by

Rizalina G. Gomez, Ph.D.

Terms to be CoveredEducation and Instruction

Educational Technology

Instructional Technology

Other terms for educational/instructional media

Broadcast and Mass Media

Audio, Visual, and Audio-Visual Media

Hardware and Software

Print and Non-Print Media

Education vs Instruction

-process used to impart learning

- enterprise of supplying the conditions which ensure growth or adequacy of life irrespective of age

-act of imparting learning

- act of providing activities, materials and guidance that facilitates learning in either formal or informal situations

Educational Technology Instructional Technology

- a field as wide as education itself, its primary concern is the design, implementation, and evaluation of curriculum and learning experiences, and how to improve and learn from them respectively

- focused on the teaching-learning process rather than on other aspects of education

Educational Technology Instructional Technology

- a combination of instructional, learning, developmental, and managerial technologies

- those aspects of educational technology that are concerned primarily with instruction as contrasted to design and operation of institutions

Educational Technology Instructional Technology

- any move toward an analysis of the curriculum into specific objectives and instructional design, a branch of educational theory and practice concerned primarily with the design and the use of message which controls learning processes

- systematic way of designing, carrying out, and evaluating the total process of learning and teaching in terms of specific objectives, based on research in human learning and communication

Educational Technology Instructional Technology

-primary concern is the design, implementation and evaluation of curriculum and learning experiences and how to improve and learn from them respectively

- technology adapted and used for educational purposes

- applying scientific knowledge about human learning to the practical tasks of teaching and learning

- means of connecting the teacher, the instructional experience & learner in ways that enhance learning

Phases of Educational Technology

Start Identify Objectives

Design Learning

Experiences

Evaluate Learning

Experiences

Improvement

Other Terms for Educational / Instructional Media Training aids Visual aids Audio aids Audio-visual aids Learning resources Instructional materials Educational materials Multi-sensory materials

Broadcast Media Mass Media- medium that disseminates info to a large number of recipients via telecom

- media envisioned and designed to reach a very large audience

- radio and television

- newspapers, magazines, comics, radio, television

Audio Media Visual Media- emphasizes use of hearing

-emphasizes use of the sense of sight

Audio-visual Media-emphasizes use of hearing and seeing

- radio, audio discs, recordings, language lab, etc.

- charts, pictures boards, diagrams, maps, models, etc.

-TV, videotapes / discs, sound filmstrips, printed materials with recorded sound

Hardware Software

equipment and related electronic and mechanical components

programs, printouts, or instructional materials that go with the machine

Print Media Non-Print Media

- printed word is used predominantly in transmitting information

-info is transmitted predominantly through AV media

- guide sheets, handouts, study guides, manuals, newsletters, books

- TV, models, real objects, audio recordings/discs, etc.

Sources:Aquino, G., Abellera, R. and Hidalgo, L. (1988). Principles of teaching

and educational technology. Manila: National Bookstore.

Garo, C. (2007). Teaching educational technology. Manila: Rex Publishing.

Gentry, C. (1987). Educational technology: A question of meaning. From Educational media and technology yearbook 1987. Littleton, CO. Libraries Unlimited.

Grabe, M. (2004). Integrating technology for meaningful learning. NY: Houghton Mifflin.

Jones, B. (1999). A differentiating definition of instructional technology andeducational technology. Available online.