Download - Building Brand Equity with iBrams Brand Management

businessplanwww.ibrams.com

solutionpresentation

Tuesday, October 23, 12

http://www.ibrams.com


©2012

01 INTRODUCTIONS/ABOUT US

02 BRANDING VALUE

03 INDUSTRY CHALLENGE

04 ONE TO MANY STORY

05 CREATING A MARCOM FRAMEWORK

07 HOW WE DO IT

08 STRATEGIC BENEFITS

09 CUSTOMER STORIES

10 DEMO

11 Q&A

TODAY’S AGENDA


HISTORY OFFICES

ABOUT US

www.ibrams.com

Founded 1995

HQ Frankfurt am Main

1999

Name change 2008 to iBrams GmbH & Co. KG

Founding Principle:We help our customers in making their marketing processes more efficient and in consistently communicating their brand on an international level.

2011 iBrams 5 released

Today




HISTORY OFFICES

GLOBAL PARTNERS

www.ibrams.com

Austria

Italy

United Kingdom

France

Germany

USA




©2012

40%a v e r a g eB R A N D VA L U E

30%70%Luxury

30%Automotive

Financial Services

55%Food & Drink

15%Retail

25%Pharma

“On average, Brand Value is 40 percent of a company’s market capitalization”

brand value


©2012

One of the biggest challenges for companies will be delivering a consistent message across all media outlets EFFICIENTLY...

MARKETING INTEGRATION

INDUSTRY CHALLENGE


©2012

ONE TO MANY STORY

One Message Many RegionsMany Regions Many Channels

Many Channels Many Formats

Many Formats Many Workflows

Many Workflows Many Vendors

Many Vendors Many InconsistenciesMany Inconsistencies Many Costs

DO YOU WANT TO HEAR MORE About THE One TO MANY STORY?


WHOWHAT

BRand©2012

MOVING the customer further down the purchase path

MARKETING integration

event driven DATA driven EXECUTION- HOW-


©2012

300,000+ of sku’s online

Brand Experience

©2012


©2012


3 products in a banner

©2012

Brand Experience


100’s

prod

ucts

in an

fsi

©2012


3 products in a banner

©2012

Brand Experience


©2012

12 products in a EMAIL

Give Dad the gift of doing this Father's Day.

Please add [email protected] to your address book. Learn How.

Ensure that you get the emails you want from The Home Depot. To manage your settings, please click here.

Savings on more than 300 products for Memorial Day.

Add [email protected] to your address book. Learn How.

Ensure that you get the emails you want from The Home Depot. To manage your settings, please click here.

Brand Experience


©2012

STYLE SHEET

RULES

PRODUCT INFORMATION

PRICING

OFFERS

LINKS

Tags

Give Dad the gift

of doing th

is Father's Day.

[email protected] to your address book. Learn How.

Ensure that you get the emails you want fro

m The Home Depot. To manage your settin

gs, please click here.

Content RELATIONSHIPS


©2012

STYLE SHEET

RULES

PRODUCT INFORMATION

PRICING

OFFERS

LINKS

Tags

Content DISCOVERY

!!

Greg Carter |

SVP, Managing Director

solutionset

707.486.3954

100 Montgomery Street, Suite 1500, San Francisco, CA 94104

[email protected] w

ww.solutionset.com

This message is intended for the addressee(s) only and may contain confidential or privileged

information. Any use of this information by persons other th

an addressee(s) is prohibited. If

you

have received this message in error, please reply to the sender and delete or destroy all copies.

!From:

The Hom

e Depot [

mailto:H

omeDepotC

ustomerC

are@em

ail.hom

edepot.com

]

Sent: T

hursday,

June 0

7, 2012

1:02 P

M

To: Greg

Carter

Subject:

Find the R

ight Gift f

or Fat

her’s Day

— Shop The Hom

e Depot

Give Dad the gift

of doing th

is Father's Day.

Please add [email protected] to your address book. Learn How.

Ensure that you get the emails you want fro

m The Home Depot. To manage your settin

gs, please click here.

