Download - Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

Transcript
Page 1: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

Business Model 101 The Basics of

Marketplaces, SaaS & Ecommerce

2.8.2013 #TOA13

Page 2: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

����,QWUR�WR�3RLQW�1LQH����0DUNHWSODFHV����6DD6��6RIWZDUH�DV�D�6HUYLFH�����(FRPPHUFH

D��0DMRU�FKDUDFWHULVWLFVE��0RQHWL]DWLRQ�F��.H\�FKDOOHQJHVG��7RS���.3,VH��([DPSOHV��7UHQGVI���4$

%XVLQHVV�0RGHO����6WUXFWXUH

Page 3: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

,QWUR�WR�3RLQW�1LQH:KR�ZH�DUH

Ɣ %HUOLQ�EDVHG�HDUO\�VWDJH�9&�³VWDUWXS´

Ɣ ³$QJHO9&´

Ɣ ,QYHVWLQJ�DURXQG��¼���N��P�LQLWLDOO\

Ɣ ,QYHVWLQJ�LQ�WHFK�VWDUWXSV�ZRUOGZLGH��IRFXV�RQ�(XURSH

Ɣ ��*HUPDQV����3ROLVK���6SDQLDUG�DQG���$PHULFDQ

Page 4: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

,QWUR�WR�3RLQW�1LQH:KDW�ZH�KDYH�GRQH�VR�IDU

Ɣ 5DLVHG�D�¼�P�IXQG����������

Ɣ 5DLVHG�D�¼��P�IXQG����������

Ɣ ,QEHWZHHQ��,QYHVWHG�LQ�VRPH�JUHDW�FRPSDQLHV

&-

Page 5: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

,QWUR�WR�3RLQW�1LQH:KDW�ZH�DUH�ORRNLQJ�IRU

Ɣ 6HHG��6HULHV�$�FRPSDQLHV

Ɣ (VSHFLDOO\�LQ�WKH�DUHDV�RI�6DD6��0DUNHWSODFHV��

1HWZRUNV�DQG�0RELOH��(FRPPHUFH�

Ɣ +HDOWK\�XQLW�HFRQRPLFV��&/7�YV�&$&�

Ɣ 6WURQJ�IRXQGHU�V�

Ɣ 7UDFWLRQ��WUDFWLRQ��WUDFWLRQ

VXEPLW#SRLQWQLQHFDS�FRP

Page 6: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

,QWUR�WR�3RLQW�1LQH+RZ�WR�EHVW�DSSURDFK�XV

Ɣ /RRNLQJ�DW��UHSO\LQJ�WR�HYHU\�LQTXLU\

Ɣ (DVLHVW�ZD\��6XEPLW#SRLQWQLQHFDS�FRP

Ɣ 0RVW�HIIHFWLYH�ZD\��1HWZRUN�LQWUR

�!�$QG�\RX�FDQ�JXHVV�ZKLFK�VHQGV�WKH�VWURQJHU�VLJQDO�

Ɣ 'R�VRPH�KRPHZRUN���$UH�ZH�D�JRRG�ILW"

