Markets Key Touch Point

Visibility OOH SMS Blast

ATL & BTL

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Launch Schedule for Vjoy Color handsets

P10

W01

Press Launch

ATL Drive

BTL Drive POSM, In shop OOH starts

Online Product Communication -

SMS Blast

Digital – viral videos

W02-03P11

W01P12

W04 W02 W03 W04

SMS Blast

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Budget

Description Qty Rate Cost RemarksBelow-the-line Activities Posters 10,000 BDT 6 BDT 60,000 In 25 marketsBunting 4,000 BDT 20 BDT 80,000 RetailDanglers 10,000 BDT 15 BDT 150,000 RetailCutouts 50 BDT 3000 BDT 150,000Photo Shoot, Model, Photography Charge 1 BDT 80,000 BDT 80,000

X Banners 18 BDT 1000 BDT 18,000In selected Robi and maximus

storesSticker with fixing 20,000 BDT 4 BDT 80,000

SMS – 200,000 sub base 500,000 BDT 0.05 0By Robi Dhk & Ctg selected sub

base to be focusedAbove the line (ATL) Press Adv

3-4 BDT 125,000 BDT 560,000 Half page /Quarter Page/ Stripe ads: Prothom alo, Dainik Azadi,

Sylhet Er DaakPress Release 15 100000 BDT 100,000 Joint y by Robi and maximusDigital Ads – GDN and G&R 2-3 BDT 200,000 BDT 350,000 Top 5 local sitesOOH - Billboards 4-5 BDT 60,000 BDT 300,000 Jointly -Robi bill boards, cost for 30

days to be sharedBTL Execution 24,000 BDT 3 BDT 72,000

Total BDT 2,000,000

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THANKS