SAVINGS CENTER| LOCAL AD | STORE FINDER | THE HOME DEPOT CREDIT CARD

| UNSUBSCRIBE

Prices valid through 06/14/2012.

Please do not reply to this email. T

o contact us, click here to send us a message or call us at 1-800-Home-Depot.

To customize the settings for your profile and subscriptions, click here. To unsubscribe fro

m future emails, click here.

You may also be removed by calling 1-800-Home-Depot, or m

ailing your request to

: The Home Depot, Attn: Privacy Official,

2455 Paces Ferry Road, N.W., Atlanta, G

A 30339-4024, USA.

For all online customer service needs: Call: 1-800-Home-Depot (6

a.m. to 2 a.m. ET, M

onday through Sunday).

For all other customer service needs: In the U.S., c

all: 1-800-Home-Depot (8

a.m. to 8 p.m. ET, M

onday through Friday; 9 a.m.

to 6 p.m. ET, Saturday; and 12 p.m. to 6 p.m. ET, Sunday). In

Canada, call: 1-800-Home-Depot (8

a.m. to 8 p.m. ET, M

onday

through Friday; 9 a.m. to 6 p.m. ET, Saturday; and 12 p.m. to

6 p.m. ET, Sunday).

NOTE: All offers may not be available in all areas. Products on homedepot.com are currently only available for delivery to

street addresses in the 48 contiguous United States. Select parcel items can ship to Alaska & Hawaii. W

e cannot ship to

APO/FPO, P.O. Boxes, or U.S. Territo

ries. Prices are in U.S. dollars and are subject to change without notice.

*FREE standard shipping and residential delivery on most orders over $45.00 (excluding taxes) made at homedepot.com .

Some exclusions apply. See product detail for fre

e shipping eligibility. Plus, FREE delivery and haul away on most m

ajor

appliances. See product descriptions for free shipping eligibility

. This offer is not valid on gift c

ards or prior purchases or

certain items containing weight and/or size shipping restric

tions (details in item descriptions). T

his offer is valid on parcel and

residential delivery only; it does not in

clude express or expedited shipping or curbside delivery. We reserve the rig

ht to change

or end this offer at any time. W

e currently ship only to street addresses in the 48 contiguous United States. Select parcel items

can ship to Alaska & Hawaii. We cannot ship to APO/FPO, P.O. Boxes, or U

.S. Territories. Please allow 5-7 business days for

parcel ground delivery and 8-10 business days for home delivery. **All re

turns are subject to The Home Depot's standard

return policy. Void where prohibited.

©2012 Homer TLC, Inc. All rig

hts reserved. Privacy & Security Statement

From: Greg Carter <[email protected]>

Subject: FW: Find the Right Gift for Father's Day - S

hop The Home Depot

Date: 9 June 2012 08:41:40 PDT

To: Tony McCarthy <[email protected]>, Michael Iulo <[email protected]>

!!Greg Carter | SVP, Managing Director

solutionset707.486.3954100 Montgomery Street, Suite 1500, San Francisco, CA [email protected] www.solutionset.com

This message is intended for the addressee(s) only and may contain confidential or privileged information. Any use of this information by persons other than addressee(s) is prohibited. If you have received this message in error, please reply to the sender and delete or destroy all copies.!From: The Home Depot [mailto:[email protected]] Sent: Thursday, May 24, 2012 10:43 AMTo: Greg CarterSubject: Last Weekend for Memorial Day Savings—Shop Now

Savings on more than 300 products for Memorial Day.Add [email protected] to your address book. Learn How.Ensure that you get the emails you want from The Home Depot. To manage your settings, please click here.

SAVINGS CENTER | LOCAL AD | STORE FINDER | HOME DEPOT CREDIT CARD | UNSUBSCRIBE

Prices valid through 05/30/2012.

Please do not reply to this email. To contact us, click here to send us a message or call us at 1-800-Home-Depot.

To customize the settings for your profile and subscriptions, click here. To unsubscribe from future emails, click here.

You may also be removed by calling 1-800-Home-Depot, or mailing your request to: The Home Depot, Attn: Privacy Official, 2455Paces Ferry Road, N.W., Atlanta, GA 30339-4024, USA.

