The $30 MILLIONBLUEPRINT
Your Hosts...
Ryan Deiss Founder/Managing Director,
DigitalMarketer
Frank Kern Highest Paid Direct Response
Internet Marketing Consultant and Copywriter On Planet Earth
$30 MILLION BREAKTHROUGH• This realization changed EVERYTHING
• It allowed us to get “unstuck” and grow to the next level…
• It allowed us to focus on what matters (instead of shiny objects)…
• It allowed us to declare independence from affiliates and joint ventures…
• And finally, it allowed us win in multiple markets (because this “blueprint” is UNIVERSAL!!)
THE FIVE THINGS
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Our Methodology... Lead Magnet
Tripwire
Core Offer
Profit Maximizer
Return Path
WHAT IS A LEAD MAGNET?
A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for an opt-in.
WHY LEAD MAGNETS?
Prospects want immediate gratification and something they can sink their teeth into NOW. Lead magnets give them that...
BE SPECIFIC!!!MARKET• Investors • Forex Traders • Bloggers • Single Guys • Horse Owners • Preppers • Golfers
LEAD MAGNET• “Top Dividend Stocks” • “MetaTrader Tutorials” • “Appify Your Blog” • “The Kiss Test” • “Stop Cribbing” • “Get a 2nd Passport” • “10 Yards Longer”
BIG LESSON…
“How To Win Friends and Influence People” “Wake Up Produc:ve” “Ge=ng Things Done”
Speak To the desired end result
CASE STUDY #1: RAPID FILTERBEFORE:
!# of New Prospects:
AFTER: !
# of New Prospects:
6 Per Month 6 PER DAY!!
FEEL FREE TO GET “CREATIVE”
55.35% Conversion Rate 54.95% Conversion Rate
60.34% Conversion Rate53.68% Conversion Rate
RECOMMENDED TESTS• Lead magnet title
• Timing of lead magnet delivery
• Landing page length and type
• Landing page headline
• Landing page frequency (more opt-ins on more pages)
CASE STUDY #2: SURVIVAL LIFE• List Size: 113,636 - ONE PRODUCT ($47) • $7 Sales: 9,926 in 30 Days (8% Conversion Rate!!) • 2,536 bought the $47 course!!! !
TRIPWIRE SALES: $69,482 CORE OFFER SALES: $119,192 TOTAL SALES: $188,674 (from a “dead” list)
•BEFORE: 1.5% average conversion rate (at $47)
•$705 / 1000 visitors
•AFTER:
•TRIPWIRE: 8% at $7 = $640 / 1000 visitors
•CORE OFFER: 30% at $47 = $1,128 / 1000 visitors
•TOTAL REVENUE: $1,768 / 1000 visitors (160% INCREASE!!!)
SURVIVAL LIFE CASE STUDY - 1000 CLICK SNAPSHOT -
CASE STUDY #3: MARKETING AGENCY• 2000 attendees
• 603 people approached booth
• 87 people bought the “tripwire” - $20
• 19 converted to $500/mo. core immediate
• 23 more converted via phone after results
BEFORE: Average 3 new clients per show at $500/mo...
TRADE SHOW CASE STUDY•BEFORE: 3 clients at $500/mo ($10,500 LCV)
•AFTER: 42 clients at $500/mo ($149,100 LCV)
•PLUS: 87 “tripwire” clients that they can followup with via the Return Path
•PLUS: Tripwire sales covered booth costs ($20 x 87 = $1740)
• Survival Life Case Study:
• 5X increase in total customers
•160% IMMEDIATE Revenue Increase
• Trade Show Case Study:
• 1437% Revenue Growth ($10,500 to $150,840)
• $68,240 in IMMEDIATE Revenue
• $82,600 in RETURN PATH Revenue (60 days later)
CASE STUDY RECAP
RECOMMENDED TESTS• Name/Title
• Headline on landing page
• Price-point
• Bundled vs. standalone
• Digital vs. physical
RECOMMENDED TESTS• Price-point
• Single-pay vs. multi-pay
• Trial vs. no trial
• Headline
• One-step vs. multi-step order form
• Guarantee/Trial length
• Text vs. video vs. hybrid
TYPES OF PROFT MAXIMIZERS
1. Immediate Upsells 2. Cross-Sells 3. Slack Adjusters 4. Bundles and Kits 5. Value Buckets 6. Line Extensions 7. Premium Subscription
SPEND $1.91 to get a person in the drive-thru EARN $0.18 profit on a $2.09 burger sale PROFIT $1.14 EXTRA on fries and Coke upsell
$1.32 Profit (7.3 times that of the core sale)
CASE STUDY #4: CLEVELAND EQUIPMENT• Core Offer (Heat Sealer) - $250
• 40% Profit Margin - $100 per sale
• Cost To Acquire (after AdWords costs) - $70
• NET PROFIT = $30
• Immediate Upsell (Extra Elements) - $60
•100% Profit Margin (Free from the factory)
• 50% Take Rate = EXTRA $30 PER SALE!!!
RETURN PATH
1. CONSTANT STRATEGIC COMMUNICATION
2. AUTOMATED FOLLOWUP
3. BANNER RETARGETING
4. CUSTOM AUDIENCE MARKETING
CASE STUDY #5: SKIN CARE PRODUCT• List Size: 36,000 • Launching a new skin care product • Ran FB Custom Audience to half the list (18,000) !
COLD LEADS: $2,563 “PRE-SEASONED” LEADS: $8,839
WANT TO WORK WITH US?APPLY FOR A STRATEGY SESSION
NOW AND LET’S TALK...HTTP://WWW.DIGITALMARKETER.COM/APPLY
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