BIG DATA AND ANALYTICSDO YOU NEED IT? WHAT IS HYPE AND WHAT IS FACT?

OVERVIEW

• Introduction

• What is Big Data

• What is the Big Data Stack

• Advanced Analytics Landscape

• Visual Tools, Cloud, Staffing

• Unified Data Platform, Machine Learning, Decision Management Platform

• External Data, Data Streams, Rich Media

• Outlook for 2015 and beyond

WHAT IS BIG DATA?

WHAT IS THE CLOUD?

STAFFING FOR BIG DATA

UNIFIED DATA ARCHITECTURE

MACHINE LEARNING

STREAMING DATA/IOT

DECISION MANAGEMENT

• Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:

• An ad for a Hollywood movie that includes a streaming video sample of a scene from the movie

• A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)

• A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web page

• Advertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.

NOW WHAT?

THANK YOU

• Roger Clark

• rclark@nwnit.com