The Bridgestone Group is the world’s largest tire and rubber company.
Since the early stage of its establishment, the Group started exporting its products
as well as overseas marketing research a year after the establishment aiming to
globally expand its business. Our history has been formed as we refine our
technologies, pursue higher quality and aim to produce better society.
We continue to contribute to solving social issues in an innovative manner respond
to the demand of our stakeholders by effectively using our strength and competence,
which we have gained through long history.
The Overview of the Bridgestone Group
Safety
Quality Environment
2016 Bridgestone by Numbers (Financial Highlights)
Others
510,000tonnes
Europe,Middle East & Africa
250,000tonnes
Japan
470,000tonnes
The Americas
570,000tonnes
3,337billion yen
Sales by Business Segment
Net sales(consolidated)
Tires
83%
17%
Businessdevelopment
over150countries
Sales by market
19%
Japan
15%
Europe,Middle East
& Africa
17%
Others
49%
TheAmericas
Tire production volume(Tonnage of Rubber)
1.8million tonnes
ProductionVolume by
Geographicalsegment
DiversifiedProducts
Bridgestone History Overview
1931 1988 2006 2012 To the future
From foundation to Deming Prize award
The corporate culture – Our DNA
Chapter 1. Merger, and Integration of Firestone
The second foundation
Chapter 2. The first phase ofmanagement reform
Refinement of theCorporate Philosophy“the Bridgestone Essence”
Chapter 3. The second phase of management reform
Management Goal - A truly global company /“Dan-totsu” in each and every aspects ofour business
Chapter 4.
1995 2013
1988
Headquarters of Firestoneat that time
1968
19681931
Bridgestone
FounderShojiro Ishibashi Bridge
BashiStone
Ishi
Named to be a global company
For the society
Foundation with far ー Seeing globalization
For the society with innovation
2015
2006
2011The company’s motto written by the founder
“I am convinced that a simple profit seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”
“I have set my sights on contributing to the advancement and development of society by constantly seeking insight into the changes of the times, trying to be ahead of the times, and manufacturing products of superior quality.”
Firestone Merger
“Bridgestone Tire Company” founded in Kurume, Fukuoka Earning Deming Prize Returning to Indy-car race for the first time in 20 years
The 25th anniversary after Firestone Merger
Introducing SBU (Strategic Business Unit) organization
Refinement of the Corporate Philosophy “the Bridgestone Essence”
Completed the Bridgestone Essence Framework
2014 Bridgestone becomes Official Worldwide Olympic Partner
2016 Bridgestone becomes a Tokyo 2020 Paralympic Gold Partner
2008~ Bridgestone Group Awards
2010~ Bridgestone Group Global TQM Conference
Serving Society with Superior Quality
2017Practice of Bridgestone Essence - Unveiled a refined global CSR commitment, “Our Way to Serve”
PEOPLEMOBILITY ENVIRONMENT
− 04 −The Bridgestone Group
The Bridgestone Group is the world’s largest tire and rubber company.
Since the early stage of its establishment, the Group started exporting its products
as well as overseas marketing research a year after the establishment aiming to
globally expand its business. Our history has been formed as we refine our
technologies, pursue higher quality and aim to produce better society.
We continue to contribute to solving social issues in an innovative manner respond
to the demand of our stakeholders by effectively using our strength and competence,
which we have gained through long history.
The Overview of the Bridgestone Group
Safety
Quality Environment
2016 Bridgestone by Numbers (Financial Highlights)
Others
510,000tonnes
Europe,Middle East & Africa
250,000tonnes
Japan
470,000tonnes
The Americas
570,000tonnes
3,337billion yen
Sales by Business Segment
Net sales(consolidated)
Tires
83%
17%
Businessdevelopment
over150countries
Sales by market
19%
Japan
15%
Europe,Middle East
& Africa
17%
Others
49%
TheAmericas
Tire production volume(Tonnage of Rubber)
1.8million tonnes
ProductionVolume by
Geographicalsegment
DiversifiedProducts
Bridgestone History Overview
1931 1988 2006 2012 To the future
From foundation to Deming Prize award
The corporate culture – Our DNA
Chapter 1. Merger, and Integration of Firestone
The second foundation
Chapter 2. The first phase ofmanagement reform
Refinement of theCorporate Philosophy“the Bridgestone Essence”
Chapter 3. The second phase of management reform
Management Goal - A truly global company /“Dan-totsu” in each and every aspects ofour business
Chapter 4.
