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Part FivePart Five
ENTER
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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ExtensioExtension n
I. Words Related to Business
II. Words on Computer
III. Dell History
IV. Soul of Dell
V. Discussion
VI. Valuation of Success
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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a business of entity
accounting basics
a competitive edge
added value
affiliated corporations
after-deal service
a money-back guarantee
a sales quota
average
branch office
business license
business order
经济实体 会计基础 竞争优势 附加值 联营 售后服务 退货保证 销售配额 平均 分公司 营业执照 生意订单
I. Words Related to Business
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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company/conglomerate/ cooperation/enterprise/firm
deficitdirect marketing
excess/SurplusFortune 500 corporation
gross/netincorporate a company
inventory and overhead loan and credit
make a dealmake profit
公司
赤字 直接营销 盈余 世界 500强企业 毛利 /纯利 组成公司 存货库存和管理费 贷款和信贷 做生意 盈利
I. Words Related to Business
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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I. Words Related to Business
markup
multinational company
pay in cash
retail price
revenue
subsidiary
surplus stock/excess inventory
buy and sell at cost
top
tycoon (oil tycoon)
wholly owned subsidiary
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
涨价 (加在商品成本价上的企业管理费和利润金额)
跨国公司 现金支付 零售价 收入 子公司 剩余库存 按成本价 超过、高达 (石油)大亨 独资子公司
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II.II. Words on Words on ComputerComputer
assemble a computer
customized computer
desktop publishing
develop product
enter into computer
end user
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Can you translate these words into correct computer language?
The end of Words on Computer.
组装电脑
桌面排版系统
开发产品
输入电脑
按照客户需要配置的电脑
终端用户
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III.III. Dell HistoryDell History1984—Michael Dell founded Dell Computer Corporation.
1985—Dell Company introduced the first computer system of its own design: the Turbo, featuring Intel 8088 processor running at eight megahertz.
1987—Dell was the first computer systems company to offer next-day, on-site product service. International expansion began with the opening of subsidiary in United Kingdom.
1988—Dell conducted initial public offering of company stock.
1989—Dell Company introduced its first notebook.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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1992—Dell was included for the first time among Fortune 500 list of world's largest companies.
1993—Dell joined ranks of the top-five computer system makers worldwide.
1996—Dell opened Asia-Pacific manufacturing center in Penang, Malaysia. Customers began buying Dell computers via Internet at www.dell.com. Dell introduced its first workstation systems.
III.III. Dell HistoryDell History
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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III.III. Dell HistoryDell History
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
1998—Dell Company expanded manufacturing facilities in America and Europe, and opened a production and customer center in Xiamen, China. Dell introduces its PowerVault storage products and "E-Support Direct from Dell" online technical support.
2000—Dell Company sales via Internet reached $50 million per day. Dell is No. 1 in worldwide workstation shipments. Dell introduced PowerApp appliance servers.
2001—Dell ranked No. 1 in global market share. Dell introduced PowerConnect network switches.
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2002—U.S. consumers chose Dell as their No. 1 computer systems provider. Dell shipped its first "blade" server, introduced a standards-based point-of-sale offering for retail customers and entered the projector market with the introduction of the 3100MP projector.
2003—Dell introduced printers and launched Dell Recycling to enable customers to recycle or donate to charity computer equipment. Dell entered consumer electronics.
2004—Present Kevin Rollins becomes Dell's next chief executive officer.
III.III. Dell HistoryDell History
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of Dell History.
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IV.IV. Soul of DellSoul of DellCustomers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience.
The Dell Team: We believe that our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.
Winning: We have a passion for winning in everything we do. We are committed to operational excellence, superior customer experience, leading in the global markets we serve, being known as a great company and great place to work, and providing superior shareholder value over time.
IV.IV. Soul of DellSoul of Dell
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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IV.IV. Soul of DellSoul of Dell
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Global Citizenship: We believe in participating responsibly in the global marketplace. We are committed to understanding and respecting the laws, values and cultures wherever we do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community we call home, both personally and organizationally.
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Company Culture
Dell values worthy idea or original, initiative
innovation.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Find more proof from the text to demonstrate Dell company culture.
IV.IV. Soul of DellSoul of Dell
The end of Soul of Dell.
Assignment:
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V.V. DiscussionDiscussion
1. What lesson can we learn from Michael
Dell’s story?
2. His success seems to suggest that
education is not as important as
opportunity. Is it true?
3. What is the role of college education in
success?
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of Discussion.
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VI. Valuation of Success
On Success
Actions speak louder than words.
Failure is the mother of success.
If at first you don’t succeed, try, and try again.
The shortest answer is doing.
“ Change before you have to.” —Jack Welch
(former CEO of GE)
“I accept failure, but I can’t accept not trying.”
—Michael Jordan
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of Valuation of Success.
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Choose one of the following
topics to write an essay:
1. A Success Story
2. Computer and I
3. Michael Dell’s Success
4. School Education and
Self-fulfillment
After-class After-class AssignmentAssignment
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
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Part FivePart Five
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
This is the end of Lesson Three.
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