Download - Brainswarming: Good creativity method for generating ideas for guerilla marketing

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Page 1: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Brainswarming:

A creativity method

for generating

Guerilla-Marketing-Ideas

Page 2: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Brainstorming

vs.

Brainswarming

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BrainstormingEstablished

1939

by Alex F. Osborn

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BrainstormingBasic Idea

„Using the Brain to storm a problem“

Alle Ideas are thrown into the group without being rated

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BrainstormingDisadvantage

Single persons or small groups may dominate the whole process just because they are more extroverted

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BrainswarmingEstablished

~ 2010

by Tony McCaffrey

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BrainswarmingBasic Idea

„Why do we need to talk in the first place?“

The problem is solved by „putting the cart in front of the horse“

All participants note their ideas on Post-It notes

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BrainswarmingWait a moment!

How it is done is coming soon…

;-)

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BrainswarmingAdvantage

Writing Ideas on Post-It notes includes even more shy participants

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BrainswarmingSo…

…how is the process of Brainswarming working?

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Brainswarming

Do not define the problem but the goal!

1

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Brainswarming

Example:

Customers shall recognize fish-offer in the store´s outdoor area

1

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Brainswarming

Goal is pinned on top of the Wall

2

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Brainswarming

2

Customers shall recognize fish-offer in the store´s outdoor area

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Brainswarming

The ressources are pinned at the bottom

3

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Brainswarming

3

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff

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Brainswarming

top-down-thinkers

will refine the goal and define their ideas from the top4

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Brainswarming

bottom-up-thinkers

will use the ressources to start thinking about how the problems can be solved4

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Brainswarming

4

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff

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Brainswarming

Important rule:

Don´t talk – just write all ideas on post-it notes 5

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Brainswarming

New ressources can be added on the bottom

5

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Brainswarming

5

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff

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Brainswarming

5 poster flyer booth stuff online social networks

Customers shall recognize fish-offer in the store´s outdoor area

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Brainswarming

All collected ideas are pinned to the board

6

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Brainswarming

6

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

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Brainswarming

Every participant sees the same ideas in front of him

7

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Brainswarming

First connections between ressources and ideas on top of the board are found

7

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Brainswarming

7

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Page 29: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Brainswarming

7

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Page 30: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Brainswarming

7

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

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Brainswarming

7

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

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Brainswarming

It could look

for our example… 8this way

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Brainswarming

8Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

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Brainswarming

8

Stop customers with special sign

Pond at outdoor area

Lure customers to outdoor area

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Page 35: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Brainswarming

8

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Stop customers with special sign

Pond at outdoor area

Lure customers to outdoor area

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Brainswarming

8Special booth

with

acquarium in

corridor

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Stop customers with special sign

Pond at outdoor area

Lure customers to outdoor area

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Brainswarming

8Sonderstand

mit Personal

& Aquarium

aufbauen

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Stop customers with special sign

Pond at outdoor area

Lure customers to outdoor area

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Brainswarming

8Hang poster with QR-code outside

Customers shall recognize fish-offer in the store´s outdoor area

poster flyer booth stuff online social networks

Hang large transparents

Special booth with acquarium on it

Stuff talks to customers

Facebook

contest

Stop customers with special sign

Pond at outdoor area

Lure customers to outdoor area

Special booth

with

acquarium in

corridor

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Brainswarming

So???

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Brainswarming

Got interested in doing this by yourself?

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Brainswarming

book guerilla-marketing

workshop

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Markting macht Frisch!

Stefan Frisch

www.machtfrisch.de

[email protected]

phone +49 911 – 977 98 301

Bloke from germany…

Page 43: Brainswarming: Good creativity method for generating ideas for guerilla marketing

Markting macht Frisch!

Stefan Frisch

www.machtfrisch.de

[email protected]

phone +49 911 – 977 98 301

all pics: Wikimedia Commons

Bloke from germany…