1995 2013
1988
Headquarters of Firestoneat that time
1968
19681931
Bridgestone
FounderShojiro Ishibashi Bridge
BashiStone
Ishi
Named to be a global company
For the society
Foundation with far ー Seeing globalization
For the society with innovation
2015
2006
2011The company’s motto written by the founder
“I am convinced that a simple profit seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”
“I have set my sights on contributing to the advancement and development of society by constantly seeking insight into the changes of the times, trying to be ahead of the times, and manufacturing products of superior quality.”
Firestone Merger
“Bridgestone Tire Company” founded in Kurume, Fukuoka Earning Deming Prize Returning to Indy-car race for the first time in 20 years
The 25th anniversary after Firestone Merger
Introducing SBU (Strategic Business Unit) organization
Refinement of the Corporate Philosophy “the Bridgestone Essence”
Completed the Bridgestone Essence Framework
2014 Bridgestone becomes Official Worldwide Olympic Partner
2016 Bridgestone becomes a Tokyo 2020 Paralympic Gold Partner
2008~ Bridgestone Group Awards
2010~ Bridgestone Group Global TQM Conference
Serving Society with Superior Quality
2017Practice of Bridgestone Essence - Unveiled a refined global CSR commitment, “Our Way to Serve”
PEOPLEMOBILITY ENVIRONMENT
− 04 − − 05 − Sustainability Report 2016
Number of employees(as of December 31, 2016)
40,000
80,000(Thousand m3)
2014 2015 2016
Total water intake/Total water discharge
Overall amount of water intakeOverall amount of discharge
Recycling VolumeRecycling Rate
2014 2015 2016
71,58177,649 77,545
55,67163,008 61,744
0
Resource productivity improvement(Base year:2005)
31%
Board of Directors (as of December 31, 2016)
100
300
400
200
2014 2015 2016
269280 266
90%89% 90%
0
25
75
100
50
(%)
0
Recycledwaste ratio
90%
Reduced amount ofenergy consumption
382thousand GJ
The Americas
2people11.8%
JapanEuropeVolume of recycled water
456million m3
CO2 emission reductionratio in the operationsand products’ after-use(compared to the year 2005)
29%
143,616people
Average years of employment*
13.5year
Other areas
40,974people
Directors’ Fees (January-December 2016)
11people
( )among them,the number ofoutside directors is7People
(The Middle East, Africa, Russia, China, Asia Pacific)
Category 8, 13 and 15 are excluded of the 15 categories in SCOPE 3 of the GHG protocol.
*
60,501people28,623people13,518people
Percentage offemale directors(including external directors)
Amount of reclaimed rubbers
16.4 thousandtonnes
Average age*
39.3year-old
( )
Division Total Fees (million yen) people
213(97)
56224(6)
800
13(8)
104
(2)
27
(outside directors)
outside corporateauditors
Directors
Executive Officer
Total
Auditors
Environment
Governance
Social
2016 Bridgestone by Numbers (Non-Financial Highlights)
200
100
(people)
2014
127
2016
193
2015
165
0
Number of staff promotingthe Global Manufacturing(masters)
Number of those participatedin lectures on the preventionof cartel/bribery
5,000
15,000
10,000
(people)
2016
13,000
2014
3,912
2015
12,000
0
1,000
3,000
4,000
2,000
5,000(Thousand tonnes)
2014 2015 20160
Amount of raw material used
10,000
30,000
40,000
20,000
50,000(Thousand GJ)
2014 2015 2016
Total consumption ofprimary energy
Scope of the Report Note about the Numerical Data
Organizations Covered: Bridgestone Corporation and its consolidated subsidiaries and affiliatesThe scope of covered may vary depending on the subject. We have noted each such case individually.
Period Covered:Fiscal year ended December 31, 2016
*Bridgestone Corporation Only
*Bridgestone Corporation Only
*Sites targeted by Bridgestone for ISO 9001 certification.
