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2 Brand Guidelines The University of Cape Town
To The University of Cape Town’sCorporate Identity Guidelines
Welcome
The purpose of these guidelines is to set the rules and usage applications of the University of Cape Town corporate identity.
Within this document you will find all possible executions of the UCT logo, including specifications on correct colour, size and format usage. You will also find information on how to use the logo with its visual language and how this is applied to a range of marketing collateral.
We encourage you to make use of these guidelines whenever working with the UCT brand to ensure that the logo is reproduced accurately and consistently. A brand that is consistently applied in the market will give it a strong foundation and lead to greater brand equity.
3
Brand ArchitectureBrand architecture sets to define the rules of usage of the
University of Cape Town’s master identity and how it relates to the sub-brands that fall underneath it.
4 Brand Guidelines The University of Cape Town
Hierarchy
The University of Cape Town follows a monolithic brand architecture. The master identity must always be used inconjunction with the departmental or faculty descriptor. The brand architecture is divided into the following levels:
34 35 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Brand Architecture
Hierarchy
The University of Cape Town follows a monolithic brand
architecture. The master identity must always be used in
conjunction with the departmental or faculty descriptor.
The brand architecture is divided into the following levels:
OverviewLevel One
This represents the master identity.
Level Two
This represents the two sub-brands:
Departments and Faculties. The secondary
descriptor indicating the faculty or
department name is placed beneath
the university name.
Level Three
Each faculty or department may have an
initiative, project, programme or research
group. A tertiary descriptor naming the
initiative, programme or project is placed
beneath the faculty or department name.
In DetailLevel Two
Level two shows 13 departments
and 8 faculties within UCT.
Level Three
There are 13 Department Initiatives
& Research Groups and 18 Faculty
Initiatives, Departments & Research
Groups shown at level three.
Level One
Level Two: Faculties
Level Three: Faculty Inititives, Departments & Research GroupsLevel Three: Department Inititives & Research Groups
Level Two: Departments
COMMERCEALUMNI & DEVELOPMENT
ALUMNI & DEVELOPMENTINITIATIVES & REASERCH GROUPS
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
Level One
Level Two: Faculties
Level Three: Faculty Initiatives, Departments & Research GroupsLevel Three: Department Initiatives & Research Groups
Level Two: Departments
COMMERCE
SCIENCE
CENTRE FOR HIGHER EDUCATION DEVELOPMENT THE GRADUATE SCHOOL OF BUSINESS
HEALTH SCIENCES
LAW ENGINEERING & THE BUILT ENVIRONMENT
HUMANITIES
ALUMNI & DEVELOPMENTINITIATIVES & REASERCH GROUPS
STUDENT AFFAIRSINITIATIVES & REASERCH GROUPS
LIBRARIESINITIATIVES & REASERCH GROUPS
DISCO - DISCRIMINATION & HARRASSMENT OFFICEINITIATIVES & REASERCH GROUPS
HAICU - HIV/AIDS INSITUTIONAL COORDINATION UNITINITIATIVES & REASERCH GROUPS
FINANCEINITIATIVES & REASERCH GROUPS
COMMUNICATION & MARKETINGINITIATIVES & REASERCH GROUPS
PROPERTIES & SERVICESINITIATIVES & REASERCH GROUPS
HUMAN RESOURCESINITIATIVES & REASERCH GROUPS
RESEARCHINITIATIVES & REASERCH GROUPS
INFORMATION & COMMUNICATION TECHNOLOGY SERVICESINITIATIVES & REASERCH GROUPS
INSTITUTIONAL PLANNINGINITIATIVES & REASERCH GROUPS
PROCUREMENT & PAYMENT SERVICESSUBHEAD
ALUMNI & DEVELOPMENT
STUDENT AFFAIRS
LIBRARIES
DISCO - DISCRIMINATION & HARRASSMENT OFFICE HAICU - HIV/AIDS INSITUTIONAL COORDINATION UNIT
FINANCE
COMMUNICATION & MARKETING
PROPERTIES & SERVICES HUMAN RESOURCES
RESEARCH
INFORMATION & COMMUNICATION TECHNOLOGY SERVICES
INSTITUTIONAL PLANNING
PROCUREMENT & PAYMENT SERVICES
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
SCIENCEMARINE RESEARCH INSTITUTE
CENTRE FOR HIGHER EDUCATION DEVELOPMENTMULTILINGUALISM EDUCATION PROJECT
THE GRADUATE SCHOOL OF BUSINESSBERTHA FOUNDATION
HEALTH SCIENCESCLINICAL INFECTIOUS DISEASESRESEARCH INITIATIVE
LAWCENTRE OF CRIMINOLOGY
ENGINEERING & THE BUILT ENVIRONMENTAFRICAN CENTRE FOR CITIES
HUMANITIESSCHOOL OF DANCE
Overview
Level OneThis represents the master identity.
