Building the Digital Capabilityof Libraries

Adam Micklethwaite, Director of Business and InnovationCILIP ILG MmIT conference, 5 August 2016

@TinderFdn@ajm_digital

● Tackling digital exclusion

● The strategic importance of libraries

● Building the digital capability of libraries: the opportunity and solutions

Three things

● We help the most vulnerable in society

engage with technology and use it to improve their lives

● Through a combination of face-to-face support and easy to use digital learning

● Use digital to drive positive outcomes in employment/skills, health/wellbeing, literacy/numeracy

● Almost 2 million people helped since 2010, target to help a further 2 million by 2020

About Tinder Foundation

12.6 million people without basic digital skills Ipsos MORI for Go ON UK, 2015

Of which almost 6 million have never been online ONS, Statistical Bulletin: Internet Users, 2015

60% have no qualifications57% are aged 65+49% are disabled

Go ON UK, Basic Digital Skills UK Report, 2015OxIS, Culture of the Internet, 2013

82% motivation17% skills21% cost of access

Ofcom, Communications Market Report, 2015; Media Use and Attitudes, 2014

86% of households have internet connected at home Ofcom, Adults Media Use and Attitudes, 2015

23% of under-45s carry out 10 or less activities online

Digital exclusion• Proxy for social

exclusion• 23% of

population won’t achieve channel shift

Economic benefits• Headline benefit of almost £10 per

£1 invested• Online families save £350 per year• People with digital skills earn 3%-

10% more than those without

Tackling digital exclusion

Local

Accessible

Face-to-face

Friendly and person-centred

Digital inclusion

works when it is….

Strategic importance of libraries (1)

Libraries are

National and hyper-local

Equipped with WiFi

Wide reach (not just the elderly)Increasing referrals (eg. jobseekers)

Local authority

Reach

Impact

Efficiency

Access

Channel shift

Community cohesion

Access points to public services

Hard to reach groups

Brilliant vehicles for digital inclusion

Strategic importance of libraries (2)

857 use Learn My

Way

2,900 of 5,000 in network

£300k in 486

libraries

22k people,

79k courses

Libraries are already a critical part of the

network

Library Digital Inclusion Fund

• October 2015-April 2016

• 16 library services funded across England, delivered in over 200 branches

• Over 1,600 people supported to gain basic digital skills o/w over 800 gained digital health literacy

• Reached vulnerable people

• Different models tested: partnership, tablet lending, mobile classroom

Library Digital Inclusion Fund - findings

• Learners improved their digital skills and confidence• Libraries increased local awareness of their services• 87% of Library Services will continue using Learn My Way, 62% to

capture data on digital skills• 94% formed at least one new partnership, 73% thought the project

helped them raise awareness of their work with local authorities• Staff have become digitally engaged and some Library Services are

continuing to deliver digital inclusion

LDI Fund - feedback from libraries

Doncaster Libraries

“The UK online centres network provides support and a framework for us to deliver one to one IT help sessions to people who really need a helping hand in getting online”

Barnet Libraries

“Being part of the UK online centres network has helped us to develop new ways of supporting Digital Inclusion in our local communities”

Derbyshire Libraries

“Learn My Way helps us to focus on a clearly identified local need to help people in Derbyshire to develop their basic online skills”

The opportunity for libraries

• Libraries ideally positioned to play a significant national role in tackling digital and social exclusion and the £63 billion digital skills gap

• Mobile is essential in delivering outreach and engaging older and vulnerable people

• Potential channel shift savings: £493 pp/pa, if similar levels of activity across all 151 library services in England = £7.5m

• Libraries are not demonstrating their impact to commissioners as strongly as they could – better data collection would help

● Use digital inclusion tools

● Secure training and resources

● Better data collection

● Build sustainable capacity

Building digital capability (1)

Eg. Learn My Way v4

Building confidence/skills

Demonstrating impact to LAs

Digital Champions: ‘cascade’

Building digital capability (2)

Building digital capability (3)

● Encouraging more Library Online Centres and use of #digilibraries● Support to make the most of Learn My Way v4● Promotion of training/resources and Digital Champion training

● Sharing case studies of successful models of digital inclusion, data and impact, and interaction with local authorities

● Working with national partners: SCL, CILIP, Libraries Taskforce

Next steps

Libraries can championdigital inclusion!

More brilliant examples at:https://www.ukonlinecentres.com/specialist-networks/libraries/case-studies

@TinderFdn@ajm_digital