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Page 1: Big data, big revenue

Enabling the Data & Information Culture

BIG DATA, BIG REVENUE

Why big data should be changing the way we market

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Improv

e

custom

er

engage

ment!

Improve

customer

retention!

Optimise

marketing for results!

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Half the money I spend on

advertising is wasted; the trouble is I don’t know which half. John Wanamaker

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Buying Influences are Different

Kerry
insert other case studies here: tesco, ins, bankthis is last case study sectioncase for social media marketingmove next to case studiestreat cycle as social media case study
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“…when it comes to purchasing decisions, the most influential recommendations come from people we actually know…”

Josh Cantone, Who are the real online influencers?

ReachResonance

Relevance

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SmartSet.ca

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How ‘social intelligence’ can guide decisions; McKinsey Nov 2012

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Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action.Beyond The Hype: Capturing Value From Big Data And Advanced Analytics in:

Perspectives on Retail and Consumer Goods, Mckinsey & Co, No 1, Spring 201

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Avis

Lifetime value = current + potential value

Develop

Maintain Nurture

Retain

Curr

ent V

alue

Potential Value

360° view

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£ (m

illio

n)

Supply Chain InventoryManagement

Cooling

6

100

5020

40

60

20

80

100

0

DemandManagement

Tesco

Annual Savings

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Tesco’s Data Journey

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“We’ll be sending you coupons for

things you want before you even know

you want them.” Andrew Pole, Target

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Target

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OfficeMax

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Big data = lots of small data

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Exponentially larger VOLUME

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Exponentially larger VELOCITY

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Exponentially larger VARIETY

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“Building out Big Data capabilities too often becomes the end goal itself”.What you need to make Big Data work: The pencil: Matt

Ariker, Forbes CMO Network Article

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“…most significant obstacle to big data efforts… is the gap between the need and the ability to articulate measurable business value”

Analytics: The real-world use of big data in financial services

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Finding the value

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“ … the key is to focus on the big decisions for which if you had better data, … you’d make more money.”

David Court, McKinsey, 2013

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Value lies in how quickly you can access, process and use the right data

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Without impacting on your reputation

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Focus on objectives, not tools

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Who can do what?

When?Where?How?

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Make it manageable

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[email protected]

+27 11 485 4856

www.masterdata.co.za

@Gary_allemann

http://www.linkedin.com/company/master-data-management