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Business Strategy I
Industry - IT
Learning Group 13 (PGPM 11A)
Abhisek Das (010111049)
Sayon Biswas (010111006)
Proma Sengupta (010111035)
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IT Industry in India
Industry Overview
No existence before 1960.
In 1972, realization of potential earning of foreignexchange.
In 1990, Department of Electronics (DoE) introducedthe concept of Software Technology Park (STPs)in India.
In 1991, significant growth in R&D of Indian IT sectorafter that India became a IT hub for global IT marketwithin 10 years.
HP, Microsoft, Motorola and Siemens establishedresearch centers in Bangalore.
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Industry Overview (Contd.)
After 2008 Subprime Crisis Indian IT industry
faced boom due to.
Due to sluggish GDP growth and consequentreduction in IT spending, countries / markets
started depending on the export markets.
Indian IT Industry registers a landmark of US $50 billion exports in 2012 according to
NASCOM. Its potential size is estimated at US $
120 to 180 billion by 2015.
IT Industry in India
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IT Industry in India
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IT Industry in India
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Porters 5 Forces for IT Industry of India
IT Industry in India
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Vision
We will be a globally respectedcorporation
Mission
Strategic Partnerships for BuildingTomorrowsEnterprise
Values
The values that drive us underscore our commitment to
C L I F E Client Value
Leadership by Example
Integrity and Transparency
Fairness
Excellence
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Company Background
Started in 1981 with US $ 250. Named Infosys
Consultants Private Ltd. Mainly engaged in softwaredevelopment.
In 1992 name changed to Infosys Tech. Pvt. Ltd.
In 1993 company got ISO 9000 certification andissued shares in the market.
In 1999 Infosys Tech. became the 1st Indianregistered company to be listed in NASDAQ.
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Company Background (Contd.)
In 2004 Infosys, Microsoft and Intel join hands toprovide Next Generation e-Banking solutions tobanks in Philippines.
In 2010 Infosys crosses the US$ 5 billion revenuemark. Infosys among the world's 20 best companiesfor leadership.
In 2011 Finacle Solution from Infosys Wins Leadersin Innovation Award 2010.
In 2012 Mr. N. R. Narayana Murthy hands overchairmanship to Mr. K V Kamath. Infosys crosses
US$ 6 billion revenue mark.
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Infosys Activedesk
Infosys iPower
Infosys mConnect
Collaborative
Analytics
IT Services
Engineering Services
Consulting Services
BPO ServicesFinacle Solution
Services
Products
Services
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Customers
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BCG Matrix for Indian Market
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BCG Matrix for USA Market
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Indian IT Industry Market Share
CompanyRevenue FY
2011 (in Cr.)
Market
Share
TCS 37,325.00 24.90
Infosys 27,501.00 18.30
Wipro 23,606.00 15.70
Cognizant 20,655.00 13.80
HCL Tech. 15,730.00 10.50
Mahindra
Satyam5,145.00 3.40
Tech Mahindra 5,140.00 3.40
Mphasis Ltd. 5,037.00 3.40
iGatePatni 4,403.00 2.90
Others 9,546.00 6.40
25%
18%
16%
14%
10%
3%
3%3%
3%
5%
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GlobalCompetitors
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SWOT Analysis
Strengths :
I. Global Delivery Model
II. Brand & Client Relationship
Weaknesses :
I. Dependence on USA market
II. Low R&D spending
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SWOT Analysis
Opportunities :
I. Domestic Market growth
II. High cash reserve
Threats:
I. Pricing Pressure
II. Currency Fluctuation
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Marketing Strategy
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15,648.00
20,264.00
21,140.00
25,385.00
31,254.00
4,465.00
6,191.00
5,707.00
6,404.00
7,905.00
0.00 5,000.00 10,000.00 15,000.00 20,000.00 25,000.00 30,000.00 35,000.00
MAR08
MAR09
MAR10
MAR11
MAR12
Net Sales & Profit Growth of Infosys(Rs. In Cr.)
Profit / Loss Net Sales
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4,465.00
6,191.005,707.00
6,404.00
7,905.00
MAR08 MAR09 MAR10 MAR11 MAR12
Profit Gap Analysis of Infosys(Rs. In Cr.)
Profit / Loss
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Market Capitalizations
(Rs. in Cr.)
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Conclusions
Infosys was awarded the No. 1 in the best managed
company (Asia Pacific) as per the Euromoney Best
Managed Companies in Asia Survey, 2013.
Infosys was started with USD $ 250 only but now
they have total asset ofUSD $ 7,537million.
Infosys is now in 2nd position as per market share of
Indian IT industry.
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Suggestions
Infosys should try to concentrate on domestic market
as because India is a growing market in IT.
Infosys should increase their R&D budget.
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Thank You
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