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BONNIER BUSINESS PRESS

Bonnier Business Press -

newspapers

web-sites

Handbooks

Accounting news

Delievery service

Newspapers

Delovoy Peterburg

Delovaya gazeta.Yug

Web-Sites

www.dp.ru

www.neva24.ru

www.dprealty.ru

www.estateline.ru

www.dg-yug.ru


WHAT IS DP.RU?

DP.RU Portal of business news of St. Petersburg and Leningrad region.

Daily: the latest business news opinions of analysts advices of leading experts photo and video reportings newspaper «Delovoy Peterburg» archive contact information of the companies andTop managers, mentioned in articles


MAIN CATEGORIES AND SECTIONS


SEX

60% of the project audience – people aged 25-44

STRUCTURE OF DP.RU AUDIENCE BY SEX AND AGE (% of monthly audience)

AGE

TNS Web Index SPb February 2012


SOCIAL STATUS

STRUCTURE OF DP.RU AUDIENCE BY SOCIAL STATUS AND INCOME LEVEL (in % OF MONTHLY AUDIENCE)

The dp.ru audience is more than 120 000 inhabitants of St. Petersburg with income

above average

TNS Web Index SPb февраль 2012


COMPARATIVE ANALYSIS OF COMPETITORSSaint-Petersburg (Visitors . Thou. PPL.)

http://top100.rambler.ruGeography of Saint-Petersburg

+ Leningrad Region, February 2012

news to a cup of your coffee… TNS Web Index SPb February 2012

ANALYSIS OF MONTHLY AUDIENCE BY SEXAffinity Internet Saint-Petersburg


ANALYSIS OF MONTHLY AUDIENCE BY AGEAffinity Internet Saint-Petersburg


ANALYSIS OF MONTHLY AUDIENCE BY SOCIAL STATUSAffinity Internet Saint-Petersburg


BANNERS FORMAT

1006 х 179

404 х 150240 х 400

• Banner 1006x179 . Average CTR 0,5 The biggest banner among Runet (Russian internet) media sites!

Unique format! Fixed on all pages on the screen and not moved when scrolling the page.

• Banner 240x400. Average CTR 0,2 Placed in the right column at the first and third screen. The most often used format in the Runet. Convenient for carrying out advertising campaigns on several portals as you shouldn't make a separate banner for each advertising platform that naturally will cut down your expenses.

• Banner 404x150. Average CTR 0,45 Placed in the first screen at the main page and in articles published on the site. Popularity of this format is very high because of logic of its placement. Some statistics: one unique user looks through 2 articles and 4-5 news in average. Thus, a banner placement is always on a look when reading articles that increases efficiency of your campaign.


ARTICLE AS ADVERTISING

If the product or service needs more detailed

coverage and placing of a press release or a

banner is not enough in some cases it is

possible to use a combined placement -

article as advertising .

The ad block consisted of a photo, heading

and the lead of article will be places on the

3rd screen of the main page in the right

column. The article will be issued in the form

of HTML page on our portal where you can

publish all contacts or references to materials

on a subject.

It is important to remember, that the

attractive heading and lead of the article will

directly impact on the amount of article’s

readers at web site.

The minimum period of placement – 7 days.

After the publication article remains in web

site archive.


THEME CATEGORIES

Size Period15 days

Period1 month

1006х179 20 000 35 000240х200

(top) 10 000 15 000

240х200 6 000 8 000Article +

Announcement 8 000 15 000

During a year thematic supplements to the newspaper

Delovoy Peterburg are published.

The articles of supplements are also placed at MARKET SECTION

on the web site.In this section you can place your advertising articles and banners

in the following rubrics:

BANKS / CARS / WHERE TO LIVE / AUDIT, CONSULTING /GOURMET / BUSINESS CENTER / CITY DAY / POWER WORKER’S DAY/

BUILDER'S DAY/ REAL ESTATE INVESTMENTS /HI-TECH / TOURISM / WOMEN'S CLUB / CONFERENCE ROOMS /

LENINGRAD / LEASING / LOGISTICS / MEDICINE /EDUCATION / THE WORLD OF CONSTRUCTION / MEN'S CLUB /

YACHTING / INSURANCE / SECURITY /PETERSBURG INDUSTRIAL / CHRISTMAS PRESENTS /

ECONOMIC FORUM / ENERGONEFTEGAZ /RANKING OF MAJOR COMPANIES /


OUR REGULAR ADVERTISERS

AUTO

AUDI CENTRE VITEBSKYIAURORA AUTO NISSANBMW RUSSLAND TRADINGTOYOTA LEXUSAUTOCENTER CLASSICSAUTOCENTER SKODAATLANT-M LAHTALAURANISSAN MOTOR RUSOLYMP PORSCHESUZUKI-NEVATOYOTA CENTER OF PRIMORSKYHYUNDAI MOTOR CISJAGUAR LAND ROVERROLF LAHTA RENO

BANKS

BANK VTB NORTH-WESTBANK SAINT PETERSBURGSBERBANK RUSSIANOMOS-BANKGUTA BANKENERGOMASHBANKALFA-BANKROSBANKPROMSVYAZBANKRIETUMU BANK

REAL ESTATE

RBI HOLDINGCENTRE FOR EQUITY BUILDINGLENSPETSSMURENAISSANCE OF ST. PETERSBURGCONSTRUCTION COMPANY "TEMP"BUILDING TRUSTPETROTRESTNIGHT FRANKGDSKGLAVSTROI-STDSTROYINVESTSTROYKORPORATSIYA "ALICE"PIONEER SCPETERSBURG REAL ESTATEBALTIC PEARLLEMMINKAINEN RUSLENSTROYTRESTECUMENEROSSTROYINVEST

TELECOMMUNICATIONS

IBMMICROSOFTPETERSTARMEGAPHONEMTSTELE2

TRANSPORT. AIRLINE

FINNAIRKLMBRITISH AIRWAYSSCANDINAVIAN AIRLINESRUSSIAN RAILWAYS

EDUCATION

ENGLISH FIRSTMOSCOW SCHOOL OF MANAGEMENT SKOLKOVOINSTITUTE OF FOREIGN LANGUAGES

MEDICINE

CLINIC "MEDI"PHARMACORON CLINIC-NEVAPLASTIC SURGERY CLINIC


CONTACTS

ADVERTISING DEPARTMENT

197022St. Petersburg,

Ul. Akademika Pavlova 5Business center

River-House+7 812 326 9744+7 812 326 9719

Fax +7 812 326 9740

OFFICE IN MOSCOW

125993 Moscow,

Volokolamskoye Rd,h. 2,

25 floor

+ 7 495 981 0647