Level TwoThis represents the two sub-brands: Departments and Faculties. The secondary descriptor indicating the faculty or department name is placed beneath the university name.
Level ThreeEach faculty or department may have an initiative, project, programme or researchgroup. A tertiary descriptor naming theinitiative, programme or project is placedbeneath the faculty or department name.
5Brand Architecture
In Detail
Level TwoLevel two shows 13 departments and 8 faculties within UCT.
Level ThreeThere are 13 Department Initiatives & Research Groups and 18 Faculty Initiatives, Departments & Research Groups shown at level three.
34 35 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Brand Architecture
Hierarchy
The University of Cape Town follows a monolithic brand
architecture. The master identity must always be used in
conjunction with the departmental or faculty descriptor.
The brand architecture is divided into the following levels:
OverviewLevel One
This represents the master identity.
Level Two
This represents the two sub-brands:
Departments and Faculties. The secondary
descriptor indicating the faculty or
department name is placed beneath
the university name.
Level Three
Each faculty or department may have an
initiative, project, programme or research
group. A tertiary descriptor naming the
initiative, programme or project is placed
beneath the faculty or department name.
In DetailLevel Two
Level two shows 13 departments
and 8 faculties within UCT.
Level Three
There are 13 Department Initiatives
& Research Groups and 18 Faculty
Initiatives, Departments & Research
Groups shown at level three.
Level One
Level Two: Faculties
Level Three: Faculty Inititives, Departments & Research GroupsLevel Three: Department Inititives & Research Groups
Level Two: Departments
COMMERCEALUMNI & DEVELOPMENT
ALUMNI & DEVELOPMENTINITIATIVES & REASERCH GROUPS
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
Level One
Level Two: Faculties
Level Three: Faculty Initiatives, Departments & Research GroupsLevel Three: Department Initiatives & Research Groups
Level Two: Departments
COMMERCE
SCIENCE
CENTRE FOR HIGHER EDUCATION DEVELOPMENT THE GRADUATE SCHOOL OF BUSINESS
HEALTH SCIENCES
LAW ENGINEERING & THE BUILT ENVIRONMENT
HUMANITIES
ALUMNI & DEVELOPMENTINITIATIVES & REASERCH GROUPS
STUDENT AFFAIRSINITIATIVES & REASERCH GROUPS
LIBRARIESINITIATIVES & REASERCH GROUPS
DISCO - DISCRIMINATION & HARRASSMENT OFFICEINITIATIVES & REASERCH GROUPS
HAICU - HIV/AIDS INSITUTIONAL COORDINATION UNITINITIATIVES & REASERCH GROUPS
FINANCEINITIATIVES & REASERCH GROUPS
COMMUNICATION & MARKETINGINITIATIVES & REASERCH GROUPS
PROPERTIES & SERVICESINITIATIVES & REASERCH GROUPS
HUMAN RESOURCESINITIATIVES & REASERCH GROUPS
RESEARCHINITIATIVES & REASERCH GROUPS
INFORMATION & COMMUNICATION TECHNOLOGY SERVICESINITIATIVES & REASERCH GROUPS
INSTITUTIONAL PLANNINGINITIATIVES & REASERCH GROUPS
PROCUREMENT & PAYMENT SERVICESSUBHEAD
ALUMNI & DEVELOPMENT
STUDENT AFFAIRS
LIBRARIES
DISCO - DISCRIMINATION & HARRASSMENT OFFICE HAICU - HIV/AIDS INSITUTIONAL COORDINATION UNIT
FINANCE
COMMUNICATION & MARKETING
PROPERTIES & SERVICES HUMAN RESOURCES
RESEARCH
INFORMATION & COMMUNICATION TECHNOLOGY SERVICES
INSTITUTIONAL PLANNING
PROCUREMENT & PAYMENT SERVICES
COMMERCEDEVELOPMENT POLICY REASEARCH UNIT
SCIENCEMARINE RESEARCH INSTITUTE
CENTRE FOR HIGHER EDUCATION DEVELOPMENTMULTILINGUALISM EDUCATION PROJECT
THE GRADUATE SCHOOL OF BUSINESSBERTHA FOUNDATION
HEALTH SCIENCESCLINICAL INFECTIOUS DISEASESRESEARCH INITIATIVE
LAWCENTRE OF CRIMINOLOGY
ENGINEERING & THE BUILT ENVIRONMENTAFRICAN CENTRE FOR CITIES
HUMANITIESSCHOOL OF DANCE
6 Brand Guidelines The University of Cape Town
36 37 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Level One
Level Two: Faculties
Level Three: Co-branding with a third party or branded unit.
