Alexander Osterwalder is co-author of the global bestseller "Business Model Generation." His Business Model Canvas is used by leading organizations around the world, and his start-up, The Business Model Foundry, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry's first applications.

BUSINESS MODEL CANVAS

ABOUT ME

/aichaturvedi

aishwaryavchaturvedi

ANTZ AGE Technologies Private Limited

EXPERIENCE SO FAR

2009-10

2010-11

2011-12

2012-13

2013-14

1

VALUE PROPOSITION

Satisfy new needsNEWNESS

PERFORMANCE

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

VALUE PROPOSITION

A better product

PERFORMANCE

NEWNESS

CUSTOMIZATION

GETTING THE JOB DONE

DESIGN

VALUE PROPOSITION

Tailored products

CUSTOMIZATION

PERFORMANCE

NEWNESS

GETTING THE JOB DONE

DESIGN

VALUE PROPOSITION

Getting their work done

VALUE PROPOSITION

GETTING THE JOB DONE

PERFORMANCE

NEWNESS

CUSTOMIZATION

DESIGN

SUPERIOR DESIGN

VALUE PROPOSITION

DESIGN

PERFORMANCE

NEWNESS

CUSTOMIZATION

GETTING THE JOB DONE

LEVERAGING BRAND VALUEBRAND/STATUS

PRICE

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

VALUE PROPOSITION

LOWER PRICE

PRICE

BRAND/STATUS

COST REDUCTION

RISK REDUCTION

CONVENIENCE/USABILITY

VALUE PROPOSITION

HELPING THEM REDUCE COSTS

COST REDUCTION

PRICE

BRAND/STATUS

RISK REDUCTION

CONVENIENCE/USABILITY

VALUE PROPOSITION

REDUCING RISKS

VALUE PROPOSITION

RISK REDUCTION

PRICE

BRAND/STATUS

COST REDUCTION

CONVENIENCE/USABILITY

MAKING EASY TO USE PRODUCTS

VALUE PROPOSITION

CONVENIENCE/USABILITY

PRICE

BRAND/STATUS

COST REDUCTION

RISK REDUCTION

2

CUSTOMER SEGMENTS

One large group of customersMASS MARKET

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

CUSTOMER SEGMENTS

Specialised customer segments

NICHE MARKET

MASS MARKET

SEGMENTED MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

CUSTOMER SEGMENTS

Slightly different needs and problems

SEGMENTED MARKET

NICHE MARKET

MASS MARKET

DIVERSIFIED

MULTI-SIDED PLATFORMS

CUSTOMER SEGMENTS

Unrelated customer segments

DIVERSIFIED

NICHE MARKET

SEGMENTED MARKET

MASS MARKET

MULTI-SIDED PLATFORMS

CUSTOMER SEGMENTS

Inter-dependent customers

MULTI-SIDED PLATFORMS

NICHE MARKET

SEGMENTED MARKET

DIVERSIFIED

MASS MARKET

CUSTOMER SEGMENTS

3

CHANNELS

IN-HOUSE SALES TEAMSALES FORCE

WEB SALES

OWN STORES

PARTNER STORES

WHOLESALER

CHANNELS

SELLING THROUGH WEBSITES

WEB SALES

SALES FORCE

OWN STORES

PARTNER STORES

WHOLESALER

CHANNELS

Stores owned by organization

OWN STORES

WEB SALES

SALES FORCE

PARTNER STORES

WHOLESALER

CHANNELS

Business Partnerships

PARTNER STORES

WEB SALES

OWN STORES

SALES FORCE

WHOLESALER

CHANNELS

RETAIL MARKETS

WHOLESALER

WEB SALES

OWN STORES

PARTNER STORES

SALES FORCE

CHANNELS

4

CUSTOMER RELATIONSHIPS

CUSTOMER REPRESENTATIVEPERSONAL ASSISTANCE

DEDICATED PERSONAL ASSSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

CUSTOMER RELATIONSHIPS

RELATIONSHIP MANAGERS

DEDICATED PERSONAL ASSISTANCE

PERSONAL ASSISTANCE

SELF SERVICE

COMMUNITIES

CO-CREATION

CUSTOMER RELATIONSHIPS

NO DIRECT RELATIONSHIP

SELF SERVICE

PERSONAL ASSISTANCE

DEDICATED PERSONAL ASSISTANCE

COMMUNITIES

CO-CREATION

CUSTOMER RELATIONSHIPS

USER COMMUNITIES AS KNOWLEDGE BASE

COMMUNITIES

PERSONAL ASSISTANCE

SELF SERVICE

DEDICATED PERSONAL ASSISTANCE

CO-CREATION

CUSTOMER RELATIONSHIPS

CO-CREATION

CO-CREATION

PERSONAL ASSISTANCE

SELF SERVICE

COMMUNITIES

DEDICATED PERSONAL ASSISTANCE

CUSTOMER RELATIONSHIPS

5

REVENUE

Selling ownership rightsASSET SALE

USAGE FEE

SUBSCRIPTIONS

RENTING

LICENSING

REVENUES

Using a particular service

USAGE FEE

ASSET SALE

SUBSCRIPTIONS

RENTING

LICENSING

REVENUES

Continuous access

SUBSCRIPTIONS

USAGE FEE

ASSET SALE

RENTING

LICENSING

REVENUES

Use for a period of time

RENTING

USAGE FEE

SUBSCRIPTIONS

ASSET SALE

LICENSING

REVENUES

Use intellectual property

LICENSING

USAGE FEE

SUBSCRIPTIONS

RENTING

ASSET SALE

REVENUES

6

KEY ACTIVITY

Designing, making and delivering a product

PRODUCTION

PROBLEM SOLVING

PLATFORM/NETWORK

KEY ACTIVITIES

Knowledge management and continuous training

PROBLEM SOLVING

PRODUCTION

PLATFORM/NETWORK

KEY ACTIVITIES

Zomato

PLATFORM/NETWORK

PROBLEM SOLVING

PRODUCTION

KEY ACTIVITIES

7

KEY RESOURCES

Physical assetsPHYSICAL

INTELLECTUAL

HUMAN

FINANCIAL

KEY RESOURCES

Intellectual Property

INTELLECTUAL

PHYSICAL

HUMAN

FINANCIAL

KEY RESOURCES

People based businesses

HUMAN

INTELLECTUAL

PHYSICAL

FINANCIAL

KEY RESOURCES

Cash, lines of credit, stock option pool

FINANCIAL

INTELLECTUAL

HUMAN

PHYSICAL

KEY RESOURCES

8

KEY PARTNERS

Outsourcing

ECONOMY OF SCALE

RISK REDUCTION

ACQUIRE RESOURCES

KEY PARTNERS

Reduce risk in a competitive environment

RISK REDUCTION

ECONOMY OF SCALE

ACQUIRE RESOURCES

KEY PARTNERS

Get resources or perform activities

ACQUIRE RESOURCES

RISK REDUCTION

ECONOMY OF SCALE

KEY PARTNERS

9

COSTS

Costs independent of quantityFIXED COSTS

VARIABLE COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

COSTS

COSTS PROPORTIONAL TO QUANTITY

VARIABLE COSTS

FIXED COSTS

ECONOMIES OF SCALE

ECONOMIES OF SCOPE

COSTS

Costs advantages as output expands

ECONOMIES OF SCALE

VARIABLE COSTS

FIXED COSTS

ECONOMIES OF SCOPE

COSTS

Cost advantages due to larger scope

ECONOMIES OF SCOPE

VARIABLE COSTS

ECONOMIES OF SCALE

FIXED COSTS

COSTS