For all online customer service needs: Call: 1-800-Home-Depot (6 a.m. to 2 a.m. ET, Monday through Sunday).

For all other customer service needs: In the U.S., call: 1-800-Home-Depot (8 a.m. to 8 p.m. ET, Monday through Friday; 9 a.m. to 6p.m. ET, Saturday; and 12 p.m. to 6 p.m. ET, Sunday). In Canada, call: 1-800-Home-Depot (8 a.m. to 8 p.m. ET, Monday throughFriday; 9 a.m. to 6 p.m. ET, Saturday; and 12 p.m. to 6 p.m. ET, Sunday).

NOTE: All offers may not be available in all areas. Products on homedepot.com are currently only available for delivery to streetaddresses in the 48 contiguous United States. Select parcel items can ship to Alaska & Hawaii. We cannot ship to APO/FPO, P.O.Boxes, or U.S. Territories. Prices are in U.S. dollars and are subject to change without notice.

*FREE standard shipping and residential delivery on most orders over $45.00 (excluding taxes) made at homedepot.com. Someexclusions apply. See product detail for free shipping eligibility. Plus, FREE delivery and haul away on most major appliances. Seeproduct descriptions for free shipping eligibility. This offer is not valid on gift cards or prior purchases or certain items containingweight and/or size shipping restrictions (details in item descriptions). This offer is valid on parcel and residential delivery only; itdoes not include express or expedited shipping or curbside delivery. We reserve the right to change or end this offer at any time.We currently ship only to street addresses in the 48 contiguous United States. Select parcel items can ship to Alaska & Hawaii. Wecannot ship to APO/FPO, P.O. Boxes, or U.S. Territories. Please allow 5-7 business days for parcel ground delivery and 8-10business days for home delivery. **All returns are subject to The Home Depot's standard return policy. Void where prohibited.

©2012 Homer TLC, Inc. All rights reserved. Privacy & Security Statement

From: Greg Carter <[email protected]>Subject: FW: Last Weekend for Memorial Day Savings-Shop Now

Date: 9 June 2012 08:42:44 PDTTo: Tony McCarthy <[email protected]>, Michael Iulo <[email protected]>

CREATIVE

MARKETING INFORMATION

ERP CRM PIM

STUDIO AgenciesBRAND


©2012

SOLUTION FRAMEWORK

CREATIVE

MARKETING INFORMATION

ERP CRM PIM

TEMPLATESIN STORE

PRINT

EMAILEVENT TRIGGERS

STUDIO AgenciesBRAND

DELIVERY FORMATS IN STORE

DIGITAL

MOBILE

TV

NETWORKED PARTNERS


©2012

+TECHNOLOGY

KNOWLEDGE

That is channel/device independent and brand compliant...

Implementing a content production and adaptation f r a m e w o r k i n t o y o u r marketing operations...

THE APPROACH


©2012

HOW WE DO IT

PRODUCTIONGlobal network of Low cost local production studios

01Human Resources02Brand Preflight03Mechanical Adaptions04Trans-creation05Media Delivery

TECHNOLOGYTechnology Infrastructure Services(TIS) delivering cost reduction

01Project Management02Asset Management03Content Management04Color Optimization05Automation

Marketing operations optimization within your infrastructure

01Discovery02Measure (KPIs)03Roadmap04Implemenation05Process engineering

STRATEGIC

APPLYING PRODUCTION INTELLIGENCE TO ALL CHANNEL PRODUCTION


©2012

01 Simplify your marketing processes

02 Media agnostic marketing framework

03 Lower production and operating costs

04 Convert “brand guidelines” to “brand standards”

05 Increase speed to market globally

06 Create content once and use often

07 Standardized integration with your supply chain

08 Centralized control with local empowerment

09 Global transparency – statistics and reporting

Strategic BENEFITS


CU

STO

ME

RS


©2012

+75% INCREASESPEED to Market

SERVING

4,500Partners

VALUE DELIVERED

45%REDUCTIONIN PRODUCTION

COSTSTuesday, October 23, 12

DEMObusinessplan

www.ibrams.com

solutionpresentation