LAW
LAW
Level One
Level Two: Faculties
Level Three: Co-branding with a third party or branded unit
COMMERCE
COMMERCE
ENGINEERING & THE BUILT ENVIRONMENT
HEALTH SCIENCES
LAW
SCIENCE
HUMANITIES
CENTRE FOR HIGHER EDUCATION DEVELOPMENT
SCIENCE
CENTRE FOR HIGHER EDUCATION DEVELOPMENT
HEALTH SCIENCES
LAW ENGINEERING & THE BUILT ENVIRONMENT
HUMANITIES
In DetailThis shows an expanded view of all how
third party or branded unit logos appear
to the right of the University identity.
Brand Architecture
Co-branding
In some instances a unit with its own brand may exist
with the University. In this case the unit logo may appear
alongside the faculty descriptor. The logo is always
placed to the right of the University identity, separated
by a divider line.
Co-branding
In some instances a unit with its own brand may exist with the University. In this case the unit logo may appear along-side the faculty descriptor. The logo is always placed to the right of the University identity, separated by a divider line.
7Brand Architecture
In Detail
Level TwoLevel two shows 13 departments and 8 faculties within UCT.
Level ThreeThere are 13 Department Initiatives & Research Groups and 18 Faculty Initiatives, Departments & Research Groups shown at level three.
36 37 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Level One
Level Two: Faculties
Level Three: Co-branding with a third party or branded unit.
LAW
LAW
Level One
Level Two: Faculties
Level Three: Co-branding with a third party or branded unit
COMMERCE
COMMERCE
ENGINEERING & THE BUILT ENVIRONMENT
HEALTH SCIENCES
LAW
SCIENCE
HUMANITIES
CENTRE FOR HIGHER EDUCATION DEVELOPMENT
SCIENCE
CENTRE FOR HIGHER EDUCATION DEVELOPMENT
HEALTH SCIENCES
LAW ENGINEERING & THE BUILT ENVIRONMENT
HUMANITIES
In DetailThis shows an expanded view of all how
third party or branded unit logos appear
to the right of the University identity.
Brand Architecture
Co-branding
In some instances a unit with its own brand may exist
with the University. In this case the unit logo may appear
alongside the faculty descriptor. The logo is always
placed to the right of the University identity, separated
by a divider line.
8 Brand Guidelines The University of Cape Town
Contacts Download Links
Downloads
Official wordmarks and brand guidelines are available for download at http://bit.ly/UCT-CI-Guide
Do not alter these graphics in any way.
9Contacts and Downloads
University Store
Protea Bookshop – UCT Branch Tel. 021 650 2485/6
Chemistry Lane Steve Biko Building, Upper Campus University of Cape Town Rondebosch, Cape Town 7700
All other enquiries
For questions about any aspect of the university Brand Guidelines, contact:
Communication & Marketing Dept University of Cape Town Welgelegen Building, Chapel Road Etx. Rondebosch, 7700 Cape Town, South Africa
Tel. +27 021 650 4847 / 3730
Contacts
University of Cape Town,
Private Bag X3,
Rondebosch 7701,
South Africa
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