@ c r a f t e d m e d i a w w w . c r a f t e d . c o . u k
Context is KingLooking beyond keywords how you
can help search engines rank your content
Ian Miller - CEO
What is context?
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Context. Its necessary.
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Google is only just starting to understand the details
3 pillars of context
On site
On site On page
On site On page In moment
On site context
What plan are you building to?
publicdomainarchive.com
Traditional
Interconnected
Hubs provide support
Greater than the sum of its parts
Content position in 2004
On page context
Warning nerd alert
Synonyms, semantics and entities
Schema
What language do you use?
Images can have a context too
Knowledge-based Trust Score
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change at View > Slide MasterTerminology to explore
Term frequencyinverse document frequency (TF-IDF)
Entity salience
Semantic distance
Co-citation
Latent Semantic Analysis
Phrase-based indexing / information retrieval
Corpus
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Not everything is right. Or right now.
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Its all about the mix
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The shape of things to come
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Not just Google Booklamp.org
In moment context
Mobile-first experiences
Hummingbird changed everything and nothing
Query chains
How we search has changed
Timeliness
Research
Its about the idea
publicdomainarchive.com
In summary
What do you want them to buy?
On site On page In moment
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change at View > Slide MasterFurther reading
http://googleblog.blogspot.co.uk
http://googleresearch.blogspot.co.uk
https://plus.google.com/+ResearchatGoogle/posts
http://www.seobythesea.com
http://lsa.colorado.edu
http://text-tools.net
http://www.thoughtly.co/blog/
http://googleresearch.blogspot.co.uk/2014/08/teaching-machines-to-read-between-lines.html
http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html
http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/14/this-week-in-tmi-22-percent-of-teens-use-voice-search-while-theyre-in-the-bathroom/
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