Align conversations on business objectives
Client - Date
What is the main discussion between people of a same company at lunch
Set up the network
Conversation and processes
Make the process smooth
Optimize the process
Conversations are part of the processes
Set up the network
Conversation and processes
Make the process smooth
Optimize the process
There is more and more conversations
Set up the network
Conversation and processes
Make the process smooth
Optimize the process
Too much conversations ?
How to use conversation to enhance the business
Social business impact is a long journey
Collaborative use above the business process: i.e : community of practice
Align social goals on business goals
Different objectives related to your business lines
R&D • Innovate through partnership • Community of experts
Customer and Sales • Enhance the client relationship • Integrate the customer insights
Human ressources • Strengthen recruitment and talent management • Make the organization nimble
A tool and organization issue
A tool to smooth the daily work …
… Then develop new uses
Digital workplace is more and more trendy
Jane Mc Connel’s vision : The digital workplace is the eco-system of enterprise platforms and services that enable people to work, collaborate, communicate, develop services and products and better serve customers or the public
The digital workplace is multi-dimensional: • The managed dimension includes business applications and validated, authoritative,
reference content. It is primarily internal but extends partially into the client-partner sphere for inter-enterprise projects and processes.
• The structured collaborative dimension involves teamwork on projects with specific goals, deliverables and timelines. It also extends into the client-partner sphere.
• The social collaborative dimension is self-organizing. It includes social networking, micro blogging, community-building and other social features such as UGC (user-generated content). It extends from internal into the public sphere.
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Inspiré de 3e monde
Mul
ti-ca
nal
Collaborateurs
Managers
HR
C-Suite & Governance
Soc
ial
Net
wor
k B
usin
ess
Purchase Supply Finance … SI
Thread to smooth daily work
Socialization of the IT system
Organize the unstructured information to make them available and useful
• 70-80% of the information are unstructured and grow 10 to 50 time faster than the structured one
• Synthesize, filter and prioritize information to make them intelligible and available (curation)
A community is potentialy a private space, gathering people with a common goal.
Organize to bring the conversations to the objective
Business community
Community of practice
Project community
Experts community
Asses the impact on business processes
Y o u d o n ’ t a s s e s s t h e membership and the use of the platform : • Number of commentaries • Number of members • Number of content • …
Produce value through conversations inside business process
Identify goals • Answer to a
business need • Identify the
added value
Define a strategy • Describe needs • Identify and
assess
Insert conversations • Filter the threads • Work inside
dedicated communities
Apply and Assess