Ɣ 7U\�WR�DGG�VRPH�FRQWH[W��EORJ��HYHQW��UHFHQW�LQYHVW�HWF�

Ɣ &RQFLVH�GHFN�ZLWK�OLQN���QXPEHUV

Page 7: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

%XVLQHVV�0RGHO�������0DUNHWSODFHV

Page 8: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

Ɣ %�&��%�%�E�&��&�&����9HUWLFDO��KRUL]RQWDO��QLFKH

Ɣ 3K\VLFDO�LQYHQWRU\�FDUU\LQJ�YV��QRQ�LQYHQWRU\�FDUU\LQJ

Ɣ 7UDQVSDUHQF\��(IILFLHQF\��7UXVW

Ɣ +LJKO\�VFDODEOH��KLJK�ORFN�LQ��GHIHQGDEOH

&ULWLFDO�0DVV�³9DOXH´�!�³3ULFH´�ZKHUH�³9DOXH´� �³XVHU�EDVH´

1HWZRUN�(IIHFWV,QIOHFWLRQ�SRLQW�ĺ�FULWLFDO�PDVV

0DUNHWSODFHV0DMRU�FKDUDFWHULVWLFV

$FWLYH�8VHUV%X\HUV���6HOOHUV�'HPDQG�6LGH

/LVWLQJV6HOHFWLRQ���2IIHU6XSSO\�6LGH

%X\HUV'HPDQG�6LGH

6HOOHUV6XSSO\�6LGH

!:LQQHU�7DNHV�,W�$OO�

Page 9: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

'R�\RX�³RZQ´�WKH�WUDQVDFWLRQ�RU�QRW"�

Ɣ 7UDQVDFWLRQ�EDVHG��WDNH�UDWH���

Ɣ ³&ODVVLILHGV´�PRGHO���IL[HG�IHH

Ɣ �UG�SDUW\�ILQDQFHG��DGYHUWLVLQJ�

Ɣ ³)UHHPLXP´���VHOO�IHDWXUH���DGG�RQ�VHUYLFHV�RQ�WRS�RI�D�

IUHH�EDVLF�VHUYLFH

0RQHWL]H�WKH�JX\V�ZKR�KDYH�RU�JHW�WKH�PRQH\�

0DUNHWSODFHV0RQHWL]DWLRQ

Page 10: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

Ɣ *HW�WR�FULWLFDO�PDVV��&UHDWH��PHDVXUH�QHWZRUNV�HIIHFWV

Ɣ &KLFNHQ�(JJ�3UREOHP��:KR�WR�IRFXV�RQ�ILUVW�ZKHQ�

EXLOGLQJ�XS�UHDFK"

Ɣ *HW�³OLTXLGLW\´�RU�³LQYHQWRU\´RQ�WKH�SODWIRUP

Ɣ 0RQHWL]DWLRQ��:KHQ�WR�VWDUW�DQG�ZKLFK�%0"

0DUNHWSODFHV.H\�&KDOOHQJHV

)RFXV�RQ�EXLOGLQJ�UHDFK��PRQLWRU�HQJDJHPHQW�WLJKWO\�GRQ¶W�VWDUW�WR�PRQHWL]H�WRR�HDUO\���SHUVHYHUDQFH�SD\V�RII�

Page 11: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

:KHQ�\RX�VWDUW�RXW�

Ɣ ��RI�QHZ�FXPXODWHG�/LVWLQJV��LQYHQWRU\��

Ɣ $FWLYH�8VHUV��EX\HUV���VHOOHUV�

Ɣ *URZWK�RI�VLJQ�XSV

,Q�WKH�QH[W�SKDVH�Ɣ 5HFXUULQJ�FXVWRPHUV�ĺ�EXLOG��PHDVXUH�FRKRUWV

Ɣ 6XFFHVVIXO�LWHPV�OLVWLQJV�SHU�WRWDO

Ɣ 7DNH�5DWH����DV�RI�*09�

0DUNHWSODFHV.3,V�7RS��

Page 12: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

0DUNHWSODFHV([DPSOHV�DQG�WUHQGV

Page 13: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

0DUNHWSODFHV4$

Page 14: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

%XVLQHVV�0RGHO�������6DD6

Page 15: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD60DMRU�FKDUDFWHULVWLFV

Ɣ 6RIWZDUH�GHOLYHUHG�WKURXJK�WKH�&ORXG��QR�LQVWDOO�

Ɣ 8SIURQW��UHFXUULQJ�SD\PHQWV��&$6+�LV�NLQJ��

Ɣ )OH[LEOH�FRVWV��FORXG�KRVWLQJ��093�GHYHORSPHQW�HWF��

Ɣ 2IWHQ�GLVUXSWLQJ�OHJDF\�LQFXPEHQWV�

Ɣ 0DLQO\�%�%

Ɣ $XWRPDWLF�XSGDWHV��QR�PDLQWHQDQFH

Page 16: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD60RQHWL]DWLRQ

Ɣ )UHHPLXP��EDVLF�YHUVLRQ�IRU�IUHH��DQG�RU�WULDO�SHULRG

Ɣ 6XEVFULSWLRQ�EDVHG�ż SHU�SHULRG

ż SHU�VHDW�KHDG

ż SHU�YROXPH��H�J��UHTXHVWV�

ż SHU�SURGXFW�IHDWXUH

Ɣ 8S�VHOOLQJ�RI�DGGLWLRQDO�IHDWXUHV�RU�DGG�RQ�VHUYLFHVƔ 2FFDVLRQDOO\�D�VHW�XS�IHH

Page 17: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD6.H\�&KDOOHQJHV

Ɣ 3URGXFW�

ż 6FDODELOLW\

ż 0DUNHW�)LW

ż 4XDOLW\

Ɣ &XVWRPHU�5RXWH��+RZ�FXVWRPHUV�ILQG�\RX

Ɣ 5HDFK��*HW�DQG�LQFUHDVH�VLJQ�XSV��WULDO�

Ɣ &RQYHUVLRQ��)URP�IUHH���WULDO�XVHUV�WR�DFWLYH�SD\LQJ�

FXVWRPHUV

Ɣ 8S��&URVV�6HOO�YV��KRZ�WR�KDQGOH�FKXUQ

Page 18: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD67RS���.3,V:KHQ�\RX�VWDUW�RXW

