Business Technology
Mr. Bernstein
DECA, pp 16-20:Determine What To Buy
(…or What To Offer!)
September 19, 2013
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Business TechnologyMr. Bernstein
Marketing MixProduct StrategyPricing StrategyPlace StrategyPromotion Strategy
The Four P’s!
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Business TechnologyMr. Bernstein
4 P’s:
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Business TechnologyMr. Bernstein
ProductWhat will your Target Market buy?Is your product quality competitive with customer
alternatives?Does branding affect perceptions of quality?
PricingCosts and ExpensesCompetitionSupply and Demand – Economic Conditions, Inventory
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Business TechnologyMr. Bernstein
PlaceHOW and WHERE products are offered or
distributedWhat is your competitors’ distribution method?Does branding affect perceptions of quality?
PromotionAdvertisingPromotional campaigns
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Business TechnologyMr. Bernstein
Gathering InformationSurveysObserve Competition“Want slip” or similar system – records unmet needsTrade Shows and Conventions
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