XLER | Marketing & Brand Consultancy
Current Realities
XLER | Marketing & Brand Consultancy
Personal CommunicationsTribal Affiliations & Advocacy
Experiential CommunicationsAction & Relationship Building
Two-Way Direct CommunicationsConsideration & Preference
One-Way Mass CommunicationsAwareness & Information Sharing
Today’s consumers bombarded and blanketed by thousands of messages and opportunities to connect with brands, their products, and services.
Cur
rent
Rea
litie
s
XLER | Marketing & Brand Consultancy
Personal Communications
Experiential Communications
Two-Way Direct Communications
One-Way Mass Communications
Cur
rent
Rea
litie
sToday there are over 90 channels [and growing] for communicating and connecting with consumers.
XLER | Marketing & Brand Consultancy
Growing Challenge
XLER | Marketing & Brand Consultancy
Brands Must Become Consumer-Centric
Gro
win
g C
halle
nge
XLER | Marketing & Brand Consultancy
Brands Must Become Consumer-Centric
Gro
win
g C
halle
nge Know, understand, and respect.
Provide appropriate experiences.
Deliver timely information and offers.
Create a satisfying value exchange.
Highlight relevant brand benefits.
Reinforce behavior and attitudes.
Invest appropriately.
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