*Bridgestone Corporation Only
2934
31298314 297
2014 2015 2016 2014 2015 2016
44,79546,311 45,177
Scope21.9%Scope1
1.4%
Scope3*96.6%
127,110thousand
t-CO2
Volume and Ratio of recycled waste
(Thousand tonnes)
10
30
40
20
(Thousand tonnes)
2014 2015 20160
100
300
400
200
(Thousand tonnes)
2014 2015 20160
Volume of generated waste Volume of waste sent to landfill
Total amount ofemission in 2016
4,8314,844 4,811 44,79546,311 45,177
Amount of Greenhouse gas emissions
CO2
*Sites targeted by Bridgestone for ISO 14001 certification.
Sites withISO 14001certification*99.4%
Sites withISO 9001 certification*98.7%
− 06 −The Bridgestone Group
Number of employees(as of December 31, 2016)
40,000
80,000(Thousand m3)
2014 2015 2016
Total water intake/Total water discharge
Overall amount of water intakeOverall amount of discharge
Recycling VolumeRecycling Rate
2014 2015 2016
71,58177,649 77,545
55,67163,008 61,744
0
Resource productivity improvement(Base year:2005)
31%
Board of Directors (as of December 31, 2016)
100
300
400
200
2014 2015 2016
269280 266
90%89% 90%
0
25
75
100
50
(%)
0
Recycledwaste ratio
90%
Reduced amount ofenergy consumption
382thousand GJ
The Americas
2people11.8%
JapanEuropeVolume of recycled water
456million m3
CO2 emission reductionratio in the operationsand products’ after-use(compared to the year 2005)
29%
143,616people
Average years of employment*
13.5year
Other areas
41,228people
Directors’ Fees (January-December 2016)
11people
( )among them,the number ofoutside directors is7People
(The Middle East, Africa, Russia, China, Asia Pacific)
Category 8, 13 and 15 are excluded of the 15 categories in SCOPE 3 of the GHG protocol.
*
60,544people28,326people13,518people
Percentage offemale directors(including external directors)
Amount of reclaimed rubbers
16.4 thousandtonnes
Average age*
39.3year-old
( )
Division Total Fees (million yen) people
213(97)
56224(6)
800
13(8)
104
(2)
27
(outside directors)
outside corporateauditors
Directors
Executive Officer
Total
Auditors
Environment
Governance
Social
2016 Bridgestone by Numbers (Non-Financial Highlights)
200
100
(people)
2014
127
2016
193
2015
165
0
Number of staff promotingthe Global Manufacturing(masters)
Number of those participatedin lectures on the preventionof cartel/bribery
5,000
15,000
10,000
(people)
2016
13,000
2014
3,912
2015
12,000
0
1,000
3,000
4,000
2,000
5,000(Thousand tonnes)
2014 2015 20160
Amount of raw material used
10,000
30,000
40,000
20,000
50,000(Thousand GJ)
2014 2015 2016
Total consumption ofprimary energy
Scope of the Report Note about the Numerical Data
Organizations Covered: Bridgestone Corporation and its consolidated subsidiaries and affiliatesThe scope of covered may vary depending on the subject. We have noted each such case individually.
Period Covered:Fiscal year ended December 31, 2016
*Bridgestone Corporation Only
*Bridgestone Corporation Only
*Sites targeted by Bridgestone for ISO 9001 certification.
*Bridgestone Corporation Only
2934
31298314 297
2014 2015 2016 2014 2015 2016
44,79546,311 45,177
Scope21.9%Scope1
1.4%
Scope3*96.6%
127,110thousand
t-CO2
Volume and Ratio of recycled waste
(Thousand tonnes)
10
30
40
20
(Thousand tonnes)
2014 2015 20160
100
300
400
200
(Thousand tonnes)
2014 2015 20160
Volume of generated waste Volume of waste sent to landfill
Total amount ofemission in 2016
4,8314,844 4,811 44,79546,311 45,177
Amount of Greenhouse gas emissions
CO2
*Sites targeted by Bridgestone for ISO 14001 certification.
Sites withISO 14001certification*99.4%
Sites withISO 9001 certification*98.7%
− 06 − − 07 − Sustainability Report 2016
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