Ɣ ,QERXQG�WUDIILF

Ɣ &RQYHUVLRQ�IXQQHO��)URP�9LVLWRU�WR�7ULDO�WR�3D\LQJ�

Ɣ &KXUQ����ZKR�FDQFHO�ZKR�FRXOG�FDQFHO�LQ�WKDW�SHULRG

,Q�WKH�QH[W�SKDVH

Ɣ 055�JURZWK��%UHDN�GRZQ�DOO�SODQV��\HDUO\�HWF��

Ɣ &$&��2QO\�SDLG��IRU�HDFK�FKDQQHO

Ɣ &KXUQ���

Page 19: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD6([DPSOHV�DQG�WUHQGV

3LRQHHUV0RELOH�ILUVW

Page 20: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

6DD64$

Page 21: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

%XVLQHVV�0RGHO�������(FRPPHUFH

Page 22: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH0DMRU�&KDUDFWHULVWLFV

Ɣ 2IIOLQH�WR�RQOLQH�VZLWFK��³'HDWK�RI�UHWDLO´�

Ɣ 2ZQ�LQYHQWRU\�YV��GURSVKLSSLQJ

Ɣ +LJKO\�GHSHQGHQW�RQ�SHUIRUPDQFH�PDUNHWLQJ�

ż *RRJOH�LV�\RXU�ORFDO�VWUHHW�DGGUHVV

Ɣ 0DQ\�VPDOO��IHZ�GRPLQDWLQJ�SOD\HUV

Page 23: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH0RQHWL]DWLRQ

Ɣ &ODVVLFDO��0DUJLQ�SHU�JRRG�VROGƔ 6XEVFULSWLRQ�EDVHG��&KDUJHG�SHULRGLFDOO\��PRQWKO\�Ɣ $IILOLDWH��5HVHOOLQJ�IRU�SDUWQHUV�RU�ZKROHVDOHUV�

Page 24: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH.H\�&KDOOHQJHV

Ɣ 5HG�RFHDQ��%LJ��VPDOO�ILVK��VXSHU�FURZGHG�VSDFH�

Ɣ &RPSHWLWLRQ�SULPDULO\�WKURXJK�SULFH�

Ɣ +DUG�WR�GLIIHUHQWLDWH��KRPRJHQRXV�SURGXFWV��

Ɣ 9HU\�FDSLWDO�LQWHQVLYH

Ɣ 5RFNHW�,QWHUQHW����

Page 25: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH7RS���.3,V

)RU�ZKHQ�\RX�VWDUW�RXW�

Ɣ &32V

Ɣ 0DUJLQV��&0�,��,,�

Ɣ 5HYHQXH�JURZWK

,Q�WKH�QH[W�SKDVH��

Ɣ 5HFXUULQJ�SXUFKDVHV

Ɣ )UHH�&DVK�)ORZ��LQYHQWRU\�FRVW��

Ɣ ,QYHQWRU\��UDQJH��GHSWK�

&),0,7<0��&DVK�)ORZ�LV�PRUH�LPSRUWDQW�WKDQ�\RXU�PRWKHU�

Page 26: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH([DPSOHV��7UHQGV

&ODVVLF

9HUWLFDOO\�LQWHJUDWHG

5HFRPPHUFH

Page 27: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

(FRPPHUFH4$

Page 28: Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce

,I�\RX�ZDQW�WR�VWD\�LQ�WRXFK

ZZZ�SRLQWQLQHFDS�FRP��6RPH�VD\�ZH�KDYH�D�SUHWW\�FRRO�QHZVOHWWHU����

#3RLQW1LQH&DS�

QLFRODV#SRLQWQLQHFDS�FRP�_�#QFVK�PDWKLDV#SRLQWQLQHFDS�FRP

7KDQNV��