The Z MBIE Business Cure
Campaign
ZOMBIE
Business Cure
THE BOXCUTTERY
ZOMBIE
Business Cure
Unfamiliarity
Audience Misconceptions
Zombie CharacterAuthor’s first book — Unknown
Perception: Book caters to small businesses
NOT PR/Marketing Professionals
Enormous MarketNo Time to Read
THE BOXCUTTERY
Client Challenge
THE BOXCUTTERY
What are the professionals
saying?
ZOMBIE
Business Cure
“I find that talking with people in the industry is the most valuable way to improve my work. My professional Twitter network is my primary
source of information for industry-specific news and trends.”
- Jessalynn StraussProfessor and Freelance Public Relations Professional at Elon University
THE BOXCUTTERY
#1 Professionals trust the opinions of other professionals
ZOMBIE
Business Cure
#2 The zombie theme didn’t resonate with some professionals
THE BOXCUTTERY
Words associated with the zombie theme:
“CHILDISH”
“CONFUSING”
ZOMBIE
Business Cure
#3 Professionals don’t buy books. They buy solutions.
THE BOXCUTTERY
90% of our interviewees said they would only buy a book if it presented a solution to a problem.
ZOMBIE
Business Cure
Free!
FIND YOUR ZOMBIE
BUSINESS CURE
Experiencing a loss of energy, life and enthusiasm in your business? It’s on its way to becoming a Zombie Business, if it isn’t one already. Though we can’t turn back the hands of time, we can give your Zombie Business CPR. This Zombie Kit offers you a slew of solutions to combat zombie-like behavior in the workplace, be it from your employees, your colleagues, or yourself.
In this box, you’ll find our Zombie Business fighting essentials:
1. The Zombie Business Cure social media accounts – fighting zombies with one hand while typing up emails with the other? Follow along for quick and helpful hints, tips, and tricks on how to pump life back into your business.
2. The Zombie Business Cure book – look at this as your biggest weapon for zombie fighting. It’s packed full of information and recent real-world examples to inspire ideas, encourage learning, and advise against mistakes.
3. The Zombie pen – word to the wise: take notes. Zombies can be unpredictable, so prepare yourself for any situation that may arise, be it an apocalypse or a simple scare.
4. The Zombie repellant – this is the equivalent of sunlight to vampires. Spritz it around to repel zombies and protect your business. Bonus: it hides the smell of rotting zombies.
5. The Zombie sticker – well, these are really just for fun.
Now that you have the run-down, take a look through your arsenal and see for yourself – you’re fully prepared to rid your business of zombies. This is The Zombie Business Cure.
ZOMBIE
Business Cure
Website
http://www.zombiebusinesscure.com/
https://twitter.com/zombiebizcure
PUBLISHER
1-800-227-3371
LINKEDINhttps://www.linkedin.com/in/julielellis/https://www.linkedin.com/in/melissaegg/
Zombie Kits
TOTAL = $3.28 + wholesale cost of book
Book with
designed
wrap
introduction
letter
Zombie
emoji
stickers
contact
card
custom
pens
zombie
repellent
ZOMBIE
Business Cure
THE ZOMBIE BUSINESS CURE
Struggling with #zombie tendencies in your organization? Follow for daily #zombiebusinesscure!
All successful organizations need a strong identity to build on. #zombiebusinesscure
WARNING! You now have NO excuse to be a communication zombie. Read about #contentstrategy and #identity!
ZOMBIE
Business Cure
Example Tweets
THE BOXCUTTERY
You know who else is insane?! Me… cuz I’m a zombie! #ZombieBizCure
“Insanity is doing the same thing over & over and
expecting different results.”
Remember when {ex. Volkswagen} did {example} yea...Let’s not do that again.
What’s this talk about “core values” all I
know is that my core is rotten.
My friends constantly tell
me I have foot in mouth syndrome. #ZombieBizCure
Don’t make the same deadly mistakes I made -- Except for that one time in college. That
was fun. #ZombieBizCure
Hoping to see all my Zombuddies at tonight’s book
signing!
Business with a true identity are adaptable
to change. I personally wear the same socks
every day.
Knock knock. Who’s there? Zombie Business Cure
ZOMBIE
Business CureTHE BOXCUTTERY
Conclusion
Social Media Cost Effective Identity
Total = $3.28
+Wholesale Cost of Book
Twitter Improvements
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