Download - Brand management new

Transcript

BRAND MANAGEMENT

HISTORY

1922 - Founded as swallow

sidecar company by two

motorcycle enthusiasts, williom

lyons & william walmsley.

1935 - SS Jaguar name first

appearedon a 2.5 litre saloon,

sports models of which were

the SS 90 and SS 100.

HISTORY

1945 - The name was changed

to Jaguar after WWII to

avoid the unfavourable

connotations of the SS initials.

1950 - Jaguar made its name by

Producing a series of sports cars,

such as the XK 120 of 1949 &

the E Type (XKE in the US) of 1961

HISTORY

1951 - Jaguar leased Browns Lane from the

The Daimler Motor Company Limited,

which would quickly become its

principal plant.

It was purchased from

the holding company BSA.

From the late 1960s, its marque was u as a brand name for Jaguars most most luxurious car.

HISTORY

HISTORY

1963 - The independent rear

suspension from the Mark X

was incorporated.

1966 - The 420 of 1966,

also sold as the Daimler Sovereign,

put a new front to the S-type although

both cars continued in parallel until

the S-Type was dropped in 1968

HISTORY

1966 - Jaguar merged with the

British Motor Corporation (BMC),

the Austin-Morris combine, to

form British Motor Holdings (BMH).

1970 - The Jaguar and Daimler marques formed part of BL's specialist car division or Jaguar Rover Triumph Ltd

HISTORY

1989 - The Ford Motor Company

made offers to the US and UK

Jaguar shareholders to buy their

shares in November.

1989 - Ford purchased Jaguar.

1990 - Jaguar's listing on the

London Stock Exchange was

removed ON 28TH february.

HISTORY

1999 - it became part of Ford's new Premier Automotive Group along with Aston Martin, Volvo Cars.

Under Ford's ownership Jaguar expanded its range of products with the launch of the S-Type & stopped production in 2008

2001 - The launch of Jaguar X-Type as a compact executive car.

HISTORY

2003 - the all-new third generation

XJ (known as X350) was completely

re-engineered & arrived in showrooms

2008 - Ford sold jaguar & the XF was awarded the,

'Car of the Year' and 'Executive

Car of the Year' awards in january.

HISTORY

2009 – Announced the Jaguar XF as winner in 9th annual interior of the year award in the Best Premium Car Interior category.

Top Gear has named the Jaguar XJ as its Luxury Car of the Year 2010, placing the British firm’s flagship model above rivals from BMW and Audi.

HISTORY 2010 - Jaguar is launched an armoured version of its stunning new XJ luxury sports saloon at the 2010 Moscow International Motor Show.

Top Gear has named the Jaguar XJ as its Luxury Car of the Year 2010, placing the British firm’s flagship model above rivals from BMW and Audi.

JAGUAR TODAY

2011 – C-X75 is named most significant concept vehicle.

C-XJ is named international luxury car of the year. The Jaguar XF was crowned 'Best Executive Car' for the

fourth year running . Jaguar celebrates 50th anniversary of the iconic E-Type

with entries in 2011 Mille Miglia Jaguar enters its second of a four year sponsorship of

the England Cricket Team.

DESIGN OF JAGUAR LOGO

Shape of the Jaguar Logo: The Jaguar logo comprises of a jumping jaguar above the company’s name,

depicting speed, power and brilliance of the cars produced by the company.

DESIGN OF JAGUAR LOGO Color and Font of the Jaguar Logo:

One of the one of the most stylish, graceful and fast cars around the world.

The black font and color perfectly complements the popular image of the company and also goes well with the jumping jaguar. The font used in the Jaguar logo is “Algera”, which is simple and stylish.

The Jaguar logo is very attractive and is an accurate representation

THANK YOU

ABHISHEK MITTALMI00700001