Switch: How To Change Things When Change Is Hard
By: Chip Heath & Dan Heath
2010
Chapter 1 – Three Surprises About ChangeQuotables:
“What looks like a people problem is
often a situation problem.”
Quotables:
“For individuals’ behavior to
change, you’ve got to influence not
only their environment
but their hearts and
minds.”
The Right Side of the Brain:
EmotionArtMusicCreativityIntuition“heart”
The Elephant
The Left Side of the Brain: logic, language, science and math, “mind”
The Rider
WHO’S THE BOSS?
It’s exhausting trying to keep an elephant in line.
Where are we going?
It’s not up to me, I am just doing my job.
Hoo boy I sure hope the big guy knows where we
are goingI guess we
should have stayed on the path
Quotables:
“What looks like
resistance is often lack of
clarity.”
Key Points Chapter 1:
1.Direct the rider
2.Motivate the elephant
3.Shape the path
Chapter 2 – Find the Bright SpotsQuotables:
“Find out what’s
working and how you can do more of
it.”
What is the ratio of time I spend solving problems to the time I spend scaling successes?
Chapter 3 – Script the Critical MovesQuotables:
“Find out what’s
working and how you can do more of
it.”
Chapter 4 – Point to the DestinationQuotables:
“Give direction to the Rider – both a start and a finish. Send him a destination post card.”
Chapter 5 – Find the FeelingQuotables:
“Trying to fight inertia
and indifference
with analytical
arguments is like tossing a
fire extinguisher to someone
who’s drowning.”
Analyze
Think
Change
Chapter 6 – Shrink the ChangeQuotables:
“…when people make choices, they tend to rely
on one of two basic models of decision making: the consequence model or the
identity model.”
Chapter 7 – Grow Your PeopleQuotables:
“When you engineer
early successes,
what you are really doing is engineering hope. Hope
is precious to a change
effort. It’s elephant
fuel.”
1. You are a certain kind of person, and there is not much that can be done to really change that.
2. No matter what kind of person you are, you can always change substantially.
3. You can do things differently, but the important parts of who you are can’t really be changed.
4. You can always change basic things about the kind of person you are.
Chapter 8 – Tweak the EnvironmentQuotables:
“Tweaking the
environment is about
making the right
behaviors a little bit
easier and the wrong
behaviors a little bit harder.”
Chapter 9 – Build HabitsQuotables:
“The habit should serve the mission.”
Chapter 10 – Rally the HerdQuotables:
“When you are leading
the elephant on an
unfamiliar path, chances are its going to follow the
herd.”
Chapter 11 – Keep the Switch GoingQuotables:
“Change isn’t an event, it is a process…..
A long journey
requires lots of mango.”
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