SHMsoftMark Kerzner, CEO
Why are we here?
● Are you comfortable with Big Data?
● Would you like to be?
● How can you start using Big Data to their
advantage
● What about social media? - It is also Big
Data!
Imagine you are a Houston retailer...
● Reach your target customers through social media and increase sales
● Maintain the integrity of your brand● Identify new trends before they materialize● Analyze your sales data, together with the
data from the larger outside world, to discover new facts about your customers
You are a refinery
You are concerned about safety
● Investigate the larger world for similar situations
● Form relevant conclusions from all recorded incidents
● Install a system of alarms based on Big Data investigation
● Make sure that the public knows about your efforts - social (and traditional) media
An energy company
● Optimize delivery routes● Optimize delivery partner network● Achieve the best ROI for exploration
resources● Social networks is another way to get a good
word out, both for the public and for the investors
Medical
● Use Big Data analytics to prove that your hospital's procedures uphold the best standards
● Use social networks to raise public awareness
● Alternatively, bring Big Data tools into every practitioner's office, to help in her daily work
Conclusions
● We help empower companies in Houston to benefit from Big Data
● Our bag of social media tricks is backed by Big Data tools
● We learn from our clients just as much as they learn from us
● Did I mention eDiscovery?● Thank you
Questions?
Bogdanov-Belsky, "Tough question"
www.shmsoft.com713-568-9753